BBDO: what changed
Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
What changed
BBDO
NACE 73.110, Advertising agencies
fiscal year 2023 against 2024filed annual accounts (NBB)
Net result for the year
€430,577
2023 · -€356,535+€787,112
Equity
€700,210
2023 · €549,266+€150,945
Cash
-
2023 · €1.7m-€1.7m
Balance sheet total
€15.6m
2023 · €5.1m+€10.5m
Largest movements
Assets
- Stocks and contracts +€7.2m
up €7.2m (+104740.3%), from €6,843 to €7.2m
- Receivables within one year +€5.0m
up €5.0m (+176.0%), from €2.8m to €7.8m
of which Other amounts receivable: +€3.8m
- Cash -€1.7m
no longer reported in 2024 (was €1.7m)
mainly Stocks and contracts (-€7.2m) and Receivables within one year (-€5.0m)
Equity and liabilities
- Advances received +€7.3m
up €7.3m (+552.9%), from €1.3m to €8.7m
- Other debts +€1.7m
new in 2024: €1.7m
- Trade debts +€897,028
up €897,028 (+30.4%), from €3.0m to €3.8m
- Contributions +€458,947
up €458,947 (+286.8%), from €160,000 to €618,947
- Tax, wage and social debts +€386,179
up €386,179 (+161.9%), from €238,471 to €624,650
of which Remuneration and social security: +€245,549
Income statement
- Goods and materials +€4.9m
up €4.9m (+94.5%), from €5.2m to €10.0m
- Turnover -€3.3m
down €3.3m (-26.0%), from €12.7m to €9.4m
- Other operating income +€1.2m
new in 2024: €1.2m
- Services and other goods -€590,331
down €590,331 (-11.9%), from €5.0m to €4.4m
- Taxes +€128,948
up €128,948 (+4026.4%), from €3,203 to €132,151
of which Taxes: +€130,380
From the 2023 result to the 2024 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Result 2023
-€356,535
Turnover
-€3.3m
Other operating income
+€1.2m
Goods and materials
-€4.9m
Services and other goods
+€590,331
Staff costs
+€51,394
Depreciation
+€48,909
Other operating charges
+€8,799
Other operating items
+€7.2m
Financial income
+€75,146
Financial charges
-€3,981
Taxes
-€128,948
Result 2024
€430,577
Cash bridge derived
Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.
From operations
-€1.3m
Investment
-€93,224
Financing
-€275,034
Cash 2023
€1.7m
From operations (derived)
-€1.3m
Net result for the year
+€430,577
Depreciation
+€96,025
Stocks and contracts
-€7.2m
Receivables within one year
-€5.0m
Deferred charges and accrued income
+€5,079
Trade debts
+€897,028
Tax, wage and social debts
+€386,179
Advances received
+€7.3m
Other debts
+€1.7m
Investment (derived)
-€93,224
Investment in fixed assets (net)
-€93,224
Financing
-€275,034
Debts after one year
-€15,102
Current portion of long-term debt
+€19,701
Contributions, distributions and other
-€279,632
Cash 2024
€0
Every line side by side
| Line | Code | 2023 | 2024 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €5,098,960 | €15,562,052 | +€10.5m | +205.2% |
| Fixed assets | 21/28 | €510,060 | €507,259 | -€2,801 | -0.5% |
| Tangible fixed assets | 22/27 | €121,765 | €101,738 | -€20,026 | -16.4% |
| Plant, machinery and equipment | 23 | - | €2,455 | +€2,455 | |
| Furniture and vehicles | 24 | €2,079 | €20,105 | +€18,026 | +867.1% |
| Leasing and similar rights | 25 | €29,667 | €35,395 | +€5,728 | +19.3% |
| Other tangible fixed assets | 26 | €90,019 | €43,784 | -€46,236 | -51.4% |
| Financial fixed assets | 28 | €388,296 | €405,521 | +€17,225 | +4.4% |
| Other financial fixed assets | 284/8 | €388,296 | €405,521 | +€17,225 | +4.4% |
| Amounts receivable and cash guarantees | 285/8 | €388,296 | €405,521 | +€17,225 | +4.4% |
| Current assets | 29/58 | €4,588,899 | €15,054,793 | +€10.5m | +228.1% |
| Stocks and contracts in progress | 3 | €6,843 | €7,173,695 | +€7.2m | +104740.3% |
| Contracts in progress | 37 | €6,843 | €7,173,695 | +€7.2m | +104740.3% |
| Amounts receivable within one year | 40/41 | €2,842,522 | €7,844,563 | +€5.0m | +176.0% |
| Trade receivables | 40 | €2,655,166 | €3,867,418 | +€1.2m | +45.7% |
| Other amounts receivable | 41 | €187,355 | €3,977,145 | +€3.8m | +2022.8% |
| Cash at bank and in hand | 54/58 | €1,697,922 | - | -€1.7m | |
| Deferred charges and accrued income | 490/1 | €41,613 | €36,534 | -€5,079 | -12.2% |
