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PROXIMITY BBDO

Absorbed by DDB Public limited companyKBO/BCE: BE 0449.003.201 subsidiary of Omnicom Advertising Group Belgium
PROXIMITY BBDO
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Overview

Lifetime

20 annual accounts with figures on one time axis, 32 filings since 1994
peak €25.7m (2008)
-not published
lowest -€1.1m (2009)
€962,464▲ €1.8m
peak €2.5m (2008)
€343,242▲ €962,464
€4.5m▲ 8.6%
peak 104.5 FTE (2008)
13 FTE▲ 78.1%
Board21 names since 2015all names
4 directorsDieter Vandecappelle BV and 3 others
Owners4 names in the annual accounts
100%Omnicom Advertising Group Belgium and 1 other
Documentsfilings and deeds
01-10-202662 days late
2025financial year
Back to profit: €962,464Staff from 7.3 FTE to 13 FTEAppointment: KPMG Bedrijfsrevisoren BV - Réviseurs d'Entrepri… 16-01Equity from -€619,222 to €343,242

Key points

from the 2025 annual accounts, the last ones filed

Equity

€343,242 from €2.5m in 2008

Equity fell by 86% in 17 years.

Debts

€4.5m 93% of the balance sheet
Financial debts 0%Suppliers 32%Taxes and wages 4%Other 64%

Of this, €4.5m falls due within a year.

Staff

13 FTE from 104.5 in 2008

Between 2008 and 2025, 88% of the full-time equivalents disappeared.

No score

Board and ownership

DV
Dieter Vandecappelle BV
Director, since 01-07-2022
KG
Kris Govaerts
Director, since 22-01-2024
OB
OAG Belgium
Director, since 22-01-2024
MV
Maarten Vanthemsche
Director
KB
KPMG Bedrijfsrevisoren - Réviseurs d'Entreprises BV/SRL
Auditor, Steven Veyt
Board & ownership

Recent changes

Merger: absorbed by DDB General meeting of 22-04-2026 · Gazette deed
Resignation: Maarten Vantemsche (director) General meeting of 30-01-2026 · Gazette deed
Merger proposal: to be absorbed by DDB NV Permanent representatives: Marcus van Diepen, Steven Veyt, Marc van Diepen and Dieter Vandecappelle · OMNICOM ADVERTISING GROUP BELGIUM NV holds all the shares · Gazette deed
Appointment: KPMG Bedrijfsrevisoren BV - Réviseurs d'Entreprises SRL (statutory auditor) Permanent representative: Steven Veyt · General meeting of 15-10-2024 · Gazette deed
All 51 events

Official details

Source: KBO
Status
Absorbed by DDBmerger by absorption, May 2026
Legal form
Public limited company
Activity
“Het geven van advies, vorming en begeleiding aan derden, in de sfeer van het…” (deed in Dutch)From the articles, 5 activitiesNo NACE code in the KBO yet
Joint committee
200Auxiliary committee for white-collar workers · annual accounts 2025
Financial year end
31 December
Peppol
Not found in the Peppol Directory
Company details

Annual accounts 2025

€1.6m
≈ €2.8mestimated
€962,464
€343,242
€4.9m▲ 24.2%
13 FTE▲ 78.1%
Filing
Filed on 01-10-2026
Financials

Insights on PROXIMITY BBDO

PROXIMITY BBDO reached its highest turnover since 2006 in 2008: €25.7m. A year later it was €17.6m, and in 2010 still €17.5m.

Equity fell from €2.5m in 2008 to €343,242 in 2025.

Sources: KBO register, filings at the National Bank, Belgian Official Gazette.

Financials

Annual accounts 2025

full format, filed on 01-10-2026, 62 days late
€1.6m
€879,207
▲ €1.8m
€888,861
▲ €1.8m
€972,118
▲ €1.8m
7.0%
▲ 22.8 percentage points
1.07
▲ 0.14

Money flows

no detail for 2025

Balance sheet

balance sheet total €4.9m on 31-12-2025
What the company ownsHow it is paid for

in euro

Staff

Men and women

Not in that year's accounts.

€83,748

Staff costs divided by the average number of full-time equivalents.

-14 people

people who joined people who left

In 2025, nobody joined and 14 people left.

