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BRANDNEWDAY: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

BRANDNEWDAY

BE 0683.536.036
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€4,485
2024 · €43-€4,528
Equity
-€2,407
2024 · €2,079-€4,485
Cash
€23,802
2024 · €31,078-€7,276
Balance sheet total
€207,431
2024 · €196,031+€11,400

Largest movements

2024 to 2025
Assets
  • Deferred charges and accrued income +€49,867

    up €49,867 (+161%), from €30,990 to €80,857

  • Receivables within one year -€33,088

    down €33,088 (-25.3%), from €130,809 to €97,722

    of which Trade receivables: -€37,711

  • Cash -€7,276

    down €7,276 (-23.4%), from €31,078 to €23,802

    mainly Deferred charges and accrued income (-€49,867) and Trade debts (-€9,102)

Equity and liabilities
  • Tax, wage and social debts +€18,203

    up €18,203 (+109%), from €16,717 to €34,921

    of which Taxes: +€24,597

  • Trade debts -€9,102

    down €9,102 (-15.3%), from €59,324 to €50,223

  • Other debts +€6,784

    up €6,784 (+5.8%), from €117,910 to €124,695

  • Profit (loss) carried forward -€4,485

    down €4,485, from €219 to -€4,267

Income statement
  • Purchases and services +€78,968

    up €78,968 (+20.6%), from €382,626 to €461,593

  • Turnover +€57,559

    up €57,559 (+9.5%), from €606,482 to €664,041

  • Staff costs -€38,511

    down €38,511 (-15.3%), from €250,960 to €212,449

  • Gross operating margin -€25,320

    down €25,320 (-10.5%), from €242,126 to €216,806

  • Financial charges +€9,482

    up €9,482 (+676%), from €1,402 to €10,884

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €43
Gross operating margin -€25,320
Staff costs +€38,511
Depreciation -€17
Write-downs +€7,583
Other operating charges -€602
Other operating items -€12,000
Financial income +€97
Financial charges -€9,482
Taxes -€3,299
Result 2025 -€4,485
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€4,451
Investment -€2,825
Financing €0
Cash 2024 €31,078
Net result for the year -€4,485
Depreciation +€928
Receivables within one year +€33,088
Deferred charges and accrued income -€49,867
Trade debts -€9,102
Tax, wage and social debts +€18,203
Other debts +€6,784
Investment in fixed assets (net) -€2,825
Cash 2025 €23,802
brings cash intakes cash out
Every line side by side 40 lines
Line Code 2024 2025 Change %
Total assets 20/58 €196,031 €207,431 +€11,400 +5.8%
Fixed assets 21/28 €3,154 €5,051 +€1,897 +60.2%
Tangible fixed assets 22/27 €3,154 €5,051 +€1,897 +60.2%
Furniture and vehicles 24 €3,154 €5,051 +€1,897 +60.2%
Current assets 29/58 €192,877 €202,381 +€9,503 +4.9%
Amounts receivable within one year 40/41 €130,809 €97,722 -€33,088 -25.3%
Trade receivables 40 €125,177 €87,466 -€37,711 -30.1%
Other amounts receivable 41 €5,632 €10,256 +€4,623 +82.1%
Cash at bank and in hand 54/58 €31,078 €23,802 -€7,276 -23.4%
Deferred charges and accrued income 490/1 €30,990 €80,857 +€49,867 +161%
Total equity and liabilities 10/49 €196,031 €207,431 +€11,400 +5.8%
Equity 10/15 €2,079 -€2,407 -€4,485
Reserves 13 €1,860 €1,860 = 0.0%
Distributable reserves 133 €1,860 €1,860 = 0.0%
Profit (loss) carried forward 14 €219 -€4,267 -€4,485
Amounts payable 17/49 €193,952 €209,838 +€15,886 +8.2%
Amounts payable within one year 42/48 €193,952 €209,838 +€15,886 +8.2%
Trade debts 44 €59,324 €50,223 -€9,102 -15.3%
Suppliers 440/4 €59,324 €50,223 -€9,102 -15.3%
Taxes, remuneration and social security 45 €16,717 €34,921 +€18,203 +109%
Taxes 450/3 €8,178 €32,775 +€24,597 +301%
Remuneration and social security 454/9 €8,539 €2,146 -€6,394 -74.9%
Other amounts payable 47/48 €117,910 €124,695 +€6,784 +5.8%
Turnover 70 €606,482 €664,041 +€57,559 +9.5%
Goods, raw materials, services and sundry goods 60/61 €382,626 €461,593 +€78,968 +20.6%
Remuneration, social security and pensions 62 €250,960 €212,449 -€38,511 -15.3%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €911 €928 +€17 +1.9%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €9,813 €2,230 -€7,583 -77.3%
Other operating charges 640/8 - €602 +€602
Operating charges capitalised as restructuring costs 649 -€21,000 -€9,000 +€12,000 +57.1%
Gross operating margin 9900 €242,126 €216,806 -€25,320 -10.5%
Operating profit (loss) 9901 €1,441 €9,598 +€8,156 +566%
Financial income 75/76B €3 €100 +€97 +3,267%
Recurring financial income 75 €3 €100 +€97 +3,267%
Financial charges 65/66B €1,402 €10,884 +€9,482 +676%
Recurring financial charges 65 €1,402 €10,884 +€9,482 +676%
Profit (loss) for the period before taxes 9903 €43 -€1,187 -€1,229
Income taxes 67/77 - €3,299 +€3,299
Profit (loss) for the period 9904 €43 -€4,485 -€4,528
Profit (loss) for the period to be appropriated 9905 €43 -€4,485 -€4,528

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 28 October 2026 via checked.be.