Equity
Equity fell by 66% in 17 years.
Equity fell by 66% in 17 years.
Of this, €15.2m falls due within a year.
More staff in 2025: merger with DARWIN BBDO.
Latest accounts filed late: after the legal deadline.
Board changed. Latest change 01-07-2026 · 7 in office.
Lower solvency than 84% of companies in advertising and market research. Sector median 43.6% · 846 companies.
The dashed line is the sector median: 0.1% across 722 companies (NACE 73, small).
About 1 in 100 comparable companies go bankrupt within 12 months (an estimate).
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, small). It does better than 11% of them on solvency, 1% on liquidity, 70% on profitability and 63% on growth.
The bankruptcy probability was computed on 09-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
The probability rests on the annual accounts with balance sheet date 31-12-2025.
Of the companies with a bankruptcy probability in the low class on 30-06-2025, 0.8% went bankrupt within twelve months.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
In July 2024, 1,217 companies had the same profile as BBDO has now. Each dot stands for 4 companies, two years later.
Another 0.2% stopped without a precise date, possibly only after those two years.
That fits the bankruptcy probability of BBDO itself: 1.0% within 12 months.
The method was tested on the 497,447 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 1,217 companies, not a prediction for BBDO. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Liquidity is tight, with a current ratio of 1.03 (1.01 in 2024), below the usual 1.5. Short-term debt is 95.2% of total assets. 95.2% of the assets are financed with debt and provisions.
Show the recommended maximum and see how the verdict changes with amount, term and advance.
The scores and ratios are Checked's own calculations, not a credit decision.
The company filed its last 7 accounts on average 4 days after the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
| Company | ||||
|---|---|---|---|---|
| BBDO Molenbeek-Saint-Jean | €16.0m | €3.5m | 4.8% | 33.6 |
| PUBLIROUTE Asse | €17.2m | €3.8m | 68.6% | 23 |
| MaLou-Invest Evergem | €9.4m | €3.6m | 40.4% | 36.5 |
| Azerion Belgium Auderghem | €15.4m | €2.4m | -9.2% | 21.8 |
| SAYCOM Manage | €6.9m | €3.4m | 24.0% | 36 |
| INPRESS Laakdal | €6.1m | €3.5m | 29.5% | 46.5 |
| MARKER Roeselare | €5.4m | €2.0m | 24.9% | 29.7 |
These companies have the same main activity as BBDO: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €5.4m and €17m, founded between 1984 and 2000.
BBDO has existed since 1986. Turnover fell from €24.1m in 2006 to €9.4m in 2024 and staff from 39.3 to 17.5 full-time equivalents.
Omnicom Advertising Group Belgium holds all the shares. In September 2022, the Official Gazette published the appointment of Reversity sprl as managing director.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette.
Higher than 15% of 846 companies in 2025.
Higher than 29% of 813 companies in 2025.
Higher than 60% of 837 companies in 2025.
Net result: top quarter · Equity: middle half · Balance sheet total: top quarter · Working capital: middle half · Staff: top quarter
Not in that year's accounts.
Staff costs divided by the average number of full-time equivalents.
In 2025, 11 people joined and 15 left.
| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balance sheet: assets | |||||||||||||||||||||
20/58 |
16.0m | 15.6m | 5.1m | 5.2m | 6.8m | 6.8m | 8.6m | 7.6m | 7.9m | 6.4m | 6.9m | 5.8m | 5.4m | 4.2m | 3.6m | 5.0m | 7.4m | 9.7m | 8.7m | 7.1m | |
21/28 |
276,720 | 507,259 | 510,060 | 568,869 | 620,103 | 567,716 | 424,851 | 404,899 | 447,796 | 56,830 | 63,685 | 104,469 | 127,161 | 163,837 | 124,177 | 161,659 | 171,197 | 231,703 | 245,109 | 174,126 | |
21 |
- | - | - | - | - | - | - | - | - | - | - | 1,674 | 3,347 | 8,240 | 8,049 | 16,269 | 12,717 | 22,044 | - | - | |
22/27 |
73,769 | 101,738 | 121,765 | 265,393 | 336,278 | 303,801 | 351,203 | 331,251 | 388,983 | 12,699 | 28,622 | 45,442 | 63,644 | 85,555 | 84,576 | 103,638 | 132,196 | 191,445 | 230,724 | 149,912 | |
23 |
3,181 | 2,455 | - | - | - | - | - | - | 1,215 | 5,910 | 13,142 | 19,556 | 28,537 | 43,204 | 52,542 | 57,269 | 59,282 | 90,800 | 105,363 | 33,776 | |
24 |
12,626 | 20,105 | 2,079 | 6,818 | 7,823 | 12,741 | 19,680 | 23,604 | 444 | 1,164 | 15,176 | 22,346 | 27,723 | 31,287 | 29,363 | 27,810 | 30,729 | 34,835 | 27,766 | 27,682 | |
25 |
14,178 | 35,395 | 29,667 | 68,516 | 85,753 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
26 |
43,784 | 43,784 | 90,019 | 190,060 | 242,702 | 175,529 | 208,110 | 263,606 | 349,554 | - | 304 | 3,540 | 7,384 | 11,064 | 2,671 | 18,559 | 42,185 | 65,810 | 97,595 | 88,454 | |
28 |
202,951 | 405,521 | 388,296 | 303,476 | 283,826 | 263,916 | 73,649 | 73,649 | 58,813 | 44,131 | 35,063 | 57,353 | 60,170 | 70,042 | 31,552 | 41,752 | 26,284 | 18,214 | 14,385 | 24,214 | |
280/1 |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 12,500 | |
280 |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 12,500 | |
284/8 |
- | 405,521 | 388,296 | 303,476 | 283,826 | 263,916 | 73,649 | 73,649 | 58,813 | 44,131 | 35,063 | 57,353 | 60,170 | 70,042 | 31,552 | 41,752 | 26,284 | 18,214 | 14,385 | 11,714 | |
285/8 |
- | 405,521 | 388,296 | 303,476 | 283,826 | 263,916 | 73,649 | 73,649 | 58,813 | 44,131 | 35,063 | 57,353 | 60,170 | 70,042 | 31,552 | 41,752 | 26,284 | 18,214 | 14,385 | 11,714 | |
29/58 |
15.7m | 15.1m | 4.6m | 4.7m | 6.2m | 6.2m | 8.1m | 7.2m | 7.4m | 6.3m | 6.9m | 5.7m | 5.3m | 4.0m | 3.4m | 4.8m | 7.2m | 9.4m | 8.5m | 6.9m | |
3 |
6.9m | 7.2m | 6,843 | 8,436 | 12,122 | 12,945 | 10,692 | 4,648 | 74,141 | 16,190 | 97,081 | 56,169 | 175,535 | 97,462 | 79,107 | 316,063 | 216,198 | 487,081 | 312,315 | 275,204 | |
37 |
6.9m | 7.2m | 6,843 | 8,436 | 12,122 | 12,945 | 10,692 | 4,648 | 74,141 | 16,190 | 97,081 | 56,169 | 175,535 | 97,462 | 79,107 | 316,063 | 216,198 | 487,081 | 312,315 | 275,204 | |
40/41 |
8.8m | 7.8m | 2.8m | 2.9m | 2.8m | 2.3m | 3.5m | 3.8m | 4.5m | 3.4m | 4.8m | 5.6m | 5.1m | 3.9m | 3.4m | 4.5m | 7.0m | 8.9m | 8.1m | 6.7m | |
40 |
6.1m | 3.9m | 2.7m | 2.9m | 2.8m | 2.3m | 3.5m | 3.8m | 4.5m | 3.4m | 4.8m | 3.5m | 4.1m | 3.4m | 2.7m | 3.2m | 5.1m | 6.7m | 7.5m | 6.0m | |
41 |
2.7m | 4.0m | 187,355 | 49,000 | 32,340 | 20,843 | - | 704 | 648 | 1,694 | 9,205 | 2.1m | 982,247 | 533,816 | 654,814 | 1.2m | 1.9m | 2.2m | 699,062 | 657,052 | |
54/58 |
- | - | 1.7m | 1.7m | 3.2m | 3.7m | 4.6m | 3.4m | 2.8m | 2.8m | 1.9m | 470 | 595 | 3,001 | 3,248 | 34,505 | 4,833 | 36,486 | 10,324 | 2,989 | |
490/1 |
