Turnover
≈ €120,000 estimated
The micro format states no turnover.
Ruby Ray
Overview
Lifetime
1 annual account with figurespeak €21,857 (2024)
€21,857
peak €16,574 (2024)
€16,574
peak €16,674 (2024)
€16,674
€18,259
Board1 name since 2024
1 directorNAUDTS Olivia
Documentsfilings and deeds
25-07-20256 days before the deadline
2024micro format
Incorporation 16-091 establishment registeredFirst year with figures
Key points
from the 2024 annual accountsStarting capital
€100 100 shares
Checked score
56
Fair
Financially stronger than 63% of micro companies in advertising and market research (NACE 73)
Probability in this band: 1.5% to 4.2%
Bankruptcy probability within 12 months
1.7% Moderate
0%0.5%1.5%4%10%≥ 25%
The dashed line is the sector median: 0.2% across 11,231 companies (NACE 73, micro).
About 2 in 100 comparable companies go bankrupt within 12 months (an estimate).
Last 24 months
10-2025: 0.2%lowest value
11-2025: 0.2%● unchanged vs 10-2025lowest value
12-2025: 0.2%● unchanged vs 11-2025lowest value
01-2026: 0.3%▲ +0.1 percentage points vs 12-2025
02-2026: 0.2%▼ -0.1 percentage points vs 01-2026
03-2026: 0.3%▲ +0.1 percentage points vs 02-2026
04-2026: 0.3%● unchanged vs 03-2026
05-2026: 0.3%● unchanged vs 04-2026
06-2026: 0.3%● unchanged vs 05-2026
07-2026: 0.4%▲ +0.1 percentage points vs 06-2026
08-2026: 0.7%▲ +0.3 percentage points vs 07-2026
09-2026: 0.9%▲ +0.2 percentage points vs 08-2026
10-2026: 1.7%▲ +0.8 percentage points vs 09-2026highest value
11-2026: 1.7%● unchanged vs 10-2026highest value
Financial strengthStrong
Score breakdown
raises risk
Figures for financial year 2024 (filed on 25-07-2025)
Founded in 2024
lowers risk
Sector: Advertising, market research and public relations activities (NACE 73)
Liquidity: current ratio 1.79, cash €10,677
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 47% of them on solvency, 54% on liquidity and 88% on profitability.
The bankruptcy probability was computed on 10-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
The probability rests on the annual accounts with balance sheet date 31-12-2024.
Of the companies with a bankruptcy probability in the moderate class on 30-06-2025, 2.4% went bankrupt within twelve months.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
Comparable companies, two years later
In July 2024, 39,278 companies had the same profile as Ruby Ray has now. Each dot stands for 99 companies, two years later.
95.8%
were still trading
2.3%
stopped another way
1.8%
went bankrupt
Another 0.1% stopped without a precise date, possibly only after those two years.
That fits the bankruptcy probability of Ruby Ray itself: 1.7% within 12 months.
Test of the method
The method was tested on the 497,447 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 39,278 companies, not a prediction for Ruby Ray. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Credit verdict
Credit of up to €500 on 30-day terms is acceptable
Liquidity is ample, with a current ratio of 1.79, above the usual 1.5. Short-term debt is 52.3% and cash 30.6% of total assets. However, 52.3% of the assets are financed with debt and provisions.
Credit check for an amount and term of your choice
Show the recommended maximum and see how the verdict changes with amount, term and advance.
The scores and ratios are Checked's own calculations, not a credit decision.
Signals
Five signals.
lowers riskraises riskneutral
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 25-07-2025, 6 days ahead of the deadline.
NBB · 1 filingDeviation from the deadline
2024
6 days early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
The company filed its 2024 accounts 6 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (1)
Recent changes
Registered in the Peppol Directory
Reachable for e-invoices through 0208:1013499055
Incorporation
Founding capital of €100, 100 shares · Founder: NAUDTS Olivia · Appointment: NAUDTS Olivia (director) · published on 16-09-2024 · Gazette deed
First establishment
Jachthoornlaan 23, Bonheiden
Comparable companies
same main activity, similar in size and age| Company | ||||
|---|---|---|---|---|
| Ruby Ray Bonheiden | €34,933 | €21,857 | 47.7% | - |
| Norga Content Creation Geel | €36,846 | €26,202 | 31.6% | - |
| FOXYCOPY Nazareth-De Pinte | €33,713 | €19,737 | 48.4% | - |
| JUNZ CONSULTING Uccle | €38,799 | €24,775 | 45.5% | - |
| Copy Up Pelt | €32,460 | €25,388 | 77.9% | - |
| LENNERT GROUP Knokke-Heist | €36,525 | €26,835 | 62.3% | - |
| Soggy Corporation Destelbergen | €39,678 | €17,961 | 33.9% | - |
These companies have the same main activity as Ruby Ray: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €32,500 and €39,700, founded in 2024.
