WISEFOOLS (0838.495.021): financials and annual accounts

Annual accounts 2025

micro format, filed on 19-05-2026, 73 days before the deadline

-€9,025

▼ €71,511

-€26,636

▼ €74,570

-€27,029

▼ €74,240

-€42,588

▼ €67,172

27.7%

▼ 34.9 percentage points

0.42

▼ 1.33

Turnover and EBIT margin are not published. The micro format does not require them.

Balance sheet

balance sheet total €100,816 on 31-12-2025

What the company ownsHow it is paid for

in euro

Position in the sector

Compare with sector

27.7%

Higher than 30% of 8,615 companies in 2025.

0.42

Higher than 9% of 8,291 companies in 2025.

-26.8%

Higher than 8% of 8,400 companies in 2025.

WISEFOOLS Middle half of the sector 80% of the sector Micro accounts in advertising and market research (NACE 73)

Net result: bottom quarter · Equity: middle half · Balance sheet total: middle half · Working capital: bottom quarter

Staff

Staff costs divided by the average number of full-time equivalents.

people who joined people who left

Filed annual accounts

as filed with the National Bank, click a year to choose it

Line	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012
Balance sheet: assets
`20/58`	100,816	87,751	89,601	201,280	487,429	226,464	287,894	174,013	187,442	177,512	103,220	113,453	65,183	45,201
`21/28`	70,476	30,333	29,051	43,006	30,103	22,695	26,280	17,500	3,692	7,383	11,195	294	549	334
`21`	0	5,343	12,332	19,321	-	-	-	-	-	-	-	-	-	-
`22/27`	70,476	24,755	16,719	23,451	29,869	2,461	1,046	-	3,692	7,383	11,075	174	429	214
`23`	-	-	-	-	-	523	1,046	-	-	-	-	174	429	214
`24`	70,476	24,755	16,719	23,451	29,869	1,938	-	-	3,692	7,383	11,075	-	-	-
`28`	0	234	-	234	234	20,234	25,234	17,500	-	-	120	120	120	120
`29/58`	30,341	57,419	60,550	158,274	457,326	203,769	261,614	156,513	183,751	170,129	92,025	113,159	64,633	44,867
`3`	-	0	12,980	8,513	20,000	20,000	16,000	25,000	14,873	3,831	4,065	2,500	11,900	2,000
`37`	-	0	12,980	8,513	20,000	20,000	16,000	25,000	14,873	3,831	4,065	2,500	11,900	2,000
`40/41`	15,283	48,168	45,025	116,874	341,641	168,717	177,584	65,811	82,434	110,880	75,755	66,907	23,866	32,369
`40`	15,233	47,058	44,950	91,874	339,410	158,606	172,459	62,685	80,565	110,870	75,612	66,800	23,866	31,130
`41`	50	1,110	75	25,000	2,231	10,110	5,125	3,125	1,870	11	143	106	-	1,239
`54/58`	14,226	9,251	1,647	18,901	95,568	13,142	66,297	47,383	85,840	54,543	11,979	43,136	28,293	10,498
`490/1`	831	0	898	13,987	117	1,910	1,732	18,320	603	875	227	617	574	-
Balance sheet: equity and liabilities
`10/49`	100,816	87,751	89,601	201,280	487,429	226,464	287,894	174,013	187,442	177,512	103,220	113,453	65,183	45,201
`10/15`	27,888	54,916	3,305	75,294	149,609	92,172	44,250	44,073	43,885	43,129	22,235	11,048	10,901	10,410
`10/11`	18,600	18,600	14,200	6,200	6,200	-	6,200	6,200	6,200	6,200	6,200	6,200	6,200	6,200
`100`	-	-	-	-	-	-	18,600	18,600	18,600	18,600	18,600	18,600	18,600	18,600
`101`	-	-	-	-	-	-	12,400	12,400	12,400	12,400	12,400	12,400	12,400	12,400
`13`	33,451	36,316	60,480	60,480	121,860	78,060	21,860	21,860	21,860	21,860	794	235	235	211
`130`	-	-	-	-	-	-	1,860	1,860	1,860	1,860	794	235	235	211
`133`	33,451	36,316	60,480	60,480	121,860	78,060	20,000	20,000	20,000	20,000	-	-	-	-
`14`	-24,164	0	-71,375	8,614	21,549	14,112	16,190	16,013	15,825	15,069	15,240	4,613	4,466	4,000
