POP COM
ActiveSummary
The computed 12-month bankruptcy probability of POP COM is 1.6% (moderate). The 2024 annual accounts show negative equity (-€196,740) and a net result of €1,411. Equity is shrinking by ~3.1% per year across the filed fiscal years. Its solvency ranks better than 5% of 8968 sector peers (fiscal year 2024). The company has been active since 2010 and the Belgian State Gazette contains no insolvency or warning signals.
Checked score
Score 2024
Axes · tick = 2023
Profitability78▲+78
Solvency0=
Growth58=
Track record100
Bankruptcy probability, 12 months
1.6%
Moderate
0%0.5%1.5%4%10%≥ 25%
No credit on open account
Liquidity short (current ratio 0.07 against 0.05 in 2023; cash: 36.5% of total assets), and equity is negative.
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Signals
Five signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
raises risk · Annual accounts: weaker financial profile
The latest annual accounts show a weaker profile in solvency, result or liquidity than companies that stay afloat.
NBB · annual accounts 2024Solvency, return and age of the figures
Return on assets
7.5%
Age of the figures
21 mo
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
raises risk · Weak solvency vs sector
Solvency (equity / total assets) is in the sector's weakest quartile: better than 5% of 8968 sector peers (2024).
NBB · sector comparisonPosition among 8968 sector peers
Solvency
better than 5%
← weakest
strongest →
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 16-07-2025, 15 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
not confirmed
2024
15 d early
2023
35 d early
2022
19 d early
2021
46 d late
2020
31 d early
2019
31 d early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 6 accounts on average 14 days before the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (1)
History
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Financials · fiscal year 2024, micro schema
Equity
-€196,740▲ 0.7%
2023 · -€198,152
Total assets
€18,771▲ 0.1%
2023 · €18,751
Net result
€1,411
2023 · -€9,588
Working capital
-€201,376▲ 2.4%
2023 · -€206,311
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20202021202220232024
Operating result-€1,962▲ 76.0%-€5,665▼ 189%-€4,971▲ 12.3%-€9,235▼ 85.8%€1,582
Net result-€2,351below the sector's middle half▲ 75.6%-€6,035below the sector's middle half▼ 157%-€5,342below the sector's middle half▲ 11.5%-€9,588below the sector's middle half▼ 79.5%€1,411within the sector's middle half
Equity-€177,187below the sector's middle half▼ 1.3%-€183,222below the sector's middle half▼ 3.4%-€188,564below the sector's middle half▼ 2.9%-€198,152below the sector's middle half▼ 5.1%-€196,740below the sector's middle half▲ 0.7%
Total assets€14,362below the sector's middle half▼ 1.0%€19,237below the sector's middle half▲ 33.9%€19,346below the sector's middle half▲ 0.6%€18,751below the sector's middle half▼ 3.1%€18,771below the sector's middle half▲ 0.1%
Debt€191,549▲ 1.2%€202,459▲ 5.7%€207,910▲ 2.7%€216,903▲ 4.3%€215,511▼ 0.6%
Working capital-€178,147below the sector's middle half▼ 0.4%-€186,530below the sector's middle half▼ 4.7%-€191,720below the sector's middle half▼ 2.8%-€206,311below the sector's middle half▼ 7.6%-€201,376below the sector's middle half▲ 2.4%
Solvency-952.4%below the sector's middle half-974.7%below the sector's middle half▼ 22.3pp
Current ratio0.07below the sector's middle half▲ 0.010.08below the sector's middle half▲ 0.010.08below the sector's middle half=0.05below the sector's middle half▼ 0.030.07below the sector's middle half▲ 0.02
Return on assets (ROA)-16.4%below the sector's middle half▲ 50.0pp-31.4%below the sector's middle half▼ 15.0pp-27.6%below the sector's middle half▲ 3.8pp-51.1%below the sector's middle half▼ 23.5pp7.5%within the sector's middle half▲ 58.6pp
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the micro schema does not require them.
