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POP COM: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

POP COM

BE 0822.450.627
NACE 73.110, Advertising agencies
fiscal year 2023 against 2024filed annual accounts (NBB)
Net result for the year
€1,411
2023 · -€9,588+€10,999
Equity
-€196,740
2023 · -€198,152+€1,411
Cash
€6,844
2023 · €3,573+€3,271
Balance sheet total
€18,771
2023 · €18,751+€19

Largest movements

2023 to 2024
Assets
  • Tangible fixed assets -€3,523

    down €3,523 (-43.2%), from €8,159 to €4,636

  • Cash +€3,271

    up €3,271 (+91.5%), from €3,573 to €6,844

    mainly Depreciation (+€3,523) and Net result for the year (+€1,411)

  • Receivables within one year +€492

    up €492 (+7.2%), from €6,799 to €7,291

  • Deferred charges and accrued income -€219

    no longer reported in 2024 (was €219)

Equity and liabilities
  • Other debts -€3,448

    down €3,448 (-1.6%), from €211,817 to €208,370

  • Profit (loss) carried forward +€1,411

    up €1,411 (+0.7%), from -€206,212 to -€204,800

  • Tax, wage and social debts +€1,305

    up €1,305 (+25.7%), from €5,086 to €6,391

    of which Remuneration and social security: +€1,000

  • Trade debts +€751

    new in 2024: €751

Income statement
  • Gross operating margin +€9,732

    up €9,732 (+31.8%), from €30,597 to €40,329

  • Other operating charges -€1,927

    down €1,927 (-5.2%), from €37,150 to €35,223

  • Depreciation +€841

    up €841 (+31.4%), from €2,682 to €3,523

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 -€9,588
Gross operating margin +€9,732
Depreciation -€841
Other operating charges +€1,927
Financial charges +€251
Taxes -€69
Result 2024 €1,411

Cash bridge derived

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€3,271
Investment €0
Financing €0
Cash 2023 €3,573
Net result for the year +€1,411
Depreciation +€3,523
Receivables within one year -€492
Deferred charges and accrued income +€219
Trade debts +€751
Tax, wage and social debts +€1,305
Other debts -€3,448
Cash 2024 €6,844
Every line side by side 34 lines
Line Code 2023 2024 Change %
Total assets 20/58 €18,751 €18,771 +€19 +0.1%
Fixed assets 21/28 €8,159 €4,636 -€3,523 -43.2%
Tangible fixed assets 22/27 €8,159 €4,636 -€3,523 -43.2%
Furniture and vehicles 24 €8,159 €4,636 -€3,523 -43.2%
Current assets 29/58 €10,592 €14,135 +€3,543 +33.4%
Amounts receivable within one year 40/41 €6,799 €7,291 +€492 +7.2%
Trade receivables 40 €6,799 €7,291 +€492 +7.2%
Cash at bank and in hand 54/58 €3,573 €6,844 +€3,271 +91.5%
Deferred charges and accrued income 490/1 €219 - -€219
Total equity and liabilities 10/49 €18,751 €18,771 +€19 +0.1%
Equity 10/15 -€198,152 -€196,740 +€1,411 +0.7%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €1,860 €1,860 = 0.0%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Profit (loss) carried forward 14 -€206,212 -€204,800 +€1,411 +0.7%
Amounts payable 17/49 €216,903 €215,511 -€1,392 -0.6%
Amounts payable within one year 42/48 €216,903 €215,511 -€1,392 -0.6%
Trade debts 44 - €751 +€751
Suppliers 440/4 - €751 +€751
Taxes, remuneration and social security 45 €5,086 €6,391 +€1,305 +25.7%
Taxes 450/3 €5,086 €5,391 +€305 +6.0%
Remuneration and social security 454/9 - €1,000 +€1,000
Other amounts payable 47/48 €211,817 €208,370 -€3,448 -1.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,682 €3,523 +€841 +31.4%
Other operating charges 640/8 €37,150 €35,223 -€1,927 -5.2%
Gross operating margin 9900 €30,597 €40,329 +€9,732 +31.8%
Operating profit (loss) 9901 -€9,235 €1,582 +€10,817
Financial charges 65/66B €282 €31 -€251 -89.0%
Recurring financial charges 65 €282 €31 -€251 -89.0%
Profit (loss) for the period before taxes 9903 -€9,517 €1,551 +€11,068
Income taxes 67/77 €70 €140 +€69 +98.6%
Profit (loss) for the period 9904 -€9,588 €1,411 +€10,999
Profit (loss) for the period to be appropriated 9905 -€9,588 €1,411 +€10,999

Source: filed annual accounts (NBB), fiscal years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 September 2026 via checked.be.