`17/49`	72,929	32,835	86,296	125,986	337,820	134,292	243,644	129,940	143,557	134,383	80,985	102,405	54,282	34,791
`42/48`	72,929	32,835	86,296	125,986	337,820	134,133	243,644	129,940	142,689	132,844	80,297	101,881	52,948	31,741
`43`	410	921	5,147	5,029	-	12,059	-	50,000	50,000	-	-	-	-	-
`430/8`	-	0	5,147	5,029	-	12,059	-	50,000	50,000	-	-	-	-	-
`439`	410	921	-	-	-	-	-	-	-	-	-	-	-	-
`44`	9,435	21,059	36,788	37,801	45,788	38,153	39,333	43,498	40,265	94,522	53,835	79,866	44,043	23,970
`440/4`	9,435	21,059	36,788	37,801	45,788	38,153	39,333	43,498	40,265	94,522	53,835	79,866	44,043	23,970
`46`	975	0	12,062	18,814	242,000	48,000	172,000	-	-	-	-	-	-	-
`45`	7,931	10,855	15,254	64,342	50,033	33,421	32,312	36,443	52,424	37,823	26,463	22,016	8,904	7,771
`450/3`	4,971	7,895	6,840	20,118	5,327	1,100	5,152	11,292	18,877	14,845	17,249	6,663	2,214	2,966
`454/9`	2,960	2,960	8,414	44,224	44,706	32,321	27,159	25,150	33,546	22,977	9,214	15,353	6,690	4,805
`47/48`	54,178	0	17,045	-	-	2,500	-	-	-	500	-	-	-	-
`492/3`	-	-	-	-	-	159	-	-	869	1,539	688	524	1,334	3,050
Income statement
`76A`	-	-	-	-	14,766	-	-	-	-	-	-	-	-	-
`9900`	-9,025	62,487	65,817	237,358	328,555	249,279	139,781	215,487	163,626	166,851	95,648	71,606	44,736	41,633
`62`	0	-177	129,416	240,796	223,656	158,335	133,018	207,574	152,949	130,758	74,141	69,798	42,807	35,116
`630`	16,682	12,809	14,218	8,791	4,484	1,146	523	3,692	3,692	3,692	3,866	255	308	1,289
`631/4`	-	-	-	-	-	-	-	-	-	300	-	-	-	-
`635/8`	-	-	-	-	-	-	-	-	2,884	-	-	-	-	-
`640/8`	930	1,921	517	469	624	914	2,048	909	537	786	1,270	472	503	814
`66A`	-	0	-	-	40,000	-	-	-	-	-	-	-	-	-
`9901`	-26,636	47,934	-78,334	-12,697	59,791	88,885	4,192	3,313	3,565	31,316	16,371	1,082	1,117	4,414
`75/76B`	263	91	65	306	173	170	202	161	264	30	3	19	8	26
`75`	263	91	65	306	173	170	202	161	264	30	3	19	8	26
`65/66B`	383	669	1,600	469	-19,689	20,470	2,099	1,411	943	122	54	104	79	155
`65`	383	669	999	469	311	470	2,099	1,411	943	122	54	104	79	155
`66B`	-	-	601	-	-20,000	20,000	-	-	-	-	-	-	-	-
`9903`	-26,756	47,356	-79,869	-12,860	79,653	68,586	2,295	2,062	2,886	31,224	16,319	997	1,046	4,284
`67/77`	272	144	120	75	22,215	18,164	2,117	1,874	2,130	9,830	5,133	850	556	74
`9904`	-27,029	47,212	-79,989	-12,935	57,437	50,422	177	188	756	21,394	11,187	148	490	4,210
`9905`	-27,029	47,212	-79,989	-12,935	57,437	50,422	177	188	756	21,394	11,187	148	490	4,210
Appropriation of the result
`9906`	-51,192	-24,164	-71,375	8,614	71,549	66,612	16,190	16,013	15,825	36,635	15,800	4,613	4,490	4,210
`14P`	-24,164	-71,375	8,614	21,549	14,112	-	-	-	-	-	-	-	-	-
`791/2`	27,029	24,164	-	61,380	-	-	-	-	-	-	-	-	-	-
`691/2`	-	-	-	-	50,000	50,000	-	-	-	21,066	559	-	25	211
`6920`	-	-	-	-	-	-	-	-	-	1,066	559	-	25	211
`6921`	-	-	-	-	50,000	50,000	-	-	-	20,000	-	-	-	-
`694/7`	-	-	-	61,380	-	2,500	-	-	-	500	-	-	-	-
`694`	-	-	-	61,380	-	-	-	-	-	-	-	-	-	-
`695`	-	-	-	-	-	2,500	-	-	-	500	-	-	-	-
Social balance sheet
`9087`	-	-	4.7	4.7	4.5	3.5	3.5	4.9	3.9	3.3	3	1.9	1.3	1.3
Hours worked`1013`	-	-	7,263	7,263	7,624	5,168	4,692	8,376	6,586	5,735	3,300	3,084	2,157	2,078
Document	PDF	PDF	PDF	PDF	PDF	PDF	PDF	PDF	PDF	PDF	PDF	PDF	PDF	PDF

The notes to these accounts have 8 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the filed accounts (PDF).

