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POLE PROMOTIONS: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

POLE PROMOTIONS

BE 0438.457.222
NACE 73.110, Advertising agencies
financial year 2023 against 2024filed annual accounts (NBB)
Net result for the year
€69,461
2023 · €75,481-€6,021
Equity
€227,436
2023 · €157,976+€69,461
Cash
€13,755
2023 · €11,637+€2,118
Balance sheet total
€230,539
2023 · €171,388+€59,151

Largest movements

2023 to 2024
Assets
  • Receivables within one year +€34,409

    up €34,409 (+84.4%), from €40,747 to €75,157

    of which Trade receivables: +€26,989

  • Receivables after one year +€23,151

    up €23,151 (+27.3%), from €84,801 to €107,952

    of which Other amounts receivable: +€23,162

Equity and liabilities
  • Profit (loss) carried forward +€69,461

    up €69,461 (+53.0%), from €130,966 to €200,426

  • Tax, wage and social debts -€10,932

    down €10,932 (-90.3%), from €12,112 to €1,180

    of which Taxes: -€8,947

Income statement
  • Taxes +€8,034

    up €8,034 (+330.5%), from €2,431 to €10,465

  • Financial income +€4,390

    new in 2024: €4,390

  • Gross operating margin -€3,777

    down €3,777 (-4.2%), from €90,031 to €86,255

  • Depreciation -€2,788

    down €2,788 (-26.0%), from €10,733 to €7,944

  • Other operating charges +€1,498

    up €1,498 (+165.0%), from €907 to €2,405

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €75,481
Gross operating margin -€3,777
Depreciation +€2,788
Other operating charges -€1,498
Financial income +€4,390
Financial charges +€109
Taxes -€8,034
Result 2024 €69,461

Cash bridge derived

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€9,156
Investment -€7,577
Financing +€539
Cash 2023 €11,637
Net result for the year +€69,461
Depreciation +€7,944
Receivables after one year -€23,151
Receivables within one year -€34,409
Smaller working-capital items +€243
Tax, wage and social debts -€10,932
Investment in fixed assets (net) -€7,577
Debts after one year -€28
Short-term financial debts +€567
Cash 2024 €13,755
Every line side by side 50 lines
Line Code 2023 2024 Change %
Total assets 20/58 €171,388 €230,539 +€59,151 +34.5%
Fixed assets 21/28 €25,333 €24,966 -€367 -1.4%
Tangible fixed assets 22/27 €20,683 €20,096 -€587 -2.8%
Plant, machinery and equipment 23 €799 €449 -€351 -43.9%
Furniture and vehicles 24 €19,884 €19,647 -€237 -1.2%
Financial fixed assets 28 €4,650 €4,870 +€220 +4.7%
Current assets 29/58 €146,055 €205,573 +€59,518 +40.8%
Amounts receivable after more than one year 29 €84,801 €107,952 +€23,151 +27.3%
Trade receivables 290 €11 - -€11
Other amounts receivable 291 €84,791 €107,952 +€23,162 +27.3%
Stocks and contracts in progress 3 €12 €12 = 0.0%
Stocks 30/36 €12 €12 = 0.0%
Amounts receivable within one year 40/41 €40,747 €75,157 +€34,409 +84.4%
Trade receivables 40 €14,198 €41,186 +€26,989 +190.1%
Other amounts receivable 41 €26,550 €33,970 +€7,421 +27.9%
Cash at bank and in hand 54/58 €11,637 €13,755 +€2,118 +18.2%
Deferred charges and accrued income 490/1 €8,857 €8,697 -€160 -1.8%
Total equity and liabilities 10/49 €171,388 €230,539 +€59,151 +34.5%
Equity 10/15 €157,976 €227,436 +€69,461 +44.0%
Contributions 10/11 €18,592 €20,451 +€1,859 +10.0%
Capital 10 €18,592 - -€18,592
Issued capital 100 €18,592 - -€18,592
Reserves 13 €8,418 €6,559 -€1,859 -22.1%
Non-distributable reserves 130/1 €1,859 - -€1,859
Legal reserve 130 €1,859 - -€1,859
Distributable reserves 133 €6,559 €6,559 = 0.0%
Profit (loss) carried forward 14 €130,966 €200,426 +€69,461 +53.0%
Amounts payable 17/49 €13,412 €3,103 -€10,310 -76.9%
Amounts payable after more than one year 17 €28 - -€28
Financial debts 170/4 €28 - -€28
Amounts payable within one year 42/48 €13,384 €3,103 -€10,282 -76.8%
Financial debts 43 €1,272 €1,839 +€567 +44.5%
Credit institutions 430/8 €1,272 €1,839 +€567 +44.5%
Trade debts 44 - €83 +€83
Bills of exchange payable 441 - €83 +€83
Taxes, remuneration and social security 45 €12,112 €1,180 -€10,932 -90.3%
Taxes 450/3 €10,127 €1,180 -€8,947 -88.3%
Remuneration and social security 454/9 €1,985 - -€1,985
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €10,733 €7,944 -€2,788 -26.0%
Other operating charges 640/8 €907 €2,405 +€1,498 +165.0%
Gross operating margin 9900 €90,031 €86,255 -€3,777 -4.2%
Operating profit (loss) 9901 €78,391 €75,905 -€2,486 -3.2%
Financial income 75/76B - €4,390 +€4,390
Recurring financial income 75 - €4,390 +€4,390
Financial charges 65/66B €479 €370 -€109 -22.8%
Recurring financial charges 65 €479 €370 -€109 -22.8%
Profit (loss) for the period before taxes 9903 €77,912 €79,926 +€2,013 +2.6%
Income taxes 67/77 €2,431 €10,465 +€8,034 +330.5%
Profit (loss) for the period 9904 €75,481 €69,461 -€6,021 -8.0%
Profit (loss) for the period to be appropriated 9905 €75,481 €69,461 -€6,021 -8.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.