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Proximity BBDO

Active
Public limited company·Activiteiten van reclamebureaus· 33 yrs active
Scheldestraat 122 ·1080 Sint-Jans-Molenbeek, Belgium
BE 0449.003.201
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Age33 yrs
Staff (FTE)7.3

Summary

Conclusion

the dossier summarised in one paragraph

The computed 12-month bankruptcy probability of Proximity BBDO is 0.8% (low). The 2024 annual accounts show negative equity (€-619k) and a net result of €-875k. Equity is shrinking by ~38.1% per year across the filed fiscal years. Its solvency ranks better than 9% of 127 sector peers (fiscal year 2024). The company has been active since 1993 and the Belgian State Gazette contains no insolvency or warning signals.

Based on the State Gazette, CBE and 7 annual accounts.

Bankruptcy probability (12 mo)

Checked model v1 · free for everyone
0.8% Low
0%0,5%1,5%4%10%≥25%
Higher-failure-rate region +Long track record Annual accounts: weaker financial profile +

Statistical estimate based on public sources, not credit advice nor a finding of fact. How do we compute this?

Trust signals

2 signals
Long-established
Founded in 1993, 33 years in business.
Administratively compliant
No FOD Economie strikeouts (UBO, accounts, address, activity).

Administrative Flags

0 events
No administrative flags

Financials

Turnover€1.28M-80.4%
EBIT margin-69.4%-58.9pp
Net result€-875k-26.7%
Working capital€-283k

Annual accounts & ratios

Source: NBB · 2024
Annual accounts filed on 04-06-2025 with the NBB · fiscal year 2024 · volledig
€-5.00M€0€5.00M€10.00M€15.00MRevenue 2020: €10.94M€10.94MOperating result 2020: €364k€364kNet result 2020: €1.12M€1.12MRevenue 2021: €14.71M€14.71MOperating result 2021: €434k€434kNet result 2021: €258k€258kRevenue 2022: €10.04M€10.04MOperating result 2022: €383k€383kNet result 2022: €219k€219kRevenue 2023: €6.51M€6.51MOperating result 2023: €-686k€-686kNet result 2023: €-691k€-691kRevenue 2024: €1.28M€1.28MOperating result 2024: €-886k€-886kNet result 2024: €-875k€-875k20202021202220232024
RevenueOperating resultNet result
Trajectory (indicative)
Projection over 3 fiscal years from the filed annual accounts, not a forecast, the extended trend.
declining Equity: declining trend of ~38.1%/year over 7 fiscal years, indicative, assuming unchanged policy.
€-4.00M€-2.00M€0€2.00M2025: €-675k (€-1.05M - €-298k)2026: €-1.04M (€-1.64M - €-432k)2027: €-1.40M (€-2.23M - €-567k)2018: €1.85M2019: €1.39M2020: €920k2021: €978k2022: €947k2023: €256k2024: €-619k2018201920202021202220232024202520262027
Solid line = filed figures · dashed = extended trend · area = indicative range.
How do we compute this?

The trend is a robust median of all pairwise slopes between fiscal years (Theil-Sen), so a single odd year cannot hijack the line. For strictly positive series we also fit a log variant (compound annual growth) and keep whichever describes the figures best.

The area around the projection is 1.8 × the median absolute deviation from the trend, widening each year ahead (×1 / ×1.6 / ×2.2), with a minimum of 8% of the last value. It is an indicative range, not a statistical confidence interval.

A series whose deviations exceed 35% of its level is too volatile: we then deliberately show no projection. Every projection assumes unchanged policy and is blind to non-public information (order book, contracts, funding rounds).

