PUBLIROUTE

Active

Public limited companyfounded 199035 yrs activePoverstraat 88, 1731 Asse, BelgiumKBO/BCE: BE 0441.679.701

Summary

PUBLIROUTE has been active since 1990 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €11.8m and a net result of -€30,819. Equity is growing by ~5.8% per year across the filed fiscal years. Its solvency ranks better than 73% of 1660 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.2% (very low).

Risk analysis Watch Report Compare

PUBLIROUTEActiveChecked score 66/100

Risk analysis Report Compare

Checked score

Score 2025

66 / 100

Healthy

Every signal that weighs is under Signals.

Axes · tick = 2024

Profitability19▼-54

Solvency94▼-2

Growth52▼-26

Track record100

Bankruptcy probability, 12 months

0.2% Very low

0%0.5%1.5%4%10%≥ 25%

Credit up to €750,000 at 30 days acceptable

Liquidity ample (current ratio 6.54 against 8.0 in 2024; short-term debt: 15.2% and cash: 0% of total assets), and 31.4% of the assets are financed with debt.

Credit check for your own amount and term

Show the recommended maximum : and see how the verdict changes with amount, term and advance.

Signals

Four signals. The signal on the left, the evidence on the right.

−lowers risk○neutral

Long track record

A company with a long track record statistically fails less often than a young one.

KBO · incorporation date

Age against the risk zone

Lower-risk legal form

Companies with this legal form statistically fail less often than a BV.

KBO · legal form

Annual accounts: healthy financial profile

The latest annual accounts show a healthy profile in solvency, result and liquidity.

NBB · annual accounts 2025

Solvency, return and age of the figures

Solvency

68.6%

Return on assets

-0.2%

Age of the figures

9 mo

Latest accounts filed on time

The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 13-05-2026, 79 days ahead of the deadline.

NBB · 10 filings

Deviation from the deadline

2025

79 d early

2024

7 d late

2023

61 d early

2022

46 d early

2021

80 d early

2020

75 d early

2019

23 d early

← before the deadline after the deadline →

tick = median of all Belgian filingsring = median in the sector

This company filed its last 7 accounts on average 51 days before the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.

Checked, nothing found (2)

The next deadline is still running

The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today.

Companies Code · seven months

Position in the running window

27-09-2026 today31-12-2026 close31-07-2027 deadline

No strike-offs in the KBO publications

We found no ex-officio strike-off or cessation. Our series starts in 2021 and has gaps, so this is not a confirmation that there is nothing.

KBO publications · our coverage

History

PUBLIROUTE was incorporated on 4 October 1990.¹ The registered office moved to Asse in 2012 and to Relegem in 2014.²³ Between 2017 and 2021 the company absorbed DEWEZ, ZENITH COMMUNICATION and PUBLICITE TOUSSAINT by merger.⁴⁵ Total assets rose from EUR 15 million in 2021 to EUR 17 million in 2025 and headcount from 30.4 to 23 full-time equivalents.⁶

Go further with this company

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Is this your company? See how customers and banks see it.

Investigating this company? Keep it with today's facts in a case file.

Financials · fiscal year 2025, abbreviated schema

In the rankings #6 company by equity in Asse, Professional and technical services sector #7 company by total assets in Asse, Professional and technical services sector #8 employer in Asse, Professional and technical services sector

Equity

€11.8m▼ 0.3%

2024 · €11.8m

Total assets

€17.2m▲ 2.6%

2024 · €16.8m

Net result

-€30,819

2024 · €625,387

Working capital

€14.5m▼ 0.2%

2024 · €14.5m

Trend over the years

Chart Table

Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.

Every figure with its change against the fiscal year before

favourable unfavourable

Line20212022202320242025

Operating result€1.1m▲ 20.8%€619,708▼ 42.7%€443,479▼ 28.4%€471,277▲ 6.3%-€395,500

Net result€659,812▲ 22.7%€511,218▼ 22.5%€733,838▲ 43.5%€625,387▼ 14.8%-€30,819

Equity€9.9m▲ 7.1%€10.5m▲ 5.1%€11.2m▲ 7.0%€11.8m▲ 5.6%€11.8m▼ 0.3%

Total assets€15.0m▲ 7.1%€15.9m▲ 5.7%€16.5m▲ 4.1%€16.8m▲ 1.6%€17.2m▲ 2.6%

Debt€5.0m▲ 9.0%€5.4m▲ 8.5%€5.3m▼ 1.7%€4.9m▼ 6.8%€5.3m▲ 8.2%

Working capital€12.7m▲ 11.3%€13.4m▲ 6.1%€14.2m▲ 5.8%€14.5m▲ 2.1%€14.5m▼ 0.2%

Solvency66.3%=66.0%▼ 0.4pp67.8%▲ 1.9pp70.5%▲ 2.7pp68.6%▼ 1.9pp

Staff (FTE)30.4▲ 3.8%30.2▼ 0.7%28.9▼ 4.3%28.1▼ 2.8%23▼ 18.1%

above within below the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.

