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Omnicom Advertising Group Belgium

Active Public limited companyfounded 1991active for 35 yearsExcelsiorlaan 75-77, 1930 ZaventemKBO/BCE: BE 0444.878.226 subsidiary of OMNICOM GROUP INC.#7 company by equity in Flemish Brabant, Advertising and market research sector
Part of the group OMNICOM GROUP INC. 11 companies in 2 countries
See the group

Lifetime

18 annual accounts with figures on one time axis, 33 filings since 1992
peak €30.0m (2025)
€30.0m▲ 54.4%
peak €10.1m (2024)
€6.8m▼ 32.1%
peak €23.9m (2025)
€23.9m▲ 13.4%
€21.2m▼ 5.7%
peak 75.6 FTE (2025)
75.6 FTE▲ 28.6%
Board9 names since 2018
3 directorsErik Kellerhuis and 2 others
Owners4 names in the annual accounts
Documentsfilings and deeds
01-10-202662 days late
2025financial year
Turnover from €19.5m to €30.0mResult from €10.1m to €6.8mStaff from 58.8 FTE to 75.6 FTENew statutory auditor 09-07Merger: Omnicom Advertising Group Belgium takes over Omnicom… 24-02Dividend €4.0m

Key points

from the 2025 annual accounts

Equity

€23.9m ▲ 13.4%

Omnicom Advertising Group Belgium has made a profit in every financial year since 2008.

Staff

78 employees on 31-12-2025
30112021572022592023138202428132025

In 2025, 28 people joined and 13 left.

Filings

33 annual accounts 62 days
AprilJune31 JulyOctober200020102020

Latest accounts filed late: after the legal deadline.

Position in the sector

€6.8m

Higher net result than 95% of companies in advertising and market research. Sector median €33,699 · 847 companies.

Checked score

87
Excellent
Financially stronger than 60% of medium-sized companies in advertising and market research (NACE 73)
Probability in this band: under 0.55%
Bankruptcy probability within 12 months
0.3% Very low
0%0.5%1.5%4%10%≥ 25%

The dashed line is the sector median: 0.1% across 117 companies (NACE 73, medium-sized).

About 3 in 1,000 comparable companies go bankrupt within 12 months (an estimate).

Last 24 months 12-2024: 0.2% 01-2025: 0.2%● unchanged vs 12-2024 02-2025: 0.2%● unchanged vs 01-2025 03-2025: 0.2%● unchanged vs 02-2025 04-2025: 0.2%● unchanged vs 03-2025 05-2025: 0.2%● unchanged vs 04-2025 06-2025: 0.2%● unchanged vs 05-2025 07-2025: 0.1%▼ -0.1 percentage points vs 06-2025 08-2025: 0.1%● unchanged vs 07-2025 09-2025: 0.1%● unchanged vs 08-2025 10-2025: 0.1%● unchanged vs 09-2025 11-2025: 0.1%● unchanged vs 10-2025 12-2025: 0.1%● unchanged vs 11-2025 01-2026: 0.1%● unchanged vs 12-2025 02-2026: 0.1%● unchanged vs 01-2026lowest value 03-2026: 0.1%● unchanged vs 02-2026 04-2026: 0.1%● unchanged vs 03-2026 05-2026: 0.1%● unchanged vs 04-2026 06-2026: 0.1%● unchanged vs 05-2026 07-2026: 0.1%● unchanged vs 06-2026 08-2026: 0.4%▲ +0.3 percentage points vs 07-2026 09-2026: 0.5%▲ +0.1 percentage points vs 08-2026highest value 10-2026: 0.3%▼ -0.2 percentage points vs 09-2026 11-2026: 0.3%● unchanged vs 10-2026

Financial strength
Strong

78+5equity 53.0% of total assets
27+3short-term debt 47.0% · cash 0.0%
80-12return on assets 15.2%

Score breakdown

raises risk
Liquidity: current ratio 0.90, cash €9,638
Last filed accounts filed 62 days late; 1 of the last 3 accounts late
lowers risk
Founded in 1991
Size: turnover €30.0m, 75.6 FTE, total assets €45.1m
Calculation

The band follows from the bankruptcy probability. 10 more points roughly halve it.

