Equity
Equity fell by 81% in 4 years.
Equity fell by 81% in 4 years.
From profit to loss in 2025, after a profit of €47,212 in 2024.
Green is investment, beige is depreciation.
Short-term debts rose from €32,835 to €72,929.
The last five annual accounts were filed 7 to 73 days before the end of the period.
Lower net result than 93% of companies in advertising and market research. Sector median €14,755 · 8,616 companies.
The dashed line is the sector median: 0.2% across 11,230 companies (NACE 73, micro).
About 4 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 32% of them on solvency, 16% on liquidity, 6% on profitability and 14% on growth.
The bankruptcy probability was computed on 09-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
The probability rests on the annual accounts with balance sheet date 31-12-2025.
Of the companies with a bankruptcy probability in the very low class on 30-06-2025, 0.1% went bankrupt within twelve months.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
In July 2024, 1,294 companies had the same profile as WISEFOOLS has now. Each dot stands for 4 companies, two years later.
Another 0.4% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of WISEFOOLS itself is lower: 0.4% within 12 months. It rests on far more data about WISEFOOLS than the profile alone.
The method was tested on the 497,447 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 1,294 companies, not a prediction for WISEFOOLS. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Liquidity is insufficient, with a current ratio of 0.42 (1.75 in 2024), below 1. Short-term debt is 72.3% and cash 14.1% of total assets. 72.3% of the assets are financed with debt and provisions.
Show the recommended maximum and see how the verdict changes with amount, term and advance.
The scores and ratios are Checked's own calculations, not a credit decision.
The company filed its last 7 accounts on average 50 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
| Company | ||||
|---|---|---|---|---|
| WISEFOOLS Ghent | €100,816 | -€9,025 | 27.7% | - |
| PIERREPOLJACK Ittre | €95,660 | -€8,628 | 19.8% | - |
| People's Vision Wommelgem | €119,486 | €468 | 3.4% | - |
| BIZARRE COMPANY BRUSSELS Dilbeek | €84,309 | -€9,053 | 95.3% | - |
| LOCKSLEY Antwerp | €113,603 | -€7,254 | 99.4% | - |
| DOTS AGENCY Ghent | €84,621 | €1,294 | 15.6% | - |
| Omygod Dendermonde | €115,746 | -€16,054 | 57.8% | - |
These companies have the same main activity as WISEFOOLS: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €84,300 and €119,000, founded between 2007 and 2016.
WISEFOOLS files the micro format. That format states no turnover. The gross margin fell from €41,633 in 2012 to -€9,025 in 2025.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette.
Turnover and EBIT margin are not published. The micro format does not require them.
Higher than 30% of 8,615 companies in 2025.
Higher than 9% of 8,291 companies in 2025.
Higher than 8% of 8,400 companies in 2025.
Net result: bottom quarter · Equity: middle half · Balance sheet total: middle half · Working capital: bottom quarter
Staff costs divided by the average number of full-time equivalents.
| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balance sheet: assets | |||||||||||||||
20/58 |
100,816 | 87,751 | 89,601 | 201,280 | 487,429 | 226,464 | 287,894 | 174,013 | 187,442 | 177,512 | 103,220 | 113,453 | 65,183 | 45,201 | |
21/28 |
70,476 | 30,333 | 29,051 | 43,006 | 30,103 | 22,695 | 26,280 | 17,500 | 3,692 | 7,383 | 11,195 | 294 | 549 | 334 | |
21 |
0 | 5,343 | 12,332 | 19,321 | - | - | - | - | - | - | - | - | - | - | |
22/27 |
70,476 | 24,755 | 16,719 | 23,451 | 29,869 | 2,461 | 1,046 | - | 3,692 | 7,383 | 11,075 | 174 | 429 | 214 | |
23 |
- | - | - | - | - | 523 | 1,046 | - | - | - | - | 174 | 429 | 214 | |
24 |
70,476 | 24,755 | 16,719 | 23,451 | 29,869 | 1,938 | - | - | 3,692 | 7,383 | 11,075 | - | - | - | |
28 |
0 | 234 | - | 234 | 234 | 20,234 | 25,234 | 17,500 | - | - | 120 | 120 | 120 | 120 | |
29/58 |
30,341 | 57,419 | 60,550 | 158,274 | 457,326 | 203,769 | 261,614 | 156,513 | 183,751 | 170,129 | 92,025 | 113,159 | 64,633 | 44,867 | |
3 |
- | 0 | 12,980 | 8,513 | 20,000 | 20,000 | 16,000 | 25,000 | 14,873 | 3,831 | 4,065 | 2,500 | 11,900 | 2,000 | |
37 |
- | 0 | 12,980 | 8,513 | 20,000 | 20,000 | 16,000 | 25,000 | 14,873 | 3,831 | 4,065 | 2,500 | 11,900 | 2,000 | |
40/41 |
15,283 | 48,168 | 45,025 | 116,874 | 341,641 | 168,717 | 177,584 | 65,811 | 82,434 | 110,880 | 75,755 | 66,907 | 23,866 | 32,369 | |
40 |
15,233 | 47,058 | 44,950 | 91,874 | 339,410 | 158,606 | 172,459 | 62,685 | 80,565 | 110,870 | 75,612 | 66,800 | 23,866 | 31,130 | |
41 |
50 | 1,110 | 75 | 25,000 | 2,231 | 10,110 | 5,125 | 3,125 | 1,870 | 11 | 143 | 106 | - | 1,239 | |
54/58 |
14,226 | 9,251 | 1,647 | 18,901 | 95,568 | 13,142 | 66,297 | 47,383 | 85,840 | 54,543 | 11,979 | 43,136 | 28,293 | 10,498 | |
490/1 |
831 | 0 | 898 | 13,987 | 117 | 1,910 | 1,732 | 18,320 | 603 | 875 | 227 | 617 | 574 | - | |
| Balance sheet: equity and liabilities | |||||||||||||||
10/49 |
100,816 | 87,751 | 89,601 | 201,280 | 487,429 | 226,464 | 287,894 | 174,013 | 187,442 | 177,512 | 103,220 | 113,453 | 65,183 | 45,201 | |
10/15 |
27,888 | 54,916 | 3,305 | 75,294 | 149,609 | 92,172 | 44,250 | 44,073 | 43,885 | 43,129 | 22,235 | 11,048 | 10,901 | 10,410 | |
10/11 |
18,600 | 18,600 | 14,200 | 6,200 | 6,200 | - | 6,200 | 6,200 | 6,200 | 6,200 | 6,200 | 6,200 | 6,200 | 6,200 | |
100 |
- | - | - | - | - | - | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | 18,600 | |
101 |
- | - | - | - | - | - | 12,400 | 12,400 | 12,400 | 12,400 | 12,400 | 12,400 | 12,400 | 12,400 | |
13 |
33,451 | 36,316 | 60,480 | 60,480 | 121,860 | 78,060 | 21,860 | 21,860 | 21,860 | 21,860 | 794 | 235 | 235 | 211 | |
130 |
- | - | - | - | - | - | 1,860 | 1,860 | 1,860 | 1,860 | 794 | 235 | 235 | 211 | |
133 |
33,451 | 36,316 | 60,480 | 60,480 | 121,860 | 78,060 | 20,000 | 20,000 | 20,000 | 20,000 | - | - | - | - | |
14 |
-24,164 | 0 | -71,375 | 8,614 | 21,549 | 14,112 | 16,190 | 16,013 | 15,825 | 15,069 | 15,240 | 4,613 | 4,466 | 4,000 | |
17/49 |
