PUBLI M
ActiveSummary
PUBLI M has been active since 1990 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €168,820 and a net result of -€1,127. Equity is growing by ~8% per year across the filed fiscal years. Its solvency ranks better than 70% of 1672 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.5% (low).
Checked score
Score 2025
Axes · tick = 2024
Profitability37▼-13
Solvency90▲+7
Growth52▼-26
Track record100
Bankruptcy probability, 12 months
0.5%
Low
0%0.5%1.5%4%10%≥ 25%
Credit up to €10,000 at 30 days acceptable
Liquidity ample (current ratio 3.6 against 3.64 in 2024; short-term debt: 23.7% and cash: 0.2% of total assets), and 35% of the assets are financed with debt.
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Signals
Three signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
neutral · Filed after the deadline
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 05-08-2026, 5 days later. For context: 47% of the Belgian market files late and the whole 1-to-90-day band measures 2.0% abnormal legal state against a 1.66% average. We show this as a fact and do not score it.
NBB · 10 filingsDeviation from the deadline
2025
5 d late
2024
11 d late
2023
30 d early
2022
6 d late
2021
8 d late
2020
11 d late
2019
91 d late
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 15 days after the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. Usually files around 6 August (4 of the last 5 filed years within 30 days of that day).
Companies Code · seven monthsPosition in the running window
28-09-2026 today31-12-2026 close31-07-2027 deadline
History
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Financials · fiscal year 2025, abbreviated schema
Equity
€168,820▼ 0.7%
2024 · €169,946
Total assets
€259,707▼ 11.7%
2024 · €294,278
Net result
-€1,127
2024 · €8,270
Working capital
€159,860▼ 9.3%
2024 · €176,313
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Operating result€21,543▼ 19.1%€19,975▼ 7.3%€14,630▼ 26.8%€17,950▲ 22.7%€3,751▼ 79.1%
Net result€16,999within the sector's middle half▼ 15.2%€13,835within the sector's middle half▼ 18.6%€7,494within the sector's middle half▼ 45.8%€8,270within the sector's middle half▲ 10.3%-€1,127within the sector's middle half
Equity€140,348within the sector's middle half▲ 13.8%€154,182within the sector's middle half▲ 9.9%€161,676within the sector's middle half▲ 4.9%€169,946within the sector's middle half▲ 5.1%€168,820within the sector's middle half▼ 0.7%
Total assets€226,387within the sector's middle half▼ 8.2%€232,055within the sector's middle half▲ 2.5%€302,834within the sector's middle half▲ 30.5%€294,278within the sector's middle half▼ 2.8%€259,707within the sector's middle half▼ 11.7%
Debt€86,039▼ 30.2%€77,873▼ 9.5%€141,158▲ 81.3%€124,332▼ 11.9%€90,887▼ 26.9%
Working capital€143,049within the sector's middle half▼ 1.5%€141,269within the sector's middle half▼ 1.2%€162,993within the sector's middle half▲ 15.4%€176,313within the sector's middle half▲ 8.2%€159,860within the sector's middle half▼ 9.3%
Solvency62.0%within the sector's middle half▲ 12.0pp66.4%within the sector's middle half▲ 4.4pp53.4%within the sector's middle half▼ 13.1pp57.8%within the sector's middle half▲ 4.4pp65.0%within the sector's middle half▲ 7.3pp
Current ratio3.06within the sector's middle half▲ 0.592.95within the sector's middle half▼ 0.112.81within the sector's middle half▼ 0.133.64above the sector's middle half▲ 0.823.60above the sector's middle half▼ 0.04
Return on assets (ROA)7.5%within the sector's middle half▼ 0.6pp6.0%within the sector's middle half▼ 1.5pp2.5%within the sector's middle half▼ 3.5pp2.8%within the sector's middle half▲ 0.3pp-0.4%within the sector's middle half▼ 3.2pp
Staff (FTE)1below the sector's middle half=0.8below the sector's middle half▼ 20.0%0.5below the sector's middle half▼ 37.5%0.5below the sector's middle half=0.5within the sector's middle half=
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the abbreviated schema does not require them.
