Public limited company · founded 1986 · 40 yrs activeScheldestraat 122, 1080 Sint-Jans-Molenbeek, BelgiumKBO/BCE: BE 0429.092.663
Summary
BBDO has been active since 1986 and the Belgian State Gazette contains no insolvency or warning signals. The 2024 annual accounts show equity of €700,210 and a net result of €430,577. Equity is shrinking by ~15% per year across the filed fiscal years. Its solvency ranks better than 14% of 1095 sector peers (fiscal year 2024). The computed 12-month bankruptcy probability is 0.5% (very low).
How financially healthy the company is, how likely a bankruptcy is and how much credit is sensible. Start here to know whether you can do business safely.
Score 2024
Checked score
A figure from 0 to 100 for financial health from the latest annual accounts: the higher, the healthier. Without a figure, the card says why. A low score is a reason to look closely at payment terms and security.
Four sides of financial health side by side. You see at a glance where the company is strong and where it is vulnerable.
Profitability63▲+52
Solvency29▼-7
Growth22▼-3
Track record100
Bankruptcy probability, 12 months
Bankruptcy probability
The chance that this company goes bankrupt within twelve months. A low chance is reassuring; with a higher one, agree shorter payment terms or an advance.
0.5%Very low
0%0.5%1.5%4%10%≥ 25%
Credit up to €30,000 at 30 days acceptable
Liquidity tight (current ratio 1.01 against 1.02 in 2023; short-term debt: 95.4% of total assets), and 95.5% of the assets are financed with debt.
tick = median of all Belgian filingsring = median in the sector
This company filed its last 6 accounts on average 6 days before the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (1)
○
neutral · No strike-offs in the KBO publications
We found no ex-officio strike-off or cessation. Our series starts in 2021 and has gaps, so this is not a confirmation that there is nothing.
KBO publications · our coverage
History
History
The company's story in a few sentences, from the company register, the Belgian State Gazette and the filed annual accounts. Each number opens the document the sentence rests on.
BBDO was incorporated on 8 July 1986.1In 2024 the company absorbed DARWIN BBDO and ENGAGE BBDO by merger.2The board currently has 8 members; Dieter Vandecappelle BV has served longest, since 2022.3
2024Total assets +205% on 2023.Merger absorbing DARWIN BBDO, effective 17-07-2024. Merger absorbing ENGAGE BBDO, effective 17-07-2024.
2024Staff (FTE) -54% on 2023.Cause not known from the registers.
2022Net result -65%, Staff (FTE) +52% on 2021.Cause not known from the registers.
Result per fiscal year
Operating resultNet result
The operating result returns to profit in 2024: €473,469 after a loss of €371,426 in 2023.
Balance-sheet composition
2024 in colour, 2023 as the grey bar beneath
Assets €15.6m
96.7%
Fixed assets€507,259 ▼ 0.5%
Current assets€15.1m ▲ 228%
Equity and liabilities €15.6m
95.5%
Equity€700,210 ▲ 27.5%
Debt€14.9m ▲ 227%
Debt's share of the balance-sheet total rises from 89.2% to 95.5%. Equity and debt are higher.
Key figures and ratios
2024 value · change against 2023
EBITDA
€569,494▲
2023 · -€226,492
Cash flow
€526,602▲
2023 · -€211,601
Current ratio
1.01▼
2023 · 1.02
Quick ratio
0.53▼
2023 · 1.01
Debt to equity
21.22▲
2023 · 8.28
ROE
61.5%▲
2023 · -64.9%
ROA
2.8%▲
2023 · -7.0%
Interest coverage
37.59▲
2023 · -14.55
Debt ≤ 1 year
€14.8m▲
2023 · €4.5m
Debt > 1 year
€14,695▼
2023 · €29,797
Income taxes
€132,151▲
2023 · €3,203
Staff costs
€2.7m▼
2023 · €2.7m
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observation
Peer companies
What happened to companies that once looked just like this one does now. It describes the group, not this company: the figures are counted, not predicted.
Of the 1,214 companies that looked in July 2024 the way this one looks now, 1.3% went bankrupt within 24 months and 96% are still going.
Small
20 years or older
solvency under 10%
a profit under 5% of the balance sheet
1.3%went bankrupt
2.6%stopped otherwise
96%still going
A further 0.2% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.5% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,058 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
The companies in ten equal groups, from lowest to highest expected share.
