OMD
ActiveSummary
The annual accounts of OMD for fiscal year 2025 show a net loss of 62% of the equity at the start of that year. The 2025 annual accounts show equity of €958,429 and a net result of -€1.6m. The figures fluctuate too strongly year-on-year for a reliable trend projection. Its solvency ranks better than 17% of 719 sector peers (fiscal year 2025). The company has been active since 1990 and the Belgian State Gazette contains no insolvency or warning signals. The computed 12-month bankruptcy probability is 0.3% (very low).
Checked score
Score 2025
Axes · tick = 2024
Profitability13▼-5
Solvency31▼-8
Growth61▼-3
Track record100
Bankruptcy probability, 12 months
0.3%
Very low
0%0.5%1.5%4%10%≥ 25%
Credit up to €35,000 at 30 days only on tighter terms
Net loss of at least half of total assets or of the equity at the start of the financial year.
Liquidity tight (current ratio 1.06 against 1.17 in 2024; short-term debt: 94.1% of total assets), and 94.1% of the assets are financed with debt.
Credit check for your own amount and term
Show the recommended maximum : and see how the verdict changes with amount, term and advance.
Signals
Six signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
lowers risk · Annual accounts: healthy financial profile
The latest annual accounts show a healthy profile in solvency, result and liquidity.
NBB · annual accounts 2025Solvency, return and age of the figures
Solvency
5.9%
Return on assets
-9.7%
Age of the figures
9 mo
raises risk · Persistent losses
Two consecutive loss-making years (2024 and 2025); equity is also lower. May indicate structural pressure on profitability.
NBB · annual accounts 2025Net result per financial year
1819202122232425
2018 to 2025 · latest year -€1.6m
raises risk · Weak solvency vs sector
Solvency (equity / total assets) is in the sector's weakest quartile: better than 17% of 719 sector peers (2025).
NBB · sector comparisonPosition among 719 sector peers
Solvency
better than 17%
← weakest
strongest →
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 21-05-2026, 71 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
71 d early
2024
2 d early
2023
112 d late
2022
73 d late
2021
59 d late
2020
79 d late
2019
140 d late
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 56 days after the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today.
Companies Code · seven monthsPosition in the running window
28-09-2026 today31-12-2026 close31-07-2027 deadline
History
OMD was incorporated on 1 March 1990.1 The registered office was moved to Hoeilaart Ildefonse Vandammestraat in 2026.2 The board currently has 2 members; Karel Goethals has served longest, since 2026.3 Revenue fell from EUR 65 million in 2018 to EUR 58 million in 2025 and headcount from 17.5 to 20.8 full-time equivalents.4
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Financials · fiscal year 2025, full schema
In the rankings
#5 company by total assets in Hoeilaart, Professional and technical services sector#8 oldest company in Hoeilaart, Professional and technical services sector
Turnover
€58.4m▼ 16.6%
2024 · €70.1m
EBIT margin
-3.4%▼ 0.9pp
2024 · -2.4%
Net result
-€1.6m▼ 12.7%
2024 · -€1.4m
Working capital
€958,429▼ 62.1%
2024 · €2.5m
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Turnover€63.4m▲ 14.7%€84.0m▲ 32.3%€78.3m▼ 6.8%€70.1m▼ 10.5%€58.4m▼ 16.6%
Operating result-€1.0m▲ 15.7%-€347,327▲ 66.0%-€2.0m▼ 468%-€1.7m▲ 13.2%-€2.0m▼ 15.3%
Net result-€858,201below the sector's middle half▲ 29.9%-€98,824below the sector's middle half▲ 88.5%-€1.8mbelow the sector's middle half▼ 1,739%-€1.4mbelow the sector's middle half▲ 23.4%-€1.6mbelow the sector's middle half▼ 12.7%
EBIT margin-1.6%▲ 0.6pp-0.4%▲ 1.2pp-2.5%▼ 2.1pp-2.4%▲ 0.1pp-3.4%▼ 0.9pp
Equity€835,763within the sector's middle half€736,939within the sector's middle half▼ 11.8%-€1.1mbelow the sector's middle half€2.5mabove the sector's middle half€958,429within the sector's middle half▼ 62.1%
Total assets€21.6mabove the sector's middle half▲ 21.5%€21.8mabove the sector's middle half▲ 0.8%€21.3mabove the sector's middle half▼ 2.4%€17.5mabove the sector's middle half▼ 17.7%€16.2mabove the sector's middle half▼ 7.5%
Debt€20.8m▼ 19.4%€21.1m▲ 1.3%€22.4m▲ 6.2%€15.0m▼ 32.9%€15.3m▲ 1.7%
Working capital€939,222above the sector's middle half€760,365above the sector's middle half▼ 19.0%-€848,058below the sector's middle half€2.5mabove the sector's middle half€958,429within the sector's middle half▼ 62.1%
Solvency3.9%below the sector's middle half▲ 48.8pp3.4%below the sector's middle half▼ 0.5pp-5.1%below the sector's middle half▼ 8.5pp14.4%below the sector's middle half▲ 19.5pp5.9%below the sector's middle half▼ 8.5pp
Current ratio1.05within the sector's middle half▲ 0.351.04within the sector's middle half▼ 0.010.96below the sector's middle half▼ 0.071.17within the sector's middle half▲ 0.211.06within the sector's middle half▼ 0.11
Return on assets (ROA)-4.0%below the sector's middle half▲ 2.9pp-0.5%within the sector's middle half▲ 3.5pp-8.5%below the sector's middle half▼ 8.1pp-7.9%below the sector's middle half▲ 0.6pp-9.7%below the sector's middle half▼ 1.7pp
Staff (FTE)23.8above the sector's middle half▼ 6.7%22.7above the sector's middle half▼ 4.6%26.3above the sector's middle half▲ 15.9%24.4above the sector's middle half▼ 7.2%20.8within the sector's middle half▼ 14.8%
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Result per fiscal year
Operating resultNet result
The operating result stays negative: a loss of €2.0m in 2025 against €1.7m in 2024; the loss grows and 2025 has the lowest result in the available series.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Equity and liabilities €16.2m
Equity
€958,429 ▼ 62.1%
Debt
€15.3m ▲ 1.7%
Debt's share of the balance-sheet total rises from 85.6% to 94.1%. Equity is lower and debt is higher.
