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WPP Belgium SSC

Active
Private limited companyfounded 2019active for 7 yearsVictoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node, BelgiumKBO/BCE: BE 0725.835.459
Summary

The computed 12-month bankruptcy probability of WPP Belgium SSC is 3.3% (moderate). The 2025 annual accounts show equity of €33,200 and a net result of €21,114. Equity has been shrinking by about 4.4% per year since 2019. The company has been active since 2019 and the Belgian Official Gazette contains no insolvency signals. The KBO does carry 1 administrative register entry.

Overview

Official details

Source: KBO
Status
Active since 29-04-2019 Normal situation
Registered office
91 active companies are registered at this address 19 started in the 12 months before. Source: KBO register, as of 1 November 2026.
Activity
Advertising agencies NACE 73110
Joint committee
200 Aanvullend Paritair Comité voor de bedienden · annual accounts 2025
Establishment unit
2.291.149.995 1210 Sint-Joost-ten-Node, since 29-04-2019
Financial year end
31 December
Peppol
Reachable since 26-03-2025

Board and ownership

Board
Auditor
PwC Reviseurs d'Entreprises
Shareholders
  • WPP GROUP SERVICES· score 88annual accounts 2025
  • WPP PLCannual accounts 2025

Financial position

49 Fair Checked score 2025
Bankruptcy probabilitywithin 12 months
3.3%
Annual accounts 2025
Turnover
€840,000
▲ 325%
Profit
€21,114
Equity
€33,200
▲ 175%
Total assets
€269,772
▲ 213%
Employees on 31-12-2025
7
▲ 16.7%
Filed on 01-04-2026, 121 days before the deadline
Score breakdownraises riskEx-officio strike-off in the KBOLiquidity: current ratio 1.13Equity €33,200 (12.3% of total assets)lowers riskSector: Advertising, market research and public relations activities (NACE 73)Show the evidence

Checked score

Score 2025
49 / 100
Fair
Probability in this band: 1.5% to 4.2%
Financially stronger than 38% of micro companies in advertising and market research (NACE 73)
Financial strength · tick: 2024
Weak
Solvency 37-2
equity 12.3% of total assets
Liquidity 3-2
short-term debt 87.7%
Profitability 57+22
return on assets 7.8%
Bankruptcy probability within 12 months
3.3% Moderate
0%0.5%1.5%4%10%≥ 25%

About 3 in 100 comparable companies go bankrupt within 12 months (an estimate).

Sector median 0.2% (11,227 companies, NACE 73, micro)
Last 24 months 12-2024: 0.9% 01-2025: 0.9%● unchanged vs 12-2024 02-2025: 0.9%● unchanged vs 01-2025lowest value 03-2025: 0.9%● unchanged vs 02-2025 04-2025: 0.9%● unchanged vs 03-2025 05-2025: 5.3%▲ +4.4 percentage points vs 04-2025 06-2025: 5.3%● unchanged vs 05-2025 07-2025: 5.3%● unchanged vs 06-2025 08-2025: 5.2%▼ -0.1 percentage points vs 07-2025 09-2025: 5.1%▼ -0.1 percentage points vs 08-2025 10-2025: 5.1%● unchanged vs 09-2025 11-2025: 5.1%● unchanged vs 10-2025 12-2025: 5.1%● unchanged vs 11-2025 01-2026: 5.1%● unchanged vs 12-2025 02-2026: 5.1%● unchanged vs 01-2026 03-2026: 5.4%▲ +0.3 percentage points vs 02-2026 04-2026: 5.6%▲ +0.2 percentage points vs 03-2026highest value 05-2026: 3.3%▼ -2.3 percentage points vs 04-2026 06-2026: 3.3%● unchanged vs 05-2026 07-2026: 3.3%● unchanged vs 06-2026 08-2026: 3.3%● unchanged vs 07-2026 09-2026: 3.3%● unchanged vs 08-2026 10-2026: 3.3%● unchanged vs 09-2026 11-2026: 3.3%● unchanged vs 10-2026
Credit of up to €1,500 on 30-day terms is acceptable
Liquidity is tight, with a current ratio of 1.13 (1.16 in 2024), below the usual 1.5. Short-term debt is 87.7% of total assets. 87.7% of the assets are financed with debt and provisions.
Calculation

The band follows from the bankruptcy probability. 10 more points roughly halve it.