Result per fiscal year
Operating resultNet result
The operating result falls in 2025; 2025 is 79% below 2024 and is the lowest result in the available series.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €259,707
Fixed assets
€38,313 ▼ 25.1%
Current assets
€221,394 ▼ 8.9%
Equity and liabilities €259,707
Equity
€168,820 ▼ 0.7%
Debt
€90,887 ▼ 26.9%
Debt's share of the balance-sheet total falls from 42.2% to 35.0%. Equity and debt are lower.
Key figures and ratios
EBITDA
€17,684▼
2024 · €30,649
Cash flow
€12,807▼
2024 · €20,969
Quick ratio
3.51▼
2024 · 3.64
Debt to equity
0.54▼
2024 · 0.73
ROE
-0.7%▼
2024 · 4.9%
Interest coverage
2.29▼
2024 · 3.36
Debt ≤ 1 year
€61,534▼
2024 · €66,844
Debt > 1 year
€29,353▼
2024 · €49,023
Income taxes
€1,041▼
2024 · €4,152
Staff costs
€23,157▼
2024 · €23,221
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 12,321 companies that looked in July 2024 the way this one looks now, 0.6% went bankrupt within 24 months and 90% are still going.
- Micro
- 20 years or older
- solvency 30% or more
- a small loss
0.6%
went bankrupt
8.5%
stopped otherwise
90%
still going
A further 0.6% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.5% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,662 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.4% |
| 3 | 0.5% | 0.5% |
| 4 | 0.6% | 0.7% |
| 5 | 0.8% | 0.9% |
| 6 | 1.2% | 1.3% |
| 7 | 1.5% | 1.7% |
| 8 | 1.7% | 1.7% |
| 9 | 2.7% | 2.8% |
| 10 | 5.3% | 5.7% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 75% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 12,321 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Remuneration, social security and pensions62 | €28,035 | €25,446 | €21,580 | €23,221 | €23,157 | ▼ 0.3% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €2,116 | €5,340 | €6,004 | €12,699 | €13,933 | ▲ 9.7% |
| Other operating charges640/8 | €1,011 | €1,012 | €2,222 | €1,498 | €1,885 | ▲ 25.8% |
| Gross operating margin9900 | €52,705 | €51,773 | €44,435 | €55,368 | €42,726 | ▼ 22.8% |
| Operating profit (loss)9901 | €21,543 | €19,975 | €14,630 | €17,950 | €3,751 | ▼ 79.1% |
| Financial income75/76B | €3,628 | €3,423 | €68 | €3,587 | €3,901 | ▲ 8.7% |
| Recurring financial income75 | €3,628 | €3,423 | €68 | €3,587 | €3,901 | ▲ 8.7% |
| Financial charges65/66B | €3,696 | €2,986 | €4,118 | €9,115 | €7,737 | ▼ 15.1% |
| Recurring financial charges65 | €3,696 | €2,986 | €4,118 | €9,115 | €7,737 | ▼ 15.1% |
| Profit (loss) for the period before taxes9903 | €21,476 | €20,412 | €10,580 | €12,422 | -€86 | ▼ 101% |
| Income taxes67/77 | €4,477 | €6,578 | €3,086 | €4,152 | €1,041 | ▼ 74.9% |
| Profit (loss) for the period9904 | €16,999 | €13,835 | €7,494 | €8,270 | -€1,127 | ▼ 114% |
| Profit (loss) for the period to be appropriated9905 | €16,999 | €13,835 | €7,494 | €8,270 | -€1,127 | ▼ 114% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €226,387 | €232,055 | €302,834 | €294,278 | €259,707 | ▼ 11.7% |
| Fixed assets21/28 | €13,870 | €18,263 | €49,959 | €51,122 | €38,313 | ▼ 25.1% |
| Tangible fixed assets22/27 | €13,870 | €18,263 | €49,959 | €51,122 | €38,313 | ▼ 25.1% |
| Land and buildings22 | - | €7,787 | €5,840 | €3,893 | €1,947 | ▼ 50.0% |
| Plant, machinery and equipment23 | €7,595 | €6,030 | €11,466 | €10,036 | €6,758 | ▼ 32.7% |
| Furniture and vehicles24 | €6,275 | €4,446 | €2,976 | €10,644 | €9,859 | ▼ 7.4% |
| Leasing and similar rights25 | - | - | €29,677 | €26,549 | €19,750 | ▼ 25.6% |
| Current assets29/58 | €212,517 | €213,792 | €252,875 | €243,157 | €221,394 | ▼ 8.9% |