Filed annual accounts

as filed with the National Bank, click a year to choose it
Line Trend20252024202320222021202020192018201720162015201420132012201120102009200820072006
Balance sheet: assets
20/58 4.9m3.9m2.8m4.0m4.3m4.8m5.6m5.7m5.5m5.4m6.8m6.0m5.2m6.0m7.7m6.2m4.8m7.9m7.7m4.3m
21/28 28,07537,72953,543218,679341,441459,888505,366579,392106,44624,78297,574151,941195,687247,355288,139384,043513,758802,221-496,723
21 -----------3,1616,32220,43728,67950,33154,227---
22/27 2,80712,46128,503123,639238,401356,848427,326501,02628,08116,41787,297140,414181,039226,592252,384333,386459,205796,008771,498465,707
23 -------3703,61814,86731,03149,82958,58367,94781,444112,968179,896428,586468,401309,056
24 -046710,29517,13820,70428,51636,329-39955,84585,862112,452142,057169,706201,255226,958253,456233,12271,316
25 2,80711,05126,41246,23764,680---------------
26 -1,4101,62467,107156,583246,059335,535425,011--4214,72310,00416,5881,23419,16352,351113,96669,97585,335
28 25,26925,26925,04095,040103,040103,04078,04078,36678,3668,36610,2778,3668,3263267,0763263266,2133,26631,016
280/1 -------------------12,500
280 -------------------12,500
284/8 -25,26925,04095,040103,040103,04078,04078,36678,3668,36610,2778,3668,3263267,0763263266,2133,26618,516
285/8 -25,26925,04095,040103,040103,04078,04078,36678,3668,36610,2778,3668,3263267,0763263266,2133,26618,516
29/58 4.8m3.9m2.8m3.7m3.9m4.4m5.1m5.1m5.4m5.4m6.7m5.8m5.0m5.8m7.5m5.8m4.3m7.1m6.9m3.8m
3 2.3m2.0m-3,0585,30527912,27790019,17845,65976,42227,966132,92475,72661,61331,00159,357100,03971,64132,155
37 2.3m2.0m-3,0585,30527912,27790019,17845,65976,42227,966132,92475,72661,61331,00159,357100,03971,64132,155
40/41 2.5m1.9m2.0m2.6m2.7m3.4m4.5m3.7m4.2m3.8m5.9m5.7m4.8m5.7m7.4m5.7m4.0m6.9m6.7m3.7m
40 1.5m885,6272.0m2.5m2.6m3.4m4.5m3.7m4.2m3.8m5.8m5.2m4.8m5.6m7.3m5.6m3.8m6.8m6.6m3.7m
41 1.0m972,44359,51496,37988,00055,0008055761,22489950,904533,0281,245122,78244,33134,376250,088150,935106,86417,405
54/58 --680,7211.1m1.2m925,619558,1411.3m1.1m1.4m715,098576,5656,53710,25683,349190,51383,297155,53082,545
490/1 10,49518,41640,47156,26574,77445,09193,53397,26393,953117,49894,59087,91173,107------54,038
Balance sheet: equity and liabilities
10/49 4.9m3.9m2.8m4.0m4.3m4.8m5.6m5.7m5.5m5.4m6.8m6.0m5.2m6.0m7.7m6.2m4.8m7.9m7.7m4.3m
10/15 343,242-619,222256,004946,817977,530919,9911.4m1.9m1.8m1.6m1.6m1.4m1.1m1.7m1.9m1.1m29,0292.5m2.2m384,023
10/11 425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000-200,000
10 425,000425,000425,000425,000425,000-------------425,000-
100 425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000425,000200,000
13 43,76943,76943,76943,76943,76943,76943,76943,76943,76143,68243,38642,98442,64342,51842,50042,50042,50042,50042,50020,000
130/1 42,50042,50042,50042,50042,50042,500--------------
130 42,50042,50042,50042,50042,50042,50042,50042,50042,50042,50042,50042,50042,50042,50042,50042,50042,50042,50042,50020,000
132 1,2691,2691,2691,2691,2691,2691,2691,2691,2611,18288648414318------
14 -125,527-1.1m-212,765478,048508,761451,223918,2641.4m1.3m1.2m1.1m969,929630,0161.2m1.5m626,867-438,4712.0m1.7m164,023
16 -371,000------------------
160/5 -371,000------------------
164/5 -371,000------------------
17/49 4.5m4.2m2.6m3.0m3.3m3.9m4.2m3.8m3.7m3.7m5.2m4.5m4.1m4.3m5.8m5.1m4.8m5.5m5.5m4.0m
17 4793,00125,78823,78658,59982,74158,41435,02221,705930----------
170/4 4793,00125,78823,78658,59982,74158,41435,02221,705930----------
172 -3,00125,78823,78658,59982,74158,41435,02221,705930----------
42/48 4.5m4.2m2.5m3.0m3.2m3.8m4.2m3.8m3.6m3.7m5.2m4.3m4.1m4.3m5.8m5.1m4.8m5.5m-4.0m
42 2,5228,0032,01524,0167,7588,7915,5844,6882,801216----------
43 ------------341,316263,984363,4461.0m655,78576,274908,071844,895
439 ------------341,316263,984363,4461.0m655,78576,274908,071844,895
44 1.4m1.1m1.0m1.6m1.6m1.6m2.4m2.1m1.6m1.9m2.4m2.3m2.0m2.0m2.7m2.5m2.0m3.5m2.9m364,908
440/4 1.4m1.1m1.0m1.6m1.6m1.6m2.4m2.1m1.6m1.9m2.4m2.3m2.0m2.0m2.7m2.5m2.0m3.5m2.9m364,908
46 2.9m2.9m665,312717,851790,9861.2m733,638638,074628,880580,9361.6m780,856606,3441.2m1.5m801,015731,944622,825789,51880,460
45 180,488213,790848,885657,143820,0571.0m1.0m982,8391.4m1.3m1.3m1.2m1.1m804,9061.3m719,3481.3m1.3m889,333514,182
