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Proudd

Active
Private limited companyfounded 20233 yrs activeLange Eikstraat 80, 1970 Wezembeek-Oppem, BelgiumKBO/BCE: BE 0799.216.949
Summary

The computed 12-month bankruptcy probability of Proudd is 3.5% (moderate). The 2024 annual accounts show negative equity (-€36,550) and a net result of €7,779. Its solvency ranks better than 5% of 8968 sector peers (fiscal year 2024). The company has been active since 2023 and the Belgian State Gazette contains no insolvency or warning signals.

Checked score

Score 2024
Axes · tick = 2023
Profitability100▲+100
Solvency0=
Growth78
Track record94
Bankruptcy probability, 12 months
3.5% Moderate
0%0.5%1.5%4%10%≥ 25%
No credit on open account
Liquidity short (current ratio 0.21 against 0.14 in 2023; short-term debt: 438.4% and cash: 2.2% of total assets), and equity is negative.
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Signals

Five signals. The signal on the left, the evidence on the right.
+raises risk○neutral
raises risk · Limited track record
This company has not been active as long as an established one and statistically fails somewhat more often.
KBO · incorporation date
Age against the risk zone
highest failure risk from 2 to 8 years 3 years 0 10 y
raises risk · Annual accounts: weaker financial profile
The latest annual accounts show a weaker profile in solvency, result or liquidity than companies that stay afloat.
NBB · annual accounts 2024
Solvency, return and age of the figures
Solvency
-338.4%
Return on assets
72%
Age of the figures
21 mo
raises risk · Multiple establishment units
Several establishment units mean more fixed costs, and such companies fail more often than a company with one establishment.
KBO · establishment units
raises risk · Weak solvency vs sector
Solvency (equity / total assets) is in the sector's weakest quartile: better than 5% of 8968 sector peers (2024).
NBB · sector comparison
Position among 8968 sector peers
Solvency
better than 5%
← weakest strongest →
neutral · Filed after the deadline
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 31-08-2025, 31 days later. For context: 47% of the Belgian market files late and the whole 1-to-90-day band measures 2.0% abnormal legal state against a 1.66% average. We show this as a fact and do not score it.
NBB · 2 filings
Deviation from the deadline
2025
not confirmed
2024
31 d late
2023
29 d late
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

This company filed its last 2 accounts on average 30 days after the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.

Checked, nothing found (1)
neutral · No strike-offs in the KBO publications
We found no ex-officio strike-off or cessation. Our series starts in 2021 and has gaps, so this is not a confirmation that there is nothing.
KBO publications · our coverage

History

On 6 March 2023, Proudd was incorporated as a Private limited company.1 The company has filed 2 sets of annual accounts, the latest for fiscal year 2024.2

  1. 1Crossroads Bank for Enterprises
  2. 2National Bank, annual accounts 2024

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Financials · fiscal year 2024, micro schema

Equity
-€36,550▲ 17.5%
2023 · -€44,329
Total assets
€10,800▲ 25.3%
2023 · €8,619
Net result
€7,779
2023 · -€64,329
Working capital
-€37,441▲ 17.3%
2023 · -€45,294
Trend over the years

Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.

Every figure with its change against the fiscal year before
favourable unfavourable
Line20232024
Operating result-€64,321-€7,877
Net result-€64,329below the sector's middle half-€7,779within the sector's middle half
Equity-€44,329below the sector's middle half--€36,550below the sector's middle half▲ 17.5%
Total assets€8,619below the sector's middle half-€10,800below the sector's middle half▲ 25.3%
Debt€52,948-€47,349▼ 10.6%
Working capital-€45,294below the sector's middle half--€37,441below the sector's middle half▲ 17.3%
Solvency-514.3%below the sector's middle half--338.4%below the sector's middle half▲ 175.9pp
Current ratio0.14below the sector's middle half-0.21below the sector's middle half▲ 0.06
Return on assets (ROA)-746.3%below the sector's middle half-72.0%above the sector's middle half▲ 818.4pp
above within below the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the micro schema does not require them.
Result per fiscal year
Operating resultNet result
-€80,000-€60,000-€40,000-€20,000€0Operating result 2023: -€64,321-€64,321Net result 2023: -€64,329-€64,329Operating result 2024: €7,877€7,877Net result 2024: €7,779€7,77920232024-€80,000-€60,000-€40,000-€20,000€0Operating result 2023: -€64,321-€64,300Net result 2023: -€64,329-€64,300Operating result 2024: €7,877€7,880Net result 2024: €7,779€7,78020232024
The operating result returns to profit in 2024: €7,877 after a loss of €64,321 in 2023.
Balance-sheet composition
2024 in colour, 2023 as the grey bar beneath
Assets €10,800
Fixed assets €892 ▼ 7.6%
Current assets €9,908 ▲ 29.4%
Key figures and ratios
2024 value · change against 2023
EBITDA
€8,150▲
2023 · -€64,192
Cash flow
€8,053▲
2023 · -€64,200
Quick ratio
0.09▼
2023 · 0.11
Debt to equity
-1.30▼
2023 · -1.19
Interest coverage
83.51▲
2023 · -5046.57
Debt ≤ 1 year
€47,349▼
2023 · €52,948
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.

