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PUBLI M: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PUBLI M

BE 0441.634.169
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€1,127
2024 · €8,270-€9,396
Equity
€168,820
2024 · €169,946-€1,127
Cash
€473
2024 · €10,998-€10,525
Balance sheet total
€259,707
2024 · €294,278-€34,572

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€14,911

    down €14,911 (-14.6%), from €102,279 to €87,368

    of which Trade receivables: -€14,613

  • Tangible fixed assets -€12,809

    down €12,809 (-25.1%), from €51,122 to €38,313

    of which Leasing and similar rights: -€6,799

  • Cash -€10,525

    down €10,525 (-95.7%), from €10,998 to €473

    mainly Debts after one year (-€19,670) and Trade debts (-€9,694)

  • Stocks and contracts +€5,356

    new in 2025: €5,356

Equity and liabilities
  • Debts after one year -€19,670

    down €19,670 (-40.1%), from €49,023 to €29,353

  • Trade debts -€9,694

    down €9,694 (-53.9%), from €17,985 to €8,292

  • Accrued charges and deferred income -€8,465

    no longer reported in 2025 (was €8,465)

  • Tax, wage and social debts +€6,576

    up €6,576 (+116.5%), from €5,646 to €12,223

    of which Taxes: +€7,535

  • Current portion of long-term debt +€4,003

    up €4,003 (+22.1%), from €18,117 to €22,121

Income statement
  • Gross operating margin -€12,643

    down €12,643 (-22.8%), from €55,368 to €42,726

  • Taxes -€3,111

    down €3,111 (-74.9%), from €4,152 to €1,041

  • Financial charges -€1,378

    down €1,378 (-15.1%), from €9,115 to €7,737

  • Depreciation +€1,234

    up €1,234 (+9.7%), from €12,699 to €13,933

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €8,270
Gross operating margin -€12,643
Staff costs +€65
Depreciation -€1,234
Other operating charges -€387
Financial income +€313
Financial charges +€1,378
Taxes +€3,111
Result 2025 -€1,127

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€9,462
Investment -€1,124
Financing -€18,862
Cash 2024 €10,998
Net result for the year -€1,127
Depreciation +€13,933
Stocks and contracts -€5,356
Receivables within one year +€14,911
Deferred charges and accrued income +€1,682
Trade debts -€9,694
Tax, wage and social debts +€6,576
Other debts -€3,000
Accrued charges and deferred income -€8,465
Investment in fixed assets (net) -€1,124
Debts after one year -€19,670
Current portion of long-term debt +€4,003
Short-term financial debts -€3,196
Cash 2025 €473
Every line side by side 51 lines
Line Code 2024 2025 Change %
Total assets 20/58 €294,278 €259,707 -€34,572 -11.7%
Fixed assets 21/28 €51,122 €38,313 -€12,809 -25.1%
Tangible fixed assets 22/27 €51,122 €38,313 -€12,809 -25.1%
Land and buildings 22 €3,893 €1,947 -€1,947 -50.0%
Plant, machinery and equipment 23 €10,036 €6,758 -€3,278 -32.7%
Furniture and vehicles 24 €10,644 €9,859 -€785 -7.4%
Leasing and similar rights 25 €26,549 €19,750 -€6,799 -25.6%
Current assets 29/58 €243,157 €221,394 -€21,762 -8.9%
Amounts receivable after more than one year 29 €125,000 €125,000 = 0.0%
Other amounts receivable 291 €125,000 €125,000 = 0.0%
Stocks and contracts in progress 3 - €5,356 +€5,356
Stocks 30/36 - €5,356 +€5,356
Amounts receivable within one year 40/41 €102,279 €87,368 -€14,911 -14.6%
Trade receivables 40 €73,329 €58,716 -€14,613 -19.9%
Other amounts receivable 41 €28,949 €28,652 -€298 -1.0%
Cash at bank and in hand 54/58 €10,998 €473 -€10,525 -95.7%
Deferred charges and accrued income 490/1 €4,880 €3,198 -€1,682 -34.5%
Total equity and liabilities 10/49 €294,278 €259,707 -€34,572 -11.7%
Equity 10/15 €169,946 €168,820 -€1,127 -0.7%
Contributions 10/11 €18,592 €18,592 = 0.0%
Reserves 13 €1,859 €1,859 = 0.0%
Non-distributable reserves 130/1 €1,859 €1,859 = 0.0%
Reserves not available under the articles 1311 €1,859 €1,859 = 0.0%
Profit (loss) carried forward 14 €149,495 €148,368 -€1,127 -0.8%
Amounts payable 17/49 €124,332 €90,887 -€33,445 -26.9%
Amounts payable after more than one year 17 €49,023 €29,353 -€19,670 -40.1%
Financial debts 170/4 €49,023 €29,353 -€19,670 -40.1%
Amounts payable within one year 42/48 €66,844 €61,534 -€5,310 -7.9%
Current portion of amounts payable after more than one year 42 €18,117 €22,121 +€4,003 +22.1%
Financial debts 43 €7,595 €4,399 -€3,196 -42.1%
Credit institutions 430/8 €7,595 €4,399 -€3,196 -42.1%
Trade debts 44 €17,985 €8,292 -€9,694 -53.9%
Suppliers 440/4 €17,985 €8,292 -€9,694 -53.9%
Taxes, remuneration and social security 45 €5,646 €12,223 +€6,576 +116.5%
Taxes 450/3 €3,007 €10,542 +€7,535 +250.5%
Remuneration and social security 454/9 €2,639 €1,680 -€959 -36.3%
Other amounts payable 47/48 €17,500 €14,500 -€3,000 -17.1%
Accrued charges and deferred income 492/3 €8,465 - -€8,465
Remuneration, social security and pensions 62 €23,221 €23,157 -€65 -0.3%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €12,699 €13,933 +€1,234 +9.7%
Other operating charges 640/8 €1,498 €1,885 +€387 +25.8%
Gross operating margin 9900 €55,368 €42,726 -€12,643 -22.8%
Operating profit (loss) 9901 €17,950 €3,751 -€14,199 -79.1%
Financial income 75/76B €3,587 €3,901 +€313 +8.7%
Recurring financial income 75 €3,587 €3,901 +€313 +8.7%
Financial charges 65/66B €9,115 €7,737 -€1,378 -15.1%
Recurring financial charges 65 €9,115 €7,737 -€1,378 -15.1%
Profit (loss) for the period before taxes 9903 €12,422 -€86 -€12,507
Income taxes 67/77 €4,152 €1,041 -€3,111 -74.9%
Profit (loss) for the period 9904 €8,270 -€1,127 -€9,396
Profit (loss) for the period to be appropriated 9905 €8,270 -€1,127 -€9,396

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 6 October 2026 via checked.be.