34,292 | 36,534 | 41,613 | 49,082 | 192,194 | 170,648 | 43,394 | 42,897 | 45,862 | 56,283 | 49,107 | 47,689 | 37,414 | - | - | - | - | - | - | - | |
| Balance sheet: equity and liabilities | |||||||||||||||||||||
10/49 |
16.0m | 15.6m | 5.1m | 5.2m | 6.8m | 6.8m | 8.6m | 7.6m | 7.9m | 6.4m | 6.9m | 5.8m | 5.4m | 4.2m | 3.6m | 5.0m | 7.4m | 9.7m | 8.7m | 7.1m | |
10/15 |
760,858 | 700,210 | 549,266 | 905,801 | 1.5m | 1.3m | 1.3m | 1.8m | 1.7m | 1.7m | 1.5m | 1.3m | 1.3m | 1.2m | 1.2m | 1.4m | 1.8m | 2.2m | 2.0m | 1.5m | |
10/11 |
618,947 | 618,947 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | |
10 |
618,947 | 618,947 | 160,000 | 160,000 | 160,000 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
100 |
618,947 | 618,947 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | |
13 |
76,235 | 76,235 | 18,441 | 18,441 | 18,441 | 18,441 | 18,441 | 18,441 | 18,250 | 18,106 | 17,802 | 17,195 | 16,577 | 16,093 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | |
130/1 |
61,895 | 61,895 | 16,000 | 16,000 | 16,000 | 16,000 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
130 |
61,895 | 61,895 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | |
132 |
14,340 | 14,340 | 2,441 | 2,441 | 2,441 | 2,441 | 2,441 | 2,441 | 2,250 | 2,106 | 1,802 | 1,195 | 577 | 93 | - | - | - | - | - | - | |
14 |
65,676 | 5,029 | 370,824 | 727,359 | 1.3m | 1.2m | 1.2m | 1.6m | 1.5m | 1.6m | 1.3m | 1.1m | 1.1m | 996,327 | 982,428 | 1.2m | 1.6m | 2.0m | 1.9m | 1.4m | |
17/49 |
15.2m | 14.9m | 4.5m | 4.3m | 5.4m | 5.4m | 7.2m | 5.9m | 6.2m | 4.6m | 5.4m | 4.5m | 4.2m | 3.0m | 2.4m | 3.6m | 5.6m | 7.4m | 6.7m | 5.6m | |
17 |
8,992 | 14,695 | 29,797 | 29,751 | 80,804 | 109,830 | 117,050 | 37,412 | 32,693 | 4,544 | - | - | - | - | - | - | - | - | - | - | |
170/4 |
8,992 | 14,695 | 29,797 | 29,751 | 80,804 | 109,830 | 117,050 | 37,412 | 32,693 | 4,544 | - | - | - | - | - | - | - | - | - | - | |
172 |
- | 14,695 | 29,797 | 29,751 | 80,804 | 109,830 | 117,050 | 37,412 | 32,693 | 4,544 | - | - | - | - | - | - | - | - | - | - | |
42/48 |
15.2m | 14.8m | 4.5m | 4.2m | 5.2m | 5.1m | 6.8m | 5.8m | 6.1m | 4.6m | 5.4m | 4.5m | 4.2m | 3.0m | 2.4m | 3.6m | 5.6m | 7.4m | 6.7m | 5.6m | |
42 |
5,703 | 20,837 | 1,136 | 41,132 | 7,710 | 8,267 | 7,722 | 7,106 | 5,581 | 1,054 | - | - | - | - | - | - | - | - | - | - | |
44 |
4.9m | 3.8m | 3.0m | 3.2m | 3.5m | 3.8m | 5.2m | 4.6m | 4.1m | 3.0m | 4.1m | 3.4m | 2.7m | 1.9m | 1.7m | 1.6m | 3.8m | 4.9m | 4.7m | 3.7m | |
440/4 |
4.9m | 3.8m | 3.0m | 3.2m | 3.5m | 3.8m | 5.2m | 4.6m | 4.1m | 3.0m | 4.1m | 3.4m | 2.7m | 1.9m | 1.7m | 1.6m | 3.8m | 4.9m | 4.7m | 3.7m | |
46 |
8.9m | 8.7m | 1.3m | 571,503 | 1.3m | 823,327 | 1.0m | 355,599 | 935,211 | 506,692 | 228,799 | 270,909 | 536,920 | 539,265 | 11,520 | 1.1m | 772,564 | 1.3m | 807,325 | 753,603 | |
45 |
782,740 | 624,650 | 238,471 | 443,321 | 363,996 | 479,371 | 506,666 | 862,640 | 1.1m | 1.1m | 1.2m | 874,453 | 984,529 | 525,096 | 664,907 | 883,134 | 954,162 | 1.2m | 1.2m | 1.1m | |
450/3 |
456,303 | 142,516 | 1,886 | 37,351 | 151,728 | 164,741 | 80,890 | 258,068 | 342,513 | 340,945 | 337,997 | 142,682 | 306,828 | 207,929 | 184,091 | 234,823 | 204,455 | 179,593 | 399,784 | 527,034 | |
454/9 |
326,437 | 482,134 | 236,585 | 405,971 | 212,269 | 314,630 | 425,776 | 604,572 | 743,683 | 732,007 | 817,153 | 731,771 | 677,701 | 317,167 | 480,816 | 648,311 | 749,707 | 992,234 | 779,494 | 598,816 | |
