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OMD: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

OMD

BE 0439.836.503
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€1.6m
2024 · -€1.4m-€176,871
Equity
€958,429
2024 · €2.5m-€1.6m
Cash
-
2024 · €1.9m-€1.9m
Balance sheet total
€16.2m
2024 · €17.5m-€1.3m

Largest movements

2024 to 2025
Assets
  • Cash -€1.9m

    no longer reported in 2025 (was €1.9m)

    mainly Net result for the year (-€1.6m) and Receivables within one year (-€566,218)

  • Receivables within one year +€566,218

    up €566,218 (+3.6%), from €15.6m to €16.2m

    of which Other amounts receivable: +€4.4m

Equity and liabilities
  • Profit (loss) carried forward -€1.6m

    down €1.6m, from €408,083 to -€1.2m

  • Trade debts +€618,158

    up €618,158 (+4.5%), from €13.8m to €14.4m

  • Tax, wage and social debts -€317,790

    down €317,790 (-26.6%), from €1.2m to €875,316

    of which Taxes: -€280,266

Income statement
  • Turnover -€11.6m

    down €11.6m (-16.6%), from €70.1m to €58.4m

  • Goods and materials -€10.8m

    down €10.8m (-16.7%), from €64.9m to €54.1m

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€1.4m
Turnover -€11.6m
Other operating income -€30,784
Goods and materials +€10.8m
Services and other goods +€299,605
Staff costs +€263,226
Other operating charges -€197
Financial income +€94,885
Financial charges -€9,315
Taxes -€480
Result 2025 -€1.6m

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€1.9m
Investment €0
Financing €0
Cash 2024 €1.9m
Net result for the year -€1.6m
Receivables within one year -€566,218
Deferred charges and accrued income +€9,285
Trade debts +€618,158
Tax, wage and social debts -€317,790
Advances received -€40,000
Cash 2025 €0
Every line side by side 49 lines
Line Code 2024 2025 Change %
Total assets 20/58 €17,536,857 €16,228,437 -€1.3m -7.5%
Current assets 29/58 €17,536,857 €16,228,437 -€1.3m -7.5%
Amounts receivable within one year 40/41 €15,645,901 €16,212,119 +€566,218 +3.6%
Trade receivables 40 €15,645,901 €11,861,929 -€3.8m -24.2%
Other amounts receivable 41 - €4,350,190 +€4.4m
Cash at bank and in hand 54/58 €1,865,353 - -€1.9m
Deferred charges and accrued income 490/1 €25,603 €16,318 -€9,285 -36.3%
Total equity and liabilities 10/49 €17,536,857 €16,228,437 -€1.3m -7.5%
Equity 10/15 €2,527,216 €958,429 -€1.6m -62.1%
Contributions 10/11 €2,100,536 €2,100,536 = 0.0%
Capital 10 €2,082,008 €2,082,008 = 0.0%
Issued capital 100 €2,082,008 €2,082,008 = 0.0%
Outside capital 11 €18,528 €18,528 = 0.0%
Share premium 1100/10 €18,528 €18,528 = 0.0%
Reserves 13 €18,597 €18,597 = 0.0%
Non-distributable reserves 130/1 €18,597 €18,597 = 0.0%
Legal reserve 130 €18,597 €18,597 = 0.0%
Profit (loss) carried forward 14 €408,083 -€1,160,704 -€1.6m
Amounts payable 17/49 €15,009,640 €15,270,008 +€260,368 +1.7%
Amounts payable within one year 42/48 €15,009,640 €15,270,008 +€260,368 +1.7%
Trade debts 44 €13,776,534 €14,394,692 +€618,158 +4.5%
Suppliers 440/4 €13,776,534 €14,394,692 +€618,158 +4.5%
Advances received on contracts in progress 46 €40,000 - -€40,000
Taxes, remuneration and social security 45 €1,193,107 €875,316 -€317,790 -26.6%
Taxes 450/3 €980,227 €699,961 -€280,266 -28.6%
Remuneration and social security 454/9 €212,880 €175,355 -€37,524 -17.6%
Operating income 70/76A €70,338,948 €58,671,498 -€11.7m -16.6%
Turnover 70 €70,076,275 €58,439,608 -€11.6m -16.6%
Other operating income 74 €262,673 €231,890 -€30,784 -11.7%
Operating charges 60/66A €72,049,782 €60,644,292 -€11.4m -15.8%
Goods for resale, raw materials and consumables 60 €64,898,944 €54,056,088 -€10.8m -16.7%
Purchases 600/8 €64,898,944 €54,056,088 -€10.8m -16.7%
Services and other goods 61 €4,835,463 €4,535,858 -€299,605 -6.2%
Remuneration, social security and pensions 62 €2,298,533 €2,035,307 -€263,226 -11.5%
Other operating charges 640/8 €16,842 €17,039 +€197 +1.2%
Operating profit (loss) 9901 -€1,710,834 -€1,972,795 -€261,961 -15.3%
Financial income 75/76B €339,698 €434,582 +€94,885 +27.9%
Recurring financial income 75 €339,698 €434,582 +€94,885 +27.9%
Income from current assets 751 €326,689 €432,939 +€106,249 +32.5%
Other financial income 752/9 €13,008 €1,643 -€11,365 -87.4%
Financial charges 65/66B €16,260 €25,575 +€9,315 +57.3%
Recurring financial charges 65 €16,260 €25,575 +€9,315 +57.3%
Debt charges 650 €10,533 €14,691 +€4,157 +39.5%
Other financial charges 652/9 €5,726 €10,885 +€5,158 +90.1%
Profit (loss) for the period before taxes 9903 -€1,387,396 -€1,563,788 -€176,391 -12.7%
Income taxes 67/77 €4,520 €5,000 +€480 +10.6%
Taxes 670/3 €4,520 €5,000 +€480 +10.6%
Profit (loss) for the period 9904 -€1,391,916 -€1,568,788 -€176,871 -12.7%
Profit (loss) for the period to be appropriated 9905 -€1,391,916 -€1,568,788 -€176,871 -12.7%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 September 2026 via checked.be.