VISUAL NEWS
ActiveSummary
VISUAL NEWS has been active since 1988 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €19,950 and a net result of -€13,993. Equity is shrinking by ~9.4% per year across the filed fiscal years. Its solvency ranks better than 64% of 1683 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.7% (low).
Checked score
Score 2025
Axes · tick = 2024
Profitability0▼-7
Solvency84▲+2
Growth58=
Track record100
Bankruptcy probability, 12 months
0.7%
Low
0%0.5%1.5%4%10%≥ 25%
Credit up to €1,000 at 30 days acceptable
Liquidity ample (current ratio 2.11 against 2.28 in 2024; short-term debt: 38.5% and cash: 70.1% of total assets), and 40.7% of the assets are financed with debt.
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Signals
Six signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
raises risk · Annual accounts: weaker financial profile
The latest annual accounts show a weaker profile in solvency, result or liquidity than companies that stay afloat.
NBB · annual accounts 2025Solvency, return and age of the figures
Solvency
59.3%
Return on assets
-41.6%
Age of the figures
9 mo
raises risk · Persistent losses
Two consecutive loss-making years (2024 and 2025); equity is also lower. May indicate structural pressure on profitability.
NBB · annual accounts 2025Net result per financial year
1819202122232425
2018 to 2025 · latest year -€13,993
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 29-07-2026, 2 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
2 d early
2024
49 d early
2023
50 d early
2022
2 d early
2021
31 d late
2020
5 d early
2019
4 d early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 12 days before the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. Usually files around 29 July (5 of the last 5 filed years within 47 days of that day).
Companies Code · seven monthsPosition in the running window
30-09-2026 today31-12-2026 close31-07-2027 deadline
History
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Financials · fiscal year 2025, abbreviated schema
Turnover
Not included in this filing
EBIT margin
Not included in this filing
Net result
-€13,993▼ 145%
2024 · -€5,709
Working capital
€14,349▼ 55.9%
2024 · €32,507
Trend over the years
In euros
In per cent
Ratio
In full-time equivalents (FTE)
In euros
No line ticked in this group.
In per cent
No line ticked in this group.
Ratio
No line ticked in this group.
In full-time equivalents (FTE)
No line ticked in this group.
Untick a line to hide it. Point at a year (or use the arrow keys on the chart) for the exact figures; the table below gives them all.Sector: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median. Available for Net result, Equity, Total assets, Working capital, Solvency, Current ratio, Return on assets (ROA), Staff (FTE).
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Operating result€4,939▼ 76.8%-€32,381-€2,517▲ 92.2%-€4,920▼ 95.5%-€13,510▼ 175%
Net result€4,101within the sector's middle half▼ 80.0%-€33,552below the sector's middle half-€2,968below the sector's middle half▲ 91.2%-€5,709below the sector's middle half▼ 92.4%-€13,993below the sector's middle half▼ 145%
Equity€76,171within the sector's middle half▲ 5.7%€42,620within the sector's middle half▼ 44.0%€39,652within the sector's middle half▼ 7.0%€33,943within the sector's middle half▼ 14.4%€19,950below the sector's middle half▼ 41.2%
Total assets€123,025within the sector's middle half▼ 1.0%€85,274within the sector's middle half▼ 30.7%€56,694below the sector's middle half▼ 33.5%€59,301within the sector's middle half▲ 4.6%€33,636below the sector's middle half▼ 43.3%
Debt€46,853▼ 10.3%€42,654▼ 9.0%€17,042▼ 60.0%€25,358▲ 48.8%€13,686▼ 46.0%
Working capital€55,851within the sector's middle half▲ 54.3%€30,686within the sector's middle half▼ 45.1%€36,880within the sector's middle half▲ 20.2%€32,507within the sector's middle half▼ 11.9%€14,349within the sector's middle half▼ 55.9%
Solvency61.9%within the sector's middle half▲ 3.9pp50.0%within the sector's middle half▼ 11.9pp69.9%within the sector's middle half▲ 20.0pp57.2%within the sector's middle half▼ 12.7pp59.3%within the sector's middle half▲ 2.1pp
Current ratio2.19within the sector's middle half▲ 0.501.72within the sector's middle half▼ 0.473.16within the sector's middle half▲ 1.442.28within the sector's middle half▼ 0.882.11within the sector's middle half▼ 0.17
Return on assets (ROA)3.3%within the sector's middle half▼ 13.1pp-39.3%below the sector's middle half▼ 42.7pp-5.2%below the sector's middle half▲ 34.1pp-9.6%below the sector's middle half▼ 4.4pp-41.6%below the sector's middle half▼ 32.0pp
Staff (FTE)
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Result per fiscal year
Operating resultNet result
The operating result stays negative: a loss of €13,510 in 2025 against €4,920 in 2024; the loss grows.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €33,636
Fixed assets
€6,338 ▲ 341%
Current assets
€27,298 ▼ 52.8%
Equity and liabilities €33,636
Equity
€19,950 ▼ 41.2%
Debt
€13,686 ▼ 46.0%
Debt's share of the balance-sheet total falls from 42.8% to 40.7%. Equity and debt are lower.