Peer companies

Historical observation

Of the 1,018 companies that looked in July 2024 the way this one looks now, 6.5% went bankrupt within 24 months and 89% are still going.

  • Micro
  • 2 to 5 years old
  • negative equity
  • a profit of 5% of the balance sheet or more
6.5% went bankrupt
4.0% stopped otherwise
89% still going

A further 0.4% stopped, but we cannot tell whether within those 24 months.

For this company itself Checked computes a bankruptcy probability of 3.5% over twelve months; the group does not contradict it.

How reliable is this rule?

Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,338 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.

The companies in ten equal groups, from lowest to highest expected share.
Group Expected Actual
1 0.2% 0.2%
2 0.3% 0.5%
3 0.5% 0.6%
4 0.7% 0.8%
5 0.9% 1.0%
6 1.3% 1.5%
7 1.6% 1.8%
8 1.8% 1.9%
9 3.0% 3.1%
10 5.6% 6.2%

The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.

An observation about 1,018 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.

Annual accounts
Filed annual accounts As filed with the NBB · 2024 against 2023 · 34 lines
Balance sheet Code20232024
Assets
Total assets20/58€8,619€10,800▲
Fixed assets21/28€965€892▼
Intangible fixed assets21€965€692▼
Financial fixed assets28-€200
Current assets29/58€7,654€9,908▲
Stocks and contracts in progress3€1,604€5,820▲
Stocks30/36€1,604€5,820▲
Amounts receivable within one year40/41€2,037€1,242▼
Trade receivables40€1,272-
Other amounts receivable41€765€1,242▲
Cash at bank and in hand54/58€4,013€241▼
Deferred charges and accrued income490/1-€2,605
Equity and liabilities
Total equity and liabilities10/49€8,619€10,800▲
Equity10/15-€44,329-€36,550▲
Contributions10/11€20,000€20,000=
Profit (loss) carried forward14-€64,329-€56,550▲
Amounts payable17/49€52,948€47,349▼
Amounts payable within one year42/48€52,948€47,349▼
Trade debts44€7,695-
Suppliers440/4€7,695-
Other amounts payable47/48€45,253€47,349▲
Income statement Code20232024
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€129€274▲
Other operating charges640/8-€772
Gross operating margin9900-€64,192€8,922▲
Operating profit (loss)9901-€64,321€7,877▲
Financial income75/76B€5€0▼
Recurring financial income75€5€0▼
Financial charges65/66B€13€98▲
Recurring financial charges65€13€98▲
Profit (loss) for the period before taxes9903-€64,329€7,779▲
Profit (loss) for the period9904-€64,329€7,779▲
Profit (loss) for the period to be appropriated9905-€64,329€7,779▲
Appropriation of the result
Profit (loss) to be appropriated9906-€64,329-€56,550▲
Profit (loss) brought forward from the previous period14P--€64,329

The notes to these accounts (6 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.