72,929 | 32,835 | 86,296 | 125,986 | 337,820 | 134,292 | 243,644 | 129,940 | 143,557 | 134,383 | 80,985 | 102,405 | 54,282 | 34,791 | |
42/48 |
72,929 | 32,835 | 86,296 | 125,986 | 337,820 | 134,133 | 243,644 | 129,940 | 142,689 | 132,844 | 80,297 | 101,881 | 52,948 | 31,741 | |
43 |
410 | 921 | 5,147 | 5,029 | - | 12,059 | - | 50,000 | 50,000 | - | - | - | - | - | |
430/8 |
- | 0 | 5,147 | 5,029 | - | 12,059 | - | 50,000 | 50,000 | - | - | - | - | - | |
439 |
410 | 921 | - | - | - | - | - | - | - | - | - | - | - | - | |
44 |
9,435 | 21,059 | 36,788 | 37,801 | 45,788 | 38,153 | 39,333 | 43,498 | 40,265 | 94,522 | 53,835 | 79,866 | 44,043 | 23,970 | |
440/4 |
9,435 | 21,059 | 36,788 | 37,801 | 45,788 | 38,153 | 39,333 | 43,498 | 40,265 | 94,522 | 53,835 | 79,866 | 44,043 | 23,970 | |
46 |
975 | 0 | 12,062 | 18,814 | 242,000 | 48,000 | 172,000 | - | - | - | - | - | - | - | |
45 |
7,931 | 10,855 | 15,254 | 64,342 | 50,033 | 33,421 | 32,312 | 36,443 | 52,424 | 37,823 | 26,463 | 22,016 | 8,904 | 7,771 | |
450/3 |
4,971 | 7,895 | 6,840 | 20,118 | 5,327 | 1,100 | 5,152 | 11,292 | 18,877 | 14,845 | 17,249 | 6,663 | 2,214 | 2,966 | |
454/9 |
2,960 | 2,960 | 8,414 | 44,224 | 44,706 | 32,321 | 27,159 | 25,150 | 33,546 | 22,977 | 9,214 | 15,353 | 6,690 | 4,805 | |
47/48 |
54,178 | 0 | 17,045 | - | - | 2,500 | - | - | - | 500 | - | - | - | - | |
492/3 |
- | - | - | - | - | 159 | - | - | 869 | 1,539 | 688 | 524 | 1,334 | 3,050 | |
| Income statement | |||||||||||||||
76A |
- | - | - | - | 14,766 | - | - | - | - | - | - | - | - | - | |
9900 |
-9,025 | 62,487 | 65,817 | 237,358 | 328,555 | 249,279 | 139,781 | 215,487 | 163,626 | 166,851 | 95,648 | 71,606 | 44,736 | 41,633 | |
62 |
0 | -177 | 129,416 | 240,796 | 223,656 | 158,335 | 133,018 | 207,574 | 152,949 | 130,758 | 74,141 | 69,798 | 42,807 | 35,116 | |
630 |
16,682 | 12,809 | 14,218 | 8,791 | 4,484 | 1,146 | 523 | 3,692 | 3,692 | 3,692 | 3,866 | 255 | 308 | 1,289 | |
631/4 |
- | - | - | - | - | - | - | - | - | 300 | - | - | - | - | |
635/8 |
- | - | - | - | - | - | - | - | 2,884 | - | - | - | - | - | |
640/8 |
930 | 1,921 | 517 | 469 | 624 | 914 | 2,048 | 909 | 537 | 786 | 1,270 | 472 | 503 | 814 | |
66A |
- | 0 | - | - | 40,000 | - | - | - | - | - | - | - | - | - | |
9901 |
-26,636 | 47,934 | -78,334 | -12,697 | 59,791 | 88,885 | 4,192 | 3,313 | 3,565 | 31,316 | 16,371 | 1,082 | 1,117 | 4,414 | |
75/76B |
263 | 91 | 65 | 306 | 173 | 170 | 202 | 161 | 264 | 30 | 3 | 19 | 8 | 26 | |
75 |
263 | 91 | 65 | 306 | 173 | 170 | 202 | 161 | 264 | 30 | 3 | 19 | 8 | 26 | |
65/66B |
383 | 669 | 1,600 | 469 | -19,689 | 20,470 | 2,099 | 1,411 | 943 | 122 | 54 | 104 | 79 | 155 | |
65 |
383 | 669 | 999 | 469 | 311 | 470 | 2,099 | 1,411 | 943 | 122 | 54 | 104 | 79 | 155 | |
66B |
- | - | 601 | - | -20,000 | 20,000 | - | - | - | - | - | - | - | - | |
9903 |
-26,756 | 47,356 | -79,869 | -12,860 | 79,653 | 68,586 | 2,295 | 2,062 | 2,886 | 31,224 | 16,319 | 997 | 1,046 | 4,284 | |
67/77 |
