Equity
Omnicom Advertising Group Belgium has made a profit in every financial year since 2008.
Omnicom Advertising Group Belgium has made a profit in every financial year since 2008.
Turnover rose in 2025: merger with Omnicom Group Services Belgium NV.
In 2025, 28 people joined and 13 left.
Latest accounts filed late: after the legal deadline.
2 restructurings since 2024. Latest: merger with Omnicom Group Services Belgium NV.
Higher net result than 95% of companies in advertising and market research. Sector median €33,699 · 847 companies.
The dashed line is the sector median: 0.1% across 117 companies (NACE 73, medium-sized).
About 3 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, medium-sized). It does better than 52% of them on solvency, 21% on liquidity, 83% on profitability and 83% on growth.
The bankruptcy probability was computed on 09-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
The probability rests on the annual accounts with balance sheet date 31-12-2025.
Of the companies with a bankruptcy probability in the very low class on 30-06-2025, 0.1% went bankrupt within twelve months.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
Liquidity is insufficient, with a current ratio of 0.9 (0.77 in 2024), below 1. Short-term debt is 47% and cash 0% of total assets. 47% of the assets are financed with debt and provisions.
Show the recommended maximum and see how the verdict changes with amount, term and advance.
The scores and ratios are Checked's own calculations, not a credit decision.
The company filed its last 7 accounts on average 48 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Shares in 7 companies, including BBDO and DDB
Board & ownership| Company | ||||
|---|---|---|---|---|
| Omnicom Advertising Group Belgium Zaventem | €30.0m | 11.0% | 53.0% | 75.6 |
| VLAAMSE AUDIOVISUELE REGIE Zaventem | €107.9m | 4.4% | 15.0% | 48.4 |
| Vlaams Centrum voor Agro- en Visserijmarketing Brussels | €17.0m | 2.8% | 72.3% | 60.7 |
| REGIE MEDIA BELGE Auderghem | €106.0m | 1.6% | 28.8% | 89.4 |
| SPACE Auderghem | €141.7m | 0.6% | 1.5% | 69.4 |
| ICF NEXT Brussels | €48.3m | 4.9% | 67.0% | 129 |
| HAVAS MEDIA BELGIUM Brussels | €98.3m | -0.6% | 0.1% | 59.2 |
Grey: the largest companies of the sector (advertising and market research (NACE 73)), without their names. Blue: the sector peers from the table.
These companies have the same main activity as Omnicom Advertising Group Belgium: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €27m and €71m, founded between 1985 and 2001.
Omnicom Advertising Group Belgium has existed since 1991. In 2013 turnover rose from €1.7m to €14.9m and staff from 9.2 to 34.7 full-time equivalents.
TBWA International Holding SARL holds all the shares.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.
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