OMD
ActiveFinancials · financial year 2025, full format
Annual accounts 2025 filed on 21-05-2026 PDF all 36 filings
2021 to 2025, 5 financial years 2018 to 2025, 8 financial years
The operating result for 2025 is a loss of €2.0m, larger than the loss of €1.7m in 2024. It is the lowest result since 2021.
Turnover is what the company sold, the result is what was left of it. A loss stands below the zero line.
Assets, equity and debt per financial year.
Above zero, the company can pay its short-term debts with what it holds in the short term.
The EBIT margin is the share of each euro of turnover left from operations. The return on assets is what the assets earn.
The higher the solvency, the better the company absorbs a setback.
A ratio above 1 means the short-term assets cover the short-term debts.
Average staff per financial year, in full-time equivalents (FTE).
Use the arrow keys on the chart for the figures per year.
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30. The dashed line is the median. There is a sector band for net result, equity, total assets, working capital, solvency, current ratio, return on assets (ROA) and staff (FTE).
- 2025 Equity -62% on 2024. Capital reduction of €12,803,912 (Official Gazette 13-01-2025).
Staff
| Item | 31-12-2021 | 31-12-2022 | 31-12-2023 | 31-12-2024 | 31-12-2025 |
|---|---|---|---|---|---|
| Employees at the balance-sheet date | 24 | 26 | 26 | 22 | 18 |
| full-time | 23 | 22 | 21 | 20 | 16 |
| part-time | 1 | 4 | 5 | 2 | 2 |
| in full-time equivalents | 23.8 | 25 | 25.2 | 21.7 | 17.7 |
| Average over the year, in full-time equivalents | 24.3 | 22.7 | 26.3 | 24.4 | 20.8 |
| On a permanent contract | 24 | 26 | 26 | 22 | 18 |
| Joined | 12 | 15 | 9 | 10 | 7 |
| Left | 17 | 12 | 10 | 14 | 11 |
| Agency workers, average number | - | - | - | - | 0.1 |
| Training hours | 2,290 | - | - | 1,942 | 3 |
Source: social balance sheet in the 2021 to 2025 annual accounts
Overdue debts
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Overdue tax debts | €1.3m | €1.1m | - | - | - |
Source: notes to the 2021 to 2025 annual accounts (statement of debts)
Auditor
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Fee for the audit | €10,000 | €10,000 | €16,920 | - | €10,000 |
Source: notes to the 2021 to 2025 annual accounts (relations with the auditor)
Comparable companies
These companies have the same main activity as OMD: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €8.3m and €30m, founded between 1977 and 1997.
| Company | Founded | Total assets | Equity | Turnover | Net result | FTE | Financial year |
|---|---|---|---|---|---|---|---|
| OMD Hoeilaart | 1990 | €16.2m | €1.0m | €58.4m | -€1.6m | 20.8 | 2025 |
| PHD MEDIA Hoeilaart | 1997 | €18.8m | €1.4m | €39.4m | -€0.5m | 22.8 | 2025 |
| ICE SA Bastogne | 1991 | €30.2m | €8.3m | €31.2m | €0.3m | 21 | 2025 |
| KICK AND RUSH Wavre | 1996 | €10.6m | €0.2m | €25.6m | -€1.5m | 29 | 2025 |
| JCDECAUX BILLBOARD BELGIUM Brussel | 1991 | €9.3m | -€2.6m | €12.4m | €2.7m | 23.6 | 2025 |
| BEST DEAL Jette | 1997 | €8.3m | €2.5m | €22.6m | €0.4m | 16.8 | 2025 |
| SERVICEPLAN BELGIUM Sint-Pieters-Woluwe | 1977 | €14.5m | -€2.5m | €7.4m | €0.6m | 33.2 | 2025 |
They were chosen from the 3,859 other active companies with that main activity and annual accounts from the past two years. All companies with this main activity
Companies with the same profile, two years later
Historical observationIn July 2024, 1,104 companies had the same profile as OMD has now. Two years later, 1.8% had gone bankrupt and 94.3% were still going.
- Small
- 20 years or older
- solvency under 10%
- a small loss
Another 0.4% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of OMD itself is higher: 3.2% within 12 months. It rests on far more data about OMD than the profile alone.