Group
Expected
Actual
1
0.2%
0.2%
2
0.3%
0.4%
3
0.5%
0.5%
4
0.6%
0.7%
5
0.8%
0.9%
6
1.2%
1.3%
7
1.5%
1.6%
8
1.7%
1.7%
9
2.7%
2.8%
10
5.3%
5.7%
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 1,214 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
Filed annual accountsAs filed with the NBB · 2024 against 2023 · 73 lines
Balance sheetCode20232024
Assets
Total assets20/58€5.1m€15.6m▲
Fixed assets21/28€510,060€507,259▼
Tangible fixed assets22/27€121,765€101,738▼
Plant, machinery and equipment23-€2,455
Furniture and vehicles24€2,079€20,105▲
Leasing and similar rights25€29,667€35,395▲
Other tangible fixed assets26€90,019€43,784▼
Financial fixed assets28€388,296€405,521▲
Other financial fixed assets284/8€388,296€405,521▲
Amounts receivable and cash guarantees285/8€388,296€405,521▲
Current assets29/58€4.6m€15.1m▲
Stocks and contracts in progress3€6,843€7.2m▲
Contracts in progress37€6,843€7.2m▲
Amounts receivable within one year40/41€2.8m€7.8m▲
Trade receivables40€2.7m€3.9m▲
Other amounts receivable41€187,355€4.0m▲
Cash at bank and in hand54/58€1.7m-
Deferred charges and accrued income490/1€41,613€36,534▼
Equity and liabilities
Total equity and liabilities10/49€5.1m€15.6m▲
Equity10/15€549,266€700,210▲
Contributions10/11€160,000€618,947▲
Capital10€160,000€618,947▲
Issued capital100€160,000€618,947▲
Reserves13€18,441€76,235▲
Non-distributable reserves130/1€16,000€61,895▲
Legal reserve130€16,000€61,895▲
Tax-exempt reserves132€2,441€14,340▲
Profit (loss) carried forward14€370,824€5,029▼
Amounts payable17/49€4.5m€14.9m▲
Amounts payable after more than one year17€29,797€14,695▼
Financial debts170/4€29,797€14,695▼
Leasing and similar obligations172€29,797€14,695▼
Amounts payable within one year42/48€4.5m€14.8m▲
Current portion of amounts payable after more than one year42€1,136€20,837▲
Trade debts44€3.0m€3.8m▲
Suppliers440/4€3.0m€3.8m▲
Advances received on contracts in progress46€1.3m€8.7m▲
Taxes, remuneration and social security45€238,471€624,650▲
Taxes450/3€1,886€142,516▲
Remuneration and social security454/9€236,585€482,134▲
Other amounts payable47/48-€1.7m
Income statementCode20232024
Operating income70/76A€12.7m€17.7m▲
Turnover70€12.7m€9.4m▼
Change in stocks of work in progress, finished goods and contracts in progress71-€1,594€7.2m▲
Other operating income74-€1.2m
Operating charges60/66A€13.1m€17.3m▲
Goods for resale, raw materials and consumables60€5.2m€10.0m▲
Purchases600/8€5.2m€10.0m▲
Services and other goods61€5.0m€4.4m▼
Remuneration, social security and pensions62€2.7m€2.7m▼
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€144,934€96,025▼
Other operating charges640/8€72,575€63,777▼
Non-recurring operating charges66A-€324
Operating profit (loss)9901-€371,426€473,469▲
Financial income75/76B€38,427€113,573▲
Recurring financial income75€38,427€113,573▲
Income from current assets751€34,091€106,173▲
Other financial income752/9€4,335€7,400▲
Financial charges65/66B€20,333€24,314▲
Recurring financial charges65€20,333€24,314▲
Debt charges650€15,570€15,148▼
Other financial charges652/9€4,763€9,165▲
Profit (loss) for the period before taxes9903-€353,332€562,728▲
Income taxes67/77€3,203€132,151▲
Taxes670/3€3,203€133,583▲
Tax adjustments and reversals of tax provisions77-€1,432
Profit (loss) for the period9904-€356,535€430,577▲
Profit (loss) for the period to be appropriated9905-€356,535€430,577▲
Appropriation of the result
Profit (loss) to be appropriated9906€370,824€1.7m▲
Profit (loss) brought forward from the previous period14P€727,359€1.2m▲
Profit to be distributed694/7-€1.7m
Return on contributions (dividend)694-€1.7m
Social balance
Average headcount (FTE)908737.717.5▼
The notes to these accounts (54 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.
