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WISEFOOLS: what changed

BE 0838.495.021NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
-€27,029
2024 · €47,212-€74,240
Equity
€27,888
2024 · €54,916-€27,029
Cash
€14,226
2024 · €9,251+€4,975
Balance sheet total
€100,816
2024 · €87,751+€13,065

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets +€45,720

    up €45,720 (+185%), from €24,755 to €70,476

  • Receivables within one year -€32,884

    down €32,884 (-68.3%), from €48,168 to €15,283

    of which Trade receivables: -€31,825

  • Intangible fixed assets -€5,343

    down €5,343 (-100%), from €5,343 to €0

  • Cash +€4,975

    up €4,975 (+53.8%), from €9,251 to €14,226

    mainly Other debts (+€54,178) and Receivables within one year (+€32,884)

Equity and liabilities
  • Other debts +€54,178

    up €54,178, from €0 to €54,178

  • Profit (loss) carried forward -€24,164

    down €24,164, from €0 to -€24,164

  • Trade debts -€11,624

    down €11,624 (-55.2%), from €21,059 to €9,435

  • Tax, wage and social debts -€2,924

    down €2,924 (-26.9%), from €10,855 to €7,931

    of which Taxes: -€2,924

  • Reserves -€2,865

    down €2,865 (-7.9%), from €36,316 to €33,451

Income statement
  • Gross operating margin -€71,511

    down €71,511, from €62,487 to -€9,025

  • Depreciation +€3,873

    up €3,873 (+30.2%), from €12,809 to €16,682

  • Other operating charges -€991

    down €991 (-51.6%), from €1,921 to €930

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €47,212
Gross operating margin -€71,511
Staff costs -€177
Depreciation -€3,873
Other operating charges +€991
Financial income +€172
Financial charges +€286
Taxes -€128
Result 2025 -€27,029
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€62,311
Investment -€56,825
Financing -€511
Cash 2024 €9,251
Net result for the year -€27,029
Depreciation +€16,682
Receivables within one year +€32,884
Deferred charges and accrued income -€831
Trade debts -€11,624
Tax, wage and social debts -€2,924
Advances received +€975
Other debts +€54,178
Investment in fixed assets (net) -€56,825
Short-term financial debts -€511
Cash 2025 €14,226
brings cash intakes cash out
Every line side by side 46 lines
Line Code 2024 2025 Change %
Total assets 20/58 €87,751 €100,816 +€13,065 +14.9%
Fixed assets 21/28 €30,333 €70,476 +€40,143 +132%
Intangible fixed assets 21 €5,343 €0 -€5,343 -100%
Tangible fixed assets 22/27 €24,755 €70,476 +€45,720 +185%
Furniture and vehicles 24 €24,755 €70,476 +€45,720 +185%
Financial fixed assets 28 €234 €0 -€234 -100%
Current assets 29/58 €57,419 €30,341 -€27,078 -47.2%
Stocks and contracts in progress 3 €0 - =
Contracts in progress 37 €0 - =
Amounts receivable within one year 40/41 €48,168 €15,283 -€32,884 -68.3%
Trade receivables 40 €47,058 €15,233 -€31,825 -67.6%
Other amounts receivable 41 €1,110 €50 -€1,060 -95.5%
Cash at bank and in hand 54/58 €9,251 €14,226 +€4,975 +53.8%
Deferred charges and accrued income 490/1 €0 €831 +€831
Total equity and liabilities 10/49 €87,751 €100,816 +€13,065 +14.9%
Equity 10/15 €54,916 €27,888 -€27,029 -49.2%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €36,316 €33,451 -€2,865 -7.9%
Distributable reserves 133 €36,316 €33,451 -€2,865 -7.9%
Profit (loss) carried forward 14 €0 -€24,164 -€24,164
Amounts payable 17/49 €32,835 €72,929 +€40,094 +122%
Amounts payable within one year 42/48 €32,835 €72,929 +€40,094 +122%
Financial debts 43 €921 €410 -€511 -55.5%
Credit institutions 430/8 €0 - =
Other loans 439 €921 €410 -€511 -55.5%
Trade debts 44 €21,059 €9,435 -€11,624 -55.2%
Suppliers 440/4 €21,059 €9,435 -€11,624 -55.2%
Advances received on contracts in progress 46 €0 €975 +€975
Taxes, remuneration and social security 45 €10,855 €7,931 -€2,924 -26.9%
Taxes 450/3 €7,895 €4,971 -€2,924 -37.0%
Remuneration and social security 454/9 €2,960 €2,960 -€0 0.0%
Other amounts payable 47/48 €0 €54,178 +€54,178
Remuneration, social security and pensions 62 -€177 €0 +€177
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €12,809 €16,682 +€3,873 +30.2%
Other operating charges 640/8 €1,921 €930 -€991 -51.6%
Non-recurring operating charges 66A €0 - =
Gross operating margin 9900 €62,487 -€9,025 -€71,511
Operating profit (loss) 9901 €47,934 -€26,636 -€74,570
Financial income 75/76B €91 €263 +€172 +188%
Recurring financial income 75 €91 €263 +€172 +188%
Financial charges 65/66B €669 €383 -€286 -42.8%
Recurring financial charges 65 €669 €383 -€286 -42.8%
Profit (loss) for the period before taxes 9903 €47,356 -€26,756 -€74,112
Income taxes 67/77 €144 €272 +€128 +88.6%
Profit (loss) for the period 9904 €47,212 -€27,029 -€74,240
Profit (loss) for the period to be appropriated 9905 €47,212 -€27,029 -€74,240

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€27,888 to €27,888

Midpoint €27,888 · adjusted equity only

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €27,888
Indication €27,888

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€27,888
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€27,888

Capitalised earnings

net result for the year (9904)
2025
-€27,029
2024
€47,212
2023
-€79,989
excluding non-recurring income and charges
-€79,388
2022
-€12,935
2021
€57,437
excluding non-recurring income and charges
€62,671
Average result, excluding non-recurring income and charges
-€19,735
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
not meaningful, as the average result is zero or negative

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 10 November 2026 via checked.be.