Official details
Source: KBO- Status
- Active since 12-09-2024Normal situation
- Activity
- Advertising agenciesNACE 73110and 1 other
- Establishment unit
- 2.364.474.2752820 Bonheiden, since 12-09-2024
- Financial year end
- 31 December
- Peppol
- Reachable since 22-12-2025
Annual accounts 2024
- €21,857
- €16,574
- €16,674
- €34,933
- Filing
- Filed on 25-07-2025, 6 days before the end of the filing period
Insights on Ruby Ray
The computed 12-month bankruptcy probability of Ruby Ray is 1.7% (moderate). The 2024 annual accounts show equity of €16,674 and a net result of €16,574.
Its solvency ranks better than 44% of 8,787 sector peers (NACE 73, financial year 2024). The company has been active since 2024 and the Belgian Official Gazette contains no insolvency or warning signals.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette.
Financials
Annual accounts 2024
micro format, filed on 25-07-2025, 6 days before the deadline€21,857
€21,459
€16,574
€14,408
47.7%
1.79
Turnover and EBIT margin are not published. The micro format does not require them. The turnover shown is an estimate from the gross margin.
Turnover ≈ €120,000. Estimated: probably between €66,000 and €240,000.
Balance sheet
balance sheet total €34,933 on 31-12-2024What the company ownsHow it is paid for
Position in the sector
47.7%
Higher than 44% of 8,787 companies in 2024.
1.79
Higher than 44% of 8,486 companies in 2024.
47.4%
Higher than 90% of 8,581 companies in 2024.
Ruby Ray
Middle half of the sector
80% of the sector
Micro accounts in advertising and market research (NACE 73)
Net result: middle half · Equity: bottom quarter · Balance sheet total: bottom quarter · Working capital: middle half
Filed annual accounts
as filed with the National Bank, click a year to choose it| Line | Trend | 2024 |
|---|---|---|
| Balance sheet: assets | ||
20/58 |
34,933 | |
20 |
719 | |
21/28 |
1,548 | |
22/27 |
1,548 | |
24 |
1,548 | |
29/58 |
32,667 | |
40/41 |
21,990 | |
40 |
14,611 | |
41 |
7,379 | |
54/58 |
10,677 | |
| Balance sheet: equity and liabilities | ||
10/49 |
34,933 | |
10/15 |
16,674 | |
10/11 |
100 | |
13 |
16,574 | |
133 |
16,574 | |
17/49 |
18,259 | |
42/48 |
18,259 | |
44 |
7,825 | |
440/4 |
7,825 | |
45 |
10,433 | |
450/3 |
10,433 | |
| Income statement | ||
9900 |
21,857 | |
630 |
349 | |
640/8 |
50 | |
9901 |
21,459 | |
65/66B |
177 | |
65 |
177 | |
9903 |
21,281 | |
67/77 |
4,707 | |
9904 |
16,574 | |
9905 |
16,574 | |
| Appropriation of the result | ||
9906 |
16,574 | |
691/2 |
16,574 | |
6921 |
16,574 | |
| Document | ||
The notes to these accounts have 7 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.
Source: Annual accounts 2024 at the NBB, filed on 25-07-2025.
Filings
each dot is a set of accounts, on the day it reached the National Bank| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2024 | micro format | 25-07-2025 | 2025-00334674 |
Key figures and ratios
per financial year, computed from the annual accounts| Line | Trend | 2024 |
|---|---|---|
| 21,807 | ||
| 16,923 | ||
| 1,582 | ||
| 14,408 | ||
| 47.7% | ||
| 1.79 | ||
| 1.10 | ||
| 99.4% | ||
| 47.4% | ||
| over 100 |
A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.
Investments
fixed assets acquired| Item | 2024 |
|---|---|
| Tangible fixed assets | €1,582 |
| €349 |
Source: notes to the 2024 annual accounts (statement of fixed assets)
Insights on Ruby Ray
Debt's share of the balance-sheet total is 52.3%.
Board & ownership
Board
1 director, since incorporationDirector
appointed by deed of 16-09-2024
term without a fixed end
listed in the 2024 annual accounts, filed on 25-07-2025
- Signing authorityThe articles say who may bind the company, for example by signing a contract.
