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POLE PROMOTIONS

Active
Private limited companyfounded 1989active for 37 yearsAvenue Reine Astrid 45, 1410 Waterloo, BelgiumKBO/BCE: BE 0438.457.222
Summary

POLE PROMOTIONS has been active since 1989 and the Belgian Official Gazette contains no insolvency or warning signals. The 2024 annual accounts show equity of €227,436 and a net result of €69,461. Equity is growing by about 32% per year across the filed financial years. Its solvency ranks better than 95% of 1,081 sector peers (NACE 73, financial year 2024). The computed 12-month bankruptcy probability is 0.7% (low).

Overview

Activity
Advertising agencies
NACE 73110
1 site
Size
€230,539total assets 2024
Equity
€227,436
Profit
€69,461
Financial health
72 Healthy Checked score 2024
Bankruptcy probabilitywithin 12 months
0.7%
Structure
Accounts 72 days overdue0 of 4 deeds read
Why 72raises riskFigures for financial year 2024 (filed 02-09-2025)Size: total assets €230,539lowers riskFounded in 1989Equity €227,436 (98.7% of total assets)Show the evidence

Checked score

Score 2024
72 / 100
Healthy
Probability in this band: 0.55% to 1.5%
Financially better than 76% of its sector peers (NACE 73, micro)
Financial strength · tick = 2023
Strong
Solvency 100=
equity 98.7% of total assets
Liquidity 57-1
short-term debt 1.3% · cash 6.0%
Profitability 100=
return on assets 30.1%
Bankruptcy probability, 12 months
0.7% Low
0%0.5%1.5%4%10%≥ 25%

About 7 in 1,000 comparable companies go bankrupt within 12 months (an estimate).

Sector median 0.2% (11,204 companies, NACE 73, micro)
Last 24 months 11-2024: 9.1%highest value 12-2024: 9.1%● unchanged vs 11-2024highest value 01-2025: 9.1%● unchanged vs 12-2024highest value 02-2025: 9.1%● unchanged vs 01-2025highest value 03-2025: 9.0%▼ -0.1 percentage points vs 02-2025 04-2025: 6.7%▼ -2.3 percentage points vs 03-2025 05-2025: 6.7%● unchanged vs 04-2025 06-2025: 6.7%● unchanged vs 05-2025 07-2025: 6.7%● unchanged vs 06-2025 08-2025: 6.3%▼ -0.4 percentage points vs 07-2025 09-2025: 6.3%● unchanged vs 08-2025 10-2025: 0.2%▼ -6.1 percentage points vs 09-2025 11-2025: 0.2%● unchanged vs 10-2025 12-2025: 0.2%● unchanged vs 11-2025 01-2026: 0.2%● unchanged vs 12-2025 02-2026: 0.2%● unchanged vs 01-2026 03-2026: 0.2%● unchanged vs 02-2026lowest value 04-2026: 0.2%● unchanged vs 03-2026 05-2026: 0.2%● unchanged vs 04-2026 06-2026: 0.2%● unchanged vs 05-2026 07-2026: 0.2%● unchanged vs 06-2026 08-2026: 0.4%▲ +0.2 percentage points vs 07-2026 09-2026: 0.5%▲ +0.1 percentage points vs 08-2026 10-2026: 0.7%▲ +0.2 percentage points vs 09-2026
Credit of up to €16,000 on 30-day terms is acceptable
Liquidity ample (current ratio 66.26, compared with 10.91 in 2023; short-term debt: 1.3% and cash: 6% of total assets), and 1.3% of the assets are financed with debt.
How it is calculated

The band follows from the bankruptcy probability, on a scale where 10 more points roughly halve it:

75-100 Excellent under 0.55%
60-74 Healthy 0.55% to 1.5%
45-59 Fair 1.5% to 4.2%
25-44 Weak 4.2% to 15.0%
0-24 Critical over 15.0%

Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro): better than 87% on solvency, 49% on liquidity, 88% on profitability and 81% on growth.

The bankruptcy probability was computed on 10-10-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.

Some facts cap the score, however low the probability. Negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late hold it at Fair at most (59); two missing filings, at Weak (44). An ongoing judicial reorganisation or the company's end (bankruptcy, dissolution, liquidation) holds it at Critical at most (24).

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Signals

Five signals.
lowers riskraises riskneutral
raises risk · Figures for financial year 2024 (filed 02-09-2025)
NBB · annual accounts
lowers risk · Founded in 1989
How long the company has existed counts in the probability; how much depends on the rest of its profile.
KBO
lowers risk · Equity €227,436 (98.7% of total assets)
NBB · annual accounts
raises risk · Size: total assets €230,539
The company's size counts in the probability; how much depends on the rest of its profile.
NBB · annual accounts
neutral · Filed after the deadline
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 02-09-2025, 33 days later. For context: 47% of Belgian companies file late, and of those that file 1 to 90 days late, 2.0% are now in a legal situation other than normal in the KBO (such as bankruptcy, liquidation or dissolution), against 1.66% of all filers. We show this as a fact and do not score it.
NBB · 10 filings
Deviation from the deadline
2025
not confirmed
2024
33 days late
2023
411 days late
2022
777 days late
2021
515 days late
2020
221 days late
2019
243 days late
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

This company filed its last 6 accounts on average 367 days after the deadline; the sector median (NACE 73) for financial year 2024 is 6 days before the deadline, and 36% of those companies filed late.

Searched, nothing found (1)
neutral · No strike-offs in the KBO publications
Searched since 2021.
KBO publications · our coverage
  1. Annual accounts filedfinancial year 2023 · full…
  2. Annual accounts filedfinancial year 2022 · full…
  3. Annual accounts filedfinancial year 2024 · full…

Key points

  • Positive: Among the best 5% on solvencysector median 44.2% · 1,081 companies 98.7% View
  • Caution: Accounts not fileddeadline was 31-07-2026 72 days late View
  • Positive: Equity rose in 2024from €157,976 to €227,436 ▲ 44.0% View

By topic

Financials

Financial year
2024
Total assets
€230,539
Profit
€69,461
Solvency
98.7%
Total assets▲ 34.5%
Net result
20182024
Go to Financials

Timeline

Events
43
Since
1991
  1. 31-12-2024Liquidity more than 6 times
  2. 31-12-2024Equity above €200,000
  3. 31-12-2023Highest result from 2018 to 2024
Go to Timeline

Company details

Sites
1
Legal form
Private limited company
Activity
Advertising agenciesNACE 73110
Founded
02-10-1989
Year ends
31-12
Peppol
Reachable for e-invoices
Go to Company details

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