BBDO
Annual accounts 2025
full format, filed on 01-10-2026, 62 days late€3.5m
€1.0m
▲ 117%
€1.1m
▲ 85.7%
€790,124
▲ 50.0%
4.8%
▲ 0.3 percentage points
1.03
▲ 0.02
Money flows
no detail for 2025Balance sheet
balance sheet total €16.0m on 31-12-2025What the company ownsHow it is paid for
in euro
Position in the sector
4.8%
Higher than 15% of 846 companies in 2025.
1.03
Higher than 29% of 813 companies in 2025.
4.8%
Higher than 60% of 837 companies in 2025.
BBDO
Middle half of the sector
80% of the sector
Full accounts in advertising and market research (NACE 73)
Net result: top quarter · Equity: middle half · Balance sheet total: top quarter · Working capital: middle half · Staff: top quarter
Staff
Men and women
Not in that year's accounts.
€73,518
Staff costs divided by the average number of full-time equivalents.
-4 people
people who joined
people who left
In 2025, 11 people joined and 15 left.
Filed annual accounts
as filed with the National Bank, click a year to choose it| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balance sheet: assets | |||||||||||||||||||||
20/58 |
16.0m | 15.6m | 5.1m | 5.2m | 6.8m | 6.8m | 8.6m | 7.6m | 7.9m | 6.4m | 6.9m | 5.8m | 5.4m | 4.2m | 3.6m | 5.0m | 7.4m | 9.7m | 8.7m | 7.1m | |
21/28 |
276,720 | 507,259 | 510,060 | 568,869 | 620,103 | 567,716 | 424,851 | 404,899 | 447,796 | 56,830 | 63,685 | 104,469 | 127,161 | 163,837 | 124,177 | 161,659 | 171,197 | 231,703 | 245,109 | 174,126 | |
21 |
- | - | - | - | - | - | - | - | - | - | - | 1,674 | 3,347 | 8,240 | 8,049 | 16,269 | 12,717 | 22,044 | - | - | |
22/27 |
73,769 | 101,738 | 121,765 | 265,393 | 336,278 | 303,801 | 351,203 | 331,251 | 388,983 | 12,699 | 28,622 | 45,442 | 63,644 | 85,555 | 84,576 | 103,638 | 132,196 | 191,445 | 230,724 | 149,912 | |
23 |
3,181 | 2,455 | - | - | - | - | - | - | 1,215 | 5,910 | 13,142 | 19,556 | 28,537 | 43,204 | 52,542 | 57,269 | 59,282 | 90,800 | 105,363 | 33,776 | |
24 |
12,626 | 20,105 | 2,079 | 6,818 | 7,823 | 12,741 | 19,680 | 23,604 | 444 | 1,164 | 15,176 | 22,346 | 27,723 | 31,287 | 29,363 | 27,810 | 30,729 | 34,835 | 27,766 | 27,682 | |
25 |
14,178 | 35,395 | 29,667 | 68,516 | 85,753 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
26 |
43,784 | 43,784 | 90,019 | 190,060 | 242,702 | 175,529 | 208,110 | 263,606 | 349,554 | - | 304 | 3,540 | 7,384 | 11,064 | 2,671 | 18,559 | 42,185 | 65,810 | 97,595 | 88,454 | |
28 |
202,951 | 405,521 | 388,296 | 303,476 | 283,826 | 263,916 | 73,649 | 73,649 | 58,813 | 44,131 | 35,063 | 57,353 | 60,170 | 70,042 | 31,552 | 41,752 | 26,284 | 18,214 | 14,385 | 24,214 | |
280/1 |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 12,500 | |
280 |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 12,500 | |
284/8 |