- Each director alonedeed of 16-09-2024
Mandates through the years
1 name, the dashed line is todayNAUDTS Olivia
Director
Director
Board
Mandates as a list
- NAUDTS Olivia
- Director, appointed by deed of 16-09-2024, still in office
Control
Capital
- Contribution
- €100
- Shares
- 100
- Contribution per share
- €1
- Equity per share
- €167 in 2024
- Source
- deed of 16-09-2024
Articles of association
deed of 16-09-2024 (in Dutch)- DurationMost companies exist for an unlimited period, until they are dissolved.
- Unlimited
- Daily managementDay-to-day management handles the everyday running of the business without the full board.
- The board decides whether the delegates act alone or jointly
- Board ruleThese rules set how the board is made up, meets and takes decisions.
- At least 1 director
- Annual meetingThe shareholders approve the annual accounts, among other things, at the annual meeting.
- Last Friday of June at 18:00
Shareholders
At incorporation
deed of 16-09-2024 ↗
- NAUDTS Olivia 100 shares (100%) · €100 in cash
Network & group
No group
Ruby Ray has no parent and no holdings in its annual accounts. NAUDTS Olivia is the only director. Ruby Ray shares no director with another company.
At the same address
Jachthoornlaan 23, 2820 Bonheiden · 1 other company| HARRY FLASHMAN
registered office since 18-10-2019 · founded in 2019 |
total assets €52,970 (2025) 0736.551.385 |
Timeline
Timeline
4 events since 2024Filings
Establishments
202420252026
2025
Registered in the Peppol Directory Reachable for e-invoices through 0208:1013499055
Annual accounts 2024 filed NBBmicro format · 6 days before the deadline
2024
IncorporationFounding capital of €100, 100 shares · Founder: NAUDTS Olivia · Appointment: NAUDTS Olivia (director) · published on 16-09-20245 points ▸
- Founder, NAUDTS Olivia
- Founding capital, €100, 100 shares
- Registered office clause, Bonheiden (2820 Rijmenam), Jachthoornlaan 23
- Board rule, 1
- Director appointment, NAUDTS Olivia
- The deed holds 1 more point.
First establishment Jachthoornlaan 23, Bonheiden
Sources: Publications in the Belgian Official GazetteFilings with the National Bank
Company details
Identity
- Enterprise number
- 1013.499.055
- VAT number
- BE 1013.499.055
- Peppol ID
- 0208:1013499055
- Other Peppol ID
- 9925:BE1013499055
- Legal form
- Private limited company
- Status
- Active, normal situation
- Founded
- 12-09-2024
- Financial year
- ends on 31 December
- Annual meetingThe shareholders approve the annual accounts, among other things, at the annual meeting.
- Last Friday of June at 18:00deed of 16-09-2024 (in Dutch)
- Meeting accessThe articles set who may attend the meeting and what is needed to be admitted.
- “Indien enkel de stemrechten geschorst zijn, mag hij nog steeds deelnemen aan de algemene vergadering zonder te kunnen deelnemen aan de…”deed of 16-09-2024 (in Dutch)
- Peppol
- Reachable since 22-12-2025Follow this company and you will hear the next morning if it leaves the Peppol register.
- Name
- Ruby Ray in Dutch
- Entity type
- Legal entity
- DurationMost companies exist for an unlimited period, until they are dissolved.
- Unlimiteddeed of 16-09-2024 (in Dutch)
- Name clauseThe company operates under this name according to its articles.
- Ruby Raydeed of 16-09-2024 (in Dutch)
- Registered office clauseThe articles name the region of the registered office. The language of official documents depends on that region, among other things.
- “Vlaams Gewest”deed of 16-09-2024 (in Dutch)
Activities
NACEBEL 202573110
Advertising agencies main activity
Codes under NACEBEL 2008
73110
Advertising, market research and public relations activities main activity
82990
Other business support services
- PurposeThe purpose describes the activities the company may carry out under its articles.
- “Het ontwikkelen van marketingstrategieën, het ontwerpen en implementeren van geïntegreerde marketingstrategieën die verschillende…”deed of 16-09-2024 (in Dutch)
16 activities
- Het ontwikkelen van marketingstrategieën, het ontwerpen en implementeren van geïntegreerde marketingstrategieën die verschillende mediakanalen benutten, zoals digitale platforms, sociale media, televisie, radio, print en buitenreclame.
