Advertising, market research and public relations activities

NACE 73

Current registrations26,447

Starters, 12 months2,055

Employment (FTE)26,144

Median age7.9 years

In NACE division 73, 7.8 companies per 100 started in the past twelve months, against 7.5 nationally; that is higher than that of 56% of the 86 other NACE divisions. Comparison: as of 27-09-2026 05:30.

Key figures for NACE division 73

fiscal year 2025 · median over 9,453 filed annual accounts

Median solvency

51.2%

higher than 82% of 78 divisions

Median equity

€76,870

lower than 78% of 78 divisions

Median net result

€14,607

lower than 53% of 78 divisions

Annual accounts in sample

9,453

Bankruptcies

past five years

Bankruptcies (5y)

239

Historical share

0.90%

Nationally, 1.41% of current registrations have a published bankruptcy opening in the past five years. This sector's historical share is lower than that of 54% of the 87 other NACE divisions. The median bankruptcy probability in NACE division 73 is 0.6%, against 0.5% nationally, over 16,298 scored companies. Comparison: as of 27-09-2026 05:30.

Regional split

by region · 17,826 of 26,447 enterprises with a registered office on file

Flanders 10,891 · 61.1%

Wallonia 3,448 · 19.3%

Brussels 3,388 · 19.0%

Unknown 99 · 0.6%

Recent bankruptcies in this sector

Date	Company
23-09-2026	Flux BE 0803.401.807
21-09-2026	ANIS INVEST BE 1015.196.951
18-09-2026	CASTEL BE 0451.849.655
17-09-2026	G-GROUP PROJECT BE 0896.384.126
16-09-2026	SITH SERVICES BE 0474.307.432
04-09-2026	Sole trader BE 0756.643.055 · Lommel
02-09-2026	AGENCE POM'G BE 0458.247.596
31-08-2026	REGIES ET PUBLICATIONS NOUVELLES BE 0463.218.352

Geographic distribution

by province · based on the establishment address

West Flanders WVL 1,494

East Flanders OVL 2,264

Antwerp ANT 3,391

Flemish Brabant VLB 2,499

Limburg LIM 1,243

Brussels BRU 3,388

Hainaut HAI 802

Walloon Brabant WBR 1,301

Namur NAM 411

Liège LIE 830

Luxembourg LUX 104

fewer moremax 3,391

Public money in this sector

per register · legal entities with an enterprise number

Flemish subsidies €618.8m awarded 1,930 recipients · 2022 to 2025 · largest: Dienstencheques
Federal transfers 25.2m amount as published 22 recipients · 2023 to 2025 · largest: Subsidie VIAS Institute (cf. art. 2.33.2 van de algemene uitgavenbegroting)
Wallonia-Brussels Federation €28.5m paid 55 recipients · 2021 to 2025 · largest: Subventions aux médias de proximité
EU budget €824.4m attributed share 141 recipients · 2021 to 2025 · largest: Horizon Europe
EU research €207.0m eu contribution 85 recipients · 2007 to 2027 · largest: Horizon Europe

Explore every recipient in this sector

How these figures are counted

Current enterprise registrations are counted through their registered main activities; establishment units are excluded. Counted in the KBO's NACE 2025 nomenclature, the one in which code 73 exists.

Share of currently registered companies with a published bankruptcy opening in the past five years. Registered main activities in the selected classification can overlap. This retrospective share is not a future bankruptcy probability.

The comparison with the country and with the other NACE divisions comes from a nightly overview of every division, each counted in the nomenclature in which it exists. A standing such as "higher than 80%" counts the other divisions that have the figure. The bankruptcy probability is the median of our nightly score over the division's companies that have one; the count is stated.

The middle company of the sector, based on all filed annual accounts.