- | 405,521 | 388,296 | 303,476 | 283,826 | 263,916 | 73,649 | 73,649 | 58,813 | 44,131 | 35,063 | 57,353 | 60,170 | 70,042 | 31,552 | 41,752 | 26,284 | 18,214 | 14,385 | 11,714 | |
285/8 |
- | 405,521 | 388,296 | 303,476 | 283,826 | 263,916 | 73,649 | 73,649 | 58,813 | 44,131 | 35,063 | 57,353 | 60,170 | 70,042 | 31,552 | 41,752 | 26,284 | 18,214 | 14,385 | 11,714 | |
29/58 |
15.7m | 15.1m | 4.6m | 4.7m | 6.2m | 6.2m | 8.1m | 7.2m | 7.4m | 6.3m | 6.9m | 5.7m | 5.3m | 4.0m | 3.4m | 4.8m | 7.2m | 9.4m | 8.5m | 6.9m | |
3 |
6.9m | 7.2m | 6,843 | 8,436 | 12,122 | 12,945 | 10,692 | 4,648 | 74,141 | 16,190 | 97,081 | 56,169 | 175,535 | 97,462 | 79,107 | 316,063 | 216,198 | 487,081 | 312,315 | 275,204 | |
37 |
6.9m | 7.2m | 6,843 | 8,436 | 12,122 | 12,945 | 10,692 | 4,648 | 74,141 | 16,190 | 97,081 | 56,169 | 175,535 | 97,462 | 79,107 | 316,063 | 216,198 | 487,081 | 312,315 | 275,204 | |
40/41 |
8.8m | 7.8m | 2.8m | 2.9m | 2.8m | 2.3m | 3.5m | 3.8m | 4.5m | 3.4m | 4.8m | 5.6m | 5.1m | 3.9m | 3.4m | 4.5m | 7.0m | 8.9m | 8.1m | 6.7m | |
40 |
6.1m | 3.9m | 2.7m | 2.9m | 2.8m | 2.3m | 3.5m | 3.8m | 4.5m | 3.4m | 4.8m | 3.5m | 4.1m | 3.4m | 2.7m | 3.2m | 5.1m | 6.7m | 7.5m | 6.0m | |
41 |
2.7m | 4.0m | 187,355 | 49,000 | 32,340 | 20,843 | - | 704 | 648 | 1,694 | 9,205 | 2.1m | 982,247 | 533,816 | 654,814 | 1.2m | 1.9m | 2.2m | 699,062 | 657,052 | |
54/58 |
- | - | 1.7m | 1.7m | 3.2m | 3.7m | 4.6m | 3.4m | 2.8m | 2.8m | 1.9m | 470 | 595 | 3,001 | 3,248 | 34,505 | 4,833 | 36,486 | 10,324 | 2,989 | |
490/1 |
34,292 | 36,534 | 41,613 | 49,082 | 192,194 | 170,648 | 43,394 | 42,897 | 45,862 | 56,283 | 49,107 | 47,689 | 37,414 | - | - | - | - | - | - | - | |
| Balance sheet: equity and liabilities | |||||||||||||||||||||
10/49 |
16.0m | 15.6m | 5.1m | 5.2m | 6.8m | 6.8m | 8.6m | 7.6m | 7.9m | 6.4m | 6.9m | 5.8m | 5.4m | 4.2m | 3.6m | 5.0m | 7.4m | 9.7m | 8.7m | 7.1m | |
10/15 |
760,858 | 700,210 | 549,266 | 905,801 | 1.5m | 1.3m | 1.3m | 1.8m | 1.7m | 1.7m | 1.5m | 1.3m | 1.3m | 1.2m | 1.2m | 1.4m | 1.8m | 2.2m | 2.0m | 1.5m | |
10/11 |
618,947 | 618,947 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | |
10 |
618,947 | 618,947 | 160,000 | 160,000 | 160,000 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
100 |
618,947 | 618,947 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | 160,000 | |
13 |
76,235 | 76,235 | 18,441 | 18,441 | 18,441 | 18,441 | 18,441 | 18,441 | 18,250 | 18,106 | 17,802 | 17,195 | 16,577 | 16,093 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | |
130/1 |
61,895 | 61,895 | 16,000 | 16,000 | 16,000 | 16,000 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
130 |
61,895 | 61,895 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | |
132 |
14,340 | 14,340 | 2,441 | 2,441 | 2,441 | 2,441 | 2,441 | 2,441 | 2,250 | 2,106 | 1,802 | 1,195 | 577 | 93 | - | - | - | - | - | - | |