- Het ontwikkelen van marketingcampagnes, meer specifiek via geïntegreerde productie: het coördineren en beheren van het volledige productieproces van marketingcampagnes, van conceptontwikkeling tot de uiteindelijke uitvoering. Dit omvat het samenstellen van creatieve inhoud, het coördineren van productieactiviteiten, het waarborgen van consistentie in merkboodschappen en het optimaliseren van middelen om de efficiëntie en effectiviteit van campagnes te maximaliseren.
- "Head of Integrated Production": het "Head of Integrated Production" is de dirigent van reclameproductie, die alle disciplines (TV, print, digital, etc.) integreert om campagnes van concept tot oplevering te realiseren. Ze beheren budgetten, plannen strak, stellen topteams samen en bewaken de kwaliteit, terwijl ze ook creatieve oplossingen vinden, communicatie stroomlijnen en het team motiveren. Als strategische leider en expert in productie, zorgen ze ervoor dat campagnes de klantdoelstellingen behalen en de creatieve visie tot leven brengen.
- Contentcreatie en Beheer: het produceren, beheren en distribueren van hoogwaardige content voor verschillende mediaformaten. Dit omvat videoproductie, fotografie, grafisch ontwerp, en copywriting, afgestemd op de behoeften en voorkeuren van de doelmarkt.
- Projectmanagement: Het leiden van multidisciplinaire projectteams en het beheren van projecten van begin tot eind, inclusief budgetbeheer, tijdsplanning, risicoanalyse en kwaliteitscontrole.
- Het geven van opleidingen met betrekking tot geïntegreerde productie en marketingstrategieën.
- Creatie en productie van textielartikelen, meubilair, (design)voorwerpen, enzovoort
- Markt- en Data-analyse: het analyseren van markttrends, consumentengedrag en campagneresultaten om inzicht te krijgen in de effectiviteit van marketingstrategieën.
- Het besturen van vennootschappen en ondernemingen in ruimste zin.
- Het optreden als vereffenaar in andere vennootschappen.
- De vennootschap kan alle hulpmiddelen verschaffen en alle diensten leveren die rechtstreeks of onrechtstreeks verband houden met wat voorafgaat, zowel krachtens een contractuele als een statutaire benoeming, in hoedanigheid van extern raadgever of als orgaan van de cliënt.
- Het beheer en de uitbouw en uitbreiding van haar patrimonium, bestaande uit roerende en onroerende goederen en rechten in de ruimste zin. Dit omvat: - Alle verrichtingen en rechtshandelingen met betrekking tot onroerende goederen en - rechten in de ruimste zin, zoals het (ver)bouwen, inrichten, het verwerven, vervreemden, het (ver)huren, het beheren, uitbaten, valoriseren en ordenen van alle onroerende goederen, leasing inbegrepen. - Alle verrichtingen en rechtshandelingen met betrekking tot roerende goederen en - rechten in de ruimste zin, zoals het verwerven, vervreemden, het uitbaten, (ver)huren, en in het bijzonder het beheren en valoriseren van aandelen, obligaties, participatiebewijzen en andere waardepapieren.
- Belangen nemen in alle vennootschappen of ondernemingen (ongeacht hun activiteiten) onder welke vorm ook (aandelen, al dan niet converteerbare obligaties en andere) en op welke wijze ook (inbreng, inschrijving, opslorping, fusie en andere) en deze beheren.
- De vennootschap mag (hypothecaire) waarborgen verlenen voor derden en zich voor derden borg stellen in het algemeen.
- De vennootschap mag investeringen en beleggingen uitvoeren (zoals onder meer de aankoop, het beheer, het verhuren en het oprichten van roerende en onroerende goederen), met het oog op het verlonen van haar bestuurders in geld of natura.
- Zij mag alle roerende en onroerende, handels financiële en nijverheidshandelingen verrichten, die rechtstreeks of onrechtstreeks in verband staan met haar voorwerp.
Registered office and establishments
1 establishment| Establishment | Since | Unit number |
|---|---|---|
| Jachthoornlaan 23 registered office 2820 Bonheiden 7311001 Advertising agencies | 12-09-2024 | 2.364.474.275 |
Buildings and parcels at the address
- Ground area
- 2,131 m²
- Buildings
- 206 m²
- Volume, LiDAR
- 1,049 m³
- Tallest building
- 12.8 m
Buildings to scale, each on its own parcel
Parcels
| Cadastral parcel | Area | Buildings | Height / floors |
|---|---|---|---|
| 12031C0133/00C000 | 2,131 m² | 1 · 206 m² | 12.8 m · 1 |