Turnover and EBIT margin not published: the abbreviated schema does not require them.

Result per fiscal year

Operating resultNet result

The operating result turns negative in 2025: a loss of €395,500 after €471,277 in 2024, the lowest result in the available series.

Balance-sheet composition

2025 in colour, 2024 as the grey bar beneath

Assets €17.2m

99.5%

Fixed assets €88,848 ▼ 49.2%

Current assets €17.1m ▲ 3.1%

Equity and liabilities €17.2m

68.6%

31.1%

Equity €11.8m ▼ 0.3%

Provisions €53,717

Debt €5.3m ▲ 8.2%

Debt's share of the balance-sheet total rises from 29.5% to 31.1%. Equity is lower and debt is higher.

Key figures and ratios

2025 value · change against 2024

EBITDA

-€310,833▼

2024 · €548,800

Cash flow

€53,848▼

2024 · €702,910

Current ratio

6.54▼

2024 · 8.00

Quick ratio

6.52▼

2024 · 7.98

Debt to equity

0.45▲

2024 · 0.42

ROE

-0.3%▼

2024 · 5.3%

ROA

-0.2%▼

2024 · 3.7%

Interest coverage

-378.21▼

2024 · 1770.21

Debt ≤ 1 year

€2.6m▲

2024 · €2.1m

Income taxes

-€45,160▼

2024 · €364,409

Staff costs

€2.2m▲

2024 · €2.1m

Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.

Peer companies

Historical observation

Of the 8,594 companies that looked in July 2024 the way this one looks now, 0.4% went bankrupt within 24 months and 94% are still going.

Small
20 years or older
solvency 30% or more
a small loss

0.4% went bankrupt

5.2% stopped otherwise

94% still going

A further 0.3% stopped, but we cannot tell whether within those 24 months.

For this company itself Checked computes a bankruptcy probability of 0.2% over twelve months; the group does not contradict it.

How reliable is this rule?

Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,058 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.

The companies in ten equal groups, from lowest to highest expected share.
Group	Expected	Actual
1	0.2%	0.2%
2	0.3%	0.4%
3	0.5%	0.5%
4	0.6%	0.7%
5	0.8%	0.9%
6	1.2%	1.3%
7	1.5%	1.6%
8	1.7%	1.7%
9	2.7%	2.8%
10	5.3%	5.7%

The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.

An observation about 8,594 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.

