Turnover
≈ €120,000 estimated
The micro format states no turnover.
Ruby Ray
Lifetime
1 annual account with figurespeak €21,857 (2024)
€21,857
peak €16,574 (2024)
€16,574
peak €16,674 (2024)
€16,674
€18,259
Board1 name since 2024
1 directorNAUDTS Olivia
Documentsfilings and deeds
25-07-20256 days before the deadline
2024micro format
Incorporation 16-091 establishment registeredFirst year with figures
Key points
from the 2024 annual accountsStarting capital
€100 100 shares
Checked score
56
Fair
Financially stronger than 63% of micro companies in advertising and market research (NACE 73)
Probability in this band: 1.5% to 4.2%
Bankruptcy probability within 12 months
1.7% Moderate
0%0.5%1.5%4%10%≥ 25%
The dashed line is the sector median: 0.2% across 11,231 companies (NACE 73, micro).
About 2 in 100 comparable companies go bankrupt within 12 months (an estimate).
Last 24 months
10-2025: 0.2%lowest value
11-2025: 0.2%● unchanged vs 10-2025lowest value
12-2025: 0.2%● unchanged vs 11-2025lowest value
01-2026: 0.3%▲ +0.1 percentage points vs 12-2025
02-2026: 0.2%▼ -0.1 percentage points vs 01-2026
03-2026: 0.3%▲ +0.1 percentage points vs 02-2026
04-2026: 0.3%● unchanged vs 03-2026
05-2026: 0.3%● unchanged vs 04-2026
06-2026: 0.3%● unchanged vs 05-2026
07-2026: 0.4%▲ +0.1 percentage points vs 06-2026
08-2026: 0.7%▲ +0.3 percentage points vs 07-2026
09-2026: 0.9%▲ +0.2 percentage points vs 08-2026
10-2026: 1.7%▲ +0.8 percentage points vs 09-2026highest value
11-2026: 1.7%● unchanged vs 10-2026highest value
Financial strengthStrong
Score breakdown
raises risk
Figures for financial year 2024 (filed on 25-07-2025)
Founded in 2024
lowers risk
Sector: Advertising, market research and public relations activities (NACE 73)
Liquidity: current ratio 1.79, cash €10,677
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 47% of them on solvency, 54% on liquidity and 88% on profitability.
The bankruptcy probability was computed on 10-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
The probability rests on the annual accounts with balance sheet date 31-12-2024.
Of the companies with a bankruptcy probability in the moderate class on 30-06-2025, 2.4% went bankrupt within twelve months.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
Comparable companies, two years later
In July 2024, 39,278 companies had the same profile as Ruby Ray has now. Each dot stands for 99 companies, two years later.
95.8%
were still trading
2.3%
stopped another way
1.8%
went bankrupt
Another 0.1% stopped without a precise date, possibly only after those two years.
That fits the bankruptcy probability of Ruby Ray itself: 1.7% within 12 months.
Test of the method
The method was tested on the 497,447 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 39,278 companies, not a prediction for Ruby Ray. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Credit verdict
Credit of up to €500 on 30-day terms is acceptable
Liquidity is ample, with a current ratio of 1.79, above the usual 1.5. Short-term debt is 52.3% and cash 30.6% of total assets. However, 52.3% of the assets are financed with debt and provisions.
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The scores and ratios are Checked's own calculations, not a credit decision.
Signals
Five signals.
lowers riskraises riskneutral
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 25-07-2025, 6 days ahead of the deadline.
NBB · 1 filingDeviation from the deadline
2024
6 days early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
The company filed its 2024 accounts 6 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (1)
Recent changes
Registered in the Peppol Directory
Reachable for e-invoices through 0208:1013499055
Incorporation
Founding capital of €100, 100 shares · Founder: NAUDTS Olivia · Appointment: NAUDTS Olivia (director) · published on 16-09-2024 · Gazette deed
First establishment
Jachthoornlaan 23, Bonheiden
Comparable companies
same main activity, similar in size and age| Company | ||||
|---|---|---|---|---|
| Ruby Ray Bonheiden | €34,933 | €21,857 | 47.7% | - |
| Norga Content Creation Geel | €36,846 | €26,202 | 31.6% | - |
| FOXYCOPY Nazareth-De Pinte | €33,713 | €19,737 | 48.4% | - |
| JUNZ CONSULTING Uccle | €38,799 | €24,775 | 45.5% | - |
| Copy Up Pelt | €32,460 | €25,388 | 77.9% | - |
| LENNERT GROUP Knokke-Heist | €36,525 | €26,835 | 62.3% | - |
| Soggy Corporation Destelbergen | €39,678 | €17,961 | 33.9% | - |
These companies have the same main activity as Ruby Ray: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €32,500 and €39,700, founded in 2024.
Official details
Source: KBO- Status
- Active since 12-09-2024Normal situation
- Activity
- Advertising agenciesNACE 73110and 1 other
- Establishment unit
- 2.364.474.2752820 Bonheiden, since 12-09-2024
- Financial year end
- 31 December
- Peppol
- Reachable since 22-12-2025
Annual accounts 2024
- €34,933
- Filing
- Filed on 25-07-2025, 6 days before the end of the filing period
Insights on Ruby Ray
The computed 12-month bankruptcy probability of Ruby Ray is 1.7% (moderate). The 2024 annual accounts show equity of €16,674 and a net result of €16,574.
Its solvency ranks better than 44% of 8,787 sector peers (NACE 73, financial year 2024). The company has been active since 2024 and the Belgian Official Gazette contains no insolvency or warning signals.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.
Key facts about Ruby Ray
- What is the company number of Ruby Ray?
- The company number of Ruby Ray is 1013.499.055. The VAT number is the same number with BE in front: BE 1013.499.055.
- Where is Ruby Ray based?
- The registered office is at Jachthoornlaan 23, 2820 Bonheiden.Company details
- What does Ruby Ray do?
- According to the KBO register, the main activity is advertising agencies (NACE 73110).
- What is the legal form of Ruby Ray?
- Ruby Ray is a private limited company (BV).
- When was Ruby Ray founded?
- Ruby Ray was founded on 12-09-2024.
- Is Ruby Ray still active?
- Yes, Ruby Ray is an active enterprise in the KBO register.
- What is the turnover of Ruby Ray?
- The turnover in financial year 2024 is ≈ €120,000. This figure is estimated from the gross margin of €21,857 and 41 comparable companies (NACE 73110). It probably lies between €66,000 and €240,000. It is a rough estimate.Financials
- Is Ruby Ray profitable?
- In financial year 2024, Ruby Ray made a profit of €16,574.
- Where can I find the annual accounts of Ruby Ray?
- Ruby Ray filed 1 annual account with the National Bank of Belgium, for financial year 2024.
Next steps
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