BRANDNEWDAY
ActiveBRANDNEWDAY has been active since 2017 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show negative equity (€-2k) and a net result of €-4k. Equity is shrinking by ~20.1% per year across the filed fiscal years. Its solvency ranks better than 13% of 6967 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.9% (low).
Checked score
Score 2025
14
/ 100
Critical▼ -32 vs 2024
The score combines four axes. Every signal that weighs is under Signals.
Axes · tick = 2024
Profitability43▲+31
Solvency44▲+32
Growth30▲+4
Stability100
Bankruptcy probability, 12 months
0.9%
Low
0%0.5%1.5%4%10%≥ 25%
No credit on open account
Liquidity short (current ratio 0.96 against 0.99 in 2024), and equity is negative.
Credit advice for your own amount and term
Signals
Six signals. The signal on the left, the evidence on the right.
+raises risk○neutral
raises risk · Annual accounts: weaker financial profile
The latest annual accounts show a weaker profile in solvency, result or liquidity than companies that stay afloat.
NBB · annual accounts 2025Solvency, return and age of the figures
Solvency
-1.2%
Return on assets
-2.2%
Age of the figures
8 mo
raises risk · Negative equity
Equity is negative for financial year 2025: liabilities exceed assets. This is the trigger point of the alarm-bell procedure (Belgian CAC).
NBB · annual accounts 2025Equity per financial year
1819202122232425
2018 to 2025 · latest year -€2k
neutral · Filed after the deadline
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 10-09-2026, 41 days later. For context: 47% of the Belgian market files late and the whole 1-to-90-day band measures 2.0% abnormal legal state against a 1.66% average. We show this as a fact and do not score it.
NBB · 8 filingsDeviation from the deadline
2025
41 d late
2024
53 d late
2023
26 d late
2022
18 d late
2021
31 d late
2020
25 d late
2019
66 d late
← before the deadline
after the deadline →
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today.
Companies Code · seven monthsPosition in the running window
15-09-2026 today31-12-2026 close31-07-2027 deadline
Financials · fiscal year 2025, micro schema
Turnover
€664k▲ 9.5%
2024 · €606k
2021: €740k
2022: €747k
2023: €708k
2024: €606k
2021 → 2025
EBIT margin
1.4%▲ 1.2pp
2024 · 0.2%
2021: 0.9%
2022: 1.8%
2023: -0.7%
2024: 0.2%
2021 → 2025
Net result
€-4k
2024 · €43
2018: €51k
2019: €8k
2020: €-9k
2021: €2k
2022: €6k
2023: €-7k
2024: €43
2018 → 2025
Working capital
€-7k▼ 594%
2024 · €-1k
2018: €21k
2019: €28k
2020: €18k
2021: €21k
2022: €83k
2023: €758
2024: €-1k
2018 → 2025
Multi-year overview
Every figure with its change against the year before
▲ rise
▼ fall
Line20212022202320242025Trend
Turnover€740k-€747k▲ 1.0%€708k▼ 5.3%€606k▼ 14.3%€664k▲ 9.5%
Equity€21k-€27k▲ 26.5%€2k▼ 92.5%€2k▲ 2.1%€-2k
Operating result€7k-€13k▲ 93.9%€-5k€1k€10k▲ 566%
Net result€2k-€6k▲ 137%€-7k€43€-4k
Turnover and EBIT margin not published: the micro schema does not require them.
Result per fiscal year
Operating resultNet result
After the dip in 2023 the operating result has climbed two years in a row; 2025 is 566% above 2024.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €207k
Fixed assets
€5k▲ 60.2%
Current assets
€202k▲ 4.9%
Key figures and ratios
EBITDA
€11k▲
2024 · €2k
Cash flow
€-4k▼
2024 · €953
Solvency
-1.2%▼
2024 · 1.1%
Current ratio
0.96▼
2024 · 0.99
Quick ratio
0.96▼
2024 · 0.99
Debt / equity
-87.19▼
2024 · 93.30
ROE
186.4%▲
2024 · 2.0%
ROA
-2.2%▼
2024 · 0.0%
Interest coverage
0.97▼
2024 · 1.68
Debt
€210k▲
2024 · €194k
Debt ≤ 1 year
€210k▲
2024 · €194k
Income taxes
€3k
Staff costs
€212k▼
2024 · €251k
Green means a favourable move, even when the figure itself falls: as with debt or debt / equity.