47/48 |
700,000 | 1.7m | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
492/3 |
- | - | - | 63,852 | 148,988 | 230,432 | 319,701 | - | 43,250 | - | - | - | - | - | - | - | - | - | - | - | |
| Income statement | |||||||||||||||||||||
70/76A |
- | 17.7m | 12.7m | 14.0m | 13.1m | 11.6m | 14.6m | 18.0m | 17.6m | 17.4m | 17.1m | 15.0m | 16.2m | 14.3m | 12.3m | 14.3m | 22.0m | 36.6m | 28.2m | 24.1m | |
70 |
- | 9.4m | 12.7m | 14.0m | 13.1m | 11.6m | 14.6m | 18.1m | 17.6m | 17.4m | 17.0m | 15.1m | 16.1m | 14.3m | 12.5m | 14.2m | 22.3m | 36.4m | 28.1m | 24.1m | |
71 |
- | 7.2m | -1,594 | -3,686 | -823 | 2,253 | 6,044 | -69,493 | 57,951 | -80,891 | 40,912 | -119,366 | 78,073 | 18,355 | -236,956 | 99,865 | -270,883 | 174,766 | 37,111 | 77,702 | |
74 |
- | 1.2m | - | 60 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
76A |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 165,500 | - | |
9900 |
3.5m | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
60/66A |
- | 17.3m | 13.1m | 13.5m | 11.9m | 10.5m | 13.5m | 16.2m | 15.8m | 15.4m | 15.5m | 13.7m | 14.8m | 13.1m | 11.1m | 12.7m | 19.9m | 33.8m | 25.9m | 22.3m | |
60 |
- | 10.0m | 5.2m | 5.5m | 4.8m | 4.0m | 6.2m | 8.7m | 8.9m | 8.8m | 8.7m | 7.2m | 8.1m | 6.3m | 4.5m | 5.4m | 12.3m | 25.4m | 18.9m | 16.0m | |
600/8 |
- | 10.0m | 5.2m | 5.5m | 4.8m | 4.0m | 6.2m | 8.7m | 8.9m | 8.8m | 8.7m | 7.2m | 8.1m | 6.3m | 4.5m | 5.4m | 12.3m | 25.4m | 18.9m | 16.0m | |
61 |
- | 4.4m | 5.0m | 5.0m | 5.3m | 4.5m | 4.7m | 4.4m | 3.9m | 3.7m | 3.9m | 3.7m | 3.8m | 3.1m | 2.7m | 2.9m | 2.9m | 3.1m | 2.8m | 2.9m | |
62 |
2.5m | 2.7m | 2.7m | 2.7m | 1.7m | 1.9m | 2.5m | 3.0m | 3.0m | 2.8m | 2.9m | 2.8m | 2.9m | 3.6m | 3.8m | 4.3m | 4.6m | 5.1m | 4.1m | 3.3m | |
630 |
29,477 | 96,025 | 144,934 | 155,085 | 139,669 | 101,975 | 96,472 | 64,674 | 11,266 | 27,361 | 25,406 | 32,354 | 43,930 | 45,549 | 61,915 | 86,616 | 94,335 | 121,005 | 86,618 | 48,376 | |
640/8 |
2,777 | 63,777 | 72,575 | 63,918 | 68,738 | 39,571 | 28,027 | 41,346 | 3,242 | 38,761 | 99 | 169 | 787 | 7,331 | 6,421 | 6,798 | 2,635 | 584 | 419 | 63,829 | |
66A |
- | 324 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
9901 |
1.0m | 473,469 | -371,426 | 474,475 | 1.2m | 1.0m | 1.2m | 1.8m | 1.8m | 1.9m | 1.6m | 1.3m | 1.3m | 1.2m | 1.2m | 1.6m | 2.2m | 2.8m | 2.3m | 1.8m | |
75/76B |
96,455 | 113,573 | 38,427 | 2,079 | 778 | 1,746 | 1,418 | 586 | 2,203 | 2,972 | 2,417 | 421 | 3,983 | 3,829 | 11,863 | 6,520 | 27,014 | 69,512 | 73,709 | 61,925 | |
75 |
96,455 | 113,573 | 38,427 | 2,079 | 778 | 1,746 | 1,418 | 586 | 2,203 | 2,972 | 2,417 | 421 | 3,983 | 3,829 | 11,863 | 6,520 | 27,014 | 69,512 | 73,709 | 61,925 | |
750 |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 42,100 | 25,000 | |
751 |
- | 106,173 | 34,091 | 1,243 | 704 | 830 | 762 | - | 537 | 792 | 1,127 | 180 | 1,489 | 2,845 | 11,669 | 3,312 | 18,894 | 34,794 | 17,542 | 27,608 | |
752/9 |
- | 7,400 | 4,335 | 835 | 74 | 916 | 656 | 586 | 1,666 | 2,180 | 1,290 | 241 | 2,494 | 984 | 194 | 3,208 | 8,120 | 34,718 | 14,067 | 9,317 | |
65/66B |
22,068 | 24,314 | 20,333 | 23,882 | 18,990 | 10,882 | 15,680 | 15,062 | 14,829 | 16,542 | 31,909 | 41,347 | 36,206 | 37,551 | 52,197 | 53,168 | 52,603 | 77,406 | 43,626 | 42,378 | |
