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M2O: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

M2O

BE 0466.726.287
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€2,656
2024 · €4,147-€1,491
Equity
€164,581
2024 · €161,925+€2,656
Cash
-
not filed
Balance sheet total
€174,089
2024 · €169,478+€4,611

Largest movements

2024 to 2025
Assets
  • Deferred charges and accrued income +€4,611

    up €4,611 (+25.0%), from €18,457 to €23,068

Equity and liabilities
  • Reserves +€316,325

    up €316,325 (+51,042%), from €620 to €316,945

    of which Distributable reserves: +€316,325

  • Profit (loss) carried forward -€313,669

    down €313,669, from €155,108 to -€158,561

Income statement
  • Other operating charges +€1,119

    new in 2025: €1,119

  • Gross operating margin -€289

    down €289 (-60.7%), from -€476 to -€765

  • Financial charges +€70

    new in 2025: €70

  • Financial income -€13

    down €13 (-0.3%), from €4,624 to €4,611

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €4,147
Gross operating margin -€289
Other operating charges -€1,119
Financial income -€13
Financial charges -€70
Result 2025 €2,656
lowers the result

Derived cash bridge

cash 2024 to 2025

Cash or the result is not a separate line in both sets of accounts; the cash flow cannot be derived from them.

Every line side by side 35 lines
Line Code 2024 2025 Change %
Total assets 20/58 €169,478 €174,089 +€4,611 +2.7%
Fixed assets 21/28 €297 €297 = 0.0%
Financial fixed assets 28 €297 €297 = 0.0%
Current assets 29/58 €169,180 €173,791 +€4,611 +2.7%
Amounts receivable within one year 40/41 €150,724 €150,724 = 0.0%
Other amounts receivable 41 €150,724 €150,724 = 0.0%
Deferred charges and accrued income 490/1 €18,457 €23,068 +€4,611 +25.0%
Total equity and liabilities 10/49 €169,478 €174,089 +€4,611 +2.7%
Equity 10/15 €161,925 €164,581 +€2,656 +1.6%
Contributions 10/11 €6,197 €6,197 = 0.0%
Capital 10 €6,197 €6,197 = 0.0%
Issued capital 100 €18,592 €18,592 = 0.0%
Uncalled capital 101 €12,395 €12,395 = 0.0%
Reserves 13 €620 €316,945 +€316,325 +51,042%
Non-distributable reserves 130/1 €620 €620 = 0.0%
Legal reserve 130 €620 €620 = 0.0%
Distributable reserves 133 - €316,325 +€316,325
Profit (loss) carried forward 14 €155,108 -€158,561 -€313,669
Amounts payable 17/49 €7,553 €9,507 +€1,955 +25.9%
Amounts payable within one year 42/48 €7,553 €9,507 +€1,955 +25.9%
Trade debts 44 €412 €700 +€287 +69.6%
Suppliers 440/4 €412 €700 +€287 +69.6%
Taxes, remuneration and social security 45 €1,218 €1,218 = 0.0%
Taxes 450/3 €1,218 €1,218 = 0.0%
Other amounts payable 47/48 €5,922 €7,589 +€1,667 +28.2%
Other operating charges 640/8 - €1,119 +€1,119
Gross operating margin 9900 -€476 -€765 -€289 -60.7%
Operating profit (loss) 9901 -€476 -€1,885 -€1,408 -296%
Financial income 75/76B €4,624 €4,611 -€13 -0.3%
Recurring financial income 75 €4,624 €4,611 -€13 -0.3%
Financial charges 65/66B - €70 +€70
Recurring financial charges 65 - €70 +€70
Profit (loss) for the period before taxes 9903 €4,147 €2,656 -€1,491 -36.0%
Profit (loss) for the period 9904 €4,147 €2,656 -€1,491 -36.0%
Profit (loss) for the period to be appropriated 9905 €4,147 €2,656 -€1,491 -36.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 14 October 2026 via checked.be.