Annual accounts

OverviewIncome statement Balance sheet Cash flow

Filed annual accounts As filed with the NBB · 2025 against 2024 · 59 lines

Balance sheet Code20242025

Assets

Total assets20/58€16.8m€17.2m▲

Fixed assets21/28€174,848€88,848▼

Intangible fixed assets21€88,483€29,332▼

Tangible fixed assets22/27€86,240€59,390▼

Land and buildings22€4,387€2,511▼

Plant, machinery and equipment23€29,429€16,839▼

Furniture and vehicles24€33,123€20,741▼

Other tangible fixed assets26€19,300€19,300=

Financial fixed assets28€125€125=

Current assets29/58€16.6m€17.1m▲

Stocks and contracts in progress3€33,333€31,833▼

Stocks30/36€33,333€31,833▼

Amounts receivable within one year40/41€15.4m€16.2m▲

Trade receivables40€1.3m€1.1m▼

Other amounts receivable41€14.2m€15.0m▲

Cash at bank and in hand54/58€143€550▲

Deferred charges and accrued income490/1€1.1m€910,473▼

Equity and liabilities

Total equity and liabilities10/49€16.8m€17.2m▲

Equity10/15€11.8m€11.8m▼

Contributions10/11€61,500€61,500=

Capital10€61,500€61,500=

Issued capital100€61,500€61,500=

Reserves13€506,150€506,150=

Non-distributable reserves130/1€6,150€6,150=

Legal reserve130€6,150€6,150=

Distributable reserves133€500,000€500,000=

Profit (loss) carried forward14€11.2m€11.2m▼

Provisions and deferred taxes16-€53,717

Provisions for liabilities and charges160/5-€53,717

Other liabilities and charges164/5-€53,717

Amounts payable17/49€4.9m€5.3m▲

Amounts payable within one year42/48€2.1m€2.6m▲

Trade debts44€621,588€1.5m▲

Suppliers440/4€621,588€1.5m▲

Advances received on contracts in progress46€44,095€42,204▼

Taxes, remuneration and social security45€1.4m€1.1m▼

Taxes450/3€1.1m€857,399▼

Remuneration and social security454/9€306,328€254,572▼

Accrued charges and deferred income492/3€2.9m€2.7m▼

Income statement Code20242025

Non-recurring operating income76A€9,588€2,138▼

Remuneration, social security and pensions62€2.1m€2.2m▲

Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€77,523€84,667▲

Write-downs on stocks, contracts in progress and trade receivables: additions (reversals)631/4€71,425€8,448▼

Provisions for liabilities and charges: additions (uses and reversals)635/8-€53,717

Other operating charges640/8€1.9m€1.8m▼

Non-recurring operating charges66A€465€433▼

Gross operating margin9900€4.7m€3.8m▼

Operating profit (loss)9901€471,277-€395,500▼

Financial income75/76B€518,829€320,342▼

Recurring financial income75€518,829€320,342▼

Financial charges65/66B€310€822▲

Recurring financial charges65€310€822▲

Profit (loss) for the period before taxes9903€989,796-€75,979▼

Income taxes67/77€364,409-€45,160▼

Profit (loss) for the period9904€625,387-€30,819▼

Profit (loss) for the period to be appropriated9905€625,387-€30,819▼

Appropriation of the result

Profit (loss) to be appropriated9906€11.2m€11.2m▼

Profit (loss) brought forward from the previous period14P€10.6m€11.2m▲

Social balance

Average headcount (FTE)908728.123.0▼

The notes to these accounts (11 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.

Line	2021	2022	2023	2024	2025	Change
Non-recurring operating income76A	-	-	-	€9,588	€2,138	▼ 77.7%
Remuneration, social security and pensions62	€2.1m	€2.3m	€2.3m	€2.1m	€2.2m	▲ 4.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630	€502,858	€77,467	€71,307	€77,523	€84,667	▲ 9.2%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals)631/4	€26,016	-€30,504	€89,067	€71,425	€8,448	▼ 88.2%
Provisions for liabilities and charges: additions (uses and reversals)635/8	-€75,000	-€75,000	€0	-	€53,717	-
Other operating charges640/8	€1.7m	€1.8m	€1.9m	€1.9m	€1.8m	▼ 6.9%
Non-recurring operating charges66A	€106	€86,697	€7,084	€465	€433	▼ 6.7%
Gross operating margin9900	€5.3m	€4.7m	€4.8m	€4.7m	€3.8m	▼ 19.2%
Operating profit (loss)9901	€1.1m	€619,708	€443,479	€471,277	-€395,500	▼ 184%
Financial income75/76B	€15,811	€110,286	€608,529	€518,829	€320,342	▼ 38.3%
Recurring financial income75	€454	€87,786	€599,636	€518,829	€320,342	▼ 38.3%
Non-recurring financial income76B	€15,356	€22,500	€8,892	-	-	-
Financial charges65/66B	€7,722	€711	€1,028	€310	€822	▲ 165%
Recurring financial charges65	€7,722	€711	€1,028	€310	€822	▲ 165%
Profit (loss) for the period before taxes9903	€1.1m	€729,283	€1.1m	€989,796	-€75,979	▼ 108%
Income taxes67/77	€428,890	€218,065	€317,141	€364,409	-€45,160	▼ 112%
Profit (loss) for the period9904	€659,812	€511,218	€733,838	€625,387	-€30,819	▼ 105%
Profit (loss) for the period to be appropriated9905	€659,812	€511,218	€733,838	€625,387	-€30,819	▼ 105%