272 | 144 | 120 | 75 | 22,215 | 18,164 | 2,117 | 1,874 | 2,130 | 9,830 | 5,133 | 850 | 556 | 74 | |
9904 |
-27,029 | 47,212 | -79,989 | -12,935 | 57,437 | 50,422 | 177 | 188 | 756 | 21,394 | 11,187 | 148 | 490 | 4,210 | |
9905 |
-27,029 | 47,212 | -79,989 | -12,935 | 57,437 | 50,422 | 177 | 188 | 756 | 21,394 | 11,187 | 148 | 490 | 4,210 | |
| Appropriation of the result | |||||||||||||||
9906 |
-51,192 | -24,164 | -71,375 | 8,614 | 71,549 | 66,612 | 16,190 | 16,013 | 15,825 | 36,635 | 15,800 | 4,613 | 4,490 | 4,210 | |
14P |
-24,164 | -71,375 | 8,614 | 21,549 | 14,112 | - | - | - | - | - | - | - | - | - | |
791/2 |
27,029 | 24,164 | - | 61,380 | - | - | - | - | - | - | - | - | - | - | |
691/2 |
- | - | - | - | 50,000 | 50,000 | - | - | - | 21,066 | 559 | - | 25 | 211 | |
6920 |
- | - | - | - | - | - | - | - | - | 1,066 | 559 | - | 25 | 211 | |
6921 |
- | - | - | - | 50,000 | 50,000 | - | - | - | 20,000 | - | - | - | - | |
694/7 |
- | - | - | 61,380 | - | 2,500 | - | - | - | 500 | - | - | - | - | |
694 |
- | - | - | 61,380 | - | - | - | - | - | - | - | - | - | - | |
695 |
- | - | - | - | - | 2,500 | - | - | - | 500 | - | - | - | - | |
| Social balance sheet | |||||||||||||||
9087 |
- | - | 4.7 | 4.7 | 4.5 | 3.5 | 3.5 | 4.9 | 3.9 | 3.3 | 3 | 1.9 | 1.3 | 1.3 | |
Hours worked1013 |
- | - | 7,263 | 7,263 | 7,624 | 5,168 | 4,692 | 8,376 | 6,586 | 5,735 | 3,300 | 3,084 | 2,157 | 2,078 | |
| Document | |||||||||||||||
The notes to these accounts have 8 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the filed accounts (PDF).
Source: Annual accounts 2025 (PDF), filed on 19-05-2026.
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | micro format | 19-05-2026 | 2026-00113473 | |
| 31-12-2024 | micro format | 24-07-2025 | 2025-00301279 | |
| 31-12-2023 | micro format | 27-06-2024 | 2024-00168400 | |
| 31-12-2022 | micro format | 01-06-2023 | 2023-00112582 | |
| 31-12-2021 | micro format | 16-06-2022 | 2022-20069340 | |
| 31-12-2020 | micro format | 31-05-2021 | 2021-16300050 | |
| 31-12-2019 | micro format | 25-05-2020 | 2020-12700413 | |
| 31-12-2018 | micro format | 21-05-2019 | 2019-14400342 | |
| 31-12-2017 | micro format | 22-05-2018 | 2018-13200587 | |
| 31-12-2016 | micro format | 18-05-2017 | 2017-12200311 | |
| 31-12-2015 | abbreviated format | 19-05-2016 | 2016-12400463 | |
| 31-12-2014 | abbreviated format | 21-05-2015 | 2015-12400341 | |
| 31-12-2013 | abbreviated format | 20-05-2014 | 2014-12700360 | |
| 31-12-2012 | abbreviated format | 30-05-2013 | 2013-13600576 |
| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| -9,954 | 60,743 | -64,116 | -3,907 | 64,275 | 90,030 | 4,715 | 7,004 | 7,256 | 35,007 | 20,237 | 1,337 | 1,425 | 5,703 | ||
| -10,347 | 60,021 | -65,771 | -4,144 | 61,921 | 51,567 | 700 | 3,879 | 4,448 | 25,086 | 15,053 | 403 | 798 | 5,499 | ||
| 57,059 | 29,905 | 1,098 | 21,694 | 31,892 | 17,560 | 9,303 | 17,500 | 0 | -120 | 14,766 | 0 | 523 | 521 | ||