450/3 78,01690,081249,463235,658278,221371,979316,683178,971330,333307,797414,669274,737237,666130,040604,854204,143183,728135,869368,763169,056
454/9 102,472123,709599,421421,485541,837673,586699,889803,8681.1m983,959870,237942,290871,407674,866681,675515,2051.2m1.1m520,570345,126
47/48 -------------------2.2m
492/3 --------44,412--255,400--------
Income statement
70/76A -4.0m6.5m10.0m14.7m10.9m13.1m14.0m13.3m14.3m13.9m14.5m16.3m17.6m20.0m17.4m17.6m25.8m-12.7m
70 -1.3m6.5m10.0m14.7m10.9m13.1m14.1m13.3m14.3m13.8m14.6m16.2m17.6m20.0m17.5m17.6m25.7m20.5m12.8m
71 -2.0m-3,058-2,2475,026-11,99711,377-18,278-26,481-30,76448,456-104,95857,19814,11330,612-28,356-40,68229,70339,487-49,412
74 -711,251-30--------------9,479-
76A --------------72,786----51,447
9900 1.6m-------------------
60/66A -4.9m7.2m9.7m14.3m10.6m12.0m12.3m11.5m12.6m12.3m13.2m15.4m15.8m17.8m16.0m18.6m23.5m-10.8m
60 -1.7m2.2m3.5m7.4m3.6m4.2m3.9m2.7m3.9m3.9m4.2m4.9m4.7m6.9m5.6m6.2m9.7m7.8m5.1m
600/8 -1.7m2.2m3.5m7.4m3.6m4.2m3.9m2.7m3.9m3.9m4.2m4.9m4.7m6.9m5.6m6.2m9.7m-5.1m
61 -915,1361.8m2.5m2.5m2.3m3.1m3.0m3.3m3.3m3.6m3.7m4.6m4.0m4.1m4.0m4.4m5.7m4.7m2.2m
62 1.1m1.8m3.0m3.5m4.3m4.5m4.6m5.2m5.4m5.3m4.7m5.1m5.8m6.9m6.7m6.1m7.7m7.6m5.9m3.3m
630 9,65416,042101,483129,704132,749124,884117,15389,28515,79081,63867,22775,05494,279104,916143,632266,380354,081394,066283,244191,555
631/4 -73,784---------65,720-------2,000-45,636
635/8 -371,000371,000------------------
640/8 2,6541,2524,3776,2054,20123,11548,61541,37930,74440,0793,08215815814,45511,09211,6181572263,091-
66A -729------------------
9901 879,207-886,482-685,530382,643434,205364,2411.1m1.7m1.8m1.6m1.6m1.4m881,3951.8m2.2m1.4m-986,2962.3m1.8m2.0m
75/76B 110,88130,97414,8394223029914784492,0146701,3831,9572,2558094683,1965,19047,732-37,900
75 110,88130,97414,8394223029914784492,0146701,3831,9572,2558094683,1965,19047,732122,18637,900
750 -----------------6,61884,20025,000
751 -22,19214,747310182207231257207411447972558092883874,7482,56820,89211,030
752/9 -8,782911121207842471931,8072599361,8602,000-1802,80944238,54617,0941,870
65/66B 20,57113,99424,56122,15721,49521,66321,23621,28725,20139,33040,21152,84963,38779,84290,62195,10096,163134,608-90,462
65 20,57113,99424,56122,15721,49521,66321,23621,28725,20139,33040,21152,84963,38779,84290,62195,10096,163134,608118,49090,462
650 -13,27020,61421,74921,39021,66221,23621,27321,82428,00736,61546,26061,71674,30886,88789,89089,054124,836106,42872,467
652/9 -7243,9474071041-143,37711,3243,5966,5891,6715,5343,7345,2107,1099,77212,06217,995
9903 969,516-869,503-695,251360,908413,012343,5691.0m1.7m1.8m1.6m1.6m1.3m820,2631.7m2.2m1.4m-1.1m2.2m2.2m2.0m
67/77 7,0525,724-4,439141,621155,474140,611370,595557,360683,783618,000589,700524,671369,896683,480851,113292,0009,143845,000687,436723,169
670/3 -5,724-141,621155,474140,611370,595570,000688,000618,000598,000530,000375,000690,000851,113292,0009,143845,000692,739723,169
77 --4,439----12,6404,217-8,3005,3295,1046,520----5,303-
9904 962,464-875,227-690,812219,287257,538202,959676,7501.2m1.1m974,885960,970790,254450,3671.1m1.3m1.1m-1.1m1.4m1.5m1.2m
689 --------8029640234112518------
9905 962,464-875,227-690,812219,287257,538202,959676,7501.2m1.1m974,590960,568789,913450,2421.1m1.3m1.1m-1.1m1.4m1.5m1.2m
Appropriation of the result
9906 -125,527-1.1m-212,765728,048708,7611.1m2.1m2.5m2.3m2.1m1.9m1.4m1.7m2.5m2.0m626,867911,5293.1m1.7m2.3m
14P -1.1m-212,765478,048508,761451,223-------------249,132-
691/2 ------------------22,500-
6920 ------------------22,500-
694/7 ---250,000200,000670,0001.1m1.1m960,000950,000785,000450,0001.1m1.3m500,000-1.4m1.1m-2.2m
694 ---250,000200,000670,0001.1m1.1m960,000950,000785,000450,0001.1m1.3m500,000-1.4m1.1m-2.2m
Social balance sheet
9087 137.32943.75862.464.274.382.382.972.7758588.885.588.398.5104.57450.7
Men (FTE)1003 -5.720.427.533.334.734.139.344.243.341.748.15557.6------
Women (FTE)1003 -1.68.616.224.727.730.13538.139.63126.93031.2------
Agency workers1501 ----0.2---0.10.10.90.20.61.10.10.70.61.6-2.7
Hours worked1013 19,67511,39446,35967,33392,89196,576103,520123,150136,356136,997118,111125,245142,256143,353144,143149,027165,068178,369-89,526
Document PDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDFPDF

The accounts for 12 older financial years (1994-2005) were filed as documents without figures as data, scans for example.

The notes to these accounts have 6 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.

Source: Annual accounts 2025 at the NBB, filed on 01-10-2026.

Download as CSV

Filings

each dot is a set of accounts, on the day it reached the National Bank

2025 annual accounts filed 62 days after the deadline. Filed on 1 October 2026, deadline 31 July 2026 (7 months after the close on 31 December 2025, Companies Code art. 3:10). Source: NBB, 2026-00544154.

Financial year Type Filed Reference Document
31-12-2025 full format 01-10-2026 2026-00544154 PDF
31-12-2024 full format 04-06-2025 2025-00120884 PDF
31-12-2023 full format 13-06-2024 2024-00135331 PDF
31-12-2022 full format 28-07-2023 2023-00298265 PDF
31-12-2021 full format 23-09-2022 2022-20440676 PDF
31-12-2020 full format 22-07-2021 2021-40900321 PDF
31-12-2019 full format 26-08-2020 2020-45600308 PDF
31-12-2018 full format 09-07-2019 2019-30500348 PDF
31-12-2017 full format 26-06-2018 2018-22200541 PDF
31-12-2016 full format 15-06-2017 2017-17900168 PDF
31-12-2015 full format 09-06-2016 2016-16300398 PDF
31-12-2014 full format 03-07-2015 2015-26200071 PDF
31-12-2013 full format 25-06-2014 2014-21200012 PDF
31-12-2012 full format 20-06-2013 2013-19300064 PDF
31-12-2011 full format 26-06-2012 2012-21100066 PDF
31-12-2010 full format 29-06-2011 2011-22400381 PDF
31-12-2009 full format 09-07-2010 2010-29000219 PDF
31-12-2008 full format 09-07-2009 2009-39900269 PDF
31-12-2007 full format 01-07-2008 2008-33600309 PDF
31-12-2006 full format 12-07-2007 2007-40200210 PDF
31-12-2005 full format 05-07-2006 2006-39700104 PDF
31-12-2004 full format 19-07-2005 2005-50500079 PDF
31-12-2003 full format 06-08-2004 2004-58500020 PDF
31-12-2002 full format 29-07-2003 2003-50500008 PDF
31-12-2001 full format 16-07-2002 2002-38300025 PDF
31-12-2000 full format 13-08-2001 2001-49200074 PDF
31-12-1999 full format 30-06-2000 2000-31700046 PDF
31-12-1998 full format 25-08-1999 1999-42302840 PDF
30-09-1997 abbreviated format 06-05-1998 1998-08501063 PDF
30-09-1996 abbreviated format 28-03-1997 1997-05101552 PDF
30-09-1995 abbreviated format 03-05-1996 1996-07502114 PDF
30-09-1994 abbreviated format 03-04-1995 1995-05300119 PDF

Subsidies and aid

Flemish government 2022 to 2025, 4 entries, €33,877 awarded, €33,877 paid

Vlaamse ondersteuningspremie (VOP) voor werkgevers (uitdovend stelsel)
€17,145
Individueel Maatwerk
€16,732
Year Entries AwardedPaid
2025 1 €9,667€9,667
2024 1 €7,065€7,065
2023 1 €9,338€9,338
2022 1 €7,807€7,807

Key figures and ratios

per financial year, computed from the annual accounts
Line Trend20252024202320222021202020192018201720162015201420132012201120102009200820072006
888,861-870,440-584,047512,347566,954489,1261.2m1.8m1.8m1.7m1.7m1.4m975,6741.9m2.4m1.7m-632,2152.7m2.1m2.2m
972,118-859,184-589,329348,990390,287327,843793,9031.2m1.1m1.1m1.0m865,308544,6461.2m1.5m1.3m-732,3311.7m1.8m1.4m
02296,34714,94114,30254,40743,453562,22327,45410,75810,94931,26834,61270,88240,978136,66571,505418,575713,093415,300
---401,149-111,020267,271367,479-712,012207,248-328,528676,335715,041-6,50828-3,719-73,093-107,164107,216-72,23372,985-
315,646-282,951228,249751,924694,688542,844940,0801.3m1.7m1.6m1.5m1.5m901,9721.4m1.7m710,324-484,7291.7m--112,700
--69.4%-10.5%3.8%3.0%3.3%8.2%12.3%13.5%11.4%11.5%9.3%5.4%10.3%11.1%8.3%-5.6%8.9%9.0%15.3%
7.0%-15.8%9.1%23.9%22.9%19.0%24.6%32.7%32.4%30.5%23.6%24.1%21.1%28.2%25.1%17.7%0.6%31.1%28.4%8.8%
1.070.931.091.251.211.141.221.351.481.431.291.361.221.341.291.140.901.31-0.97
0.560.451.091.251.211.141.221.351.471.421.281.351.191.321.271.130.891.29-0.96
13.19-9.983.193.374.263.062.052.092.283.243.163.732.552.994.64-2.212.5210.31
280.4%--269.8%23.2%26.3%22.1%48.8%62.5%61.7%59.5%59.5%55.0%41.0%62.1%69.4%97.3%-55.0%68.3%322.4%
19.8%-22.3%-24.6%5.5%6.0%4.2%12.0%20.5%20.0%18.1%14.0%13.2%8.7%17.5%17.4%17.3%-22.7%17.1%19.4%28.5%
43.21-65.59-28.3323.5626.5122.5855.8185.7683.2761.1745.2531.1515.8125.8627.1719.09-7.1021.4820.0329.72
-253 days111 days91 days64 days112 days124 days96 days115 days97 days153 days129 days107 days116 days134 days118 days78 days96 days117 days104 days
-146 days91 days97 days60 days97 days121 days112 days95 days95 days115 days106 days78 days85 days89 days97 days70 days82 days86 days18 days

A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.