Filed annual accounts
As filed with the NBB · 2025 against 2024
Balance sheet
Code20242025
Assets
Total assets20/58€196k€207k▲
Fixed assets21/28€3k€5k▲
Tangible fixed assets22/27€3k€5k▲
Furniture and vehicles24€3k€5k▲
Current assets29/58€193k€202k▲
Amounts receivable within one year40/41€131k€98k▼
Trade receivables40€125k€87k▼
Other amounts receivable41€6k€10k▲
Cash at bank and in hand54/58€31k€24k▼
Deferred charges and accrued income490/1€31k€81k▲
Equity and liabilities
Total equity and liabilities10/49€196k€207k▲
Equity10/15€2k€-2k▼
Reserves13€2k€2k=
Distributable reserves133€2k€2k=
Profit (loss) carried forward14€219€-4k▼
Amounts payable17/49€194k€210k▲
Amounts payable within one year42/48€194k€210k▲
Trade debts44€59k€50k▼
Suppliers440/4€59k€50k▼
Taxes, remuneration and social security45€17k€35k▲
Taxes450/3€8k€33k▲
Remuneration and social security454/9€9k€2k▼
Other amounts payable47/48€118k€125k▲
Income statement
Code20242025
Turnover70€606k€664k▲
Goods, raw materials, services and sundry goods60/61€383k€462k▲
Remuneration, social security and pensions62€251k€212k▼
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€911€928▲
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals)631/4€10k€2k▼
Other operating charges640/8-€602
Operating charges capitalised as restructuring costs649€-21k€-9k▲
Gross operating margin9900€242k€217k▼
Operating profit (loss)9901€1k€10k▲
Financial income75/76B€3€100▲
Recurring financial income75€3€100▲
Financial charges65/66B€1k€11k▲
Recurring financial charges65€1k€11k▲
Profit (loss) for the period before taxes9903€43€-1k▼
Income taxes67/77-€3k
Profit (loss) for the period9904€43€-4k▼
Profit (loss) for the period to be appropriated9905€43€-4k▼
Appropriation of the result
Profit (loss) to be appropriated9906€219€-4k▼
Profit (loss) brought forward from the previous period14P€176€219▲
The notes to these accounts (4 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
10-09
NBB filing
Annual accounts filed
fiscal year 2025 · micro schema · 41 days late
2025
22-09
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema · 53 days late
2024
31-12
Financial
Back to profitnet €43
Net result €43 after one loss-making year.
26-08
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema · 26 days late
2023
18-08
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema · 18 days late
2022
31-08
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema · 31 days late
2021
31-12
Financial
Back to profitnet €2k
Net result €2k after one loss-making year.
25-08
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema · 25 days late
2020
31-12
Financial
Weakest financial yearnet €-9k ▼219%
Net result drops to €-9k, the lowest in the series; recovery starts the following year.
05-10
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema · 66 days late
2019
09-10
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema · 70 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
Directors · office · real estate
Directors
3 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, La Louvière · 1 establishment unit since 2017
Cannot be placed on the map
This address could not be matched to a point in the Belgian address register (BOSA BEST). The address below comes straight from the Crossroads Bank.
Rue de Baume(L.L) 457100 La LouvièreGround area
4,550 m²
Building footprint
222 m²
Volume, LiDAR
2,468 m³
Parcel 55022A0307/00P000, Wallonia · tallest building 13.6 m, ±4 floors. Linked by address, not a title deed.
1 establishment unit
BRANDNEWDAY
since 20172.269.472.871
1 parcel
Wallonia
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 55022A0307/00P000 ProtectedSite or landscape |
Wallonia | 4,550 m² | 1 · 221 m² | 13.6 m · 4 fl. |
Linked by address, not proof of ownership
Methodology
via registered seat: 1
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
1 of these parcels carry protected heritage (source: regional heritage registers, Onroerend Erfgoed / patrimoine.brussels).
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Of 9,807 companies in sector 73110 we hold annual accounts for 3,724. 841 are within a factor 10 of this equity.See the whole sector
Company data · Crossroads Bank
Identification
Legal formPrivate limited company
Founded19-10-2017
Fiscal year end31-12
Abbreviation FR
BnD
Activities, NACEBEL
73110Advertising agencies
Sources
Crossroads Bank for EnterprisesNational Bank · 8 filingsAddress and cadastre registers
Data from official sources, last processed on 15-09-2026. Scores and ratios are computed by Checked and are not a credit decision.