14 |
65,676 | 5,029 | 370,824 | 727,359 | 1.3m | 1.2m | 1.2m | 1.6m | 1.5m | 1.6m | 1.3m | 1.1m | 1.1m | 996,327 | 982,428 | 1.2m | 1.6m | 2.0m | 1.9m | 1.4m | |
17/49 |
15.2m | 14.9m | 4.5m | 4.3m | 5.4m | 5.4m | 7.2m | 5.9m | 6.2m | 4.6m | 5.4m | 4.5m | 4.2m | 3.0m | 2.4m | 3.6m | 5.6m | 7.4m | 6.7m | 5.6m | |
17 |
8,992 | 14,695 | 29,797 | 29,751 | 80,804 | 109,830 | 117,050 | 37,412 | 32,693 | 4,544 | - | - | - | - | - | - | - | - | - | - | |
170/4 |
8,992 | 14,695 | 29,797 | 29,751 | 80,804 | 109,830 | 117,050 | 37,412 | 32,693 | 4,544 | - | - | - | - | - | - | - | - | - | - | |
172 |
- | 14,695 | 29,797 | 29,751 | 80,804 | 109,830 | 117,050 | 37,412 | 32,693 | 4,544 | - | - | - | - | - | - | - | - | - | - | |
42/48 |
15.2m | 14.8m | 4.5m | 4.2m | 5.2m | 5.1m | 6.8m | 5.8m | 6.1m | 4.6m | 5.4m | 4.5m | 4.2m | 3.0m | 2.4m | 3.6m | 5.6m | 7.4m | 6.7m | 5.6m | |
42 |
5,703 | 20,837 | 1,136 | 41,132 | 7,710 | 8,267 | 7,722 | 7,106 | 5,581 | 1,054 | - | - | - | - | - | - | - | - | - | - | |
44 |
4.9m | 3.8m | 3.0m | 3.2m | 3.5m | 3.8m | 5.2m | 4.6m | 4.1m | 3.0m | 4.1m | 3.4m | 2.7m | 1.9m | 1.7m | 1.6m | 3.8m | 4.9m | 4.7m | 3.7m | |
440/4 |
4.9m | 3.8m | 3.0m | 3.2m | 3.5m | 3.8m | 5.2m | 4.6m | 4.1m | 3.0m | 4.1m | 3.4m | 2.7m | 1.9m | 1.7m | 1.6m | 3.8m | 4.9m | 4.7m | 3.7m | |
46 |
8.9m | 8.7m | 1.3m | 571,503 | 1.3m | 823,327 | 1.0m | 355,599 | 935,211 | 506,692 | 228,799 | 270,909 | 536,920 | 539,265 | 11,520 | 1.1m | 772,564 | 1.3m | 807,325 | 753,603 | |
45 |
782,740 | 624,650 | 238,471 | 443,321 | 363,996 | 479,371 | 506,666 | 862,640 | 1.1m | 1.1m | 1.2m | 874,453 | 984,529 | 525,096 | 664,907 | 883,134 | 954,162 | 1.2m | 1.2m | 1.1m | |
450/3 |
456,303 | 142,516 | 1,886 | 37,351 | 151,728 | 164,741 | 80,890 | 258,068 | 342,513 | 340,945 | 337,997 | 142,682 | 306,828 | 207,929 | 184,091 | 234,823 | 204,455 | 179,593 | 399,784 | 527,034 | |
454/9 |
326,437 | 482,134 | 236,585 | 405,971 | 212,269 | 314,630 | 425,776 | 604,572 | 743,683 | 732,007 | 817,153 | 731,771 | 677,701 | 317,167 | 480,816 | 648,311 | 749,707 | 992,234 | 779,494 | 598,816 | |
47/48 |
700,000 | 1.7m | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
492/3 |
- | - | - | 63,852 | 148,988 | 230,432 | 319,701 | - | 43,250 | - | - | - | - | - | - | - | - | - | - | - | |
| Income statement | |||||||||||||||||||||
70/76A |
- | 17.7m | 12.7m | 14.0m | 13.1m | 11.6m | 14.6m | 18.0m | 17.6m | 17.4m | 17.1m | 15.0m | 16.2m | 14.3m | 12.3m | 14.3m | 22.0m | 36.6m | 28.2m | 24.1m | |
70 |
- | 9.4m | 12.7m | 14.0m | 13.1m | 11.6m | 14.6m | 18.1m | 17.6m | 17.4m | 17.0m | 15.1m | 16.1m | 14.3m | 12.5m | 14.2m | 22.3m | 36.4m | 28.1m | 24.1m | |
71 |
- | 7.2m | -1,594 | -3,686 | -823 | 2,253 | 6,044 | -69,493 | 57,951 | -80,891 | 40,912 | -119,366 | 78,073 | 18,355 | -236,956 | 99,865 | -270,883 | 174,766 | 37,111 | 77,702 | |