Social balance sheet

Item31-12-202531-12-202431-12-202331-12-202231-12-2021
Employees at the balance-sheet date-14263957
full-time-13192642
part-time-171315
in full-time equivalents-13.823.736.153.7
137.32943.758
On a permanent contract-14263957
Joined017415
Left146202222
Agency workers, average number----0.2
Training hours--9461,5952,529

Source: social balance sheet in the 2021 to 2025 annual accounts

Investments

fixed assets acquired
Item20252024202320222021
Tangible fixed assets--€6,347€14,941€14,302
€9,654€16,042€101,483€129,704€132,749

Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)

Auditor

fees
Item20252024202320222021
Fee for the audit-€9,000€8,500€8,000€11,400
Work by persons linked to the auditor---€1,850€3,175

Source: notes to the 2021 to 2025 annual accounts (relations with the auditor)

Insights on PROXIMITY BBDO

The operating result for 2025 is a profit of €879,207, after a loss of €886,482 in 2024. It is the highest result since 2019.

Debt's share of the balance-sheet total is 93.0%.

Board & ownership

Last board

4 directors, 1 auditor, last change in 2025
Dieter Vandecappelle BV
Director, permanent representative Dieter Vandecappelle
since 01-07-2022 3-year term from 2024
listed in the 2025 annual accounts, filed on 01-10-2026
Kris Govaerts
Director
since 22-01-2024 3-year term from 2024
also on the board of 4 other companies
listed in the 2025 annual accounts, filed on 01-10-2026
OAG Belgium
Director
since 22-01-2024 term until 10-05-2027
listed in the 2025 annual accounts, filed on 01-10-2026
Maarten Vanthemsche
Director
appointed by deed of 03-09-2024
KPMG Bedrijfsrevisoren - Réviseurs d'Entreprises BV/SRL
Statutory auditor, permanent representative Steven Veyt
since 15-10-2024 term until 10-05-2027
listed in the 2025 annual accounts, filed on 01-10-2026
Permanent representatives 1
Dieter Vandecappelle
Permanent representative, for Dieter Vandecappelle BV
in office according to the deed of 13-08-2019

Office holders in the KBO →

Mandates through the years

21 names, the dashed line is today
Show
Dieter Vandecappelle BV
Director
Kris Govaerts
Director
OAG Belgium
Director
Maarten Vanthemsche
Director
KPMG Bedrijfsrevisoren - Réviseurs d'Entreprises BV/SRL
Statutory auditor
Maarten Vantemsche
Director
Mazars Bedrijfsrevisoren BV
Statutory auditor
E-GRAPHICS NV
Director
Omnicom Advertising Group Belgium
Director
Reversity sprl
Director
Deloitte Bedrijfsrevisoren/Réviseurs d’Entreprises
Statutory auditor
Stefaan Roelen
Director
Jack Byrnes
Director
WM&C
Director
JFCO
Director
COPITZ
Director
Dirk Peremans
Director
Cosyns Steven
Director
Bart Muskala
Member of the executive committee
Gregory Antierens
Member of the executive committee
Koenraad Thewissen
Member of the executive committee
BoardEarlierRest of the termmandate already running before its first mentionend not dated
Mandates as a list
  • Dieter Vandecappelle BV
    • Director, from 09-05-2016 to date
  • Kris Govaerts
    • Director, since before 31-12-2023
  • OAG Belgium
    • Director, from 22-01-2024 to date
  • Maarten Vanthemsche
    • Director, appointed by deed of 03-09-2024, still in office
  • KPMG Bedrijfsrevisoren - Réviseurs d'Entreprises BV/SRL
    • Statutory auditor, from 15-10-2024 to date
  • Maarten Vantemsche
    • Director, until 31-12-2025
  • Mazars Bedrijfsrevisoren BV
    • Statutory auditor, from 17-11-2022 to 16-01-2025
  • E-GRAPHICS NV
    • Director, from before 31-12-2023, no longer listed in the 2025 annual accounts
  • Omnicom Advertising Group Belgium
    • Director, appointed by deed of 09-04-2024, no longer listed in the 2025 annual accounts
  • Reversity sprl
    • Director, from before 31-12-2021 to 22-01-2024
  • Deloitte Bedrijfsrevisoren/Réviseurs d’Entreprises
    • Statutory auditor, from 13-05-2019 to 06-12-2022
  • Stefaan Roelen
    • Director, from 01-02-2015 to 06-12-2022
    • Member of the executive committee, until 01-02-2015
  • Jack Byrnes
    • Director, from 14-05-2018 to 01-07-2022
    • Director, until 27-09-2022
  • WM&C
    • Director, from 01-05-2018 to 12-01-2022
  • JFCO
    • Director, appointed by deed of 13-08-2019, until 30-11-2021
    • Director, appointed by deed of 13-08-2019, no longer listed in the 2025 annual accounts
  • COPITZ
    • Director, from 12-04-2019 to 01-10-2021
  • Dirk Peremans
    • Director, until 12-04-2019
  • Cosyns Steven
    • Director, until 01-12-2018
  • Bart Muskala
    • Member of the executive committee, until 01-02-2015
  • Gregory Antierens
    • Member of the executive committee, until 01-02-2015
  • Koenraad Thewissen
    • Member of the executive committee, until 01-02-2015

See the board, name and registered office on a given date →

Control

Parent
Omnicom Advertising Group Belgium
Equity €23.9m
Profit €6.8m in 2025 (profit €10.1m in 2024)
Checked score 87
Source: deed 06-03-2026
100%
This company
PROXIMITY BBDO
Equity €343,242
Profit €962,464 in 2025

Further up the chainOMNICOM GROUP INC. US consolidated

Capital

Capital
€425,000.04
Shares
13,103 in the 2024 annual accounts
Contribution per share
€32.44
Equity per share
€26.20 in 2025
Source
2025 annual accounts

Owners through the years

as the annual accounts name them
Omnicom Advertising Group Belgium
100%
100%
Omnicom Group Inc US
consolidates
BATTEN, BARTON, DURSTINE AND OSBORN BELGIUM
82.5%87.51%100%
100% until 2023
Omnicom US
consolidates
consolidates until 2023
Owners as a list

