Advertising agencies
Filed accounts
NACE 73110 · financial year 2025 · 3,728 filed annual accounts| Per financial year | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Median solvency | 41.2% | 40.8% | 41.3% | 41.4% | 43.5% | 43.4% |
| Median net result | €6,876 | €9,443 | €9,171 | €7,680 | €8,478 | €8,209 |
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Bankruptcies
Recent bankruptcies
| Date | Company |
|---|---|
| 05-11-2026 | Eye-Marketing
BE 1011.131.760 |
| 30-10-2026 | MUSELAB
BE 1009.938.165 |
| 16-10-2026 | CONTACT TMF
BE 0474.445.509 |
| 13-10-2026 | The Sales Academy
BE 0745.357.896 |
| 12-10-2026 | ZAÏDI EVENTS
BE 0769.592.951 |
| 09-10-2026 | Kabamba-Lumbwe, Wa
BE 0613.915.770 · sole trader · Charleroi |
| 07-10-2026 | Puissance.com
BE 0663.794.853 |
| 07-10-2026 | Maebe, Sébastien
BE 0744.924.366 · sole trader · Vresse-sur-Semois |
Spread across the country
by region and province · 5,589 of 9,785 enterprises with a registered office on file · a sole trader has no published seat- Flanders
- Wallonia
- Brussels
- Abroad
The balance sheets of division 73 on the map, by municipality and down to the address
Largest employers
NACE 73110 as first main activity · staff from the latest accounts- 1 GLOBAL INFORMATION SYSTEMSOudenaarde 250 FTEfinancial year 2025
- 2 JCDECAUX STREET FURNITURE BELGIUMBrussels 230 FTEfinancial year 2025
- 3 Bauer Media Outdoor BelgiumVilvoorde 214 FTEfinancial year 2025
- 4 MMS Communications BelgiumSaint-Josse-ten-Noode 201 FTEfinancial year 2025
- 5 BD MEDIABornem 189 FTEfinancial year 2025
Joint committees
from the latest accounts of 979 companies- 200 Auxiliary committee for white-collar workers 800
- 100 Auxiliary committee for blue-collar workers 186
- 227 Audiovisual sector 47
- 130 Printing, graphic arts and newspapers 26
- 201 Independent retail 22
- 136 Paper and cardboard processing 19
- 222 White-collar workers in paper and cardboard processing 19
- 302 Hotels and catering 11
Show the 12 others
- 124 Construction 9
- 111 Metal, mechanical and electrical engineering 7
- 126 Furnishing and woodworking 7
- 116 Chemical industry 6
- 207 White-collar workers in the chemical industry 6
- 109 Clothing and garment industry 5
- 149.01 Electricians: installation and distribution 5
- 209 White-collar workers in metal manufacturing 5
- 119 Food trade 3
- 144 Agriculture 3
- 226 White-collar workers in international trade, transport and logistics 3
- 329.01 Socio-cultural sector 3
Source: the annual accounts at the National Bank. One filing can name more than one committee.
Division 73: Advertising and market research
Related activities
1 other activity| Activity | Registrations | Starters, 12 months | Bankruptcies, 12 months | FTE |
|---|---|---|---|---|
| Media representation73120 | 798 | 66 | 6 | 732 |
Bankruptcies per year in division 73
| Per year | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bankruptcies | 117 | 110 | 112 | 114 | 115 | 86 | 74 | 94 | 89 | 80 | 95 | 58 |
| Jobs lost | 320 | 171 | 265 | 192 | 169 | 258 | 125 | 190 | 174 | 150 | 183 | 102 |
2026 through September. Every bankruptcy, also of companies that have since left the register. Source: Statbel (Directorate-General Statistics), NACE classification of 2008.