Sector comparison
Fiscal year 2024 · NACE 73, Advertising & market research · compared within the same schema type (full schema)
Metric This company Sector median Position in the sector
Solvency -15.8% 41.3%
better than 9% of 127 sector peers
Net result €-875k €28k
better than 5% of 127 sector peers
Equity €-619k €111k
better than 5% of 127 sector peers
Staff costs €1.77M €235k
higher than 89% of 54 sector peers
Employees (FTE) 7.3 3.8
better than 78% of 55 sector peers
Median and position computed from NBB annual accounts filed by sector peers; own figures from the latest filed accounts.
Revenue
€1.28M
-80.4% 18-24
EBITDA
€-870k
-49.0% far below sector median
Net profit
€-875k
-26.7% far below sector median
Cash flow
€-859k
-45.8% far below sector median
Total assets
€3.92M
+39.6% far above sector median
Equity
€-619k
- far below sector median
Working capital
€-283k
- far below sector median
Employees (FTE)
7
-74.8% far above sector median
Staff costs
€1.77M
-42.1% far above sector median
Income taxes
€6k
- +29% vs sector
Dividends
€250k
+25.0% 18-24
Debt
€4.17M
+63.3% far above sector median
Debt ≤ 1y
€4.17M
+64.9% far above sector median
Debt > 1y
€3k
-88.4% 18-24
Current ratio
0.93
-14.5% -75% vs sector
Quick ratio
0.45
-58.7% -88% vs sector
Solvency
-15.8%
- far below sector median
Debt / equity
-6.74
- far below sector median
ROE
141.3%
- far above sector median
ROA
-22.3%
+9.2% far below sector median
Net margin
-68.5%
-546.2% 18-24
EBITDA margin
-68.1%
-660.2% 18-24
Interest coverage
-65.59
-131.5% far below sector median
Figures by fiscal year
Fiscal year2024
Revenue€1.28M
EBITDA€-870k
Net profit€-875k
Cash flow€-859k
Staff costs€1.77M
Income taxes€6k
Dividends-
Total assets€3.92M
Equity€-619k
Debt€4.17M
of which ≤ 1y€4.17M
of which > 1y€3k
Working capital€-283k
Employees (FTE)7.3
Ratios (computed)
2024
Current ratio0.93
Quick ratio0.45
Working capital ratio-7.2%
Solvency-15.8%
Debt / equity-6.74
Long-term debt ratio0.00
Interest coverage-65.59
Gross margin-36.1%
Net margin-68.5%
ROA-22.3%
ROE141.3%
EBITDA margin-68.1%
Days sales outstanding253d
Days payable outstanding223d
Inventory turnover0.87
Days inventory (DSI)421d
Balance-sheet composition 2024
Full annual accounts
Filed balance sheet and income statement, exactly as deposited with the NBB.
Line item Code2024
Balance sheet, Assets
TOTAL ASSETS 20/58€3.92M
Fixed assets 21/28€38k
Tangible fixed assets 22/27€12k
Financial fixed assets 28€25k
Current assets 29/58€3.88M
Stocks & contracts in progress 3€2.01M
Amounts receivable within one year 40/41€1.86M
Balance sheet, Equity & liabilities
TOTAL EQUITY & LIABILITIES 10/49€3.92M
Equity 10/15€-619k
Contributions / capital 10/11€425k
Reserves 13€44k
Accumulated profits (losses) 14€-1.09M
Provisions & deferred taxes 16€371k
Amounts payable 17/49€4.17M
Amounts payable after one year 17€3k
Amounts payable within one year 42/48€4.17M
Trade debts payable within one year 44€1.06M
Income statement
Turnover 70€1.28M
Operating result 9901€-886k
Financial income 75€31k
Financial charges 65€14k
Result before taxes 9903€-870k
Income taxes 67/77€6k
Net result for the period 9904€-875k
Result to be appropriated 9905€-875k
You're seeing the latest fiscal year only. Unlock 4 prior years (figures + ratios) with a paid plan. See plans →
Ratios computed by Checked.

Health barometer

FY 2024 · computed
0 / 100 Critical
050100

Unlock the full score breakdown, per-year score history and the indicative credit limit with Plus.

See plans →
Computed by Checked from NBB filings and Belgian State Gazette signals. Indicative, not credit advice.

Locations & real estate

Parcels1
Ground area2,644 m²
Buildings1
Building footprint808 m²
Volume (LiDAR)8,780 m³
Tallest building14.7 m · ±4 fl.

Real-estate footprint

Source: CBE × cadastre · address linking

Parcels linked to this company through its CBE addresses (seat, establishment units, branches), cross-referenced with the cadastral parcel plan. This shows where the company operates, not a deeds register.

Brussels 1 (100%)
Parcel (capakey) Region Area Buildings Height / fl.
21012F0341/00A003 Brussels 2,643 m² 1 · 808 m² 14.7 m · 4 fl.
Methodology
via registered seat: 1
1 of 1 parcels with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.

Analysis

Snowflake analysis

financial profile on 5 axes
Health0Profitability33Solvency43Growth22Stability100
40 / 100

Fragile profile, watch health in particular.

Health 0
Profitability 33
Solvency 43
Growth 22
Stability 100

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Credit advice

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Based on official sources (NBB, CBE, State Gazette). Indicative, not credit advice.

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Company registry

Company registry (CBE)

Crossroads Bank
Activities
Overige advisering in verband met programmatuur en levering van programmatuur72220Reclamebureaus73110Activiteiten van reclamebureaus73110Ontwerpen en programmeren van computerprogramma's62010Ontwerpen van computerprogramma’s62100Publiciteitsagentschappen74401
Primary activity highlighted.
Names & trade names
Legal nameNL Proximity BBDO
Registered office
Scheldestraat 122
1080 Sint-Jans-Molenbeek, Belgium
Official data from the Crossroads Bank for Enterprises (CBE). Available for every registered company.