| Total equity and liabilities | 10/49 | €5,098,960 | €15,562,052 | +€10.5m | +205.2% |
| Equity | 10/15 | €549,266 | €700,210 | +€150,945 | +27.5% |
| Contributions | 10/11 | €160,000 | €618,947 | +€458,947 | +286.8% |
| Capital | 10 | €160,000 | €618,947 | +€458,947 | +286.8% |
| Issued capital | 100 | €160,000 | €618,947 | +€458,947 | +286.8% |
| Reserves | 13 | €18,441 | €76,235 | +€57,794 | +313.4% |
| Non-distributable reserves | 130/1 | €16,000 | €61,895 | +€45,895 | +286.8% |
| Legal reserve | 130 | €16,000 | €61,895 | +€45,895 | +286.8% |
| Tax-exempt reserves | 132 | €2,441 | €14,340 | +€11,899 | +487.4% |
| Profit (loss) carried forward | 14 | €370,824 | €5,029 | -€365,796 | -98.6% |
| Amounts payable | 17/49 | €4,549,694 | €14,861,841 | +€10.3m | +226.7% |
| Amounts payable after more than one year | 17 | €29,797 | €14,695 | -€15,102 | -50.7% |
| Financial debts | 170/4 | €29,797 | €14,695 | -€15,102 | -50.7% |
| Leasing and similar obligations | 172 | €29,797 | €14,695 | -€15,102 | -50.7% |
| Amounts payable within one year | 42/48 | €4,519,897 | €14,847,146 | +€10.3m | +228.5% |
| Current portion of amounts payable after more than one year | 42 | €1,136 | €20,837 | +€19,701 | +1734.3% |
| Trade debts | 44 | €2,951,033 | €3,848,061 | +€897,028 | +30.4% |
| Suppliers | 440/4 | €2,951,033 | €3,848,061 | +€897,028 | +30.4% |
| Advances received on contracts in progress | 46 | €1,329,256 | €8,678,598 | +€7.3m | +552.9% |
| Taxes, remuneration and social security | 45 | €238,471 | €624,650 | +€386,179 | +161.9% |
| Taxes | 450/3 | €1,886 | €142,516 | +€140,630 | +7456.3% |
| Remuneration and social security | 454/9 | €236,585 | €482,134 | +€245,549 | +103.8% |
| Other amounts payable | 47/48 | - | €1,675,000 | +€1.7m | |
| Operating income | 70/76A | €12,726,058 | €17,748,364 | +€5.0m | +39.5% |
| Turnover | 70 | €12,727,652 | €9,418,230 | -€3.3m | -26.0% |
| Change in stocks of work in progress, finished goods and contracts in progress | 71 | -€1,594 | €7,155,002 | +€7.2m | |
| Other operating income | 74 | - | €1,175,131 | +€1.2m | |
| Operating charges | 60/66A | €13,097,483 | €17,274,895 | +€4.2m | +31.9% |
| Goods for resale, raw materials and consumables | 60 | €5,161,511 | €10,038,031 | +€4.9m | +94.5% |
| Purchases | 600/8 | €5,161,511 | €10,038,031 | +€4.9m | +94.5% |
| Services and other goods | 61 | €4,980,202 | €4,389,871 | -€590,331 | -11.9% |
| Remuneration, social security and pensions | 62 | €2,738,261 | €2,686,868 | -€51,394 | -1.9% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €144,934 | €96,025 | -€48,909 | -33.7% |
| Other operating charges | 640/8 | €72,575 | €63,777 | -€8,799 | -12.1% |
| Non-recurring operating charges | 66A | - | €324 | +€324 | |
| Operating profit (loss) | 9901 | -€371,426 | €473,469 | +€844,895 | |
| Financial income | 75/76B | €38,427 | €113,573 | +€75,146 | +195.6% |
| Recurring financial income | 75 | €38,427 | €113,573 | +€75,146 | +195.6% |
| Income from current assets | 751 | €34,091 | €106,173 | +€72,081 | +211.4% |
| Other financial income | 752/9 | €4,335 | €7,400 | +€3,065 | +70.7% |
| Financial charges | 65/66B | €20,333 | €24,314 | +€3,981 | +19.6% |
| Recurring financial charges | 65 | €20,333 | €24,314 | +€3,981 | +19.6% |
| Debt charges | 650 | €15,570 | €15,148 | -€422 | -2.7% |
| Other financial charges | 652/9 | €4,763 | €9,165 | +€4,402 | +92.4% |
| Profit (loss) for the period before taxes | 9903 | -€353,332 | €562,728 | +€916,060 | |
| Income taxes | 67/77 | €3,203 | €132,151 | +€128,948 | +4026.4% |
| Taxes | 670/3 | €3,203 | €133,583 | +€130,380 | +4071.1% |
| Tax adjustments and reversals of tax provisions | 77 | - | €1,432 | +€1,432 | |
| Profit (loss) for the period | 9904 | -€356,535 | €430,577 | +€787,112 | |
| Profit (loss) for the period to be appropriated | 9905 | -€356,535 | €430,577 | +€787,112 |
Source: filed annual accounts (NBB), fiscal years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 2 October 2026 via checked.be.