Line	2021	2022	2023	2024	2025	Change
Assets
Total assets20/58	€15.0m	€15.9m	€16.5m	€16.8m	€17.2m	▲ 2.6%
Fixed assets21/28	€328,426	€252,942	€186,011	€174,848	€88,848	▼ 49.2%
Intangible fixed assets21	€265,935	€206,785	€147,634	€88,483	€29,332	▼ 66.8%
Tangible fixed assets22/27	€62,366	€46,032	€38,252	€86,240	€59,390	▼ 31.1%
Land and buildings22	€19,228	€10,722	€7,036	€4,387	€2,511	▼ 42.8%
Plant, machinery and equipment23	€6,489	€4,747	€6,283	€29,429	€16,839	▼ 42.8%
Furniture and vehicles24	€17,350	€11,263	€5,632	€33,123	€20,741	▼ 37.4%
Other tangible fixed assets26	€19,300	€19,300	€19,300	€19,300	€19,300	=
Financial fixed assets28	€125	€125	€125	€125	€125	=
Current assets29/58	€14.7m	€15.6m	€16.3m	€16.6m	€17.1m	▲ 3.1%
Stocks and contracts in progress3	€32,296	€50,118	€44,255	€33,333	€31,833	▼ 4.5%
Stocks30/36	€32,296	€50,118	€44,255	€33,333	€31,833	▼ 4.5%
Amounts receivable within one year40/41	€13.8m	€14.8m	€15.0m	€15.4m	€16.2m	▲ 4.7%
Trade receivables40	€1.1m	€1.1m	€1.3m	€1.3m	€1.1m	▼ 11.2%
Other amounts receivable41	€12.8m	€13.7m	€13.7m	€14.2m	€15.0m	▲ 6.1%
Cash at bank and in hand54/58	€176,074	€963	€2,876	€143	€550	▲ 285%
Deferred charges and accrued income490/1	€619,729	€699,643	€1.2m	€1.1m	€910,473	▼ 18.9%
Equity and liabilities
Total equity and liabilities10/49	€15.0m	€15.9m	€16.5m	€16.8m	€17.2m	▲ 2.6%
Equity10/15	€9.9m	€10.5m	€11.2m	€11.8m	€11.8m	▼ 0.3%
Contributions10/11	€61,500	€61,500	€61,500	€61,500	€61,500	=
Capital10	€61,500	€61,500	€61,500	€61,500	€61,500	=
Issued capital100	€61,500	€61,500	€61,500	€61,500	€61,500	=
Reserves13	€506,150	€506,150	€506,150	€506,150	€506,150	=
Non-distributable reserves130/1	€6,150	€6,150	€6,150	€6,150	€6,150	=
Legal reserve130	€6,150	€6,150	€6,150	€6,150	€6,150	=
Distributable reserves133	€500,000	€500,000	€500,000	€500,000	€500,000	=
Profit (loss) carried forward14	€9.4m	€9.9m	€10.6m	€11.2m	€11.2m	▼ 0.3%
Provisions and deferred taxes16	€75,000	€0	-	-	€53,717	-
Provisions for liabilities and charges160/5	€75,000	€0	-	-	€53,717	-
Other liabilities and charges164/5	€75,000	€0	-	-	€53,717	-
Amounts payable17/49	€5.0m	€5.4m	€5.3m	€4.9m	€5.3m	▲ 8.2%
Amounts payable within one year42/48	€2.0m	€2.2m	€2.1m	€2.1m	€2.6m	▲ 26.2%
Trade debts44	€382,717	€629,180	€680,915	€621,588	€1.5m	▲ 135%
Suppliers440/4	€382,717	€629,180	€680,915	€621,588	€1.5m	▲ 135%
Advances received on contracts in progress46	€72,838	€47,226	€56,665	€44,095	€42,204	▼ 4.3%
Taxes, remuneration and social security45	€1.5m	€1.5m	€1.4m	€1.4m	€1.1m	▼ 21.0%
Taxes450/3	€1.2m	€1.2m	€1.1m	€1.1m	€857,399	▼ 22.1%
Remuneration and social security454/9	€274,972	€298,576	€281,951	€306,328	€254,572	▼ 16.9%
Other amounts payable47/48	€30,000	€30,000	€0	-	-	-
Accrued charges and deferred income492/3	€3.0m	€3.2m	€3.2m	€2.9m	€2.7m	▼ 4.8%

Line	2021	2022	2023	2024	2025	Change
Profit (loss) for the period9904	€659,812	€511,218	€733,838	€625,387	-€30,819	▼ 105%
+ Depreciation and write-downs630	€502,858	€77,467	€71,307	€77,523	€84,667	▲ 9.2%
Operating cash flow (approximation)	€1.2m	€588,684	€805,145	€702,910	€53,848	▼ 92.3%
Investment in fixed assets (approximation)	-	-€1,982	-€4,376	-€66,360	€1,333	▲ 102%
Change in cash	-	-€175,111	€1,913	-€2,733	€407	▲ 115%

Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.