Result per fiscal year
Operating resultNet result
The operating result returns to profit in 2024: €1,582 after a loss of €9,235 in 2023, the highest result in the available series.
Balance-sheet composition
2024 in colour, 2023 as the grey bar beneath
Assets €18,771
Fixed assets
€4,636 ▼ 43.2%
Current assets
€14,135 ▲ 33.4%
Key figures and ratios
EBITDA
€5,105▲
2023 · -€6,553
Cash flow
€4,935▲
2023 · -€6,906
Debt to equity
-1.10▼
2023 · -1.09
Interest coverage
164.16▲
2023 · -23.22
Debt ≤ 1 year
€215,511▼
2023 · €216,903
Income taxes
€140▲
2023 · €70
A ratio outside any meaningful range has been withheld (balance sheet total €18,771, equity -€196,740).
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 3,632 companies that looked in July 2024 the way this one looks now, 2.9% went bankrupt within 24 months and 92% are still going.
- Micro
- 10 to 20 years old
- negative equity
- a profit of 5% of the balance sheet or more
2.9%
went bankrupt
4.8%
stopped otherwise
92%
still going
A further 0.4% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 1.6% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,338 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 1.0% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.9% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 3,632 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €2,048 | €958 | €1,053 | €2,682 | €3,523 | ▲ 31.4% |
| Other operating charges640/8 | - | €38,762 | €33,124 | €37,150 | €35,223 | ▼ 5.2% |
| Gross operating margin9900 | €30,271 | €34,055 | €29,206 | €30,597 | €40,329 | ▲ 31.8% |
| Operating profit (loss)9901 | -€1,962 | -€5,665 | -€4,971 | -€9,235 | €1,582 | ▲ 117% |
| Financial income75/76B | - | - | €3 | - | - | - |
| Recurring financial income75 | - | - | €3 | - | - | - |
| Financial charges65/66B | - | €369 | €374 | €282 | €31 | ▼ 89.0% |
| Recurring financial charges65 | €390 | €369 | €374 | €282 | €31 | ▼ 89.0% |
| Profit (loss) for the period before taxes9903 | -€2,351 | -€6,035 | -€5,342 | -€9,517 | €1,551 | ▲ 116% |
| Income taxes67/77 | - | - | - | €70 | €140 | ▲ 98.6% |
| Profit (loss) for the period9904 | -€2,351 | -€6,035 | -€5,342 | -€9,588 | €1,411 | ▲ 115% |
| Profit (loss) for the period to be appropriated9905 | -€2,351 | -€6,035 | -€5,342 | -€9,588 | €1,411 | ▲ 115% |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €14,362 | €19,237 | €19,346 | €18,751 | €18,771 | ▲ 0.1% |
| Fixed assets21/28 | €960 | €3,308 | €3,156 | €8,159 | €4,636 | ▼ 43.2% |
| Tangible fixed assets22/27 | €960 | €3,308 | €3,156 | €8,159 | €4,636 | ▼ 43.2% |
| Furniture and vehicles24 | - | €3,308 | €3,156 | €8,159 | €4,636 | ▼ 43.2% |
| Current assets29/58 | €13,402 | €15,929 | €16,190 | €10,592 | €14,135 | ▲ 33.4% |
| Amounts receivable within one year40/41 | €6,647 | €6,544 | €6,243 | €6,799 | €7,291 | ▲ 7.2% |
| Trade receivables40 | - | €6,544 | €6,243 | €6,799 | €7,291 | ▲ 7.2% |
| Cash at bank and in hand54/58 | €6,665 | €8,336 | €8,836 | €3,573 | €6,844 | ▲ 91.5% |
| Deferred charges and accrued income490/1 | - | €1,048 | €1,111 | €219 | - | - |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €14,362 | €19,237 | €19,346 | €18,751 | €18,771 | ▲ 0.1% |
| Equity10/15 | -€177,187 | -€183,222 | -€188,564 | -€198,152 | -€196,740 | ▲ 0.7% |
| Contributions10/11 | - | €6,200 | €6,200 | €6,200 | €6,200 | = |
| Reserves13 | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Non-distributable reserves130/1 | - | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Reserves not available under the articles1311 | - | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Profit (loss) carried forward14 | -€185,247 | -€191,282 | -€196,624 | -€206,212 | -€204,800 | ▲ 0.7% |