65 |
22,068 | 24,314 | 20,333 | 23,882 | 18,990 | 10,882 | 15,680 | 15,062 | 14,829 | 16,542 | 31,909 | 41,347 | 36,206 | 37,551 | 52,197 | 53,168 | 52,603 | 77,406 | 43,626 | 42,378 | |
650 |
- | 15,148 | 15,570 | 12,947 | 9,799 | 10,882 | 13,978 | 13,907 | 14,829 | 16,538 | 19,973 | 28,721 | 29,365 | 36,942 | 46,841 | 49,272 | 44,389 | 59,183 | 36,402 | 28,525 | |
652/9 |
- | 9,165 | 4,763 | 10,935 | 9,191 | - | 1,703 | 1,155 | - | 4 | 11,936 | 12,626 | 6,841 | 609 | 5,356 | 3,896 | 8,214 | 18,223 | 7,224 | 13,853 | |
9903 |
1.1m | 562,728 | -353,332 | 452,672 | 1.2m | 1.0m | 1.1m | 1.8m | 1.8m | 1.9m | 1.5m | 1.3m | 1.3m | 1.2m | 1.2m | 1.5m | 2.1m | 2.8m | 2.5m | 1.8m | |
67/77 |
341,973 | 132,151 | 3,203 | 151,941 | 308,504 | 297,171 | 375,969 | 557,834 | 669,391 | 694,000 | 562,215 | 478,962 | 499,353 | 454,712 | 470,243 | 561,437 | 754,900 | 1.0m | 822,161 | 660,899 | |
670/3 |
- | 133,583 | 3,203 | 151,941 | 308,504 | 297,171 | 375,969 | 564,000 | 673,226 | 694,000 | 564,000 | 480,000 | 499,353 | 473,884 | 470,243 | 562,000 | 760,000 | 1.0m | 825,000 | 660,899 | |
77 |
- | 1,432 | - | - | - | - | - | 6,166 | 3,835 | - | 1,785 | 1,038 | - | 19,172 | - | 563 | 5,100 | - | 2,839 | - | |
9904 |
760,647 | 430,577 | -356,535 | 300,731 | 855,415 | 742,862 | 768,866 | 1.2m | 1.2m | 1.2m | 967,978 | 795,968 | 812,716 | 733,992 | 723,868 | 960,774 | 1.4m | 1.8m | 1.7m | 1.2m | |
689 |
- | - | - | - | - | - | - | - | 144 | 304 | 607 | 618 | 484 | 93 | - | - | - | - | - | - | |
9905 |
760,647 | 430,577 | -356,535 | 300,731 | 855,415 | 742,862 | 768,866 | 1.2m | 1.2m | 1.2m | 967,371 | 795,350 | 812,232 | 733,899 | 723,868 | 960,774 | 1.4m | 1.8m | 1.7m | 1.2m | |
| Appropriation of the result | |||||||||||||||||||||
9906 |
765,676 | 1.7m | 370,824 | 1.6m | 2.0m | 1.9m | 2.3m | 2.7m | 2.7m | 2.5m | 2.1m | 1.9m | 1.8m | 1.7m | 1.9m | 2.6m | 3.4m | 3.7m | 3.1m | 2.1m | |
14P |
5,029 | 1.2m | 727,359 | 1.3m | 1.2m | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
694/7 |
700,000 | 1.7m | - | 850,000 | 740,000 | 750,000 | 1.2m | 1.1m | 1.2m | 950,000 | 790,000 | 750,000 | 730,000 | 720,000 | 960,000 | 1.4m | 1.8m | 1.6m | 1.2m | 725,000 | |
694 |
700,000 | 1.7m | - | 850,000 | 740,000 | 750,000 | 1.2m | 1.1m | 1.2m | 950,000 | 790,000 | 750,000 | 730,000 | 720,000 | 960,000 | 1.4m | 1.8m | 1.6m | 1.2m | 725,000 | |
| Social balance sheet | |||||||||||||||||||||
9087 |
33.6 | 17.5 | 37.7 | 39.3 | 25.9 | 27.3 | 33.2 | 42.7 | 39.9 | 39 | 35.6 | 37.3 | 38 | 37.9 | 40.1 | 41.1 | 48.4 | 52.6 | 46.8 | 39.3 | |
Men (FTE)1003 |
- | 6.9 | 14 | 14.4 | 8.5 | 10.2 | 11.2 | 16 | 16.9 | 16.2 | 14 | 13.7 | 15.7 | 18.2 | - | - | - | - | - | - | |
Women (FTE)1003 |
- | 10.6 | 23.7 | 24.9 | 17.4 | 17.1 | 22 | 26.7 | 23 | 22.8 | 21.6 | 23.6 | 22.3 | 19.7 | - | - | - | - | - | - | |
Agency workers1501 |
- | 0.1 | - | - | - | - | - | - | - | - | - | - | - | - | - | 0.7 | 0.8 | 0.6 | 0.1 | 0.1 | |
Hours worked1013 |
52,004 | 27,817 | 59,422 | 62,547 | 41,175 | 43,980 | 55,806 | 70,210 | 67,701 | 60,828 | 59,343 | 62,153 | 62,912 | 63,007 | 67,120 | 68,733 | 79,215 | 87,714 | 78,466 | 64,294 | |
| Document | |||||||||||||||||||||
The accounts for 19 older financial years (1987-2005) were filed as documents without figures as data, scans for example.