Test of the method
The method was tested on the 497,445 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 1,104 companies, not a prediction for OMD. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Operating income70/76A | - | - | - | €63.5m | €84.1m | €78.5m | €70.3m | €58.7m | ▼ 16.6% |
| Turnover70 | €65.1m | €65.4m | €55.3m | €63.4m | €84.0m | €78.3m | €70.1m | €58.4m | ▼ 16.6% |
| Other operating income74 | - | - | - | €0.04m | €0.1m | €0.3m | €0.3m | €0.2m | ▼ 11.7% |
| Operating charges60/66A | - | - | - | €64.5m | €84.4m | €80.5m | €72.0m | €60.6m | ▼ 15.8% |
| Goods for resale, raw materials and consumables60 | - | - | - | €58.7m | €78.1m | €72.6m | €64.9m | €54.1m | ▼ 16.7% |
| Purchases600/8 | - | - | - | €58.7m | €78.1m | €72.6m | €64.9m | €54.1m | ▼ 16.7% |
| Services and other goods61 | - | - | - | €4.1m | €4.7m | €5.8m | €4.8m | €4.5m | ▼ 6.2% |
| Remuneration, social security and pensions62 | - | - | - | €1.6m | €1.6m | €2.1m | €2.3m | €2.0m | ▼ 11.5% |
| Other operating charges640/8 | - | - | - | €0.01m | €0.01m | €0.01m | €0.02m | €0.02m | ▲ 1.2% |
| Operating profit (loss)9901 | -€2.0m | -€1.9m | -€1.2m | -€1.0m | -€0.3m | -€2.0m | -€1.7m | -€2.0m | ▼ 15.3% |
| Financial income75/76B | - | - | - | €0.2m | €0.3m | €0.3m | €0.3m | €0.4m | ▲ 27.9% |
| Recurring financial income75 | €0.03m | €0.06m | €0.07m | €0.2m | €0.3m | €0.3m | €0.3m | €0.4m | ▲ 27.9% |
| Income from current assets751 | - | - | - | €0.1m | €0.2m | €0.2m | €0.3m | €0.4m | ▲ 32.5% |
| Other financial income752/9 | - | - | - | €0.08m | €0.1m | €0.004m | €0.01m | €0.002m | ▼ 87.4% |
| Financial charges65/66B | - | - | - | €0.05m | €0.06m | €0.1m | €0.02m | €0.03m | ▲ 57.3% |
| Recurring financial charges65 | €0.02m | €0.03m | €0.08m | €0.05m | €0.06m | €0.1m | €0.02m | €0.03m | ▲ 57.3% |
| Debt charges650 | €0.004m | €0.006m | €0.006m | €0.005m | €0.003m | €0.004m | €0.01m | €0.01m | ▲ 39.5% |
| Write-downs on current assets other than stocks, contracts in progress and trade receivables: additions (reversals)651 | - | - | - | -€0.007m | - | - | - | - | - |
| Other financial charges652/9 | - | - | - | €0.05m | €0.06m | €0.09m | €0.006m | €0.01m | ▲ 90.1% |
| Profit (loss) for the period before taxes9903 | -€2.0m | -€1.9m | -€1.2m | -€0.9m | -€0.1m | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Income taxes67/77 | €0.003m | €0.005m | €0.003m | €0.003m | €0.003m | €0.004m | €0.005m | €0.005m | ▲ 10.6% |
| Taxes670/3 | - | - | - | €0.003m | €0.003m | €0.004m | €0.005m | €0.005m | ▲ 10.6% |
| Profit (loss) for the period9904 | -€2.0m | -€1.9m | -€1.2m | -€0.9m | -€0.1m | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Profit (loss) for the period to be appropriated9905 | -€2.0m | -€1.9m | -€1.2m | -€0.9m | -€0.1m | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Assets | |||||||||
| Total assets20/58 | €21.3m | €21.6m | €17.8m | €21.6m | €21.8m | €21.3m | €17.5m | €16.2m | ▼ 7.5% |
| Current assets29/58 | €21.3m | €21.6m | €17.8m | €21.6m | €21.8m | €21.3m | €17.5m | €16.2m | ▼ 7.5% |
| Amounts receivable within one year40/41 | €19.3m | €21.0m | €17.0m | €19.4m | €19.1m | €16.8m | €15.6m | €16.2m | ▲ 3.6% |
| Trade receivables40 | - | - | - | €19.4m | €19.1m | €16.8m | €15.6m | €11.9m | ▼ 24.2% |
| Other amounts receivable41 | - | - | - | €15 | - | - | - | €4.4m | - |
| Cash at bank and in hand54/58 | €1.9m | €0.6m | €0.8m | €2.3m | €2.7m | €4.5m | €1.9m | - | - |