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Timeline · acts, filings and financial milestones

All 29Financial 3Gazette 16Filings 10

Next filing, fiscal year 2026, expected by 31-07-2027

2026

13-05

NBB filing Annual accounts filed

fiscal year 2025 · abbreviated schema

2025

31-12

Financial Weakest financial yearnet -€30,819

Net result drops to -€30,819, the lowest in the series.

19-12

State Gazette act Resignation: KPMG Bedrijfsrevisoren BV (statutory auditor)

Appointment: Mazars Bedrijfsrevisoren BV (statutory auditor) · Permanent representative: Romuald Bilem4 facts ▸

General meeting, 24-04-2025
Auditor resignation, KPMG Bedrijfsrevisoren BV
Auditor appointment, Mazars Bedrijfsrevisoren BV
Permanent representative, Romuald Bilem (permanent representative)

07-08

NBB filing Annual accounts filed

fiscal year 2024 · abbreviated schema · 7 days late

2024

31-05

NBB filing Annual accounts filed

fiscal year 2023 · abbreviated schema

28-02

State Gazette act Statutes amendment · Miscellaneous

Capital4 facts ▸

General meeting, 12-12-2023
Statutes amendment
Statutes amendment
Capital, €61.500

2023

31-12

Financial Highest result since 2018net €733,838 ▲43.5%

Net result €733,838, the highest in the series.

19-12

State Gazette act Resignation: Lionel Blaise (director)

Director discharge3 facts ▸

General meeting, 23-11-2023
Director resignation, Lionel Blaise (director)
Director discharge, Lionel Blaise

25-09

State Gazette act Resignations: Christopher Stone (bestuurder en afgevaardigd bestuurder) and Media Advice (director)

Permanent representatives: Wim Jansen, Jérôme Blanchevoye and Philippe Andrianne · Appointments: Philippe Andrianne, Thierry Desmedt and 3 others12 facts ▸

General meeting, 31-08-2023
Director resignation, Christopher Stone (bestuurder en afgevaardigd bestuurder)
Director resignation, Christopher Stone (day-to-day manager)
Director resignation, Media Advice (director)
Permanent representative, Wim Jansen
Director appointment, Philippe Andrianne (bestuurder en afgevaardigd bestuurder)
Director appointment, Thierry Desmedt (director)
Director appointment, JBMa (director)
Permanent representative, Jérôme Blanchevoye
Director appointment, Lionel Blaise (director)
Director appointment, CS Consulting (director)
Permanent representative, Philippe Andrianne

07-08

State Gazette act Appointment: C.S. Consulting NV (director)

Permanent representative: Andrianne Philippe · Reappointment: KPMG Bedrijfsrevisoren BV/srl (statutory auditor)4 facts ▸

General meeting, 27-04-2023
Director appointment, C.S. Consulting NV (director)
Permanent representative, Andrianne Philippe
Auditor reappointment, KPMG Bedrijfsrevisoren BV/srl

15-06

NBB filing Annual accounts filed

fiscal year 2022 · abbreviated schema

2022

31-12

Financial Equity above €10mEq €10.5m ▲5.1%

5 profitable years in a row build equity to €10.5m.

Show earlier events

12-05

NBB filing Annual accounts filed

fiscal year 2021 · abbreviated schema

02-02

State Gazette act Capital & shares · Restructuring

Merger · Accounting effect · Share cancellation7 facts ▸

General meeting, 26-11-2021
Merger, absorption, 01-07-2021
Accounting effect, 01-07-2021
Share cancellation, 400, PUBLICITE TOUSSAINT
Power of attorney, TUFAN Nukhet
Power of attorney, DELOITTE LEGAL - LAWYERS
Asset declaration, geen onroerende goederen

2021

13-12

State Gazette act Reappointment: KPMG BEDRIJFSREVISOREN BV (statutory auditor)

Permanent representative: Jérome Blanchevoye3 facts ▸

General meeting, 29-04-2021
Auditor reappointment, KPMG BEDRIJFSREVISOREN BV
Permanent representative, Jérome Blanchevoye

19-10

State Gazette act Restructuring

Merger · Accounting effect · Shareholding4 facts ▸

Board meeting, 07-10-2021
Merger, geruisloze fusie door overneming
Accounting effect, 01-07-2021
Shareholding, 100%