74 |
- | 1.2m | - | 60 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
76A |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 165,500 | - | |
9900 |
3.5m | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
60/66A |
- | 17.3m | 13.1m | 13.5m | 11.9m | 10.5m | 13.5m | 16.2m | 15.8m | 15.4m | 15.5m | 13.7m | 14.8m | 13.1m | 11.1m | 12.7m | 19.9m | 33.8m | 25.9m | 22.3m | |
60 |
- | 10.0m | 5.2m | 5.5m | 4.8m | 4.0m | 6.2m | 8.7m | 8.9m | 8.8m | 8.7m | 7.2m | 8.1m | 6.3m | 4.5m | 5.4m | 12.3m | 25.4m | 18.9m | 16.0m | |
600/8 |
- | 10.0m | 5.2m | 5.5m | 4.8m | 4.0m | 6.2m | 8.7m | 8.9m | 8.8m | 8.7m | 7.2m | 8.1m | 6.3m | 4.5m | 5.4m | 12.3m | 25.4m | 18.9m | 16.0m | |
61 |
- | 4.4m | 5.0m | 5.0m | 5.3m | 4.5m | 4.7m | 4.4m | 3.9m | 3.7m | 3.9m | 3.7m | 3.8m | 3.1m | 2.7m | 2.9m | 2.9m | 3.1m | 2.8m | 2.9m | |
62 |
2.5m | 2.7m | 2.7m | 2.7m | 1.7m | 1.9m | 2.5m | 3.0m | 3.0m | 2.8m | 2.9m | 2.8m | 2.9m | 3.6m | 3.8m | 4.3m | 4.6m | 5.1m | 4.1m | 3.3m | |
630 |
29,477 | 96,025 | 144,934 | 155,085 | 139,669 | 101,975 | 96,472 | 64,674 | 11,266 | 27,361 | 25,406 | 32,354 | 43,930 | 45,549 | 61,915 | 86,616 | 94,335 | 121,005 | 86,618 | 48,376 | |
640/8 |
2,777 | 63,777 | 72,575 | 63,918 | 68,738 | 39,571 | 28,027 | 41,346 | 3,242 | 38,761 | 99 | 169 | 787 | 7,331 | 6,421 | 6,798 | 2,635 | 584 | 419 | 63,829 | |
66A |
- | 324 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
9901 |
1.0m | 473,469 | -371,426 | 474,475 | 1.2m | 1.0m | 1.2m | 1.8m | 1.8m | 1.9m | 1.6m | 1.3m | 1.3m | 1.2m | 1.2m | 1.6m | 2.2m | 2.8m | 2.3m | 1.8m | |
75/76B |
96,455 | 113,573 | 38,427 | 2,079 | 778 | 1,746 | 1,418 | 586 | 2,203 | 2,972 | 2,417 | 421 | 3,983 | 3,829 | 11,863 | 6,520 | 27,014 | 69,512 | 73,709 | 61,925 | |
75 |
96,455 | 113,573 | 38,427 | 2,079 | 778 | 1,746 | 1,418 | 586 | 2,203 | 2,972 | 2,417 | 421 | 3,983 | 3,829 | 11,863 | 6,520 | 27,014 | 69,512 | 73,709 | 61,925 | |
750 |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 42,100 | 25,000 | |
751 |
- | 106,173 | 34,091 | 1,243 | 704 | 830 | 762 | - | 537 | 792 | 1,127 | 180 | 1,489 | 2,845 | 11,669 | 3,312 | 18,894 | 34,794 | 17,542 | 27,608 | |
752/9 |
- | 7,400 | 4,335 | 835 | 74 | 916 | 656 | 586 | 1,666 | 2,180 | 1,290 | 241 | 2,494 | 984 | 194 | 3,208 | 8,120 | 34,718 | 14,067 | 9,317 | |
65/66B |
22,068 | 24,314 | 20,333 | 23,882 | 18,990 | 10,882 | 15,680 | 15,062 | 14,829 | 16,542 | 31,909 | 41,347 | 36,206 | 37,551 | 52,197 | 53,168 | 52,603 | 77,406 | 43,626 | 42,378 | |
65 |
22,068 | 24,314 | 20,333 | 23,882 | 18,990 | 10,882 | 15,680 | 15,062 | 14,829 | 16,542 | 31,909 | 41,347 | 36,206 | 37,551 | 52,197 | 53,168 | 52,603 | 77,406 | 43,626 | 42,378 | |
650 |