| Deferred charges and accrued income490/1 | - | - | - | €0.02m | €0.008m | €0.01m | €0.03m | €0.02m | ▼ 36.3% |
| Equity and liabilities | |||||||||
| Total equity and liabilities10/49 | €21.3m | €21.6m | €17.8m | €21.6m | €21.8m | €21.3m | €17.5m | €16.2m | ▼ 7.5% |
| Equity10/15 | -€4.9m | -€6.8m | -€8.0m | €0.8m | €0.7m | -€1.1m | €2.5m | €1.0m | ▼ 62.1% |
| Contributions10/11 | €0.2m | €0.2m | €0.2m | €9.9m | €9.9m | €9.9m | €2.1m | €2.1m | = |
| Capital10 | - | - | - | €9.9m | €9.9m | €9.9m | €2.1m | €2.1m | = |
| Issued capital100 | - | - | - | €9.9m | €9.9m | €9.9m | €2.1m | €2.1m | = |
| Contributions outside capital11 | - | - | - | €0.02m | €0.02m | €0.02m | €0.02m | €0.02m | = |
| Share premium1100/10 | - | - | - | €0.02m | €0.02m | €0.02m | €0.02m | €0.02m | = |
| Reserves13 | €0.02m | €0.02m | €0.02m | €0.02m | €0.02m | €0.02m | €0.02m | €0.02m | = |
| Non-distributable reserves130/1 | - | - | - | €0.02m | €0.02m | €0.02m | €0.02m | €0.02m | = |
| Legal reserve130 | - | - | - | €0.02m | €0.02m | €0.02m | €0.02m | €0.02m | = |
| Profit (loss) carried forward14 | -€5.1m | -€7.0m | -€8.2m | -€9.1m | -€9.2m | -€11.0m | €0.4m | -€1.2m | - |
| Provisions and deferred taxes16 | - | - | - | - | €0.005m | - | - | - | - |
| Provisions for liabilities and charges160/5 | - | - | - | - | €0.005m | - | - | - | - |
| Other liabilities and charges164/5 | - | - | - | - | €0.005m | - | - | - | - |
| Amounts payable17/49 | €26.1m | €28.4m | €25.8m | €20.8m | €21.1m | €22.4m | €15.0m | €15.3m | ▲ 1.7% |
| Amounts payable within one year42/48 | €26.1m | €28.4m | €25.8m | €20.7m | €21.1m | €22.1m | €15.0m | €15.3m | ▲ 1.7% |
| Trade debts44 | €24.2m | €26.6m | €23.4m | €19.2m | €19.6m | €20.7m | €13.8m | €14.4m | ▲ 4.5% |
| Suppliers440/4 | - | - | - | €19.2m | €19.6m | €20.7m | €13.8m | €14.4m | ▲ 4.5% |
| Advances received on contracts in progress46 | - | - | - | - | €0.05m | - | €0.04m | - | - |
| Taxes, remuneration and social security45 | - | - | - | €1.5m | €1.4m | €1.4m | €1.2m | €0.9m | ▼ 26.6% |
| Taxes450/3 | - | - | - | €1.3m | €1.1m | €1.2m | €1.0m | €0.7m | ▼ 28.6% |
| Remuneration and social security454/9 | - | - | - | €0.2m | €0.2m | €0.2m | €0.2m | €0.2m | ▼ 17.6% |
| Other amounts payable47/48 | - | - | - | €53 | €0.04m | €0.04m | - | - | - |
| Accrued charges and deferred income492/3 | - | - | - | €0.1m | €0.02m | €0.2m | - | - | - |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | -€2.0m | -€1.9m | -€1.2m | -€0.9m | -€0.1m | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Operating cash flow (approximation) | -€2.0m | -€1.9m | -€1.2m | -€0.9m | -€0.1m | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Change in cash | - | -€1.3m | €0.2m | €1.5m | €0.5m | €1.8m | -€2.6m | - | - |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Latest 10 of 36 filings with the National Bank
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | full format | 21-05-2026 | 2026-00118677 | |
| 31-12-2024 | full format | 29-07-2025 | 2025-00359057 | |
| 31-12-2023 | full format | 20-11-2024 | 2024-00605322 | |
| 31-12-2022 | full format | 12-10-2023 | 2023-00484001 | |
| 31-12-2021 | full format | 28-09-2022 | 2022-20450643 | |
| 31-12-2020 | full format | 18-10-2021 | 2021-72100346 | |
| 31-12-2019 | full format | 18-12-2020 | 2020-76300430 | |
| 31-12-2018 | full format | 12-12-2019 | 2019-76000223 | |
| 31-12-2017 | full format | 27-11-2018 | 2018-73000115 | |
| 31-12-2016 | full format | 19-12-2017 | 2017-72300371 |