75-100 Excellent under 0.55%
60-74 Healthy 0.55% to 1.5%
45-59 Fair 1.5% to 4.2%
25-44 Weak 4.2% to 15.0%
0-24 Critical over 15.0%

Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, medium-sized). It does better than 52% of them on solvency, 21% on liquidity, 83% on profitability and 83% on growth.

The bankruptcy probability was computed on 09-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.

The probability rests on the annual accounts with balance sheet date 31-12-2025.

Of the companies with a bankruptcy probability in the very low class on 30-06-2025, 0.1% went bankrupt within twelve months.

Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).

Credit verdict

Credit of up to €2,050,000 on 30-day terms is acceptable

Liquidity is insufficient, with a current ratio of 0.9 (0.77 in 2024), below 1. Short-term debt is 47% and cash 0% of total assets. 47% of the assets are financed with debt and provisions.

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The scores and ratios are Checked's own calculations, not a credit decision.

Signals

Five signals.
lowers riskraises riskneutral
raises risk · Liquidity: current ratio 0.90, cash €9,638
NBB · annual accounts
lowers risk · Founded in 1991
Companies that have existed this long fail less often. How much that weighs depends on the rest of the company's profile.
KBO
raises risk · Last filed accounts filed 62 days late; 1 of the last 3 accounts late
NBB · filings
lowers risk · Size: turnover €30.0m, 75.6 FTE, total assets €45.1m
Companies of this size fail less often. How much that weighs depends on the rest of the company's profile.
NBB · annual accounts
neutral · A punctual record breaks
This company filed 9 consecutive financial years on time. The year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 01-10-2026, 62 days late. Weigh it accordingly: of the companies that move to filing 1 to 90 days late, 1.41% are now bankrupt, dissolved or in another special legal status, below the 1.66% of all filers. It is a change in behaviour, not evidence of elevated risk.
NBB · 10 filings
Deviation from the deadline
2025
62 days late
2024
57 days early
2023
63 days early
2022
59 days early
2021
83 days early
2020
67 days early
2019
72 days early
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

The company filed its last 7 accounts on average 48 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.

Searched, nothing found (2)
neutral · Next filing not due yet
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. The company usually files around 2 June (4 of the last 5 accounts filed within 30 days either side of that date).
Companies Code · seven months
Where today falls in the filing period
09-11-2026 today31-12-2026 year end31-07-2027 deadline
neutral · No strike-offs in the KBO publications
That holds for every publication since 2021.
KBO publications

Board and ownership

MV
Director, since 01-07-2022
EK
Director, since 24-05-2023
KG
Director
KB
Auditor, Steven Veyt

Shares in 7 companies, including BBDO and DDB

Board & ownership

Recent changes

Registered in the Peppol Directory Reachable for e-invoices through 0208:0444878226
New statutory auditor KPMG Bedrijfsrevisoren appointed, BV Piranha Productions resigned · General meeting of 13-05-2025 · Gazette deed
Merger: Omnicom Advertising Group Belgium takes over Omnicom Advertising Group Belgium “Alle activiteiten uit te oefenen die rechtstreeks of onrechtstreeks in verband staan met elke vorm van…” (deed in Dutch) · The company holds all the shares of Omnicom Advertising Group Belgium · General meeting of 24-01-2025 · Gazette deed
Merger proposal: Omnicom Advertising Group Belgium takes over Omnicom Group Services Belgium NV Permanent representatives: Mieke Vandewalle, Steven Veyt and Marcus van Diepen · The company holds all the shares of Omnicom Group Services Belgium NV · Gazette deed
All 54 events