| Amounts receivable after more than one year29 | €125,000 | €125,000 | €125,000 | €125,000 | €125,000 | = |
| Other amounts receivable291 | €125,000 | €125,000 | €125,000 | €125,000 | €125,000 | = |
| Stocks and contracts in progress3 | - | - | - | - | €5,356 | - |
| Stocks30/36 | - | - | - | - | €5,356 | - |
| Amounts receivable within one year40/41 | €67,806 | €69,804 | €98,824 | €102,279 | €87,368 | ▼ 14.6% |
| Trade receivables40 | €50,281 | €53,658 | €81,443 | €73,329 | €58,716 | ▼ 19.9% |
| Other amounts receivable41 | €17,524 | €16,146 | €17,381 | €28,949 | €28,652 | ▼ 1.0% |
| Cash at bank and in hand54/58 | €17,512 | €15,405 | €8,701 | €10,998 | €473 | ▼ 95.7% |
| Deferred charges and accrued income490/1 | €2,199 | €3,583 | €20,350 | €4,880 | €3,198 | ▼ 34.5% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €226,387 | €232,055 | €302,834 | €294,278 | €259,707 | ▼ 11.7% |
| Equity10/15 | €140,348 | €154,182 | €161,676 | €169,946 | €168,820 | ▼ 0.7% |
| Contributions10/11 | €18,592 | €18,592 | €18,592 | €18,592 | €18,592 | = |
| Outside capital11 | €18,592 | - | - | - | - | - |
| Other1109/19 | €18,592 | - | - | - | - | - |
| Reserves13 | €1,859 | €1,859 | €1,859 | €1,859 | €1,859 | = |
| Non-distributable reserves130/1 | €1,859 | €1,859 | €1,859 | €1,859 | €1,859 | = |
| Reserves not available under the articles1311 | €1,859 | €1,859 | €1,859 | €1,859 | €1,859 | = |
| Profit (loss) carried forward14 | €119,897 | €133,731 | €141,225 | €149,495 | €148,368 | ▼ 0.8% |
| Amounts payable17/49 | €86,039 | €77,873 | €141,158 | €124,332 | €90,887 | ▼ 26.9% |
| Amounts payable after more than one year17 | €16,571 | €5,350 | €51,276 | €49,023 | €29,353 | ▼ 40.1% |
| Financial debts170/4 | €16,571 | €5,350 | €51,276 | €49,023 | €29,353 | ▼ 40.1% |
| Amounts payable within one year42/48 | €69,468 | €72,523 | €89,882 | €66,844 | €61,534 | ▼ 7.9% |
| Current portion of amounts payable after more than one year42 | €11,781 | €11,222 | €16,893 | €18,117 | €22,121 | ▲ 22.1% |
| Financial debts43 | €7,000 | €15,000 | €16,516 | €7,595 | €4,399 | ▼ 42.1% |
| Credit institutions430/8 | €7,000 | €15,000 | €16,516 | €7,595 | €4,399 | ▼ 42.1% |
| Trade debts44 | €30,753 | €19,812 | €28,740 | €17,985 | €8,292 | ▼ 53.9% |
| Suppliers440/4 | €30,753 | €19,812 | €28,740 | €17,985 | €8,292 | ▼ 53.9% |
| Taxes, remuneration and social security45 | €2,433 | €8,990 | €10,232 | €5,646 | €12,223 | ▲ 116% |
| Taxes450/3 | €491 | €5,205 | €8,571 | €3,007 | €10,542 | ▲ 251% |
| Remuneration and social security454/9 | €1,942 | €3,785 | €1,662 | €2,639 | €1,680 | ▼ 36.3% |
| Other amounts payable47/48 | €17,500 | €17,500 | €17,500 | €17,500 | €14,500 | ▼ 17.1% |
| Accrued charges and deferred income492/3 | - | - | - | €8,465 | - | - |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €16,999 | €13,835 | €7,494 | €8,270 | -€1,127 | ▼ 114% |
| + Depreciation and write-downs630 | €2,116 | €5,340 | €6,004 | €12,699 | €13,933 | ▲ 9.7% |
| Operating cash flow (approximation) | €19,115 | €19,175 | €13,498 | €20,969 | €12,807 | ▼ 38.9% |
| Investment in fixed assets (approximation) | - | -€9,733 | -€37,700 | -€13,862 | -€1,124 | ▲ 91.9% |
| Change in cash | - | -€2,107 | -€6,704 | €2,297 | -€10,525 | ▼ 558% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
05-08
NBB filing
Annual accounts filed
fiscal year 2025 · abbreviated schema · 5 days late
2025
31-12
Financial
Weakest financial yearnet -€1,127
Net result drops to -€1,127, the lowest in the series.
