PUBLIROUTE
ActiveSummary
PUBLIROUTE has been active since 1990 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €11.8m and a net result of -€30,819. Equity is growing by about 5.8% per year across the filed financial years. Its solvency ranks better than 72% of 2,064 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 0.2% (very low).
History
PUBLIROUTE was incorporated on 4 October 1990.1 The registered office moved to Asse in 2012 and to Relegem in 2014.23 Between 2017 and 2021 the company absorbed DEWEZ, ZENITH COMMUNICATION and PUBLICITE TOUSSAINT by merger.45 Total assets rose from €15.0m in 2021 to €17.2m in 2025 and headcount from 30.4 to 23 full-time equivalents.6
Acts, filings and financial milestones
19-12
Gazette deed
Resignation: KPMG Bedrijfsrevisoren BV (statutory auditor)Appointment: Mazars Bedrijfsrevisoren BV (statutory auditor) · Permanent representative: Romuald Bilem5 facts ▸
- General meeting, 24-04-2025
- Auditor resignation, KPMG Bedrijfsrevisoren BV (statutory auditor)
- Other provision, “bedrijfsrevisor, vertegenwoordiger van commissaris” (deed in Dutch)
- Auditor appointment, Mazars Bedrijfsrevisoren BV (statutory auditor)
- Permanent representative, Romuald Bilem
28-02
Gazette deed
Amendment of the articles · MiscellaneousCapital · Registered office clause · Power of attorney6 facts ▸
- General meeting, 12-12-2023
- Amendment of the articles (2 times)
- Capital, €61,500
- Registered office clause, “1731 Relegem, Poverstraat 88” (deed in Dutch)
- Power of attorney
- Power of attorney, Bertrand NERINCX
19-12
Gazette deed
Resignation: Lionel Blaise (director)Director discharge3 facts ▸
- General meeting, “jaarvergadering, 23 november jl.” (deed in Dutch)
- Director resignation, Lionel Blaise (director)
- Director discharge, Lionel Blaise (director)
25-09
Gazette deed
Resignations: ChristopherStone (bestuurderenafgevaardigdbestuurder) and MediaAdvice (director)Permanent representatives: WimJANSEN, JérômeBlanchevoye and PhilippeAndrianne · Appointments: PhilippeAndrianne, ThierryDesmedt and 3 others11 facts ▸
- General meeting, 31-08-2023
- Director resignation, ChristopherStone (bestuurderenafgevaardigdbestuurder)
- Director resignation, MediaAdvice (director)
- Permanent representative, WimJANSEN
- Director appointment, PhilippeAndrianne (bestuurderenafgevaardigdbestuurder)
- Director appointment, ThierryDesmedt (director)
- Director appointment, JBMa (director)
- Permanent representative, JérômeBlanchevoye (vastevertegenwoordiger)
- Director appointment, LionelBlaise (director)
- Director appointment, CSConsulting (director)
- Permanent representative, PhilippeAndrianne (vastevertegenwoordiger)
07-08
Gazette deed
Appointment: C.S.Consulting NV (director)Permanent representatives: Andrianne Philippe, Xavier Nys and Dominic Rousselle6 facts ▸
- General meeting, 27-04-2023
- Director appointment, C.S.Consulting NV (director)
- Permanent representative, Andrianne Philippe
- Other provision, “commissaris, statutory auditor identity” (deed in Dutch)
- Permanent representative, Xavier Nys
- Permanent representative, Dominic Rousselle
Show earlier events
02-02
Gazette deed
Capital & shares · RestructuringMerger · Accounting effect · Share cancellation7 facts ▸
- General meeting, 26-11-2021
- Merger, “absorption”, 01-07-2021 (deed in Dutch)
- Accounting effect, 01-07-2021
- Share cancellation, 400, “PUBLICITE TOUSSAINT” (deed in Dutch)
- Power of attorney, TUFAN Nukhet
- Power of attorney, DELOITTE LEGAL - LAWYERS
- Asset declaration, “geen onroerende goederen” (deed in Dutch)
13-12
Gazette deed
Reappointment: KPMG BEDRIJFSREVISOREN BV (statutory auditor)Permanent representative: Jérome Blanchevoye3 facts ▸
- General meeting, 29-04-2021
- Auditor reappointment, KPMG BEDRIJFSREVISOREN BV
- Permanent representative, Jérome Blanchevoye
19-10
Gazette deed
RestructuringMerger · Accounting effect · Shareholding4 facts ▸