75-100 Excellent under 0.55%
60-74 Healthy 0.55% to 1.5%
45-59 Fair 1.5% to 4.2%
25-44 Weak 4.2% to 15.0%
0-24 Critical over 15.0%

Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 21% of them on solvency, 4% on liquidity, 32% on profitability and 96% on growth.

The bankruptcy probability was computed on 01-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.

Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).

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The scores and ratios are Checked's own calculations, not a credit decision.

Signals

Six signals.
lowers riskraises riskneutral
raises risk · Ex-officio strike-off in the KBO
KBO publications
lowers risk · Sector: Advertising, market research and public relations activities (NACE 73)
KBO
raises risk · Liquidity: current ratio 1.13
NBB · annual accounts
raises risk · Equity €33,200 (12.3% of total assets)
NBB · annual accounts
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 01-04-2026, 121 days ahead of the deadline.
NBB · 7 filings
Deviation from the deadline
2025
121 days early
2024
121 days early
2023
89 days early
2022
92 days late
2021
92 days late
2020
89 days late
2019
90 days late
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

The company filed its last 7 accounts on average 5 days after the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.

raises risk · Administrative warnings in the KBO publications
The FPS Economy published 1 notice about the company, such as a strike-off for address, accounts or UBO, or its withdrawal.
KBO publications
Publications
UBO non-compliance
Searched, nothing found (1)
neutral · Next filing not due yet
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. The company usually files around 4 May (5 of the last 5 accounts filed within 180 days either side of that date).
Companies Code · seven months
Where today falls in the filing period
02-11-2026 today31-12-2026 year end31-07-2027 deadline

Key points

  • Positive: Turnover rose in 2025from €197,662 to €840,000 ▲ 325% View
  • Board changedlatest change 02-03-2026 · 3 in office 1 joined · 1 left View

Recent changes

  1. · Gazette deed Resignation: Cédric van Kan (director)Appointment: Marielle De Bleeckere (director)
  2. · Gazette deed Reappointment: PwC Réviseurs d'Entreprises (statutory auditor)Permanent representative: Brecht Lokere
  3. · Gazette deed Company renamed from The & Partnership BELGIUM to WPP Belgium SSCRegistered office moved from Auderghem to Bruxelles
All 16 events

Comparable companies

These companies have the same main activity as WPP Belgium SSC: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €154,000 and €332,000, founded between 2015 and 2023.

CompanyTotal assetsTurnover
WPP Belgium SSC Sint-Joost-ten-Node€0.3m€0.8m
Unmute - you Kontich€0.2m€1.3m
DIGITAL RABBITS Lennik€0.2m€0.5m
PEP.BE Antwerpen€0.3m€2.7m
Fluo Gent€0.3m€0.8m
Invisible Puppy Kontich€0.2m€0.3m
TARGET ADVERTISING Namur€0.3m€0.6m
Full comparison

Key facts about WPP Belgium SSC

What is the company number of WPP Belgium SSC?
The company number of WPP Belgium SSC is 0725.835.459. The VAT number is the same number with BE in front: BE 0725.835.459.
Where is WPP Belgium SSC based?
The registered office is at Victoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node.Company details
What does WPP Belgium SSC do?
According to the KBO register, the main activity is advertising agencies (NACE 73110).
What is the legal form of WPP Belgium SSC?
The legal form of WPP Belgium SSC is Private limited company (BV).
When was WPP Belgium SSC founded?
WPP Belgium SSC was founded on 29-04-2019.
Is WPP Belgium SSC still active?
Yes, WPP Belgium SSC is an active enterprise in the KBO register.
How many employees does WPP Belgium SSC have?
WPP Belgium SSC had an average of 6.4 full-time equivalents in financial year 2025, according to the filed annual accounts.Financials
Which joint committee does WPP Belgium SSC fall under?
In its 2025 annual accounts, WPP Belgium SSC states joint committee 200 (Aanvullend Paritair Comité voor de bedienden).
What is the turnover of WPP Belgium SSC?
The turnover of WPP Belgium SSC was €840,000 in financial year 2025, according to the filed annual accounts.
Is WPP Belgium SSC profitable?
In financial year 2025, WPP Belgium SSC made a profit of €21,114.
Where can I find the annual accounts of WPP Belgium SSC?
WPP Belgium SSC filed 7 annual accounts with the National Bank of Belgium, the latest for financial year 2025.
When are the next annual accounts of WPP Belgium SSC due?
WPP Belgium SSC must file the annual accounts for financial year 2026 by 31-07-2027.Timeline

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