Equity
-€18,844
Debts exceed assets in financial year 2025.
Wisely
Lifetime
7 annual accounts with figures on one time axispeak €473,210 (2019)
€207,985▲ 15.0%
lowest -€100,741 (2021)
€30,899▼ 18.6%
peak €18,061 (2020)
-€18,844▲ €10,899
€228,879▼ 22.4%
peak 4.7 FTE (2021)
-not published
Board3 names since 2018
1 directorJUMAACO
Documentsfilings and deeds
03-09-202634 days late
2025micro format
Gross margin from €180,861 to €207,985Equity from -€29,743 to -€18,844Debts from €294,883 to €228,879
Key points
from the 2025 annual accountsTurnover
≈ €380,000 estimated
The accounts state no turnover.
Debts
€228,879 109% of the balance sheet
Financial debts 4%Suppliers 39%Taxes and wages 16%Other 42%
Of this, €220,679 falls due within a year.
Staff
3 employees on 31-12-2025
In 2025, 4 people joined and 3 left.
Filings
7 annual accounts 7 late
The 2024 accounts came latest: 61 days after the end of the period.
Position in the sector
-€18,844
Less equity than 92% of companies in advertising and market research. Sector median €58,793 · 8,621 companies.
Checked score
55
Fair
Financially stronger than 45% of micro companies in advertising and market research (NACE 73)
Probability in this band: 1.5% to 4.2%
Negative equity caps the score at 59.
Bankruptcy probability within 12 months
0.9% Low
0%0.5%1.5%4%10%≥ 25%
The dashed line is the sector median: 0.2% across 11,230 companies (NACE 73, micro).
About 9 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
Last 24 months
12-2024: 1.2%
01-2025: 1.2%● unchanged vs 12-2024
02-2025: 1.2%● unchanged vs 01-2025
03-2025: 1.2%● unchanged vs 02-2025
04-2025: 1.2%● unchanged vs 03-2025
05-2025: 1.2%● unchanged vs 04-2025
06-2025: 1.1%▼ -0.1 percentage points vs 05-2025
07-2025: 1.2%▲ +0.1 percentage points vs 06-2025
08-2025: 1.7%▲ +0.5 percentage points vs 07-2025
09-2025: 1.8%▲ +0.1 percentage points vs 08-2025
10-2025: 2.4%▲ +0.6 percentage points vs 09-2025highest value
11-2025: 1.5%▼ -0.9 percentage points vs 10-2025
12-2025: 1.5%● unchanged vs 11-2025
01-2026: 1.5%● unchanged vs 12-2025
02-2026: 1.5%● unchanged vs 01-2026
03-2026: 1.4%▼ -0.1 percentage points vs 02-2026
04-2026: 1.5%▲ +0.1 percentage points vs 03-2026
05-2026: 1.5%● unchanged vs 04-2026
06-2026: 1.4%▼ -0.1 percentage points vs 05-2026
07-2026: 1.5%▲ +0.1 percentage points vs 06-2026
08-2026: 2.0%▲ +0.5 percentage points vs 07-2026
09-2026: 2.2%▲ +0.2 percentage points vs 08-2026
10-2026: 0.9%▼ -1.3 percentage points vs 09-2026lowest value
11-2026: 0.9%● unchanged vs 10-2026lowest value
Financial strengthAverage
Score breakdown
raises risk
Capped at 59: negative equity
Negative equity -€18,844
Last filed accounts filed 34 days late; 2 of the last 3 accounts late
lowers risk
Size: total assets €210,035
Liquidity: current ratio 0.79, cash €71,160
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 11% of them on solvency, 26% on liquidity, 64% on profitability and 79% on growth.
The bankruptcy probability was computed on 09-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
The probability rests on the annual accounts with balance sheet date 31-12-2025.
Of the companies with a bankruptcy probability in the low class on 30-06-2025, 0.8% went bankrupt within twelve months.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
Comparable companies, two years later
In July 2024, 2,180 companies had the same profile as Wisely has now. Each dot stands for 6 companies, two years later.
88.7%
were still trading
5.8%
stopped another way
4.8%
went bankrupt
Another 0.7% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of Wisely itself is lower: 0.9% within 12 months. It rests on far more data about Wisely than the profile alone.
Test of the method
The method was tested on the 497,447 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 2,180 companies, not a prediction for Wisely. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Credit verdict
No credit on open account
Liquidity is insufficient, with a current ratio of 0.79 (0.82 in 2024), below 1. Short-term debt is 105.1% and cash 33.9% of total assets. Equity is negative.
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The scores and ratios are Checked's own calculations, not a credit decision.