The notes to these accounts have 8 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.
Source: Annual accounts 2025 at the NBB, filed on 01-10-2026.
2025 annual accounts filed 62 days after the deadline. Filed on 1 October 2026, deadline 31 July 2026 (7 months after the close on 31 December 2025, Companies Code art. 3:10). Source: NBB, 2026-00544050.
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | full format | 01-10-2026 | 2026-00544050 | |
| 31-12-2024 | full format | 04-06-2025 | 2025-00122971 | |
| 31-12-2023 | full format | 13-06-2024 | 2024-00135671 | |
| 31-12-2022 | full format | 28-07-2023 | 2023-00299033 | |
| 31-12-2021 | full format | 23-09-2022 | 2022-20440866 | |
| 31-12-2020 | full format | 22-07-2021 | 2021-41100312 | |
| 31-12-2019 | full format | 26-08-2020 | 2020-45600169 | |
| 31-12-2018 | full format | 09-07-2019 | 2019-30500352 | |
| 31-12-2017 | full format | 26-06-2018 | 2018-22200531 | |
| 31-12-2016 | full format | 15-06-2017 | 2017-17900038 | |
| 31-12-2015 | full format | 09-06-2016 | 2016-16300510 | |
| 31-12-2014 | full format | 03-07-2015 | 2015-26400187 | |
| 31-12-2013 | full format | 25-06-2014 | 2014-21100572 | |
| 31-12-2012 | full format | 20-06-2013 | 2013-19300061 | |
| 31-12-2011 | full format | 26-06-2012 | 2012-21100049 | |
| 31-12-2010 | full format | 29-06-2011 | 2011-22400454 | |
| 31-12-2009 | full format | 09-07-2010 | 2010-29000107 | |
| 31-12-2008 | full format | 09-07-2009 | 2009-39900261 | |
| 31-12-2007 | full format | 01-07-2008 | 2008-33600160 | |
| 31-12-2006 | full format | 12-07-2007 | 2007-40200205 | |
| 31-12-2005 | full format | 05-07-2006 | 2006-39700100 | |
| 31-12-2004 | full format | 19-07-2005 | 2005-50500075 | |
| 31-12-2003 | full format | 13-07-2004 | 2004-43900180 | |
| 31-12-2002 | full format | 17-07-2003 | 2003-43800041 | |
| 31-12-2001 | full format | 05-07-2002 | 2002-33500247 | |
| 31-12-2000 | full format | 13-08-2001 | 2001-49200070 | |
| 31-12-1999 | full format | 28-06-2000 | 2000-30600012 | |
| 31-12-1998 | full format | 02-07-1999 | 1999-28900503 | |
| 31-12-1997 | full format | 13-07-1998 | 1998-32402487 | |
| 31-12-1996 | full format | 22-07-1997 | 1997-32601620 | |
| 31-12-1995 | full format | 26-06-1996 | 1996-22701759 | |
| 31-12-1994 | full format | 28-07-1995 | 1995-43401960 | |
| 31-12-1993 | full format | 02-09-1994 | 1994-38300889 | |
| 31-12-1992 | full format | 11-08-1993 | 1993-31703624 | |
| 31-12-1991 | full format | 14-08-1992 | 1992-28501984 | |
| 31-12-1990 | full format | 01-07-1991 | 1991-14402105 | |
| 31-12-1989 | full format | 20-07-1990 | 1990-18401591 | |
| 31-12-1988 | full format | 23-06-1989 | 1989-10504513 | |