Key figures and ratios
EBITDA
-€11,559▼
2024 · -€3,584
Cash flow
-€12,042▼
2024 · -€4,373
Debt to equity
0.69▼
2024 · 0.75
ROE
-70.1%▼
2024 · -16.8%
Interest coverage
-32.45▼
2024 · -5.52
Debt ≤ 1 year
€12,950▼
2024 · €25,358
Debt > 1 year
€736
Income taxes
€141▲
2024 · €140
Staff costs
€170▼
2024 · €522
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 5,834 companies that looked in July 2024 the way this one looks now, 1.7% went bankrupt within 24 months and 84% are still going.
- Micro
- 20 years or older
- solvency 30% or more
- a loss of 10% of the balance sheet or more
1.7%
went bankrupt
13%
stopped otherwise
84%
still going
A further 0.4% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.7% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,340 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 1.0% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 5,834 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Remuneration, social security and pensions62 | €8,564 | - | - | €522 | €170 | ▼ 67.5% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €15,555 | €10,267 | €9,161 | €1,336 | €1,951 | ▲ 46.0% |
| Other operating charges640/8 | €1,867 | €642 | €917 | €118 | €1,035 | ▲ 779% |
| Gross operating margin9900 | €30,926 | -€21,472 | €7,562 | -€2,944 | -€10,354 | ▼ 252% |
| Operating profit (loss)9901 | €4,939 | -€32,381 | -€2,517 | -€4,920 | -€13,510 | ▼ 175% |
| Financial income75/76B | - | €34 | €1 | - | €14 | - |
| Recurring financial income75 | - | €34 | €1 | - | €14 | - |
| Financial charges65/66B | €837 | €1,085 | €321 | €650 | €356 | ▼ 45.2% |
| Recurring financial charges65 | €837 | €1,085 | €321 | €650 | €356 | ▼ 45.2% |
| Profit (loss) for the period before taxes9903 | €4,101 | -€33,432 | -€2,836 | -€5,569 | -€13,852 | ▼ 149% |
| Income taxes67/77 | - | €120 | €132 | €140 | €141 | ▲ 1.0% |
| Profit (loss) for the period9904 | €4,101 | -€33,552 | -€2,968 | -€5,709 | -€13,993 | ▼ 145% |
| Profit (loss) for the period to be appropriated9905 | €4,101 | -€33,552 | -€2,968 | -€5,709 | -€13,993 | ▼ 145% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €123,025 | €85,274 | €56,694 | €59,301 | €33,636 | ▼ 43.3% |
| Fixed assets21/28 | €20,320 | €11,934 | €2,772 | €1,436 | €6,338 | ▲ 341% |
| Intangible fixed assets21 | €15,650 | €7,825 | - | - | - | - |
| Tangible fixed assets22/27 | €4,423 | €3,861 | €2,525 | €1,189 | €6,090 | ▲ 412% |
| Plant, machinery and equipment23 | €1,645 | €545 | €413 | €281 | €975 | ▲ 247% |
| Furniture and vehicles24 | - | €3,316 | €2,112 | €908 | €5,116 | ▲ 463% |
| Leasing and similar rights25 | €2,777 | - | - | - | - | - |
| Financial fixed assets28 | €247 | €247 | €247 | €247 | €247 | = |
| Current assets29/58 | €102,704 | €73,340 | €53,921 | €57,865 | €27,298 | ▼ 52.8% |
| Amounts receivable within one year40/41 | €23,221 | €20,181 | €25,550 | €24,194 | €3,073 | ▼ 87.3% |
| Trade receivables40 | €13,552 | €20,181 | €25,550 | €24,194 | €3,073 | ▼ 87.3% |
| Other amounts receivable41 | €9,669 | - | - | - | - | - |
| Current investments50/53 | €79,035 | - | - | - | - | - |
| Cash at bank and in hand54/58 | - | €53,159 | €28,210 | €32,486 | €23,577 | ▼ 27.4% |
| Deferred charges and accrued income490/1 | €448 | - | €161 | €1,185 | €648 | ▼ 45.3% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €123,025 | €85,274 | €56,694 | €59,301 | €33,636 | ▼ 43.3% |
| Equity10/15 | €76,171 | €42,620 | €39,652 | €33,943 | €19,950 | ▼ 41.2% |
| Contributions10/11 | €62,000 | €62,000 | €62,000 | €62,000 | €62,000 | = |
| Capital10 | €62,000 | €62,000 | €62,000 | €62,000 | €62,000 | = |
| Issued capital100 | €62,000 | €62,000 | €62,000 | €62,000 | €62,000 | = |
| Reserves13 | €58,019 | €58,019 | €58,019 | €6,200 | €6,200 | = |
| Non-distributable reserves130/1 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | = |
| Legal reserve130 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | = |
| Distributable reserves133 | €51,819 | €51,819 | €51,819 | €0 | - | - |
| Profit (loss) carried forward14 | -€43,847 | -€77,399 | -€80,367 | -€34,257 | -€48,250 | ▼ 40.8% |
| Amounts payable17/49 | €46,853 | €42,654 | €17,042 | €25,358 | €13,686 | ▼ 46.0% |
| Amounts payable after more than one year17 | - | - | - | - | €736 | - |
| Financial debts170/4 | - | - | - | - | €736 | - |
| Amounts payable within one year42/48 | €46,853 | €42,654 | €17,042 | €25,358 | €12,950 | ▼ 48.9% |
| Current portion of amounts payable after more than one year42 | €3,689 | - | - | - | €2,829 | - |
| Trade debts44 | €28,675 | €4,540 | €2,178 | €13,591 | €1,688 | ▼ 87.6% |
| Suppliers440/4 | €28,675 | €4,540 | €2,178 | €13,591 | €1,688 | ▼ 87.6% |
| Taxes, remuneration and social security45 | €10,039 | €2,527 | €6,733 | €7,559 | €3,441 | ▼ 54.5% |
| Taxes450/3 | €10,039 | €2,527 | €6,733 | €7,559 | €3,441 | ▼ 54.5% |
| Other amounts payable47/48 | €4,451 | €35,587 | €8,131 | €4,209 | €4,991 | ▲ 18.6% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €4,101 | -€33,552 | -€2,968 | -€5,709 | -€13,993 | ▼ 145% |
| + Depreciation and write-downs630 | €15,555 | €10,267 | €9,161 | €1,336 | €1,951 | ▲ 46.0% |
| Operating cash flow (approximation) | €19,657 | -€23,285 | €6,193 | -€4,373 | -€12,042 | ▼ 175% |
| Investment in fixed assets (approximation) | - | -€1,880 | €0 | €0 | -€6,852 | - |
| Change in cash | - | - | -€24,949 | €4,276 | -€8,909 | ▼ 308% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
29-07
NBB filing
Annual accounts filed
fiscal year 2025 · abbreviated schema
2025
12-06
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema
2024
11-06
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema
2023
29-07
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema
2022
31-12
Financial
Weakest financial yearnet -€33,552
Net result drops to -€33,552, the lowest in the series; recovery starts the following year.
31-08
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema · 31 days late
2021
26-07
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema
2020
31-12
Financial
Highest result since 2018net €20,460 ▲2,432%
Operating result €21,260, net result €20,460, both a record.
27-07
NBB filing
Annual accounts filed
fiscal year 2019 · full schema
2019
31-12
Financial
Back to profitnet €808
Net result €808 after one loss-making year.
23-07
NBB filing
Annual accounts filed
fiscal year 2018 · full schema
2018
27-06
NBB filing
Annual accounts filed
fiscal year 2017 · full schema
2017
19-07
NBB filing
Annual accounts filed
fiscal year 2016 · full schema
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 9 acts read
About the unread acts
We know of 9 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
9 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Ukkel · 1 establishment unit since 1988
Ground area
492 m²
Building footprint
92 m²
Volume, LiDAR
424 m³
Parcel 21614F0148/00P006, Brussels · tallest building 10.1 m, ±1 floor. Linked by address, not a title deed.
1 establishment unit
VISUAL NEWS
since 19882.041.423.594
1 parcel
Brussels
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 21614F0148/00P006 | Brussels | 492 m² | 1 · 92 m² | 10.1 m · 1 fl. |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
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Of 9,863 companies in sector 73110 we hold annual accounts for 3,759. 2,589 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPublic limited company
Founded12-12-1988
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
E-invoicing
Reachable via Peppol
Peppol ID
0208:0436022126
Also
9925:BE0436022126
Registered
03-01-2026
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 30 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.