17-05

NBB filing Annual accounts filed

fiscal year 2020 · abbreviated schema

2020

08-07

NBB filing Annual accounts filed

fiscal year 2019 · abbreviated schema

2019

29-08

NBB filing Annual accounts filed

fiscal year 2018 · abbreviated schema · 29 days late

12-08

State Gazette act Permanent representative: Jérôme Blanchevoye

Statutes amendment · Mandate term4 facts ▸

General meeting, 14-06-2019
Statutes amendment
Mandate term, Einde van het mandaat onmiddellijk na de jaarvergadering die de jaarrekening afgesloten per 31 december 2020 goedkeurt.
Permanent representative, Jérôme Blanchevoye

2018

24-12

State Gazette act Resignations: Christopher STONE (director) and C.S. CONSULTING (director)

Appointments: JBMa, Media Advice and 3 others · Permanent representatives: Jérôme Jean-Claude F. Blanchevoye and Wim Jansen · Statutes amendment20 facts ▸

General meeting, 28-11-2018
Statutes amendment
Director resignation, Christopher STONE (director)
Director resignation, C.S. CONSULTING (director)
Director discharge, Christopher STONE
Director discharge, C.S. CONSULTING
Director appointment, JBMa (director)
Permanent representative, Jérôme Jean-Claude F. Blanchevoye
Director appointment, Media Advice (director)
Permanent representative, Wim Jansen
Director appointment, Blaise Lionel Richard Jules (director)
Mandate compensation, JBMa
+8 further facts in this act

29-06

NBB filing Annual accounts filed

fiscal year 2017 · abbreviated schema

2017

25-07

NBB filing Annual accounts filed

fiscal year 2016 · abbreviated schema

01-06

State Gazette act Restructuring · End & cessation

Merger · Accounting effect · Purpose change7 facts ▸

General meeting, 12-05-2017
Merger, fusion by absorption, 12-05-2017
Accounting effect, 01-01-2017
Merger, fusion by absorption, 12-05-2017
Accounting effect, 01-01-2017
Purpose change, De vennootschap heeft als doel, zowel in België als in het buitenland, voor eigen rekening of voor rekening van derden: het onderzoek, de organisatie, de contro…
Registered-office move, 1731 Asse (Relegem), Poverstraat 88

09-02

State Gazette act Restructuring

Merger · Accounting effect · Real estate9 facts ▸

Board meeting, 23-01-2017
Merger, fusie door overneming
Accounting effect, 01-01-2017
Real estate, De tréfonds met uitzondering van de constructies opgericht door ES-Finance NV, gelegen te Poverstraat 88, gekadastreerd volgens recent kadastraal uittreksel sec…
Board meeting, 23-01-2017
Merger, fusie door overneming
Accounting effect, 01-01-2017
Purpose change, De vennootschap heeft als doel zowel in België als in het buitenland, voor eigen rekening of voor rekening van derden, rechtstreeks of onrechtstreeks: (a)het on…
Share purchase, 15-12-2015

2015

11-12

State Gazette act Reappointments: Christopher Stone (director and managing director) and CS Consulting BVBA (director)

Permanent representative: Christopher Stone · Mandate compensation6 facts ▸

General meeting, 26-06-2015
Director reappointment, Christopher Stone (director and managing director)
Mandate compensation, Christopher Stone
Director reappointment, CS Consulting BVBA (director)
Mandate compensation, CS Consulting BVBA
Permanent representative, Christopher Stone

2014

11-09

State Gazette act Registered office

Registered-office move1 fact ▸

Registered-office move, Poverstraat 88-1731 Relegem

2012

06-01

State Gazette act Registered office · Statutes amendment

Registered-office move · Capital · Power of attorney6 facts ▸

General meeting, 20-12-2011
Registered-office move, 1731 Asse (Relegem), Poverstraat 116
Statutes amendment
Statutes amendment
Capital, €61.500
Power of attorney, Marijke José Frans Van de Velde

2007

24-09

State Gazette act Reappointments: Christopher Stone (director and managing director) and C.S.Consulting SPRL (director)

Mandate compensation · Mandate term7 facts ▸

General meeting, 25-06-2004
Director reappointment, Christopher Stone (director and managing director)
Director reappointment, C.S.Consulting SPRL (director)
Mandate compensation, Christopher Stone
Mandate compensation, C.S.Consulting SPRL
Mandate term, jusqu'à l'assemblée générale ordinaire de 2009
Mandate term, jusqu'à l'assemblée générale ordinaire de 2009

Financial milestoneState Gazette actNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.