Line
2020
2021
2022
2023
2024
Change
Operating income70/76A
-
€13.1m
€14.0m
€12.7m
€17.7m
▲ 39.5%
Turnover70
€11.6m
€13.1m
€14.0m
€12.7m
€9.4m
▼ 26.0%
Change in stocks of work in progress, finished goods and contracts in progress71
-
-€823
-€3,686
-€1,594
€7.2m
▲ 448,971%
Other operating income74
-
-
€60
-
€1.2m
-
Operating charges60/66A
-
€11.9m
€13.5m
€13.1m
€17.3m
▲ 31.9%
Goods for resale, raw materials and consumables60
-
€4.8m
€5.5m
€5.2m
€10.0m
▲ 94.5%
Purchases600/8
-
€4.8m
€5.5m
€5.2m
€10.0m
▲ 94.5%
Services and other goods61
-
€5.3m
€5.0m
€5.0m
€4.4m
▼ 11.9%
Remuneration, social security and pensions62
-
€1.7m
€2.7m
€2.7m
€2.7m
▼ 1.9%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630
€101,975
€139,669
€155,085
€144,934
€96,025
▼ 33.7%
Other operating charges640/8
-
€68,738
€63,918
€72,575
€63,777
▼ 12.1%
Non-recurring operating charges66A
-
-
-
-
€324
-
Operating profit (loss)9901
€1.0m
€1.2m
€474,475
-€371,426
€473,469
▲ 227%
Financial income75/76B
-
€778
€2,079
€38,427
€113,573
▲ 196%
Recurring financial income75
€1,746
€778
€2,079
€38,427
€113,573
▲ 196%
Income from current assets751
-
€704
€1,243
€34,091
€106,173
▲ 211%
Other financial income752/9
-
€74
€835
€4,335
€7,400
▲ 70.7%
Financial charges65/66B
-
€18,990
€23,882
€20,333
€24,314
▲ 19.6%
Recurring financial charges65
€10,882
€18,990
€23,882
€20,333
€24,314
▲ 19.6%
Debt charges650
€10,882
€9,799
€12,947
€15,570
€15,148
▼ 2.7%
Other financial charges652/9
-
€9,191
€10,935
€4,763
€9,165
▲ 92.4%
Profit (loss) for the period before taxes9903
€1.0m
€1.2m
€452,672
-€353,332
€562,728
▲ 259%
Income taxes67/77
€297,171
€308,504
€151,941
€3,203
€132,151
▲ 4,026%
Taxes670/3
-
€308,504
€151,941
€3,203
€133,583
▲ 4,071%
Tax adjustments and reversals of tax provisions77
-
-
-
-
€1,432
-
Profit (loss) for the period9904
€742,862
€855,415
€300,731
-€356,535
€430,577
▲ 221%
Profit (loss) for the period to be appropriated9905
€742,862
€855,415
€300,731
-€356,535
€430,577
▲ 221%
Line
2020
2021
2022
2023
2024
Change
Assets
Total assets20/58
€6.8m
€6.8m
€5.2m
€5.1m
€15.6m
▲ 205%
Fixed assets21/28
€567,716
€620,103
€568,869
€510,060
€507,259
▼ 0.5%
Tangible fixed assets22/27
€303,801
€336,278
€265,393
€121,765
€101,738
▼ 16.4%
Plant, machinery and equipment23
-
-
-
-
€2,455
-
Furniture and vehicles24
-
€7,823
€6,818
€2,079
€20,105
▲ 867%
Leasing and similar rights25
-
€85,753
€68,516
€29,667
€35,395
▲ 19.3%
Other tangible fixed assets26
-
€242,702
€190,060
€90,019
€43,784
▼ 51.4%
Financial fixed assets28
€263,916
€283,826
€303,476
€388,296
€405,521
▲ 4.4%
Other financial fixed assets284/8
-
€283,826
€303,476
€388,296
€405,521
▲ 4.4%
Amounts receivable and cash guarantees285/8
-
€283,826
€303,476
€388,296
€405,521
▲ 4.4%
Current assets29/58
€6.2m
€6.2m
€4.7m
€4.6m
€15.1m
▲ 228%
Stocks and contracts in progress3
€12,945
€12,122
€8,436
€6,843
€7.2m
▲ 104,740%
Contracts in progress37
-
€12,122
€8,436
€6,843
€7.2m
▲ 104,740%
Amounts receivable within one year40/41
€2.3m
€2.8m
€2.9m
€2.8m
€7.8m
▲ 176%
Trade receivables40
-
€2.8m
€2.9m
€2.7m
€3.9m
▲ 45.7%
Other amounts receivable41
-
€32,340
€49,000
€187,355
€4.0m
▲ 2,023%
Cash at bank and in hand54/58
€3.7m
€3.2m
€1.7m
€1.7m
-
-
Deferred charges and accrued income490/1
-
€192,194
€49,082
€41,613
€36,534
▼ 12.2%
Equity and liabilities
Total equity and liabilities10/49
€6.8m
€6.8m
€5.2m
€5.1m
€15.6m
▲ 205%
Equity10/15
€1.3m
€1.5m
€905,801