| 4,975 | 7,604 | -17,254 | -76,668 | 82,426 | -53,155 | 18,914 | -38,457 | 31,298 | 42,564 | -31,157 | 14,842 | 17,796 | - | ||
| -42,588 | 24,584 | -25,746 | 32,288 | 119,506 | 69,635 | 17,970 | 26,573 | 41,062 | 37,284 | 11,728 | 11,278 | 11,686 | 13,126 | ||
| 27.7% | 62.6% | 3.7% | 37.4% | 30.7% | 40.7% | 15.4% | 25.3% | 23.4% | 24.3% | 21.5% | 9.7% | 16.7% | 23.0% | ||
| 0.42 | 1.75 | 0.70 | 1.26 | 1.35 | 1.52 | 1.07 | 1.20 | 1.29 | 1.28 | 1.15 | 1.11 | 1.22 | 1.41 | ||
| 0.42 | 1.75 | 0.55 | 1.19 | 1.29 | 1.37 | 1.01 | 1.01 | 1.18 | 1.25 | 1.10 | 1.09 | 1.00 | 1.35 | ||
| 2.62 | 0.60 | 26.11 | 1.67 | 2.26 | 1.46 | 5.51 | 2.95 | 3.27 | 3.12 | 3.64 | 9.27 | 4.98 | 3.34 | ||
| -96.9% | 86.0% | - | -17.2% | 38.4% | 54.7% | 0.4% | 0.4% | 1.7% | 49.6% | 50.3% | 1.3% | 4.5% | 40.4% | ||
| -26.8% | 53.8% | -89.3% | -6.4% | 11.8% | 22.3% | 0.1% | 0.1% | 0.4% | 12.1% | 10.8% | 0.1% | 0.8% | 9.3% | ||
| -25.98 | 90.77 | -64.18 | -8.34 | over 100 | - | - | - | - | - | - | - | - | - |
A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.
| Item | 31-12-2023 | 31-12-2022 | 31-12-2021 |
|---|---|---|---|
| Employees at the balance-sheet date | 0 | 4 | 6 |
| full-time | 0 | 2 | 2 |
| part-time | 0 | 2 | 4 |
| in full-time equivalents | 0 | 3.6 | 5.2 |
| 4.7 | 4.7 | 4.5 | |
| On a permanent contract | - | 4 | 6 |
| Joined | 0 | 0 | 2 |
| Left | 4 | 2 | 2 |
| Training hours | - | 5 | - |
Source: social balance sheet in the 2021 to 2023 annual accounts
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Tangible fixed assets | €57,059 | €29,671 | €1,098 | €726 | €31,892 |
| Intangible fixed assets | - | - | - | €20,967 | €0 |
| Financial fixed assets | - | €234 | - | - | - |
| €16,682 | €12,809 | €14,218 | €8,791 | €4,484 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
The operating result for 2025 is a loss of €26,636, after a profit of €47,934 in 2024.
Debt's share of the balance-sheet total rises from 37.4% to 72.3%. Equity is lower and debt is higher.
Source: list of holdings in its own 2020 accounts. Every holding stands with its own latest accounts.
| VA-TOUT
registered office since 01-10-2017 |
founded in 2017 0681.895.152 |
| Name | 2018 | 2019 | 2020 |
|---|---|---|---|
| DIGITAAL KOEPELBUREAU | 14.28% | ||
Source: list of holdings in its own accounts
The board mandates are listed under Board mandates elsewhere. The network lets you explore the same ties.
Deadline for the 2026 accounts: 31-07-2027
Financial milestones sit on the financial year-end date, not the filing date.
Sources: Publications in the Belgian Official GazetteFilings with the National Bank
| Establishment | Since | Unit number |
|---|---|---|
| Begijnhoflaan 87 registered office 9000 Ghent 18130 Pre-press and pre-media services | 11-08-2011 | 2.202.899.296 |
| Cadastral parcel | Area | Buildings | Height / floors |
|---|---|---|---|
| 44815F2616/00C000 | 100 m² | 1 · 66 m² | 17.5 m · 5 |
If something looks wrong or is missing, please tell us.