Source: Annual accounts 2025 (PDF), filed on 19-05-2026.

Download as CSV

Filings

each dot is a set of accounts, on the day it reached the National Bank

Financial year	Type	Filed	Reference	Document
31-12-2025	micro format	19-05-2026	2026-00113473	PDF
31-12-2024	micro format	24-07-2025	2025-00301279	PDF
31-12-2023	micro format	27-06-2024	2024-00168400	PDF
31-12-2022	micro format	01-06-2023	2023-00112582	PDF
31-12-2021	micro format	16-06-2022	2022-20069340	PDF
31-12-2020	micro format	31-05-2021	2021-16300050	PDF
31-12-2019	micro format	25-05-2020	2020-12700413	PDF
31-12-2018	micro format	21-05-2019	2019-14400342	PDF
31-12-2017	micro format	22-05-2018	2018-13200587	PDF
31-12-2016	micro format	18-05-2017	2017-12200311	PDF
31-12-2015	abbreviated format	19-05-2016	2016-12400463	PDF
31-12-2014	abbreviated format	21-05-2015	2015-12400341	PDF
31-12-2013	abbreviated format	20-05-2014	2014-12700360	PDF
31-12-2012	abbreviated format	30-05-2013	2013-13600576	PDF

Key figures and ratios

per financial year, computed from the annual accounts

2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012
-9,954	60,743	-64,116	-3,907	64,275	90,030	4,715	7,004	7,256	35,007	20,237	1,337	1,425	5,703
-10,347	60,021	-65,771	-4,144	61,921	51,567	700	3,879	4,448	25,086	15,053	403	798	5,499
57,059	29,905	1,098	21,694	31,892	17,560	9,303	17,500	0	-120	14,766	0	523	521
4,975	7,604	-17,254	-76,668	82,426	-53,155	18,914	-38,457	31,298	42,564	-31,157	14,842	17,796	-
-42,588	24,584	-25,746	32,288	119,506	69,635	17,970	26,573	41,062	37,284	11,728	11,278	11,686	13,126
27.7%	62.6%	3.7%	37.4%	30.7%	40.7%	15.4%	25.3%	23.4%	24.3%	21.5%	9.7%	16.7%	23.0%
0.42	1.75	0.70	1.26	1.35	1.52	1.07	1.20	1.29	1.28	1.15	1.11	1.22	1.41
0.42	1.75	0.55	1.19	1.29	1.37	1.01	1.01	1.18	1.25	1.10	1.09	1.00	1.35
2.62	0.60	26.11	1.67	2.26	1.46	5.51	2.95	3.27	3.12	3.64	9.27	4.98	3.34
-96.9%	86.0%	-	-17.2%	38.4%	54.7%	0.4%	0.4%	1.7%	49.6%	50.3%	1.3%	4.5%	40.4%
-26.8%	53.8%	-89.3%	-6.4%	11.8%	22.3%	0.1%	0.1%	0.4%	12.1%	10.8%	0.1%	0.8%	9.3%
-25.98	90.77	-64.18	-8.34	over 100	-	-	-	-	-	-	-	-	-

A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.

Social balance sheet

Item	31-12-2023	31-12-2022	31-12-2021
Employees at the balance-sheet date	0	4	6
full-time	0	2	2
part-time	0	2	4
in full-time equivalents	0	3.6	5.2
	4.7	4.7	4.5
On a permanent contract	-	4	6
Joined	0	0	2
Left	4	2	2
Training hours	-	5	-

Source: social balance sheet in the 2021 to 2023 annual accounts

Investments

fixed assets acquired

Item	2025	2024	2023	2022	2021
Tangible fixed assets	€57,059	€29,671	€1,098	€726	€31,892
Intangible fixed assets	-	-	-	€20,967	€0
Financial fixed assets	-	€234	-	-	-
	€16,682	€12,809	€14,218	€8,791	€4,484

Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)

Insights on WISEFOOLS

The operating result for 2025 is a loss of €26,636, after a profit of €47,934 in 2024.

Debt's share of the balance-sheet total rises from 37.4% to 72.3%. Equity is lower and debt is higher.

Annual accounts 2025

Balance sheet

Change in equityin euro

Change in cashin euro

Position in the sector

Solvency27.7%

Current ratio0.42

Return on assets-26.8%

Staff

Staff cost per FTE

Joined and left

Filed annual accounts

Filings

Key figures and ratios

Social balance sheet

Investments

Insights on WISEFOOLS

Next steps

in euro

in euro

27.7%

0.42

-26.8%