€549,266
€700,210
▲ 27.5%
Contributions10/11
€160,000
€160,000
€160,000
€160,000
€618,947
▲ 287%
Capital10
-
€160,000
€160,000
€160,000
€618,947
▲ 287%
Issued capital100
-
€160,000
€160,000
€160,000
€618,947
▲ 287%
Reserves13
€18,441
€18,441
€18,441
€18,441
€76,235
▲ 313%
Non-distributable reserves130/1
-
€16,000
€16,000
€16,000
€61,895
▲ 287%
Legal reserve130
-
€16,000
€16,000
€16,000
€61,895
▲ 287%
Tax-exempt reserves132
-
€2,441
€2,441
€2,441
€14,340
▲ 487%
Profit (loss) carried forward14
€1.2m
€1.3m
€727,359
€370,824
€5,029
▼ 98.6%
Amounts payable17/49
€5.4m
€5.4m
€4.3m
€4.5m
€14.9m
▲ 227%
Amounts payable after more than one year17
€109,830
€80,804
€29,751
€29,797
€14,695
▼ 50.7%
Financial debts170/4
-
€80,804
€29,751
€29,797
€14,695
▼ 50.7%
Leasing and similar obligations172
-
€80,804
€29,751
€29,797
€14,695
▼ 50.7%
Amounts payable within one year42/48
€5.1m
€5.2m
€4.2m
€4.5m
€14.8m
▲ 228%
Current portion of amounts payable after more than one year42
-
€7,710
€41,132
€1,136
€20,837
▲ 1,734%
Trade debts44
€3.8m
€3.5m
€3.2m
€3.0m
€3.8m
▲ 30.4%
Suppliers440/4
-
€3.5m
€3.2m
€3.0m
€3.8m
▲ 30.4%
Advances received on contracts in progress46
-
€1.3m
€571,503
€1.3m
€8.7m
▲ 553%
Taxes, remuneration and social security45
-
€363,996
€443,321
€238,471
€624,650
▲ 162%
Taxes450/3
-
€151,728
€37,351
€1,886
€142,516
▲ 7,456%
Remuneration and social security454/9
-
€212,269
€405,971
€236,585
€482,134
▲ 104%
Other amounts payable47/48
-
-
-
-
€1.7m
-
Accrued charges and deferred income492/3
-
€148,988
€63,852
-
-
-
Line
2020
2021
2022
2023
2024
Change
Profit (loss) for the period9904
€742,862
€855,415
€300,731
-€356,535
€430,577
▲ 221%
+ Depreciation and write-downs630
€101,975
€139,669
€155,085
€144,934
€96,025
▼ 33.7%
Operating cash flow (approximation)
€844,837
€995,083
€455,817
-€211,601
€526,602
▲ 349%
Investment in fixed assets (approximation)
-
-€192,055
-€103,851
-€86,126
-€93,224
▼ 8.2%
Change in cash
-
-€499,990
-€1.5m
€23,265
-
-
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
What happened to the company over the years, from its founding to recent changes. Many changes in a short time are a reason to ask questions.
2026
18-09
State Gazette actReappointments: Kris Govaerts, Hello Horizon BV and 2 others
Resignation: Patrick Clymans (director) · Permanent representatives: Maarten Vanthemsche, Marc van Diepen and Dieter Vandecappelle · Correction14 facts ▸
General meeting, 15-09-2026
Director reappointment, Kris Govaerts (director)
Director reappointment, Hello Horizon BV (director)
Director reappointment, Omnicom Advertising Group Belgium (director)
Director reappointment, DIETER VANDECAPPELLE (director)
Director resignation, Patrick Clymans (director)
Correction, rectification of previous publication, Patrick Clymans appointed by shareholder decision of 30 June 2026
Director reappointment, Patrick Clymans (director)
Declaration, bevestiging geen verbod, bevestiging hebben ontvangen dat tegen de bestuurders geen veroordeling werd uitgesproken door een rechtscollege van een lidstaat van d…
11-03
State Gazette actResignation: Maarten Vantemsche (director)
Financial milestoneState Gazette actNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
24 of 24 acts read
Directors · office · real estate
Directors and office
Who runs the company and where it is based. It tells you who you are talking to and whether the address checks out.