Staff cost per FTE in NACE division 73
1,016 employers| Size | Median | Middle half | Employers |
|---|---|---|---|
| fewer than 10 FTE | €64,100 | €49,200 to €86,200 | 657 |
| 10 to 49 FTE | €76,100 | €62,300 to €92,900 | 299 |
| 50 to 249 FTE | €89,000 | €77,400 to €109,700 | 55 |
Employers with the highest staff cost per FTE in this division All sectors by staff cost In the Analysis workbench
Running bankruptcies in the sector
NACE division 73Measured nationally: Of 108,562 bankruptcies of legal entities across Belgium, 49% were closed within five years for insufficient assets and 28% after liquidation, 3% were withdrawn. After five years, 20% were still open. Half had ended after 26 months (a quarter after 15, three quarters after 51 months).
This counts companies with this main activity in the register on 6 November 2026. The outcome itself is not measured by sector. The activity of a company that leaves the register after its bankruptcy is too often not kept to compare closed cases fairly.
81 of the 16,664 companies in NACE division 73 have a parent company abroad. Main parent countries: Netherlands (27), United Kingdom (14) and France (13). Together they employ 5,234 of the division's 25,548 FTE: 20%, against 14% for Belgium as a whole.
Subsidies in this sector
per register · legal entities with an enterprise number- Flemish subsidies €560.4m awarded
- Federal transfers 25.4m amount as published
- Wallonia-Brussels Federation €28.5m paid
- EU budget €826.8m attributed share
- EU research €210.5m EU contribution
Insights on Advertising agencies
Balance sheet and result. The median net result of €8,209 is below Belgium's €16,520. 15.2% of the annual accounts show negative equity, against 12.4% in Belgium. 32.4% of the annual accounts close with a loss, against 26.7% in Belgium.
Bankruptcies. In 12 months, 4.1 of 1,000 companies went bankrupt, against 6.2 in Belgium. That is more than in 56% of the 88 NACE divisions. The median bankruptcy probability of 0.3% is above Belgium's 0.2%.
Inflow and structure. In 12 months, 12.1 of 100 companies started, against 8.9 in Belgium. That is more than in 89% of the 87 NACE divisions. Brussels holds 14.7% of the seats, against 12.5% in Belgium. This activity holds 37.4% of the registrations of Advertising and market research.
Staff and filing. The 5 largest employers hold 1,084 of the 6,511 FTE: 16.6%.
Direction. Median solvency rose from 41.2% in financial year 2020 to 43.4% in financial year 2025. The median net result rose from €6,876 in financial year 2020 to €8,209 in financial year 2025.
The comparison with Belgium as a whole and with the other divisions is as of 06-11-2026 05:30.
Method and sources
Every company registered today counts under its main activities in the KBO. Establishment units do not count. Staff counts once, under the employer's first main activity, from its latest accounts and only where it fits the staff costs. The count follows the NACE 2025 classification, the version in which code 73110 exists.
The bankruptcies over five years count only companies still registered today, because the activity of a company that left the register is not kept. So they are fewer than the bankruptcies of those years, and the figure is not a probability for the future. Over twelve months the count is nearly complete, because a bankrupt company stays registered while its bankruptcy runs. A company with more than one main activity counts in each of those sectors.
The comparison with Belgium as a whole and with the other NACE divisions rests on an overview of every division, counted again each night. Each division is counted in the version of the NACE classification in which it exists. A standing such as "more than in 80%" compares with the other divisions that have the figure. A division's bankruptcy probability is the median over its companies with a score. Belgium here counts the 1,276,581 companies with a main activity, because only those belong to a division. The other 698,987 registrations publish no activity.
Each median is the value of the middle company, computed over the annual accounts of financial year 2025, and is shown only from 30 accounts. A share (loss-making, negative equity) counts that year's accounts with that trait. Accounts are late when they are filed after the statutory deadline. The direction per financial year follows the companies still registered today. Missing or 90 days late counts the companies with accounts missing today, or whose latest were filed more than 90 days after the deadline. The dossier follows the same rule.