| Amounts payable17/49 | €191,549 | €202,459 | €207,910 | €216,903 | €215,511 | ▼ 0.6% |
| Amounts payable within one year42/48 | €191,549 | €202,459 | €207,910 | €216,903 | €215,511 | ▼ 0.6% |
| Trade debts44 | €1,587 | €4,183 | €2,775 | - | €751 | - |
| Suppliers440/4 | - | €4,183 | €2,775 | - | €751 | - |
| Taxes, remuneration and social security45 | - | €4,931 | €4,634 | €5,086 | €6,391 | ▲ 25.7% |
| Taxes450/3 | - | €4,801 | €4,634 | €5,086 | €5,391 | ▲ 6.0% |
| Remuneration and social security454/9 | - | €129 | - | - | €1,000 | - |
| Other amounts payable47/48 | - | €193,345 | €200,501 | €211,817 | €208,370 | ▼ 1.6% |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | -€2,351 | -€6,035 | -€5,342 | -€9,588 | €1,411 | ▲ 115% |
| + Depreciation and write-downs630 | €2,048 | €958 | €1,053 | €2,682 | €3,523 | ▲ 31.4% |
| Operating cash flow (approximation) | -€304 | -€5,077 | -€4,289 | -€6,906 | €4,935 | ▲ 171% |
| Investment in fixed assets (approximation) | - | -€3,306 | -€901 | -€7,685 | €0 | ▲ 100% |
| Change in cash | - | €1,672 | €500 | -€5,262 | €3,271 | ▲ 162% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
2025
16-07
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema
2024
31-12
Financial
Back to profitnet €1,411
Net result €1,411 after 6 loss-making years.
26-06
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema
2023
12-07
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema
2022
15-09
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema · 46 days late
2021
30-06
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema
2020
30-06
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema
2019
30-08
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema · 30 days late
2018
27-08
NBB filing
Annual accounts filed
fiscal year 2017 · full schema · 27 days late
2017
29-06
NBB filing
Annual accounts filed
fiscal year 2016 · micro schema
2016
29-08
NBB filing
Annual accounts filed
fiscal year 2015 · full schema · 29 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 4 acts read
About the unread acts
We know of 4 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
4 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Schaarbeek · 1 establishment unit since 2010
Ground area
310 m²
Building footprint
116 m²
Volume, LiDAR
2,691 m³
Parcel 21902A0423/00E010, Brussels · tallest building 26.4 m, ±8 floors. Linked by address, not a title deed.
2
companies at this address
See who is registered here
1 establishment unit
POP COM
since 20102.184.452.074
1 parcel
Brussels
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 21902A0423/00E010 | Brussels | 310 m² | 1 · 116 m² | 26.4 m · 8 fl. |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Recognitions · licences · registrations
Legal Entity Identifier
967600RME122OCTCJ104
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This company's figures show no positive equity and no headcount, so a size comparison is not possible. These companies share only the sector and the region. Of 9,863 companies in sector 73110 we hold annual accounts for 3,758. See the whole sector
Identification & contact
Identification
Legal formPrivate limited company
Founded20-01-2010
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
73200Market research and public opinion polling
73300Public relations and communication consultancy
74140Other specialised design activities
82990Other business support services
E-invoicing
Reachable via Peppol
Peppol ID
0208:0822450627
Also
9925:BE0822450627
Registered
06-03-2025
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 29 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.