Source: shareholder structure in its own accounts, parent in its own accounts, lists of holdings in the owners' accounts

Articles of association

deed of 06-03-2026 (in Dutch)
Board ruleThese rules set how the board is made up, meets and takes decisions.
4 directors

Capital transactions

Shareholders according to the deeds
Stated in the deed deed of 06-03-2026 ↗

Network & group

Group

Omnicom Advertising Group Belgium has 6 holdings (2025 accounts), the bar shows equity in euros
ParentOmnicom Advertising Group Belgium6 holdings, 1 country 2025 accounts

Belgium 6 Equity Result

  • BE Proximity BBDOno longer active €343,242 result €962,464
  • BE Omnicom Media Group33.33% €1.8m result -€513,624
  • BE Marketing & Entertainment €1.2m result €1.1m
  • BE BBDO €760,858 result €760,647
  • BE TBWA99% €570,468 result €815,392
  • BE DDB €257,818 result €78,078

Source: list of holdings in the 2025 accounts of Omnicom Advertising Group Belgium. Every holding stands with its own latest accounts.

Part of the group OMNICOM GROUP INC. Group, risk and exposure

Earlier ties

AXI Holdings Services
via JFCO, at PROXIMITY BBDO, last mentioned in 2019 · Class A director · deed of 05-07-2024
founded in 2023
 turnover €4.7m (2025)
Anchr Holdings Europe
via JFCO, at PROXIMITY BBDO, last mentioned in 2019 · Class A director · deed of 06-02-2024
founded in 2022
 turnover €732,318 (2025)
T.B.W.A.
via Omnicom Advertising Group Belgium, at PROXIMITY BBDO, last mentioned in 2024 · Director · deed of 17-09-2026
founded in 1974 · group OMNICOM GROUP INC.
 75 FTE (2025)
Brussels Philharmonic
via JFCO, at PROXIMITY BBDO, last mentioned in 2019 · Day-to-day manager · deed of 09-07-2026
founded in 1998
 125 FTE (2025)
VOLTAGE BRUSSELS
via Omnicom Advertising Group Belgium, at PROXIMITY BBDO, last mentioned in 2024 · Director · deed of 07-01-2021
No longer active
 4 FTE (2023)
DE VLOER
via Omnicom Advertising Group Belgium, at PROXIMITY BBDO, last mentioned in 2024 · Director · deed of 25-04-2019
No longer active
 12 FTE (2023)
Show 1 more earlier tie
OMNICOM GROUP SERVICES BELGIUM
via Omnicom Advertising Group Belgium, at PROXIMITY BBDO, last mentioned in 2024 · Director (not named in the articles) · deed of 18-10-2023
No longer active
 16 FTE (2024)

Acquisitions and mergers

1 transaction
Taken over by:DDB
BE 0412.130.828operation treated as a merger by absorption · Gazette deed of 28-05-2026 (4 deeds)

Connections & network

3 connected companies
Depth
Kris Govaerts, Shared director, links 3 companies KGKris GovaertsBBDO, via Kris Govaerts BBBDODARWIN BBDO N.V., via Kris Govaerts DBDARWIN BBDON.V.Engage BBDO, via Kris Govaerts EBEngage BBDOAnchr Holdings Europe, Shared corporate director AHAnchr HoldingsEuropeAXI Holdings Services, Shared corporate director AHAXI HoldingsServicesBrussels Philharmonic, Shared corporate director BPBrusselsPhilharmonicDE VLOER, Shared corporate director DVDE VLOEROMNICOM GROUP SERVICES BELGIUM, Shared corporate director OGOMNICOM GROUPSERVICES BELGIUMT.B.W.A., Shared corporate director TT.B.W.A.VOLTAGE BRUSSELS, Shared corporate director VBVOLTAGEBRUSSELSPROXIMITY BBDO PROXIMITYBBDO0449.003.201
Shared directors
This company Company Director Shareholding +N: links not shown yet Click a node to look further, drag to arrange, zoom with the mouse wheel.
Linked via shared directors
BBDO
via Kris Govaerts · Director · deed of 18-09-2026
Founded in 1986 · 34 FTE (2025) · group OMNICOM GROUP INC.
→
DARWIN BBDO N.V.
via Kris Govaerts · Director · deed of 09-04-2024
No longer active · 11 FTE (2023)
→
Engage BBDO
via Kris Govaerts · Director · deed of 09-04-2024
No longer active · 6.7 FTE (2023)
→

Timeline

Timeline

51 events since 1993

Deadline for the 2026 accounts: 31-07-2027

2026
Annual accounts 2025 filed NBBfull format · 62 days late
Merger: absorbed by DDBGeneral meeting of 22-04-20262 points ▸
  • General meeting, 22-04-2026
  • Accounting effect, 01-01-2026
  • The deed holds 2 more points.

Open the deed in the Belgian Official Gazette

Resignation: Maarten Vantemsche (director)General meeting of 30-01-20262 points ▸

Open the deed in the Belgian Official Gazette

Merger proposal: to be absorbed by DDB NVPermanent representatives: Marcus van Diepen, Steven Veyt, Marc van Diepen and Dieter Vandecappelle · OMNICOM ADVERTISING GROUP BELGIUM NV holds all the shares12 points ▸
  • OMNICOM ADVERTISING GROUP BELGIUM NV holds all the shares, mentioned twice in the deed
  • Board composition, Patrick Clymans (director)
  • Board composition, Maarten Vanthemsche (director), mentioned twice in the deed
  • Board composition, Kris Govaerts (director), mentioned twice in the deed
  • Board composition, OMNICOM ADVERTISING GROUP BELGIUM NV (director), mentioned twice in the deed
  • Permanent representative, Marcus van Diepen
  • Permanent representative, Steven Veyt, mentioned twice in the deed
  • Board composition, DIETER VANDECAPPELLE BV (director)
  • Permanent representative, Marc van Diepen
  • Permanent representative, Dieter Vandecappelle
  • Accounting effect, 01-01-2026
  • Net-asset statement, 31-12-2025
  • The deed holds 13 more points.