16 of 16 acts read

Directors · office · real estate

Directors

under verification, no change since 2023

This board is reconstructed from a single act (23122180). A Gazette act generally publishes only CHANGES, not a full roll call, so directors unchanged since then may be missing here. The KBO register holds the complete list of function holders.

Board 4

JBMa

Director · since 28-11-2018 · Private limited company (pre-2019) · perm. rep.: Jérôme Jean-Claude F. Blanchevoye

Current

C.S. CONSULTING

Director · since 27-04-2023 · Public limited company · perm. rep.: Andrianne Philippe

Current

Philippe Andrianne

Bestuurder en afgevaardigd bestuurder · since 01-09-2023

Current

Thierry Desmedt

Director · since 01-09-2023

Current

2 not recently confirmed

Still in office according to the acts, but no act of the last six years confirms the mandate. It has often ended since, in an act we have not read.

C.S.Consulting SPRL

Director · Legal entity

Not recently confirmed

CS Consulting BVBA

Director · Legal entity · perm. rep.: Christopher Stone

Not recently confirmed

Day-to-day management 1

Philippe Andrianne

Bestuurder en afgevaardigd bestuurder · since 01-09-2023

Current

1 not recently confirmed

Still in office according to the acts, but no act of the last six years confirms the mandate. It has often ended since, in an act we have not read.

Christopher Charles STONE

Algemeen directeur / dagelijks bestuur · since 28-11-2018

Not recently confirmed

Permanent representatives 2

Jérôme Jean-Claude F. Blanchevoye

Permanent representative · since 28-11-2018 · for JBMa

Current

Andrianne Philippe

Permanent representative · since 27-04-2023 · for C.S. CONSULTING

Current

1 not recently confirmed

Still in office according to the acts, but no act of the last six years confirms the mandate. It has often ended since, in an act we have not read.

Christopher Stone

Permanent representative · for CS Consulting BVBA

Not recently confirmed

Statutory auditor 1

Mazars Bedrijfsrevisoren BV

Auditor · since 24-04-2025 · perm. rep.: Romuald Bilem

Current

Derived from published Gazette acts. The CBE keeps the official list of function holders; we do not read it, so the two can differ. See the function holders in the CBE →

Location & real-estate footprint

Registered office, Asse · 1 establishment unit since 1990

seat establishment The establishment unit on the map

Ground area

4,608 m²

Building footprint

1,265 m²

Parcel 23068B0215/00C000, Flanders. Linked by address, not a title deed.

3 companies at this address See who is registered here

1 establishment unit

PUBLIROUTE SA

Poverstraat 88, 1731 AsseNACE 7440101

since 19902.050.147.062

1 parcel

Flanders 1 (100%)

Parcel (capakey)	Region	Area	Buildings	Height / fl.
23068B0215/00C000	Flanders	4,608 m²	1 · 1,265 m²	-

Linked by address, not proof of ownership

Good to know

1 of 1 parcel with an exact address match; the rest are indicative.

Linked through address data, this is not proof of ownership.

Mandate history

13 people since 2007, 8 in office

All 13 In office 8 Ended 5

Board
Day-to-day management
Statutory auditor
not recently confirmed
began earlier

Mandates per person, with start and end dates
Name	Functions and periods
JBMa	Director, from 28-11-2018 to date
C.S. CONSULTING	Director, from 27-04-2023 to date
Philippe Andrianne	Bestuurder en afgevaardigd bestuurder, from 01-09-2023 to date Bestuurder en afgevaardigd bestuurder, from 01-09-2023 to date
Thierry Desmedt	Director, from 01-09-2023 to date
Mazars Bedrijfsrevisoren BV	Auditor, from 24-04-2025 to date
C.S.Consulting SPRL	Director, already before 24-09-2007 not ended, last confirmed 24-09-2007
CS Consulting BVBA	Director, already before 11-12-2015 not ended, last confirmed 11-12-2015
Christopher Charles STONE	Algemeen directeur / dagelijks bestuur, from 28-11-2018 not ended, last confirmed 24-12-2018
KPMG Bedrijfsrevisoren BV/SRL	Auditor, from 01-01-2019 to 24-04-2025
Lionel Blaise	Director, from 28-11-2018 to 23-11-2023
Christopher Stone	Director and managing director, already before 24-09-2007 to 28-11-2018 Director and managing director, already before 24-09-2007 to 01-09-2023 Bestuurder en afgevaardigd bestuurder, until 01-09-2023 Day-to-day manager, until 01-09-2023
MEDIA ADVICE	Chair, from 28-11-2018 ended, last mentioned 24-12-2018 Director, from 28-11-2018 to 01-09-2023
C.S. CONSULTING	Director, until 28-11-2018

