Investments
€20,600 2.7 × depreciation
Green is investment, beige is depreciation.
CRITERES
Lifetime
17 annual accounts with figures on one time axis, 30 filings since 1993peak €542,159 (2007)
€10,512
lowest -€68,490 (2017)
€870
peak €385,227 (2012)
€329,537
€5,427
peak 13.1 FTE (2008)
-not published
Board1 name since 2024
1 directorPB MANAGEMENT
Owners
Documentsfilings and deeds
30-09-202561 days late
2024financial year
No figures for the year before
Key points
from the 2024 annual accountsFilings
30 annual accounts 102 days past the deadline
2025 accounts not filed: deadline was 31-07-2026.
Position in the sector
98.4%
Higher solvency than 95% of companies in advertising and market research. Sector median 44.1% · 1,080 companies.
Checked score
56
Fair
Financially stronger than 57% of micro companies in advertising and market research (NACE 73)
Probability in this band: 1.5% to 4.2%
A confirmed filing finding caps the score at 59.
Bankruptcy probability within 12 months
0.7% Low
0%0.5%1.5%4%10%≥ 25%
The dashed line is the sector median: 0.2% across 11,230 companies (NACE 73, micro).
About 7 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
Last 24 months
12-2024: 2.3%
01-2025: 2.3%● unchanged vs 12-2024
02-2025: 2.3%● unchanged vs 01-2025
03-2025: 2.3%● unchanged vs 02-2025
04-2025: 2.3%● unchanged vs 03-2025
05-2025: 2.3%● unchanged vs 04-2025
06-2025: 2.3%● unchanged vs 05-2025
07-2025: 2.4%▲ +0.1 percentage points vs 06-2025highest value
08-2025: 2.2%▼ -0.2 percentage points vs 07-2025
09-2025: 2.2%● unchanged vs 08-2025
10-2025: 2.2%● unchanged vs 09-2025
11-2025: 0.3%▼ -1.9 percentage points vs 10-2025
12-2025: 0.3%● unchanged vs 11-2025
01-2026: 0.3%● unchanged vs 12-2025
02-2026: 0.3%● unchanged vs 01-2026
03-2026: 0.3%● unchanged vs 02-2026lowest value
04-2026: 0.3%● unchanged vs 03-2026
05-2026: 0.3%● unchanged vs 04-2026
06-2026: 0.3%● unchanged vs 05-2026
07-2026: 0.3%● unchanged vs 06-2026
08-2026: 0.5%▲ +0.2 percentage points vs 07-2026
09-2026: 0.6%▲ +0.1 percentage points vs 08-2026
10-2026: 0.7%▲ +0.1 percentage points vs 09-2026
11-2026: 0.7%● unchanged vs 10-2026
Financial strengthStrong
Score breakdown
raises risk
Capped at 59: a confirmed filing finding
Figures for financial year 2024 (filed on 06-10-2025)
1 financial year not filed after the legal deadline; last filed accounts filed 61 days late; 2 of the last 3 accounts late
lowers risk
Founded in 1993
Equity €329,537 (98.4% of total assets)
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 87% of them on solvency, 47% on liquidity and 38% on profitability.
The bankruptcy probability was computed on 09-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
The probability rests on the annual accounts with balance sheet date 31-12-2024.
Of the companies with a bankruptcy probability in the low class on 30-06-2025, 0.8% went bankrupt within twelve months.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
Comparable companies, two years later
In July 2024, 17,041 companies had the same profile as CRITERES has now. Each dot stands for 43 companies, two years later.
94.4%
were still trading
4.9%
stopped another way
0.5%
went bankrupt
Another 0.2% stopped without a precise date, possibly only after those two years.
That fits the bankruptcy probability of CRITERES itself: 0.7% within 12 months.
Test of the method
The method was tested on the 497,447 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 17,041 companies, not a prediction for CRITERES. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Credit verdict
Credit of up to €18,000 on 30-day terms, only on tighter conditions: an expected filing is missing beyond Checked's processing allowance
Liquidity is ample, with a current ratio of 51.41 (2.18 in 2021), above the usual 1.5. Short-term debt is 1.6% and cash 4.3% of total assets. 1.6% of the assets are financed with debt and provisions.
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The scores and ratios are Checked's own calculations, not a credit decision.