| 31-12-1987 | full format | 28-07-1988 | 1988-17203205 |
| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1.1m | 569,494 | -226,492 | 629,561 | 1.3m | 1.2m | 1.3m | 1.8m | 1.8m | 2.0m | 1.6m | 1.3m | 1.4m | 1.3m | 1.3m | 1.7m | 2.2m | 3.0m | 2.4m | 1.9m | ||
| 790,124 | 526,602 | -211,601 | 455,817 | 995,083 | 844,837 | 865,338 | 1.3m | 1.2m | 1.2m | 993,384 | 828,322 | 856,646 | 779,541 | 785,783 | 1.0m | 1.5m | 1.9m | 1.8m | 1.2m | ||
| 1,508 | 292,270 | 1,306 | 84,201 | 172,145 | 54,573 | 116,424 | 21,139 | 387,550 | 11,439 | 6,912 | 12,479 | 17,245 | 46,719 | 34,632 | 61,610 | 25,760 | 103,770 | 167,430 | 121,056 | ||
| - | - | 23,265 | -1.5m | -499,990 | -874,975 | 1.2m | 598,889 | -88,692 | 942,963 | 1.9m | -125 | -2,406 | -247 | -31,257 | 29,672 | -31,653 | 26,162 | 7,335 | - | ||
| 493,130 | 207,646 | 69,003 | 430,536 | 1.1m | 1.1m | 1.4m | 1.4m | 1.3m | 1.7m | 1.4m | 1.2m | 1.1m | 1.0m | 1.0m | 1.2m | 1.6m | 2.0m | 1.8m | 1.4m | ||
| - | 5.0% | -2.9% | 3.4% | 9.0% | 9.1% | 7.9% | 9.8% | 10.5% | 11.0% | 9.2% | 8.7% | 8.4% | 8.5% | 9.9% | 11.1% | 9.7% | 7.8% | 8.2% | 7.6% | ||
| 4.8% | 4.5% | 10.8% | 17.3% | 21.3% | 19.8% | 15.7% | 23.0% | 21.7% | 27.4% | 21.4% | 22.4% | 23.1% | 28.1% | 32.5% | 28.0% | 24.3% | 22.9% | 23.5% | 21.7% | ||
| 1.03 | 1.01 | 1.02 | 1.10 | 1.21 | 1.22 | 1.20 | 1.24 | 1.22 | 1.37 | 1.26 | 1.27 | 1.27 | 1.34 | 1.43 | 1.34 | 1.29 | 1.27 | 1.27 | 1.25 | ||
| 0.58 | 0.53 | 1.01 | 1.10 | 1.20 | 1.22 | 1.20 | 1.24 | 1.21 | 1.36 | 1.24 | 1.25 | 1.23 | 1.30 | 1.40 | 1.26 | 1.25 | 1.20 | 1.22 | 1.20 | ||
| 20.01 | 21.22 | 8.28 | 4.77 | 3.71 | 4.05 | 5.35 | 3.35 | 3.62 | 2.65 | 3.68 | 3.46 | 3.33 | 2.56 | 2.07 | 2.58 | 3.12 | 3.36 | 3.25 | 3.61 | ||
| 100.0% | 61.5% | -64.9% | 33.2% | 58.8% | 55.5% | 57.1% | 68.1% | 67.8% | 69.7% | 65.4% | 61.2% | 64.8% | 62.6% | 62.5% | 68.9% | 76.8% | 81.7% | 82.3% | 76.5% | ||
| 4.8% | 2.8% | -7.0% | 5.8% | 12.5% | 11.0% | 9.0% | 15.7% | 14.7% | 19.1% | 14.0% | 13.7% | 15.0% | 17.6% | 20.3% | 19.3% | 18.6% | 18.7% | 19.4% | 16.6% | ||
| 47.93 | 37.59 | -14.55 | 48.63 | over 100 | over 100 | 89.83 | over 100 | over 100 | over 100 | 79.36 | 46.94 | 47.27 | 34.32 | 27.68 | 33.60 | 50.57 | 49.99 | 65.94 | 65.58 | ||
| - | 150 days | 76 days | 75 days | 78 days | 73 days | 88 days | 77 days | 94 days | 71 days | 103 days | 84 days | 93 days | 86 days | 79 days | 84 days | 83 days | 67 days | 97 days | 91 days | ||
| - | 97 days | 106 days | 109 days | 127 days | 161 days | 176 days | 129 days | 116 days | 89 days | 118 days | 113 days | 82 days | 75 days | 88 days | 73 days | 93 days | 63 days | 79 days | 71 days |
A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.
