Skip to content

adpoint

Active Private limited companyfounded 2012active for 14 yearsNeerhoevelaan 153, 2640 MortselKBO/BCE: BE 0844.731.329

Lifetime

13 annual accounts with figures on one time axis
peak €163,509 (2018)
-€361▲ €5,935
lowest -€23,144 (2022)
-€433▲ €6,580
peak €159,203 (2021)
€116,940▼ 0.4%
€14,118▼ 43.9%
peak 1.3 FTE (2018)
-not published
Board2 names since 2012
Documentsfilings and deeds
27-07-20264 days before the deadline
2025micro format
Gross margin from -€6,296 to -€361Loss of €433Debts from €25,165 to €14,118Cash from €19,187 to €2,118

Key points

from the 2025 annual accounts

Losses

-€42,263 in four years
-23,1442022-11,6732023-7,0132024-4332025

Every financial year from 2022 to 2025 closed with a loss. 2022 was the heaviest.

Filings

13 annual accounts since 2013
AprilJune31 JulyOctober201520202025

The last five annual accounts were filed 3 to 31 days before the end of the period.

Position in the sector

89.2%

Higher solvency than 87% of companies in advertising and market research. Sector median 53.3% · 8,615 companies.

Turnover not published (micro format)

Checked score

88
Excellent
Financially stronger than 47% of micro companies in advertising and market research (NACE 73)
Probability in this band: under 0.55%
Bankruptcy probability within 12 months
0.2% Very low
0%0.5%1.5%4%10%≥ 25%

The dashed line is the sector median: 0.2% across 11,230 companies (NACE 73, micro).

About 2 in 1,000 comparable companies go bankrupt within 12 months (an estimate).

Last 24 months 12-2024: 0.7%highest value 01-2025: 0.7%● unchanged vs 12-2024highest value 02-2025: 0.7%● unchanged vs 01-2025highest value 03-2025: 0.3%▼ -0.4 percentage points vs 02-2025 04-2025: 0.3%● unchanged vs 03-2025 05-2025: 0.3%● unchanged vs 04-2025 06-2025: 0.3%● unchanged vs 05-2025 07-2025: 0.4%▲ +0.1 percentage points vs 06-2025 08-2025: 0.1%▼ -0.3 percentage points vs 07-2025lowest value 09-2025: 0.1%● unchanged vs 08-2025lowest value 10-2025: 0.1%● unchanged vs 09-2025 11-2025: 0.1%● unchanged vs 10-2025 12-2025: 0.1%● unchanged vs 11-2025 01-2026: 0.1%● unchanged vs 12-2025 02-2026: 0.1%● unchanged vs 01-2026 03-2026: 0.1%● unchanged vs 02-2026 04-2026: 0.1%● unchanged vs 03-2026 05-2026: 0.1%● unchanged vs 04-2026 06-2026: 0.1%● unchanged vs 05-2026 07-2026: 0.1%● unchanged vs 06-2026 08-2026: 0.2%▲ +0.1 percentage points vs 07-2026 09-2026: 0.2%● unchanged vs 08-2026 10-2026: 0.2%● unchanged vs 09-2026 11-2026: 0.2%● unchanged vs 10-2026

Financial strength
Average

100=equity 89.2% of total assets
52-14short-term debt 10.8% · cash 1.6%
18+5return on assets -0.3%

Score breakdown

raises risk
Liquidity: current ratio 9.27, cash €2,118, halved
lowers risk
Founded in 2012
Equity €116,940 (89.2% of total assets)
Figures for financial year 2025 (filed on 27-07-2026)
Calculation

The band follows from the bankruptcy probability. 10 more points roughly halve it.

75-100 Excellent under 0.55%
60-74 Healthy 0.55% to 1.5%
45-59 Fair 1.5% to 4.2%
25-44 Weak 4.2% to 15.0%
0-24 Critical over 15.0%

Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 87% of them on solvency, 41% on liquidity, 19% on profitability and 42% on growth.

The bankruptcy probability was computed on 09-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.

The probability rests on the annual accounts with balance sheet date 31-12-2025.

Of the companies with a bankruptcy probability in the very low class on 30-06-2025, 0.1% went bankrupt within twelve months.

Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).

Comparable companies, two years later

In July 2024, 6,908 companies had the same profile as adpoint has now. Each dot stands for 18 companies, two years later.

90.9%
were still trading
7.8%
stopped another way
1.1%
went bankrupt
  • Micro
  • 10 to 20 years old
  • solvency 30% or more
  • a small loss

Another 0.2% stopped without a precise date, possibly only after those two years.

That fits the bankruptcy probability of adpoint itself: 0.2% within 12 months.

Test of the method

The method was tested on the 497,447 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.

The companies in ten equal groups, from the lowest to the highest expected share
Group Expected Actual
1 0.2% 0.2%
2 0.3% 0.5%
3 0.5% 0.6%
4 0.7% 0.8%
5 0.9% 0.9%
6 1.3% 1.5%
7 1.6% 1.8%
8 1.8% 1.8%
9 3.0% 3.1%
10 5.6% 6.2%

A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.