Signals
Six signals.
lowers riskraises risk
raises risk · Annual accounts not filed
The financial year that closed on 31-12-2025 was due at the National Bank by 31-07-2026. Nothing is on record, 102 days later.
NBB · 10 filingsPosition against the passed deadline
31-12-2025 year end31-07-2026 deadline10-11-2026 today
raises risk · 2024 accounts filed 61 days late
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 30-09-2025, 61 days later. Nearly half (47%) of Belgian companies file late; of those that file 1 to 90 days late, 2.0% are now bankrupt, dissolved or in another special legal status, against 1.66% of all filers. A delay like this does not count in the score.
NBB · 10 filingsDeviation from the deadline
2025
not filed
2024
61 days late
2021
92 days late
2020
30 days late
2019
31 days late
2018
23 days late
2017
5 days early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
The company filed its last 6 accounts on average 39 days after the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (1)
Board and ownership
- PB MANAGEMENT 50%score 98equity €1.4m (2025) · 30-09-2025 annual accounts of PB MANAGEMENT
Shares in 1 company, CRITERES 2.0
Board & ownershipRecent changes
Registered in the Peppol Directory
Reachable for e-invoices through 0208:0449711893
Registered office moved to Braine-l'Alleud
New registered office: Avenue de l'Artisanat 1B, 1420 Braine-l'Alleud · Appointment: PB Management (director) · Permanent representative: BROSE Patrick · General meeting of 17-10-2025 · Gazette deed
First establishment
Avenue de l'Artisanat 1, Braine-l'Alleud
Incorporation
published on 24-04-1993 · Gazette deed
Comparable companies
same main activity, similar in size and age| Company | ||||
|---|---|---|---|---|
| CRITERES Braine-l'Alleud | €334,964 | €10,512 | 98.4% | - |
| KWINK Bruges | €303,521 | €8,172 | 19.1% | - |
| ANTHRACYT Nivelles | €391,449 | €13,664 | 54.1% | - |
| COM & CIE Ramillies | €378,923 | €9,909 | 93.0% | - |
| IMPACT COMMUNICATION Court-Saint-Etienne | €230,772 | €10,223 | 30.5% | - |
| IDEES FACTORY Wavre | €302,556 | €18,170 | 80.1% | - |
| WOTIC Mechelen | €259,681 | €9,889 | 66.8% | - |
These companies have the same main activity as CRITERES: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €231,000 and €391,000, founded between 1994 and 2002.
Official details
Source: KBO- Status
- Active since 07-04-1993Normal situation
- Activity
- Advertising agenciesNACE 73110
- Establishment unit
- 2.061.825.9611420 Braine-l'Alleud, since 09-10-1997
- Financial year end
- 31 December
- Peppol
- Reachable since 05-12-2025
Insights on CRITERES
CRITERES has existed since 1993. The gross margin fell from €537,263 in 2008 to €240,774 in 2009 and staff from 13.1 to 4.6 full-time equivalents.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.
Key facts about CRITERES
- What is the company number of CRITERES?
- The company number of CRITERES is 0449.711.893. The VAT number is the same number with BE in front: BE 0449.711.893.
- Where is CRITERES based?
- The registered office is at Avenue de l'Artisanat 1, 1420 Braine-l'Alleud.Company details
- What does CRITERES do?
- According to the KBO register, the main activity is advertising agencies (NACE 73110).
- What is the legal form of CRITERES?
- CRITERES is a private limited company (BV).
- When was CRITERES founded?
- CRITERES was founded on 07-04-1993.
- Is CRITERES still active?
- Yes, CRITERES is an active enterprise in the KBO register.
- How many employees does CRITERES have?
- CRITERES had an average of 3.3 full-time equivalents in financial year 2021, according to the filed annual accounts.Financials
- What is the turnover of CRITERES?
- The turnover in financial year 2024 is ≈ €60,000. This figure is estimated from the gross margin of €10,512 and 41 comparable companies (NACE 73110). It probably lies between €32,000 and €120,000. It is a rough estimate.
- Is CRITERES profitable?
- In financial year 2024, CRITERES made a profit of €870.
- Where can I find the annual accounts of CRITERES?
- CRITERES filed 30 annual accounts with the National Bank of Belgium, the latest for financial year 2024.
Next steps
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