| Item | 31-12-2025 | 31-12-2024 | 31-12-2023 | 31-12-2022 | 31-12-2021 |
|---|---|---|---|---|---|
| Employees at the balance-sheet date | 32 | 36 | 32 | 41 | 28 |
| full-time | 30 | 31 | 28 | 38 | 22 |
| part-time | 2 | 5 | 4 | 3 | 6 |
| in full-time equivalents | 31.7 | 34.9 | 31.3 | 40.6 | 26.8 |
| 33.6 | 17.5 | 37.7 | 39.3 | 25.9 | |
| On a permanent contract | 32 | 36 | 32 | 41 | 28 |
| Joined | 11 | 1 | 9 | 25 | 13 |
| Left | 15 | 3 | 18 | 12 | 11 |
| Agency workers, average number | - | 0.1 | - | - | - |
| Training hours | - | - | 1,291 | 1,625 | 1,198 |
Source: social balance sheet in the 2021 to 2025 annual accounts
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Tangible fixed assets | €1,508 | €292,270 | €1,306 | €84,201 | €172,145 |
| €29,477 | €96,025 | €144,934 | €155,085 | €139,669 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Fee for the audit | - | €13,000 | €8,400 | €8,000 | €10,000 |
| Work by persons linked to the auditor | - | - | - | - | €2,319 |
Source: notes to the 2021 to 2025 annual accounts (relations with the auditor)
Source: TED (Tenders Electronic Daily), Publications Office of the European Union. The values are as the buyer published them. For a framework agreement, the value is a ceiling.
The operating result for 2025 is 117% higher than in 2024 and the highest since 2021. It is the second rise in a row, after the fall in 2023.
Debt's share of the balance-sheet total falls from 95.5% to 95.2%. Equity and debt are higher.
Further up the chainOMNICOM GROUP INC. US consolidated
Source: shareholder structure in its own accounts, parent in its own accounts, lists of holdings in the owners' accounts
Source: list of holdings in the 2025 accounts of Omnicom Advertising Group Belgium. Every holding stands with its own latest accounts.
Part of the group OMNICOM GROUP INC. Group, risk and exposure| OMNICOM MEDIA GROUP
establishment since 07-03-1990 · founded in 1990 |
35 FTE (2025) 0439.833.038 |
| Omnicom Advertising Group Belgium
establishment since 01-04-2024 · founded in 1991 · group OMNICOM GROUP INC. |
76 FTE (2025) 0444.878.226 |
| JONES LANG LASALLE SERVICES
establishment since 01-04-2026 · founded in 2003 · negative equity (2025) · group JONES LANG LASALLE INCORPORATED |
73 FTE (2025) 0861.134.821 |
| DDB
establishment since 01-06-2024 · founded in 1972 · group OMNICOM GROUP INC. |
25 FTE (2025) 0412.130.828 |
| Ketchum
registered office since 05-11-1990 · founded in 1990 |
10 FTE (2025) 0441.615.660 |
| KETCHUM
establishment since 08-11-2006 |
founded in 2006 0884.832.515 |
| AXI Holdings Services via JFCO, at BBDO until 2021 · Class A director · deed of 05-07-2024 founded in 2023 |
turnover €4.7m (2025) |
| Anchr Holdings Europe via JFCO, at BBDO until 2021 · Class A director · deed of 06-02-2024 founded in 2022 |
turnover €732,318 (2025) |
| Brussels Philharmonic via JFCO, at BBDO until 2021 · Day-to-day manager · deed of 09-07-2026 founded in 1998 |
125 FTE (2025) |
| publiq via Cosyns Steven, at BBDO until 2018 · Director · deed of 18-06-2019 founded in 2001 |
81 FTE (2025) |
| DDB via Cosyns Steven, at BBDO until 2018 · Director · deed of 22-12-2010 founded in 1972 · group OMNICOM GROUP INC. |
25 FTE (2025) |
| C.O.S. Schrijnwerk via Cosyns Steven, at BBDO until 2018 · Manager · deed of 31-08-2026 No longer active |
founded in 2022 |
Deadline for the 2026 accounts: 31-07-2027
Financial milestones sit on the financial year-end date, not the filing date.
Sources: Publications in the Belgian Official GazetteFilings with the National Bank
BBDO was incorporated on 8 July 1986.1 In 2024 the company absorbed DARWIN BBDO and ENGAGE BBDO by merger.23 The board currently has 7 members.4
| Establishment | Since | Unit number |
|---|---|---|
| Scheldestraat 122 registered office 1080 Molenbeek-Saint-Jean | 24-07-1986 | 2.036.116.310 |
| Cadastral parcel | Area | Buildings | Height / floors |
|---|---|---|---|
| 21012F0341/00A003 | 2,643 m² | 1 · 808 m² | 14.7 m · 4 |
1 of these parcels carries protected heritage. Expect extra rules on renovation or sale.
If something looks wrong or is missing, please tell us.