- | 15,148 | 15,570 | 12,947 | 9,799 | 10,882 | 13,978 | 13,907 | 14,829 | 16,538 | 19,973 | 28,721 | 29,365 | 36,942 | 46,841 | 49,272 | 44,389 | 59,183 | 36,402 | 28,525 | |
652/9 |
- | 9,165 | 4,763 | 10,935 | 9,191 | - | 1,703 | 1,155 | - | 4 | 11,936 | 12,626 | 6,841 | 609 | 5,356 | 3,896 | 8,214 | 18,223 | 7,224 | 13,853 | |
9903 |
1.1m | 562,728 | -353,332 | 452,672 | 1.2m | 1.0m | 1.1m | 1.8m | 1.8m | 1.9m | 1.5m | 1.3m | 1.3m | 1.2m | 1.2m | 1.5m | 2.1m | 2.8m | 2.5m | 1.8m | |
67/77 |
341,973 | 132,151 | 3,203 | 151,941 | 308,504 | 297,171 | 375,969 | 557,834 | 669,391 | 694,000 | 562,215 | 478,962 | 499,353 | 454,712 | 470,243 | 561,437 | 754,900 | 1.0m | 822,161 | 660,899 | |
670/3 |
- | 133,583 | 3,203 | 151,941 | 308,504 | 297,171 | 375,969 | 564,000 | 673,226 | 694,000 | 564,000 | 480,000 | 499,353 | 473,884 | 470,243 | 562,000 | 760,000 | 1.0m | 825,000 | 660,899 | |
77 |
- | 1,432 | - | - | - | - | - | 6,166 | 3,835 | - | 1,785 | 1,038 | - | 19,172 | - | 563 | 5,100 | - | 2,839 | - | |
9904 |
760,647 | 430,577 | -356,535 | 300,731 | 855,415 | 742,862 | 768,866 | 1.2m | 1.2m | 1.2m | 967,978 | 795,968 | 812,716 | 733,992 | 723,868 | 960,774 | 1.4m | 1.8m | 1.7m | 1.2m | |
689 |
- | - | - | - | - | - | - | - | 144 | 304 | 607 | 618 | 484 | 93 | - | - | - | - | - | - | |
9905 |
760,647 | 430,577 | -356,535 | 300,731 | 855,415 | 742,862 | 768,866 | 1.2m | 1.2m | 1.2m | 967,371 | 795,350 | 812,232 | 733,899 | 723,868 | 960,774 | 1.4m | 1.8m | 1.7m | 1.2m | |
| Appropriation of the result | |||||||||||||||||||||
9906 |
765,676 | 1.7m | 370,824 | 1.6m | 2.0m | 1.9m | 2.3m | 2.7m | 2.7m | 2.5m | 2.1m | 1.9m | 1.8m | 1.7m | 1.9m | 2.6m | 3.4m | 3.7m | 3.1m | 2.1m | |
14P |
5,029 | 1.2m | 727,359 | 1.3m | 1.2m | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
694/7 |
700,000 | 1.7m | - | 850,000 | 740,000 | 750,000 | 1.2m | 1.1m | 1.2m | 950,000 | 790,000 | 750,000 | 730,000 | 720,000 | 960,000 | 1.4m | 1.8m | 1.6m | 1.2m | 725,000 | |
694 |
700,000 | 1.7m | - | 850,000 | 740,000 | 750,000 | 1.2m | 1.1m | 1.2m | 950,000 | 790,000 | 750,000 | 730,000 | 720,000 | 960,000 | 1.4m | 1.8m | 1.6m | 1.2m | 725,000 | |
| Social balance sheet | |||||||||||||||||||||
9087 |
33.6 | 17.5 | 37.7 | 39.3 | 25.9 | 27.3 | 33.2 | 42.7 | 39.9 | 39 | 35.6 | 37.3 | 38 | 37.9 | 40.1 | 41.1 | 48.4 | 52.6 | 46.8 | 39.3 | |
Men (FTE)1003 |
- | 6.9 | 14 | 14.4 | 8.5 | 10.2 | 11.2 | 16 | 16.9 | 16.2 | 14 | 13.7 | 15.7 | 18.2 | - | - | - | - | - | - | |
Women (FTE)1003 |
- | 10.6 | 23.7 | 24.9 | 17.4 | 17.1 | 22 | 26.7 | 23 | 22.8 | 21.6 | 23.6 | 22.3 | 19.7 | - | - | - | - | - | - | |
Agency workers1501 |
- | 0.1 | - | - | - | - | - | - | - | - | - | - | - | - | - | 0.7 | 0.8 | 0.6 | 0.1 | 0.1 | |
Hours worked1013 |
