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CRITERES: what changed

BE 0449.711.893NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2021 and 2024

not consecutive
Net result for the year
€870
2021 · €3,301-€2,431
Equity
€329,537
2021 · €284,875+€44,662
Cash
€14,523
2021 · €113,622-€99,099
Balance sheet total
€334,964
2021 · €460,460-€125,496

Largest movements

2021 to 2024
Assets
  • Cash -€99,099

    down €99,099 (-87.2%), from €113,622 to €14,523

  • Tangible fixed assets -€82,971

    down €82,971 (-71.3%), from €116,418 to €33,448

    of which Plant, machinery and equipment: -€50,240

  • Receivables after one year +€70,981

    new in 2024: €70,981

  • Receivables within one year -€17,099

    down €17,099 (-8.2%), from €207,771 to €190,672

    of which Trade receivables: -€92,760

Equity and liabilities
  • Trade debts -€79,573

    no longer reported in 2024 (was €79,573)

  • Current portion of long-term debt -€67,462

    no longer reported in 2024 (was €67,462)

  • Profit (loss) carried forward +€44,662

    up €44,662 (+16.9%), from €264,424 to €309,086

  • Debts after one year -€26,773

    no longer reported in 2024 (was €26,773)

  • Tax, wage and social debts +€5,019

    up €5,019 (+1,229%), from €408 to €5,427

Income statement
  • Gross operating margin -€217,919

    down €217,919 (-95.4%), from €228,431 to €10,512

  • Staff costs -€150,950

    no longer reported in 2024 (was €150,950)

  • Depreciation -€44,457

    down €44,457 (-85.1%), from €52,230 to €7,773

  • Write-downs -€7,045

    no longer reported in 2024 (was €7,045)

  • Financial charges -€4,081

    down €4,081 (-81.8%), from €4,990 to €909

Change in the result, 2021 to 2024

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2021 €3,301
Gross operating margin -€217,919
Staff costs +€150,950
Depreciation +€44,457
Write-downs +€7,045
Other operating charges +€3,511
Other operating items +€878
Financial income +€1,647
Financial charges +€4,081
Taxes +€2,919
Result 2024 €870
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2021 to 2024

A cash bridge needs two consecutive financial years. One year's result and depreciation cannot explain a change over several years. Pick two years that follow each other.

Every line side by side 49 lines
Line Code 2021 2024 Change %
Total assets 20/58 €460,460 €334,964 -€125,496 -27.3%
Fixed assets 21/28 €139,067 €55,948 -€83,120 -59.8%
Tangible fixed assets 22/27 €116,418 €33,448 -€82,971 -71.3%
Plant, machinery and equipment 23 €57,754 €7,514 -€50,240 -87.0%
Furniture and vehicles 24 €51,850 €21,370 -€30,480 -58.8%
Other tangible fixed assets 26 €6,814 €4,564 -€2,250 -33.0%
Financial fixed assets 28 €22,649 €22,500 -€149 -0.7%
Current assets 29/58 €321,393 €279,017 -€42,377 -13.2%
Amounts receivable after more than one year 29 - €70,981 +€70,981
Other amounts receivable 291 - €70,981 +€70,981
Amounts receivable within one year 40/41 €207,771 €190,672 -€17,099 -8.2%
Trade receivables 40 €151,702 €58,943 -€92,760 -61.1%
Other amounts receivable 41 €56,069 €131,730 +€75,661 +135%
Cash at bank and in hand 54/58 €113,622 €14,523 -€99,099 -87.2%
Deferred charges and accrued income 490/1 - €2,841 +€2,841
Total equity and liabilities 10/49 €460,460 €334,964 -€125,496 -27.3%
Equity 10/15 €284,875 €329,537 +€44,662 +15.7%
Contributions 10/11 €18,592 €18,592 = 0.0%
Capital 10 €18,592 €18,592 = 0.0%
Issued capital 100 €18,592 €18,592 = 0.0%
Reserves 13 €1,859 €1,859 = 0.0%
Non-distributable reserves 130/1 €1,859 €1,859 = 0.0%
Legal reserve 130 €1,859 €1,859 = 0.0%
Profit (loss) carried forward 14 €264,424 €309,086 +€44,662 +16.9%
Amounts payable 17/49 €175,586 €5,427 -€170,158 -96.9%
Amounts payable after more than one year 17 €26,773 - -€26,773
Financial debts 170/4 €26,773 - -€26,773
Amounts payable within one year 42/48 €147,443 €5,427 -€142,016 -96.3%
Current portion of amounts payable after more than one year 42 €67,462 - -€67,462
Trade debts 44 €79,573 - -€79,573
Suppliers 440/4 €79,573 - -€79,573
Taxes, remuneration and social security 45 €408 €5,427 +€5,019 +1,229%
Taxes 450/3 €408 €5,427 +€5,019 +1,229%
Accrued charges and deferred income 492/3 €1,370 - -€1,370
Remuneration, social security and pensions 62 €150,950 - -€150,950
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €52,230 €7,773 -€44,457 -85.1%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €7,045 - -€7,045
Other operating charges 640/8 €4,296 €785 -€3,511 -81.7%
Non-recurring operating charges 66A €878 - -€878
Gross operating margin 9900 €228,431 €10,512 -€217,919 -95.4%
Operating profit (loss) 9901 €13,031 €1,954 -€11,077 -85.0%
Financial income 75/76B €267 €1,913 +€1,647 +618%
Recurring financial income 75 €267 €1,913 +€1,647 +618%
Financial charges 65/66B €4,990 €909 -€4,081 -81.8%
Recurring financial charges 65 €4,990 €909 -€4,081 -81.8%
Profit (loss) for the period before taxes 9903 €8,307 €2,958 -€5,349 -64.4%
Income taxes 67/77 €5,006 €2,088 -€2,919 -58.3%
Profit (loss) for the period 9904 €3,301 €870 -€2,431 -73.6%
Profit (loss) for the period to be appropriated 9905 €3,301 €870 -€2,431 -73.6%

Value

latest balance sheet 31-12-2024 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€195,350 to €207,583

Midpoint €200,447 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €329,537
Capitalised earnings €61,164 to €85,630
Indication €195,350 to €207,583

Adjusted equity

balance sheet 31-12-2024
Equity (10/15)
€329,537
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€329,537

Capitalised earnings

net result for the year (9904)
2024
€870
2021
€3,301
excluding non-recurring income and charges
€4,179
2020
€20,642
2019
€3,771
2018
€16,299
Average result, excluding non-recurring income and charges
€8,563
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€61,164 / €71,358 / €85,630

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2021 and 31 December 2024. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 10 November 2026 via checked.be.