- Board meeting, 07-10-2021
- Merger, “geruisloze fusie door overneming” (deed in Dutch)
- Accounting effect, 01-07-2021
- Shareholding, 100%
12-08
Gazette deed
Permanent representative: Jérôme BlanchevoyeAmendment of the articles · Mandate term4 facts ▸
- General meeting, 14-06-2019
- Amendment of the articles
- Mandate term, “Einde van het mandaat onmiddellijk na de jaarvergadering die de jaarrekening afgesloten per 31-12-2020 goedkeurt.” (deed in Dutch)
- Permanent representative, Jérôme Blanchevoye
24-12
Gazette deed
Resignations: Christopher STONE (director) and C.S. CONSULTING (director)Appointments: JBMa, Media Advice and 3 others · Permanent representatives: Jérôme Jean-Claude F. Blanchevoye and Wim Jansen · Amendment of the articles20 facts ▸
- General meeting, 28-11-2018
- Amendment of the articles
- Director resignation, Christopher STONE (director)
- Director resignation, C.S. CONSULTING (director)
- Director discharge, Christopher STONE
- Director discharge, C.S. CONSULTING
- Director appointment, JBMa (director)
- Permanent representative, Jérôme Jean-Claude F. Blanchevoye
- Director appointment, Media Advice (director)
- Permanent representative, Wim Jansen
- Director appointment, Blaise Lionel Richard Jules (director)
- Mandate compensation, JBMa
- +8 further facts in this act
01-06
Gazette deed
Restructuring · End & cessationMerger · Accounting effect · Purpose change5 facts ▸
- General meeting, 12-05-2017
- Merger, by absorption, 12-05-2017 (2 times)
- Accounting effect, 01-01-2017 (2 times)
- Purpose change, “De vennootschap heeft als doel, zowel in België als in het buitenland, voor eigen rekening of voor rekening van derden: het onderzoek, de organisatie, de contro…” (deed in Dutch)
- Registered-office move, 1731 Asse (Relegem), Poverstraat 88
09-02
Gazette deed
RestructuringMerger · Accounting effect · Real estate6 facts ▸
- Board meeting, 23-01-2017 (2 times)
- Merger, “fusie door overneming” (deed in Dutch) (2 times)
- Accounting effect, 01-01-2017 (2 times)
- Real estate, “De tréfonds met uitzondering van de constructies opgericht door ES-Finance NV, gelegen te Poverstraat 88, gekadastreerd volgens recent kadastraal uittreksel sec…” (deed in Dutch)
- Purpose change, “De vennootschap heeft als doel zowel in België als in het buitenland, voor eigen rekening of voor rekening van derden, rechtstreeks of onrechtstreeks: (a)het on…” (deed in Dutch)
- Share purchase, 15-12-2015
11-12
Gazette deed
Reappointments: Christopher Stone (director and managing director) and CS Consulting BVBA (director)Permanent representative: Christopher Stone · Mandate compensation6 facts ▸
- General meeting, 26-06-2015
- Director reappointment, Christopher Stone (director and managing director)
- Mandate compensation, Christopher Stone
- Director reappointment, CS Consulting BVBA (director)
- Mandate compensation, CS Consulting BVBA
- Permanent representative, Christopher Stone
11-09
Gazette deed
Registered officeRegistered-office move1 fact ▸
- Registered-office move, Poverstraat 88-1731 Relegem
06-01
Gazette deed
Registered office · Amendment of the articlesRegistered-office move · Capital · Power of attorney5 facts ▸
- General meeting, 20-12-2011
- Registered-office move, 1731 Asse (Relegem), Poverstraat 116
- Amendment of the articles (2 times)
- Capital, €61,500
- Power of attorney, Marijke José Frans Van de Velde
24-09
Gazette deed
Reappointments: Christopher Stone (director and managing director) and C.S.Consulting SPRL (director)Mandate compensation · Mandate term6 facts ▸
- General meeting, 25-06-2004
- Director reappointment, Christopher Stone (director and managing director)
- Director reappointment, C.S.Consulting SPRL (director)
- Mandate compensation, Christopher Stone
- Mandate compensation, C.S.Consulting SPRL
- Mandate term, “jusqu'à l'assemblée générale ordinaire de 2009” (deed in French) (2 times)