This is an observation about 6,908 companies, not a prediction for adpoint. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.

Credit verdict

Credit of up to €10,000 on 30-day terms is acceptable

Liquidity is ample, with a current ratio of 9.27 (9.38 in 2024), above the usual 1.5. Short-term debt is 10.8% and cash 1.6% of total assets. 10.8% of the assets are financed with debt and provisions.

Credit check for an amount and term of your choice

Show the recommended maximum and see how the verdict changes with amount, term and advance.

The scores and ratios are Checked's own calculations, not a credit decision.

Signals

Six signals.
lowers riskraises riskneutral
lowers risk · Founded in 2012
Companies that have existed this long fail less often. How much that weighs depends on the rest of the company's profile.
KBO
raises risk · Liquidity: current ratio 9.27, cash €2,118, halved
NBB · annual accounts
lowers risk · Equity €116,940 (89.2% of total assets)
NBB · annual accounts
lowers risk · Figures for financial year 2025 (filed on 27-07-2026)
NBB · annual accounts
raises risk · Persistent losses
Two consecutive loss-making years (2024 and 2025); equity is also lower. May indicate structural pressure on profitability.
NBB · annual accounts 2025
Net result per financial year
1819202122232425
2018 to 2025 · latest year -€433
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 27-07-2026, 4 days ahead of the deadline.
NBB · 10 filings
Deviation from the deadline
2025
4 days early
2024
15 days early
2023
3 days early
2022
26 days early
2021
31 days early
2020
12 days early
2019
22 days early
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

The company filed its last 7 accounts on average 16 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.

Searched, nothing found (2)
neutral · Next filing not due yet
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. The company usually files around 16 July (5 of the last 5 accounts filed within 30 days either side of that date).
Companies Code · seven months
Where today falls in the filing period
10-11-2026 today31-12-2026 year end31-07-2027 deadline
neutral · No strike-offs in the KBO publications
That holds for every publication since 2021.
KBO publications

Board and ownership

Board & ownership

Recent changes

Registered in the Peppol Directory Reachable for e-invoices through 0208:0844731329
Registered office moved to Mortsel New registered office: Neerhoevelaan 153, 2640 Mortsel · Change of role: KESTEMAN Manuel Charles Marcel Christiane Claude, from statutory manager to director · Resignation: MOORTGAT Liliane (director) · General meeting of 26-01-2023 · Gazette deed
First establishment Adpoint BVBA, Neerhoevelaan 153, Mortsel
Incorporation published on 06-04-2012 · Gazette deed
All 22 events

Comparable companies

same main activity, similar in size and age
Company
adpoint Mortsel €131,058 -€361 89.2% -
People's Vision Wommelgem €119,486 €468 3.4% -
KAREL SCHYVENS Merksplas €138,648 -€10,103 48.1% -
Bon Plan Putte €166,002 -€36,192 92.1% -
I am human Lede €148,360 -€34,261 -33.3% -
LOCKSLEY Antwerp €113,603 -€7,254 99.4% -
WISEFOOLS Ghent €100,816 -€9,025 27.7% -

These companies have the same main activity as adpoint: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €101,000 and €166,000, founded between 2008 and 2012.

Official details

Source: KBO
Status
Active since 20-03-2012Normal situation
Activity
Advertising agenciesNACE 73110
Establishment unit
2.208.485.2112640 Mortsel, since 27-03-2012
Financial year end
31 December
Peppol
Reachable since 31-08-2023
Company details

Annual accounts 2025

€131,058▼ 8.1%
Filing
Filed on 27-07-2026, 4 days before the end of the filing period
Financials

Insights on adpoint

adpoint files the micro format. That format states no turnover. The gross margin fell from €57,851 in 2013 to -€361 in 2025.

Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.

Key facts about adpoint

What is the company number of adpoint?
The company number of adpoint is 0844.731.329. The VAT number is the same number with BE in front: BE 0844.731.329.
Where is adpoint based?
The registered office is at Neerhoevelaan 153, 2640 Mortsel.Company details
What does adpoint do?
According to the KBO register, the main activity is advertising agencies (NACE 73110).
What is the legal form of adpoint?
adpoint is a private limited company (BV).
When was adpoint founded?
adpoint was founded on 20-03-2012.
Is adpoint still active?
Yes, adpoint is an active enterprise in the KBO register.
How many employees does adpoint have?
adpoint had an average of 0.8 full-time equivalents in financial year 2020, according to the filed annual accounts.Financials
What is the turnover of adpoint?
The annual accounts for financial year 2025 state no turnover. The micro format does not require it. In financial year 2020 turnover was €249,169.
Is adpoint profitable?
In financial year 2025, adpoint made a loss of €433.
Where can I find the annual accounts of adpoint?
adpoint filed 13 annual accounts with the National Bank of Belgium, the latest for financial year 2025.
When are the next annual accounts of adpoint due?
adpoint must file the annual accounts for financial year 2026 by 31-07-2027.Timeline

Next steps

See how customers, suppliers and banks see your own company and what to improve first.

Keep this company with today's facts in a case file.