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Wisely

Active Private limited companyfounded 2018active for 8 yearsKasteelstraat 6, 8500 KortrijkKBO/BCE: BE 0690.665.041

Annual accounts 2025

micro format, filed on 03-09-2026, 34 days late
€207,985
▲ 15.0%
€44,733
▲ 12.4%
€30,899
▼ 18.6%
-€45,940
▲ €5,978
-9.0%
▲ 2.2 percentage points
0.79
▼ 0.02

Turnover and EBIT margin are not published. The abbreviated or micro format does not require them. The turnover shown is an estimate from the gross margin.

Turnover ≈ €380,000. Estimated: probably between €290,000 and €760,000.

Balance sheet

balance sheet total €210,035 on 31-12-2025
What the company ownsHow it is paid for

in euro

in euro

Position in the sector

-9.0%

Higher than 10% of 8,614 companies in 2025.

0.79

Higher than 17% of 8,290 companies in 2025.

14.7%

Higher than 58% of 8,399 companies in 2025.

Wisely Middle half of the sector 80% of the sector Micro accounts in advertising and market research (NACE 73)

Net result: middle half · Equity: bottom quarter · Balance sheet total: middle half · Working capital: bottom quarter

Staff

€48,953

Staff costs divided by the average number of full-time equivalents.

+1 person

people who joined people who left

In 2025, 4 people joined and 3 left.

Filed annual accounts

as filed with the National Bank, click a year to choose it
Line Trend2025202420232022202120202019
Balance sheet: assets
20/58 210,035265,140307,263315,282373,928463,682302,633
21/28 35,29634,60021,9035,831150150-
21 16,03514,91318,831----
22/27 19,26119,6873,0735,831---
24 19,26119,6873,0735,831---
28 ----150150-
29/58 174,739230,540285,359309,450373,778463,532302,633
40/41 98,136169,505215,053284,048235,163363,011218,173
40 96,969168,952214,363283,585235,163352,359206,435
41 1,167553690463-10,65211,737
54/58 71,16056,88769,27523,607138,12998,45083,149
490/1 5,4434,1491,0321,7954872,0711,311
Balance sheet: equity and liabilities
10/49 210,035265,140307,263315,282373,928463,682302,633
10/15 -18,844-29,743-67,700-79,268-82,68018,06116,313
10/11 6,2006,2006,2006,2006,2006,2006,200
100 ------18,600
101 ------12,400
13 11,86111,86111,86111,86111,86111,86110,113
130/1 01,8601,8601,8601,8601,860-
130 ------1,860
1311 01,8601,8601,8601,8601,860-
133 11,86110,00110,00110,00110,00110,0018,253
14 -36,905-47,804-85,761-97,329-100,741--
17/49 228,879294,883374,963394,549456,608445,621286,320
17 8,19912,424-----
170/4 8,19912,424-----
42/48 220,679282,459363,046367,423451,508443,821286,320
42 4,2254,059-----
44 88,231101,973108,759111,424159,628297,274129,143
440/4 88,231101,973108,759111,424159,628297,274129,143
45 36,65745,80054,91956,57289,81962,59357,177
450/3 15,32924,93827,09042,40228,21531,94038,803
454/9 21,32920,86227,82914,17061,60330,65318,374
47/48 91,567130,627199,367199,427202,06183,953100,000
492/3 --11,91727,1265,1001,800-
Income statement
9900 207,985180,861174,820200,929159,297178,212473,210
62 151,755131,043155,504193,025257,140133,652350,423
630 8,5867,4173,5182,445---
640/8 2,9112,5942,1371,6661,4561,4555,834
9901 44,73339,80913,6613,793-99,29943,105116,952
75/76B 9737892388131502,9621,672
75 9737892388131502,9621,672
65/66B 5,7451,7252,1509001,1274811,012
65 5,7451,7252,1509001,1274811,012
9903 39,96138,87211,7493,706-100,27545,585117,613
67/77 9,0629141822934663,8377,500
9904 30,89937,95811,5673,412-100,74141,748110,113
9905 30,89937,95811,5673,412-100,74141,748110,113
Appropriation of the result
9906 -16,905-47,804-85,761-97,329-100,74141,748110,113
14P -47,804-85,761-97,329-100,741---
691/2 -----1,74810,113
6920 ------1,860
6921 -----1,7488,253
694/7 20,000----40,000100,000
695 20,000----40,000100,000
Social balance sheet
9087 3.12.42.544.73.14.1
Hours worked1013 4,9624,3322,9726,33810,1655,10413,445
Document PDFPDFPDFPDFPDFPDFPDF

The notes to these accounts have 12 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.

Source: Annual accounts 2025 at the NBB, filed on 03-09-2026.

Download as CSV

Filings

each dot is a set of accounts, on the day it reached the National Bank

2025 annual accounts filed 34 days after the deadline. Filed on 3 September 2026, deadline 31 July 2026 (7 months after the close on 31 December 2025, Companies Code art. 3:10). Source: NBB, 2026-00498512.

Financial year Type Filed Reference Document
31-12-2025 micro format 03-09-2026 2026-00498512 PDF
31-12-2024 abbreviated format 30-09-2025 2025-00518040 PDF
31-12-2023 abbreviated format 28-08-2024 2024-00393687 PDF
31-12-2022 abbreviated format 30-08-2023 2023-00384866 PDF
31-12-2021 abbreviated format 29-08-2022 2022-20333067 PDF
31-12-2020 abbreviated format 24-09-2021 2021-68600230 PDF
31-12-2019 abbreviated format 29-09-2020 2020-57900372 PDF

Subsidies and aid

Flemish government 2022 to 2025, 5 entries, €3,555 awarded, €3,555 paid

Year Entries AwardedPaid
2025 1 €479€479
2024 1 €249€249
2023 2 €2,473€2,473
2022 1 €354€354

Key figures and ratios

per financial year, computed from the annual accounts
Line Trend2025202420232022202120202019
53,31947,22517,1796,239---
39,48545,37415,0855,858---
9,22220,11319,5908,277-150-
14,273-12,38845,668-114,52239,67915,301-
-45,940-51,918-77,687-57,972-77,73019,71116,313
-9.0%-11.2%-22.0%-25.1%-22.1%3.9%5.4%
0.790.820.790.840.831.041.06
-----24.6717.55
-----231.1%675.0%
14.7%14.3%3.8%1.1%-26.9%9.0%36.4%
9.2827.377.996.93---

Debt to equity is not shown because equity is negative. Debt divided by negative equity means nothing.

A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.

Social balance sheet

Item31-12-202531-12-202431-12-202331-12-202231-12-2021
Employees at the balance-sheet date32335
full-time32324
part-time0--11
in full-time equivalents3232.84.9
3.12.42.544.7
On a permanent contract32335
Joined4932520
Left31032719
Training hours--25643

Source: social balance sheet in the 2021 to 2025 annual accounts

Investments

fixed assets acquired
Item20252024202320222021
Tangible fixed assets€4,085€20,113-€8,277-
Intangible fixed assets€5,137-€19,590--
€8,586€7,417€3,518€2,445-

Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)

Insights on Wisely

The operating result for 2025 is 12% higher than in 2024 and the highest since 2019. It is the fourth rise in a row, after the fall in 2021.

Equity is negative. Debt (€228,879) exceeds the balance-sheet total (€210,035).

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