52,004 | 27,817 | 59,422 | 62,547 | 41,175 | 43,980 | 55,806 | 70,210 | 67,701 | 60,828 | 59,343 | 62,153 | 62,912 | 63,007 | 67,120 | 68,733 | 79,215 | 87,714 | 78,466 | 64,294 | |
| Document | |||||||||||||||||||||
The accounts for 19 older financial years (1987-2005) were filed as documents without figures as data, scans for example.
The notes to these accounts have 8 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.
Source: Annual accounts 2025 at the NBB, filed on 01-10-2026.
Filings
each dot is a set of accounts, on the day it reached the National Bank2025 annual accounts filed 62 days after the deadline. Filed on 1 October 2026, deadline 31 July 2026 (7 months after the close on 31 December 2025, Companies Code art. 3:10). Source: NBB, 2026-00544050.
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | full format | 01-10-2026 | 2026-00544050 | |
| 31-12-2024 | full format | 04-06-2025 | 2025-00122971 | |
| 31-12-2023 | full format | 13-06-2024 | 2024-00135671 | |
| 31-12-2022 | full format | 28-07-2023 | 2023-00299033 | |
| 31-12-2021 | full format | 23-09-2022 | 2022-20440866 | |
| 31-12-2020 | full format | 22-07-2021 | 2021-41100312 | |
| 31-12-2019 | full format | 26-08-2020 | 2020-45600169 | |
| 31-12-2018 | full format | 09-07-2019 | 2019-30500352 | |
| 31-12-2017 | full format | 26-06-2018 | 2018-22200531 | |
| 31-12-2016 | full format | 15-06-2017 | 2017-17900038 | |
| 31-12-2015 | full format | 09-06-2016 | 2016-16300510 | |
| 31-12-2014 | full format | 03-07-2015 | 2015-26400187 | |
| 31-12-2013 | full format | 25-06-2014 | 2014-21100572 | |
| 31-12-2012 | full format | 20-06-2013 | 2013-19300061 | |
| 31-12-2011 | full format | 26-06-2012 | 2012-21100049 | |
| 31-12-2010 | full format | 29-06-2011 | 2011-22400454 | |
| 31-12-2009 | full format | 09-07-2010 | 2010-29000107 | |
| 31-12-2008 | full format | 09-07-2009 | 2009-39900261 | |
| 31-12-2007 | full format | 01-07-2008 | 2008-33600160 | |
| 31-12-2006 | full format | 12-07-2007 | 2007-40200205 | |
| 31-12-2005 | full format | 05-07-2006 | 2006-39700100 | |
| 31-12-2004 | full format | 19-07-2005 | 2005-50500075 | |
| 31-12-2003 | full format | 13-07-2004 | 2004-43900180 | |
| 31-12-2002 | full format | 17-07-2003 | 2003-43800041 | |
| 31-12-2001 | full format | 05-07-2002 | 2002-33500247 | |
| 31-12-2000 | full format | 13-08-2001 | 2001-49200070 | |
| 31-12-1999 | full format | 28-06-2000 | 2000-30600012 | |
| 31-12-1998 | full format | 02-07-1999 | 1999-28900503 | |
| 31-12-1997 | full format | 13-07-1998 | 1998-32402487 | |
| 31-12-1996 | full format | 22-07-1997 | 1997-32601620 | |
| 31-12-1995 | full format | 26-06-1996 | 1996-22701759 | |
| 31-12-1994 | full format | 28-07-1995 | 1995-43401960 | |
| 31-12-1993 | full format | 02-09-1994 | 1994-38300889 | |