Show all 13 people Show the first 12See the board, name and seat on a given date →

Articles of association

Purpose

Het onderzoek, de organisatie, de controle en de uitvoering, rechtstreeks of onrechtstreeks, van alle mogelijke publiciteitscampagnes onder welke vorm dan ook, in alle mogelijke…

Full purpose

Het onderzoek, de organisatie, de controle en de uitvoering, rechtstreeks of onrechtstreeks, van alle mogelijke publiciteitscampagnes onder welke vorm dan ook, in alle mogelijke domeinen en door alle mogelijke procédés; het concept, het ontwerp, het vervaardigen, de huur/verhuring, de verkoop, de aankoop van alles wat rechtstreeks of onrechtstreeks betrekking heeft op de publiciteit, communicatie, uitgeverij, drukken, informatica, fotografie, decoratie, affiches en publiciteitsborden en in het algemeen alles wat de ontwikkeling van deze activiteiten kan bevorderen.

according to the deed of 28-02-2024

Structure & network

Owners and holdings

1 owner · 1 holding

Chain of control

Highest known parent: JCDECAUX STREET FURNITURE BELGIUM. The sources do not say who stands above it.

Owners 1

C.S. CONSULTINGparent

Sourceaccounts C.S. CONSULTING 2025

100%

Holdings 1

PUBLICITE TOUSSAINTsubsidiary

Sourceact 19-10-2021

100%

According to the annual accounts of the other companies, the acts in the Belgian Gazette and the LEI register. The register of ultimate beneficial owners (UBO) is not public: who ultimately stands behind a natural person or a foreign parent is not stated here. A company that does not fill in these statements, or need not, is missing.

Connections & network

7 connected companies

Depth

Shared directors

This company Company Director Shareholding +N: links not shown yet Click a node to look further, drag to arrange, scroll to zoom.

Linked via shared directors

JCDecaux Belgium

via Philippe Andrianne and Thierry Desmedt

→

JCDECAUX BILLBOARD BELGIUM

via Philippe Andrianne and Thierry Desmedt

→

JCDECAUX INSERT BELGIUM

via Philippe Andrianne and Thierry Desmedt

→

JCDecaux Malls

via Philippe Andrianne and Thierry Desmedt

→

Show 3 more companies with a shared director

JCDECAUX STREET FURNITURE BELGIUM

via Philippe Andrianne and Thierry Desmedt

→

Essilor Group Belgium

via Thierry Desmedt · Director

former→

The American Women's Club of Brussels

Shared director

→

Acquisitions and mergers

3 transactions

Took over:PUBLICITE TOUSSAINT

BE 0436.060.629merger by absorption · State Gazette act of 02-02-2022 (2 acts) · effective 01-07-2021

Took over:DEWEZ

BE 0401.845.561merger by absorption · State Gazette act of 01-06-2017 (2 acts) · effective 12-05-2017

Took over:ZENITH COMMUNICATION

BE 0475.766.885merger by absorption · State Gazette act of 01-06-2017 (2 acts) · effective 12-05-2017

Capital and shareholders

Capital over the years

28-02-2024 Capital stated in 2 acts · 61,500 EUR · 2,480 shares

Public money · subsidies and aid

Flemish government

2023 to 2024 · 2 entries · 1,116 EUR awarded · 1,116 EUR paid

Year	Entries	awarded	paid
2024	1	761 EUR	761 EUR
2023	1	355 EUR	355 EUR

Schemes

Subsidie voor opleiding en advies voor kmo's en zelfstandigen (kmo-portefeuille)

2 entries · 1,116 EUR · 1,116 EUR paid · Fonds voor Innoveren en Ondernemen

Similar companies · same sector, comparable size

VLAAMSE AUDIOVISUELE REGIE

Hamont-Achel · Eq €10.5m

PROMECO

BE 0454.546.354

Kortrijk · Eq €13.3m

Of 9,864 companies in sector 73110 we hold annual accounts for 3,752. 179 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector

Identification & contact

Identification

Legal formPublic limited company

Founded04-10-1990

Fiscal year end31-12

Activities, NACEBEL 2025

73110Advertising agencies

73120Media representation

82990Other business support services

E-invoicing

Reachable via Peppol

Peppol ID 0208:0441679701

Registered 30-08-2025

Scores and ratios are computed by Checked and are not a credit decision.