Comparable companies

same main activity, similar in size and age
Company
Omnicom Advertising Group Belgium Zaventem €30.0m 11.0% 53.0% 75.6
VLAAMSE AUDIOVISUELE REGIE Zaventem €107.9m 4.4% 15.0% 48.4
Vlaams Centrum voor Agro- en Visserijmarketing Brussels €17.0m 2.8% 72.3% 60.7
REGIE MEDIA BELGE Auderghem €106.0m 1.6% 28.8% 89.4
SPACE Auderghem €141.7m 0.6% 1.5% 69.4
ICF NEXT Brussels €48.3m 4.9% 67.0% 129
HAVAS MEDIA BELGIUM Brussels €98.3m -0.6% 0.1% 59.2
-10%0%10%20%€5m€50m€500mOmnicom Advertising Group BelgiumEBIT margin

Grey: the largest companies of the sector (advertising and market research (NACE 73)), without their names. Blue: the sector peers from the table.

These companies have the same main activity as Omnicom Advertising Group Belgium: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €27m and €71m, founded between 1985 and 2001.

Official details

Source: KBO
Status
Active since 06-08-1991Normal situation
Registered office
12 active companies are registered at this addressSource: KBO register, as of 9 November 2026.
Activity
Advertising agenciesNACE 73110
Joint committee
200Auxiliary committee for white-collar workers · annual accounts 2025
Establishment units
2.055.667.0551930 Zaventem, since 13-01-1992
2.365.544.7401080 Molenbeek-Saint-Jean, since 01-04-2024
Financial year end
31 December
Peppol
Reachable since 18-12-2025
Company details

Annual accounts 2025

€45.1m▲ 3.6%
Employeeson 31-12-2025
78▲ 23.8%
Filing
Filed on 01-10-2026
Financials

Companies linked to Omnicom Advertising Group Belgium

Insights on Omnicom Advertising Group Belgium

Omnicom Advertising Group Belgium has existed since 1991. In 2013 turnover rose from €1.7m to €14.9m and staff from 9.2 to 34.7 full-time equivalents.

TBWA International Holding SARL holds all the shares.

Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.

Key facts about Omnicom Advertising Group Belgium

What is the company number of Omnicom Advertising Group Belgium?
The company number of Omnicom Advertising Group Belgium is 0444.878.226. The VAT number is the same number with BE in front: BE 0444.878.226.
Where is Omnicom Advertising Group Belgium based?
The registered office is at Excelsiorlaan 75-77, 1930 Zaventem.Company details
What does Omnicom Advertising Group Belgium do?
According to the KBO register, the main activity is advertising agencies (NACE 73110).
What is the legal form of Omnicom Advertising Group Belgium?
Omnicom Advertising Group Belgium is a public limited company (NV).
When was Omnicom Advertising Group Belgium founded?
Omnicom Advertising Group Belgium was founded on 06-08-1991.
Is Omnicom Advertising Group Belgium still active?
Yes, Omnicom Advertising Group Belgium is an active enterprise in the KBO register.
How many employees does Omnicom Advertising Group Belgium have?
Omnicom Advertising Group Belgium had an average of 75.6 full-time equivalents in financial year 2025, according to the filed annual accounts.Financials
Which joint committee does Omnicom Advertising Group Belgium fall under?
In its 2025 annual accounts, Omnicom Advertising Group Belgium states joint committee 200 (Auxiliary committee for white-collar workers).
What is the turnover of Omnicom Advertising Group Belgium?
The turnover of Omnicom Advertising Group Belgium was €30.0m in financial year 2025, according to the filed annual accounts.
Is Omnicom Advertising Group Belgium profitable?
In financial year 2025, Omnicom Advertising Group Belgium made a profit of €6.8m.
Where can I find the annual accounts of Omnicom Advertising Group Belgium?
Omnicom Advertising Group Belgium filed 33 annual accounts with the National Bank of Belgium, the latest for financial year 2025.
When are the next annual accounts of Omnicom Advertising Group Belgium due?
Omnicom Advertising Group Belgium must file the annual accounts for financial year 2026 by 31-07-2027.Timeline

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