| 31-12-1992 | full format | 11-08-1993 | 1993-31703624 | |
| 31-12-1991 | full format | 14-08-1992 | 1992-28501984 | |
| 31-12-1990 | full format | 01-07-1991 | 1991-14402105 | |
| 31-12-1989 | full format | 20-07-1990 | 1990-18401591 | |
| 31-12-1988 | full format | 23-06-1989 | 1989-10504513 | |
| 31-12-1987 | full format | 28-07-1988 | 1988-17203205 |
Key figures and ratios
per financial year, computed from the annual accounts| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1.1m | 569,494 | -226,492 | 629,561 | 1.3m | 1.2m | 1.3m | 1.8m | 1.8m | 2.0m | 1.6m | 1.3m | 1.4m | 1.3m | 1.3m | 1.7m | 2.2m | 3.0m | 2.4m | 1.9m | ||
| 790,124 | 526,602 | -211,601 | 455,817 | 995,083 | 844,837 | 865,338 | 1.3m | 1.2m | 1.2m | 993,384 | 828,322 | 856,646 | 779,541 | 785,783 | 1.0m | 1.5m | 1.9m | 1.8m | 1.2m | ||
| 1,508 | 292,270 | 1,306 | 84,201 | 172,145 | 54,573 | 116,424 | 21,139 | 387,550 | 11,439 | 6,912 | 12,479 | 17,245 | 46,719 | 34,632 | 61,610 | 25,760 | 103,770 | 167,430 | 121,056 | ||
| - | - | 23,265 | -1.5m | -499,990 | -874,975 | 1.2m | 598,889 | -88,692 | 942,963 | 1.9m | -125 | -2,406 | -247 | -31,257 | 29,672 | -31,653 | 26,162 | 7,335 | - | ||
| 493,130 | 207,646 | 69,003 | 430,536 | 1.1m | 1.1m | 1.4m | 1.4m | 1.3m | 1.7m | 1.4m | 1.2m | 1.1m | 1.0m | 1.0m | 1.2m | 1.6m | 2.0m | 1.8m | 1.4m | ||
| - | 5.0% | -2.9% | 3.4% | 9.0% | 9.1% | 7.9% | 9.8% | 10.5% | 11.0% | 9.2% | 8.7% | 8.4% | 8.5% | 9.9% | 11.1% | 9.7% | 7.8% | 8.2% | 7.6% | ||
| 4.8% | 4.5% | 10.8% | 17.3% | 21.3% | 19.8% | 15.7% | 23.0% | 21.7% | 27.4% | 21.4% | 22.4% | 23.1% | 28.1% | 32.5% | 28.0% | 24.3% | 22.9% | 23.5% | 21.7% | ||
| 1.03 | 1.01 | 1.02 | 1.10 | 1.21 | 1.22 | 1.20 | 1.24 | 1.22 | 1.37 | 1.26 | 1.27 | 1.27 | 1.34 | 1.43 | 1.34 | 1.29 | 1.27 | 1.27 | 1.25 | ||
| 0.58 | 0.53 | 1.01 | 1.10 | 1.20 | 1.22 | 1.20 | 1.24 | 1.21 | 1.36 | 1.24 | 1.25 | 1.23 | 1.30 | 1.40 | 1.26 | 1.25 | 1.20 | 1.22 | 1.20 | ||
| 20.01 | 21.22 | 8.28 | 4.77 | 3.71 | 4.05 | 5.35 | 3.35 | 3.62 | 2.65 | 3.68 | 3.46 | 3.33 | 2.56 | 2.07 | 2.58 | 3.12 | 3.36 | 3.25 | 3.61 | ||
| 100.0% | 61.5% | -64.9% | 33.2% | 58.8% | 55.5% | 57.1% | 68.1% | 67.8% | 69.7% | 65.4% | 61.2% | 64.8% | 62.6% | 62.5% | 68.9% | 76.8% | 81.7% | 82.3% | 76.5% | ||
| 4.8% | 2.8% | -7.0% | 5.8% | 12.5% | 11.0% | 9.0% | 15.7% | 14.7% | 19.1% | 14.0% | 13.7% | 15.0% | 17.6% | 20.3% | 19.3% | 18.6% | 18.7% | 19.4% | 16.6% | ||
| 47.93 | 37.59 | -14.55 | 48.63 | over 100 | over 100 | 89.83 | over 100 | over 100 | over 100 | 79.36 | 46.94 | 47.27 | 34.32 | 27.68 | 33.60 | 50.57 | 49.99 | 65.94 | 65.58 | ||
| - | 150 days | 76 days | 75 days | 78 days | 73 days | 88 days | 77 days | 94 days | 71 days | 103 days | 84 days | 93 days | 86 days | 79 days | 84 days | 83 days | 67 days | 97 days | 91 days | ||