Open the deed in the Belgian Official Gazette

2025
Back to profit net €962,464 The net result is €962,464, after 2 loss-making years.
Annual accounts 2024 filed PDFfull format · 57 days before the deadline
Appointment: KPMG Bedrijfsrevisoren BV - Réviseurs d'Entreprises SRL (statutory auditor)Permanent representative: Steven Veyt · General meeting of 15-10-20243 points ▸
  • General meeting, 15-10-2024
  • Auditor appointment, KPMG Bedrijfsrevisoren BV - Réviseurs d'Entreprises SRL (statutory auditor)
  • Permanent representative, Steven Veyt

Open the deed in the Belgian Official Gazette

2024
Appointment: Maarten Vanthemsche (director)General meeting of 05-08-20242 points ▸

Open the deed in the Belgian Official Gazette

Annual accounts 2023 filed PDFfull format · 48 days before the deadline
2 directors appointed, 6 resignations, 1 reappointmentAppointments: Kris Govaerts and E-GRAPHICS NV · Permanent representative: Marc Van Diepen · Reappointment: DIETER VANDECAPPELLE BV · General meeting of 15-02-202413 points ▸
  • General meeting, 15-02-2024
  • Director appointment, Kris Govaerts
  • Director appointment, E-GRAPHICS NV
  • Permanent representative, Marc Van Diepen
  • Director reappointment, DIETER VANDECAPPELLE BV
  • Director resignation, REVERSITY SRL
  • Board meeting, 15-02-2024
  • Director resignation, REVERSITY SRL (day-to-day manager)
  • Director resignation, Gregory Antierens (member of the executive committee)
  • Director resignation, Bart Muskala (member of the executive committee)
  • Director resignation, Stefaan Roelen (member of the executive committee)
  • Director resignation, Koenraad Thewissen (member of the executive committee)
  • Director resignation, Jack Byrnes
  • The deed holds 2 more points.

Open the deed in the Belgian Official Gazette

2023
Annual accounts 2022 filed PDFfull format · 3 days before the deadline
2022
Resignations & appointmentsBoard meeting of 02-11-20221 point ▸
  • Board meeting, 02-11-2022
  • The deed holds 1 more point.

Open the deed in the Belgian Official Gazette

New statutory auditorMazars Bedrijfsrevisoren BV appointed, Stefaan Roelen resigned · General meeting of 17-11-20223 points ▸

Open the deed in the Belgian Official Gazette

1 director appointed, 1 resignation, 1 reappointmentResignation: Jack Byrnes · Appointment: Reversity sprl · Reappointment: Dieter Vandecappelle BV · General meeting of 01-07-20225 points ▸
  • General meeting, 01-07-2022
  • Director resignation, Jack Byrnes
  • Director appointment, Reversity sprl
  • Director reappointment, Dieter Vandecappelle BV
  • Board meeting, 01-07-2022

Open the deed in the Belgian Official Gazette

Annual accounts 2021 filed PDFfull format · 54 days late
3 directors resigningCopitz BV, JFCO BV (managing director) and WM&C · Permanent representatives: Arnaud Pitz, Steven Cosyns, Franky Willekens and Dieter Vandecappelle7 points ▸
  • Director resignation, Copitz BV
  • Permanent representative, Arnaud Pitz
  • Director resignation, JFCO BV (managing director)
  • Permanent representative, Steven Cosyns
  • Director resignation, WM&C
  • Permanent representative, Franky Willekens
  • Permanent representative, Dieter Vandecappelle

Open the deed in the Belgian Official Gazette

2021
Reappointments: Stefaan Roelen (director) and Jack Byrnes (director)General meeting of 11-06-20213 points ▸

Open the deed in the Belgian Official Gazette

Annual accounts 2020 filed PDFfull format · 9 days before the deadline
2020
Annual accounts 2019 filed PDFfull format · 26 days late
Reappointment: Deloitte Bedrijfsrevisoren CVBA (statutory auditor)General meeting of 12-11-20192 points ▸

Open the deed in the Belgian Official Gazette

2019
2 directors appointed, 2 resignations, 1 reappointmentResignations: Steven Cosyns and Dirk Peremans · Appointments: JFCO BVBA and Copitz BVBA · Permanent representatives: Steven Cosyns, Franky Willekens and Arnaud Pitz · General meeting of 13-05-201911 points ▸
  • General meeting, 30-11-2018
  • Director resignation, Steven Cosyns
  • Director appointment, JFCO BVBA
  • Permanent representative, Steven Cosyns
  • Permanent representative, Franky Willekens
  • Board meeting, 01-12-2018
  • General meeting, 13-05-2019
  • Director resignation, Dirk Peremans
  • Director reappointment, Dieter Vandecappelle BVBA
  • Director appointment, Copitz BVBA
  • Permanent representative, Arnaud Pitz
  • The deed holds 1 more point.