Line20232024Change
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€129€274▲ 112%
Other operating charges640/8-€772-
Gross operating margin9900-€64,192€8,922▲ 114%
Operating profit (loss)9901-€64,321€7,877▲ 112%
Financial income75/76B€5€0▼ 99.0%
Recurring financial income75€5€0▼ 99.0%
Financial charges65/66B€13€98▲ 667%
Recurring financial charges65€13€98▲ 667%
Profit (loss) for the period before taxes9903-€64,329€7,779▲ 112%
Profit (loss) for the period9904-€64,329€7,779▲ 112%
Profit (loss) for the period to be appropriated9905-€64,329€7,779▲ 112%
Line20232024Change
Assets
Total assets20/58€8,619€10,800▲ 25.3%
Fixed assets21/28€965€892▼ 7.6%
Intangible fixed assets21€965€692▼ 28.3%
Financial fixed assets28-€200-
Current assets29/58€7,654€9,908▲ 29.4%
Stocks and contracts in progress3€1,604€5,820▲ 263%
Stocks30/36€1,604€5,820▲ 263%
Amounts receivable within one year40/41€2,037€1,242▼ 39.0%
Trade receivables40€1,272--
Other amounts receivable41€765€1,242▲ 62.4%
Cash at bank and in hand54/58€4,013€241▼ 94.0%
Deferred charges and accrued income490/1-€2,605-
Equity and liabilities
Total equity and liabilities10/49€8,619€10,800▲ 25.3%
Equity10/15-€44,329-€36,550▲ 17.5%
Contributions10/11€20,000€20,000=
Profit (loss) carried forward14-€64,329-€56,550▲ 12.1%
Amounts payable17/49€52,948€47,349▼ 10.6%
Amounts payable within one year42/48€52,948€47,349▼ 10.6%
Trade debts44€7,695--
Suppliers440/4€7,695--
Other amounts payable47/48€45,253€47,349▲ 4.6%
Line20232024Change
Profit (loss) for the period9904-€64,329€7,779▲ 112%
+ Depreciation and write-downs630€129€274▲ 112%
Operating cash flow (approximation)-€64,200€8,053▲ 113%
Investment in fixed assets (approximation)--€200-
Change in cash--€3,772-

Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.

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Timeline · acts, filings and financial milestones

2025
31-08
NBB filing Annual accounts filed
fiscal year 2024 · micro schema · 31 days late
2024
31-12
Financial Back to profitnet €7,779
Net result €7,779 after one loss-making year.
29-08
NBB filing Annual accounts filed
fiscal year 2023 · micro schema · 29 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 2 acts read
About the unread acts

We know of 2 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.

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Directors · office · real estate

Directors
2 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Wezembeek-Oppem · 2 establishment units since 2023
seat establishment All 2 establishment units on the map
Ground area
5,392 m²
Building footprint
2,725 m²
Volume, LiDAR
52,101 m³
2 parcels, Brussels, Flanders · tallest building 38.1 m, ±7 floors. Linked by address, not a title deed.
4 companies at this address See who is registered here
2 establishment units
PROUDD
Lange Eikstraat 80, 1970 Wezembeek-OppemFinishing of textiles
since 20232.342.710.049
Proudd
Louizalaan 523, 1050 ElseneAgents specialised in the wholesale of other particular products
since 20242.361.132.131
2 parcels
Flanders 1 (50%) Brussels 1 (50%)
Parcel (capakey) Region Area Buildings Height / fl.
21822R0226/00W011 Brussels 3,529 m² 1 · 1,878 m² 38.1 m · 7 fl.
22006A0163/00M005 Flanders 1,863 m² 1 · 847 m² 16.3 m · 3 fl.
Linked by address, not proof of ownership
Good to know
2 of 2 parcels with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.

Public money · subsidies and aid

Flemish government

2024 to 2025 · 3 entries · 50,000 EUR awarded · 50,000 EUR paid
Year Entries awardedpaid
2025 2 0 EUR25,000 EUR
2024 1 50,000 EUR25,000 EUR
Schemes
3 entries · 50,000 EUR · 50,000 EUR paid · Fonds voor Innoveren en Ondernemen

Similar companies · same sector and region

This company's figures show no positive equity and no headcount, so a size comparison is not possible. These companies share only the sector and the region. Of 9,863 companies in sector 73110 we hold annual accounts for 3,758. See the whole sector

Identification & contact

Identification
Legal formPrivate limited company
Founded06-03-2023
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
46180Agents specialised in the wholesale of other particular products
46190Agents in non-specialised wholesale trade
46423Wholesale of clothing, excluding workwear and underwear
46424Wholesale trade
47120Other non-specialised retail sale
Contact
E-mail steph_woitrin@hotmail.com
E-invoicing
Reachable via Peppol
Peppol ID 0208:0799216949
Also 9925:BE0799216949
Registered 21-04-2026

If you follow this company, Checked tells you the day it leaves the Peppol register.

Register as of 29 September 2026 · Peppol Directory

Scores and ratios are computed by Checked and are not a credit decision.