| - | 97 days | 106 days | 109 days | 127 days | 161 days | 176 days | 129 days | 116 days | 89 days | 118 days | 113 days | 82 days | 75 days | 88 days | 73 days | 93 days | 63 days | 79 days | 71 days |
A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.
Social balance sheet
| Item | 31-12-2025 | 31-12-2024 | 31-12-2023 | 31-12-2022 | 31-12-2021 |
|---|---|---|---|---|---|
| Employees at the balance-sheet date | 32 | 36 | 32 | 41 | 28 |
| full-time | 30 | 31 | 28 | 38 | 22 |
| part-time | 2 | 5 | 4 | 3 | 6 |
| in full-time equivalents | 31.7 | 34.9 | 31.3 | 40.6 | 26.8 |
| 33.6 | 17.5 | 37.7 | 39.3 | 25.9 | |
| On a permanent contract | 32 | 36 | 32 | 41 | 28 |
| Joined | 11 | 1 | 9 | 25 | 13 |
| Left | 15 | 3 | 18 | 12 | 11 |
| Agency workers, average number | - | 0.1 | - | - | - |
| Training hours | - | - | 1,291 | 1,625 | 1,198 |
Source: social balance sheet in the 2021 to 2025 annual accounts
Investments
fixed assets acquired| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Tangible fixed assets | €1,508 | €292,270 | €1,306 | €84,201 | €172,145 |
| €29,477 | €96,025 | €144,934 | €155,085 | €139,669 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Auditor
fees| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Fee for the audit | - | €13,000 | €8,400 | €8,000 | €10,000 |
| Work by persons linked to the auditor | - | - | - | - | €2,319 |
Source: notes to the 2021 to 2025 annual accounts (relations with the auditor)
Public contracts
4 awards · 2017 to 2025
Agences de publicité créatives: Jeux de loterie instantanés
Campagne "Kazen van bij ons": VLAM/2024/09 - 1
Ontwikkelen en uitvoeren promotiecampagnes interne markt 2018-2021: Opdrachten voor content creatie
Ontwikkelen en uitvoeren promotiecampagnes interne markt 2018-2021: Opdrachten voor auditieve en visuele producties
Source: TED (Tenders Electronic Daily), Publications Office of the European Union. The values are as the buyer published them. For a framework agreement, the value is a ceiling.
Insights on BBDO
The operating result for 2025 is 117% higher than in 2024 and the highest since 2021. It is the second rise in a row, after the fall in 2023.
Debt's share of the balance-sheet total falls from 95.5% to 95.2%. Equity and debt are higher.
Large changes and their cause
- 2025 Net result +77%, Staff (FTE) +92% on 2024. Merger absorbing DARWIN BBDO, Official Gazette 20-08-2024, in the previous financial year. That operation now counts for a full year for the first time. Merger absorbing ENGAGE BBDO, Official Gazette 20-08-2024, in the previous financial year. That operation now counts for a full year for the first time.
- 2024 Total assets +205% on 2023. Merger absorbing DARWIN BBDO, Official Gazette 20-08-2024. Merger absorbing ENGAGE BBDO, Official Gazette 20-08-2024.