Open the deed in the Belgian Official Gazette

Annual accounts 2018 filed PDFfull format · 22 days before the deadline
2018
Annual accounts 2017 filed PDFfull format · 35 days before the deadline
2017
Annual accounts 2016 filed PDFfull format · 46 days before the deadline
2016
Annual accounts 2015 filed PDFfull format · 52 days before the deadline
2015
Annual accounts 2014 filed PDFfull format · 28 days before the deadline
2014
Annual accounts 2013 filed PDFfull format · 36 days before the deadline
2013
Annual accounts 2012 filed PDFfull format · 41 days before the deadline
2012
Annual accounts 2011 filed PDFfull format · 35 days before the deadline
2011
Annual accounts 2010 filed PDFfull format · 32 days before the deadline
2010
Back to profit net €1.1m The net result is €1.1m, after one loss-making year.
Annual accounts 2009 filed PDFfull format · 22 days before the deadline
2009
Weakest financial year net -€1.1m The net result drops to -€1.1m, the lowest from 2006 to 2025.
Annual accounts 2008 filed PDFfull format · 22 days before the deadline
2008
Annual accounts 2007 filed PDFfull format · 30 days before the deadline
2007
Highest result from 2006 to 2025 net €1.5m ▲20.8% The net result of €1.5m is the highest of those years.
Equity above €2m equity €2.2m ▲470% With a profit in every financial year since 2006, equity grows to €2.2m.
Annual accounts 2006 filed PDFfull format · 19 days before the deadline
2006
Annual accounts 2005 filed PDFfull format
2005
Annual accounts 2004 filed PDFfull format
2004
Annual accounts 2003 filed PDFfull format
2003
Annual accounts 2002 filed PDFfull format
2002
Annual accounts 2001 filed PDFfull format
2001
Annual accounts 2000 filed PDFfull format
2000
Annual accounts 1999 filed PDFfull format
1999
Annual accounts 1998 filed PDFfull format
1998
Annual accounts 1997 filed PDFabbreviated format
1997
Annual accounts 1996 filed PDFabbreviated format
1996
Annual accounts 1995 filed PDFabbreviated format
1995
Annual accounts 1994 filed PDFabbreviated format
1993
Incorporation 57 publications in the Belgian Official Gazette, the last on 28-05-2026 · published on 27-01-1993

Financial milestones sit on the financial year-end date, not the filing date.

Sources: Publications in the Belgian Official GazetteFilings with the National Bank

History

PROXIMITY BBDO has filed 32 sets of annual accounts, the latest for financial year 2025.1 In 2026 the company was absorbed by merger into DDB.2

  1. 1National Bank, annual accounts 2025
  2. 2Belgian Official Gazette, 28-05-2026

Company details

Purpose according to the articles of association

PurposeThe purpose describes the activities the company may carry out under its articles.
“Het geven van advies, vorming en begeleiding aan derden, in de sfeer van het bedrijfsbeleid en vooral betreffende het opzetten van…”
5 activities
  1. Het geven van advies, vorming en begeleiding aan derden, in de sfeer van het bedrijfsbeleid en vooral betreffende het opzetten van Management Informatie Systemen
  2. Advisering en coördinatie rond marketing-, communicatie- en verkoopprojecten, met inbegrip van grafische en informaticatoepassingen
  3. Dit alles in de meest uitgebreide zin
  4. Het aanbieden van diensten van advisering, implementatie en projectbeheer inzake procesanalyse, softwareselectie, prototypering, aanpassing op maat van de klant, vorming, ontwikkeling van additionele toepassingen met betrekking tot Customer Relation Management (CRM), Datamarts en operationele datastores (met gebruikmaking van datawarehouse technieken voor CRM), operationele CRM (automatisering van verkoopstechnieken en call centers), analytische CRM (Bl-toepassing van CRM-gegevensbanken), CRM toepassingen voor cliëntsamenwerking en verkoopsplatformen (integratie van e-commerce technieken en elektronische CRM)
  5. De vennootschap mag alle industriële, commerciële en financiële, roerende en onroerende verrichtingen doen, zowel voor eigen rekening als voor rekening van derden, en dit zowel in de vorm van agentuur als van commissiezaken, die kunnen bijdragen tot het verwezenlijken of het vergemakkelijken van het voorwerp, met inbegrip van: het deelnemen in alle ondernemingen die een gelijkaardig voorwerp nastreven of waarvan het voorwerp in nauw verband met het hare staat, kredieten en leningen aangaan en toestaan, zich voor derden borg stellen door haar goederen in hypotheek of in pand te geven, inclusief de eigen handelszaak

Articles of association, deed of 06-03-2026 (in Dutch)

Buildings and parcels at the address

Ground area
2,644 m²
Buildings
808 m²
Volume, LiDAR
8,780 m³
Tallest building
14.7 m
Buildings to scale, each on its own parcel
808 m², 14.7 m 808 m², 14.7 m
Inactive

Absorbed by DDB in May 2026

PROXIMITY BBDO is no longer in the KBO register. DDB took it over in a merger by absorption, published in the Belgian Official Gazette on 28 May 2026.

Status
Inactiveout of the register since 21 May 2026
Reason
Merger by absorption"operation treated as a merger by absorption", Belgian Official Gazette, 28 May 2026 · deed
Absorbed by
DDB · 0412.130.828
Last annual accounts
financial year to 31 December 2025
Last registered office
Scheldestraat 122, 1080 Sint-Jans-Molenbeekas published on 28 May 2026
Legal form
Public limited company
Active since
5 January 1993
Official KBO record

Location

exact location from the address register On OpenStreetMap

Parcels

Cadastral parcelArea Buildings Height / floors
21012F0341/00A003
ProtectedMonumentVoormalige opslagplaats en winkel BesseSource ↗
2,643 m² 1 · 808 m² 14.7 m · 4

1 of these parcels carries protected heritage. Expect extra rules on renovation or sale.

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