Directors
Directors
Who runs the company today and since when, grouped the way the CBE groups its function holders. Many recent board changes are a reason to keep a close eye.
8 directors, 1 in day-to-day management, no change since 2026
Day-to-day manager · since 01-12-2018 · Private limited company · perm. rep.: Steven Cosyns
Not recently confirmed
Permanent representatives 2
VM
Maarten Vanthemsche
Permanent representative · since 01-01-2026 · for Hello Horizon BV
Current
DM
Marc van Diepen
Permanent representative · for Omnicom Advertising Group Belgium
Current
3 not recently confirmed
Still in office according to the acts, but no act of the last six years confirms the mandate. It has often ended since, in an act we have not read.
VD
Dieter Vandecappelle
Permanent representative · since 08-05-2013 · for Dieter Vandecappelle BVBA
Not recently confirmed
CS
Steven Cosyns
Permanent representative · since 01-12-2018 · for JFCO
Not recently confirmed
VS
Sebastien De Valck
Permanent representative · since 08-05-2019 · for BVBA en zonen
Not recently confirmed
Statutory auditor 1
KB
KPMG Bedrijfsrevisoren BV
Auditor · since 01-01-2024 · perm. rep.: Steven Veyt
Current
Derived from published Gazette acts. The CBE keeps the official list of function holders; we do not read it, so the two can differ.
See the function holders in the CBE →
Location & real-estate footprint
Location & real estate
Where the company is based and which parcels are linked to its addresses. An address shared by many companies is often a registered-office service.
ProtectedMonumentVoormalige opslagplaats en winkel BesseSource ↗
Brussels
2,643 m²
1 · 808 m²
14.7 m · 4 fl.
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
1 of these parcels carry protected heritage: expect extra rules on renovation or sale.
Mandate history
Mandate history
Who held which function and when, per person: one bar per period, from appointment to resignation or to today. An open left edge means the mandate began before the oldest act we hold.
Het geven van advies op het gebied van marketing en reclame in de ruimste zin genomen waaronder begrepen is alles wat nuttig en nodig kan zijn voor het uitvoeren of doen uitvoeren…
Full purpose
Het geven van advies op het gebied van marketing en reclame in de ruimste zin genomen waaronder begrepen is alles wat nuttig en nodig kan zijn voor het uitvoeren of doen uitvoeren van de gegeven adviezen, het verlenen van diensten en voorts het verrichten van alle handelingen welke met één en ander geacht kunnen worden in verband te staan, daaruit voort te vloeien of daaraan bevorderlijk te zijn. De vennootschap zal door middel van inbreng versmelting, inschrijving of om het even welke andere wijze mogen deelnemen aan alle ondernemingen, verenigingen of vennootschappen die een gelijksoortig of aanverwant voorwerp nastreven of die eenvoudig nuttig zijn tot de gehele of gedeeltelijke verwezenlijking van haar voorwerp. In het algemeen zal de vennootschap alle commerciele, industriële, financiële, roerende en onroerende handelingen mogen verrichten in direct of indirect, geheel of gedeeltelijk verband met haar voorwerp of die de verwezenlijking van haar voorwerp begunstigen.
Who owns the company and which companies it holds shares in, as the companies file it in their annual accounts. It shows which group it belongs to and who ultimately stands behind it.
The accounts to 31-12-2024 list no holdings, and no other source names one.
According to the 2024 annual accounts of BBDO and those of the other companies, the acts in the Belgian Gazette and the LEI register.
The register of ultimate beneficial owners (UBO) is not public: who ultimately stands behind a natural person or a foreign parent is not stated here. A company that does not fill in these statements, or need not, is missing.
Connections & network
Connections & network
Which other companies are linked to this one through directors or shares. Look especially for linked companies in trouble.
5 connected companies
Depth
Shared directors
This companyCompanyDirectorShareholding+N: links not shown yetClick a node to look further, drag to arrange, scroll to zoom.
Of 9,864 companies in sector 73110 we hold annual accounts for 3,752. 1,897 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Company details
The company's official details: legal form, status, activities and founding date. Useful to draw up an invoice or contract correctly.