Signals
Six signals.
lowers riskraises risk
raises risk · Weak solvency compared with the sector
Solvency (equity / total assets) is in the sector's weakest quartile: better than 10% of 8614 sector peers (2025).
NBB · sector comparisonPosition among 8614 sector peers
Solvency
better than 10%
← weakest
strongest →
raises risk · 2025 accounts filed 34 days late
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 03-09-2026, 34 days later. Nearly half (47%) of Belgian companies file late; of those that file 1 to 90 days late, 2.0% are now bankrupt, dissolved or in another special legal status, against 1.66% of all filers. A delay like this does not count in the score.
NBB · 7 filingsDeviation from the deadline
2025
34 days late
2024
61 days late
2023
28 days late
2022
30 days late
2021
29 days late
2020
55 days late
2019
60 days late
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
The company filed its last 7 accounts on average 42 days after the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (2)
neutral · Next filing not due yet
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. The company usually files around 30 August (4 of the last 5 accounts filed within 30 days either side of that date).
Companies Code · seven monthsWhere today falls in the filing period
10-11-2026 today31-12-2026 year end31-07-2027 deadline
Recent changes
Registered in the Peppol Directory
Reachable for e-invoices through 0208:0690665041
Change of role: JUMAACO, from manager to director
Permanent representative: Maarten Decramer · Director discharge: JUMAACO · General meeting of 14-11-2023 · Gazette deed
Resignation: Maarten Decramer (manager)
General meeting of 21-06-2019 · Gazette deed
Appointment: JUMAACO (manager)
Permanent representative: Maarten Decramer · General meeting of 28-09-2018 · Gazette deed
Comparable companies
same main activity, similar in size and age| Company | ||||
|---|---|---|---|---|
| Wisely Kortrijk | €210,035 | €207,985 | -9.0% | - |
| JOC ENGINEERING Leuven | €273,986 | €181,895 | 67.8% | - |
| EUMMENA Leuven | €160,143 | €160,687 | 53.5% | - |
| OBJECTIFIED Schaerbeek | €315,161 | €152,687 | 5.9% | - |
| SERENAI Forest | €169,216 | €134,734 | 30.5% | - |
| SHOPNOSIS Ghent | €295,262 | €119,114 | 80.4% | - |
| smart-boost Ypres | €266,943 | €157,130 | 63.1% | - |
These companies have the same main activity as Wisely: market research and public opinion polling (NACE 73200). They are comparable in size and age: total assets between €160,000 and €315,000, founded between 2015 and 2019.
Official details
Source: KBO- Status
- Active since 15-02-2018Normal situation
- Activity
- Market research and public opinion pollingNACE 73200and 3 others
- Joint committee
- 200Auxiliary committee for white-collar workers · annual accounts 2025
- Establishment unit
- 2.273.019.2128500 Kortrijk, since 01-03-2018
- Financial year end
- 31 December
- Peppol
- Reachable since 04-11-2025
Annual accounts 2025
- €210,035▼ 20.8%
- Employeeson 31-12-2025
- 3▲ 50.0%
- Filing
- Filed on 03-09-2026
Insights on Wisely
Wisely files the micro format. That format states no turnover. The gross margin fell from €473,210 in 2019 to €207,985 in 2025.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.
Key facts about Wisely
- What is the company number of Wisely?
- The company number of Wisely is 0690.665.041. The VAT number is the same number with BE in front: BE 0690.665.041.
- Where is Wisely based?
- The registered office is at Kasteelstraat 6, 8500 Kortrijk.Company details
- What does Wisely do?
- According to the KBO register, the main activity is market research and public opinion polling (NACE 73200).
- What is the legal form of Wisely?
- Wisely is a private limited company (BV).
- When was Wisely founded?
- Wisely was founded on 15-02-2018.
- Is Wisely still active?
- Yes, Wisely is an active enterprise in the KBO register.
- How many employees does Wisely have?
- Wisely had an average of 3.1 full-time equivalents in financial year 2025, according to the filed annual accounts.Financials
- Which joint committee does Wisely fall under?
- In its 2025 annual accounts, Wisely states joint committee 200 (Auxiliary committee for white-collar workers).
- What is the turnover of Wisely?
- The turnover in financial year 2025 is ≈ €380,000. This figure is estimated from the gross margin of €207,985 and 38 comparable companies (NACE 73). It probably lies between €290,000 and €760,000.
- Is Wisely profitable?
- In financial year 2025, Wisely made a profit of €30,899.
- Where can I find the annual accounts of Wisely?
- Wisely filed 7 annual accounts with the National Bank of Belgium, the latest for financial year 2025.
- When are the next annual accounts of Wisely due?
- Wisely must file the annual accounts for financial year 2026 by 31-07-2027.Timeline
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