11-08
NBB filing
Annual accounts filed
fiscal year 2024 · abbreviated schema · 11 days late
2024
01-07
NBB filing
Annual accounts filed
fiscal year 2023 · abbreviated schema
2023
06-08
NBB filing
Annual accounts filed
fiscal year 2022 · abbreviated schema · 6 days late
2022
31-12
Financial
Equity above €150,000Eq €154,182 ▲9.9%
5 profitable years in a row build equity to €154,182.
08-08
NBB filing
Annual accounts filed
fiscal year 2021 · abbreviated schema · 8 days late
2021
11-08
NBB filing
Annual accounts filed
fiscal year 2020 · abbreviated schema · 11 days late
2020
31-12
Financial
Highest result since 2018net €20,041 ▲375%
Operating result €26,617, net result €20,041, both a record.
30-10
NBB filing
Annual accounts filed
fiscal year 2019 · abbreviated schema · 91 days late
2019
31-12
Financial
Equity above €100,000Eq €103,308 ▲4.3%
2 profitable years in a row build equity to €103,308.
25-08
NBB filing
Annual accounts filed
fiscal year 2018 · abbreviated schema · 25 days late
2018
27-08
NBB filing
Annual accounts filed
fiscal year 2017 · abbreviated schema · 27 days late
2017
21-08
NBB filing
Annual accounts filed
fiscal year 2016 · micro schema · 21 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 3 acts read
About the unread acts
We know of 3 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
3 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Rumst · 2 establishment units since 1990
Ground area
1.6 ha
Building footprint
2,988 m²
Volume, LiDAR
18,798 m³
2 parcels, Flanders · tallest building 9.5 m, ±2 floors. Linked by address, not a title deed.
3
companies at this address
See who is registered here
2 establishment units
Begonialaan 6, 2840 Rumst
since 19902.050.105.886
Herman De Nayerstraat 11, 2550 Kontich
since 20212.321.589.585
2 parcels
Flanders
2
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 11048A0067/00D000 | Flanders | 1.5 ha | 1 · 2,863 m² | 9.5 m · 2 fl. |
| 11036A0290/00P002 | Flanders | 681 m² | 1 · 125 m² | 7.9 m · 2 fl. |
Linked by address, not proof of ownership
Good to know
2 of 2 parcels with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Structure & network
Owners and holdings
1 ownerChain of control
- EURO - BEHEER & ADVIES
- PUBLI M
Highest known parent: EURO - BEHEER & ADVIES. The sources do not say who stands above it.
Owners 1
-
100%
Holdings 0
No holding stated in the accounts, acts or LEI register we read.
According to the annual accounts of the other companies, the acts in the Belgian Gazette and the LEI register. The register of ultimate beneficial owners (UBO) is not public: who ultimately stands behind a natural person or a foreign parent is not stated here. A company that does not fill in these statements, or need not, is missing.
Connections & network
No current directors or connected companies found in the register.
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Of 9,864 companies in sector 73110 we hold annual accounts for 3,758. 2,893 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPrivate limited company (pre-2019)
Founded06-09-1990
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
Contact
E-mail
info@publi-m.beKontich
Phone
0476488781Kontich
E-invoicing
Reachable via Peppol
Peppol ID
0208:0441634169
Also
9925:BE0441634169
Registered
29-08-2023
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 28 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.