Key figures and ratios
Debt to equity
15.93▲
2024 · 5.94
ROE
-163.7%▼
2024 · -55.1%
Debt ≤ 1 year
€15.3m▲
2024 · €15.0m
Income taxes
€5,000▲
2024 · €4,520
Staff costs
€2.0m▼
2024 · €2.3m
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 1,104 companies that looked in July 2024 the way this one looks now, 1.5% went bankrupt within 24 months and 94% are still going.
- Small
- 20 years or older
- solvency under 10%
- a small loss
1.5%
went bankrupt
3.5%
stopped otherwise
94%
still going
A further 0.7% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.3% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,662 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.4% |
| 3 | 0.5% | 0.5% |
| 4 | 0.6% | 0.7% |
| 5 | 0.8% | 0.9% |
| 6 | 1.2% | 1.3% |
| 7 | 1.5% | 1.7% |
| 8 | 1.7% | 1.7% |
| 9 | 2.7% | 2.8% |
| 10 | 5.3% | 5.7% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 75% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 1,104 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Operating income70/76A | €63.5m | €84.1m | €78.5m | €70.3m | €58.7m | ▼ 16.6% |
| Turnover70 | €63.4m | €84.0m | €78.3m | €70.1m | €58.4m | ▼ 16.6% |
| Other operating income74 | €43,366 | €128,823 | €254,673 | €262,673 | €231,890 | ▼ 11.7% |
| Operating charges60/66A | €64.5m | €84.4m | €80.5m | €72.0m | €60.6m | ▼ 15.8% |
| Goods for resale, raw materials and consumables60 | €58.7m | €78.1m | €72.6m | €64.9m | €54.1m | ▼ 16.7% |
| Purchases600/8 | €58.7m | €78.1m | €72.6m | €64.9m | €54.1m | ▼ 16.7% |
| Services and other goods61 | €4.1m | €4.7m | €5.8m | €4.8m | €4.5m | ▼ 6.2% |
| Remuneration, social security and pensions62 | €1.6m | €1.6m | €2.1m | €2.3m | €2.0m | ▼ 11.5% |
| Other operating charges640/8 | €13,666 | €10,970 | €14,245 | €16,842 | €17,039 | ▲ 1.2% |
| Operating profit (loss)9901 | -€1.0m | -€347,327 | -€2.0m | -€1.7m | -€2.0m | ▼ 15.3% |
| Financial income75/76B | €212,395 | €311,570 | €252,942 | €339,698 | €434,582 | ▲ 27.9% |
| Recurring financial income75 | €212,395 | €311,570 | €252,942 | €339,698 | €434,582 | ▲ 27.9% |
| Income from current assets751 | €130,084 | €209,466 | €248,702 | €326,689 | €432,939 | ▲ 32.5% |
| Other financial income752/9 | €82,311 | €102,104 | €4,240 | €13,008 | €1,643 | ▼ 87.4% |
| Financial charges65/66B | €45,942 | €59,993 | €95,799 | €16,260 | €25,575 | ▲ 57.3% |
| Recurring financial charges65 | €45,942 | €59,993 | €95,799 | €16,260 | €25,575 | ▲ 57.3% |
| Debt charges650 | €4,682 | €3,176 | €4,398 | €10,533 | €14,691 | ▲ 39.5% |
| Write-downs on current assets other than stocks, contracts in progress and trade receivables: additions (reversals)651 | -€7,152 | - | - | - | - | - |
| Other financial charges652/9 | €48,412 | €56,817 | €91,401 | €5,726 | €10,885 | ▲ 90.1% |
| Profit (loss) for the period before taxes9903 | -€855,189 | -€95,750 | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Income taxes67/77 | €3,012 | €3,074 | €3,659 | €4,520 | €5,000 | ▲ 10.6% |
| Taxes670/3 | €3,012 | €3,074 | €3,659 | €4,520 | €5,000 | ▲ 10.6% |
| Profit (loss) for the period9904 | -€858,201 | -€98,824 | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Profit (loss) for the period to be appropriated9905 | -€858,201 | -€98,824 | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €21.6m | €21.8m | €21.3m | €17.5m | €16.2m | ▼ 7.5% |
| Current assets29/58 | €21.6m | €21.8m | €21.3m | €17.5m | €16.2m | ▼ 7.5% |
| Amounts receivable within one year40/41 | €19.4m | €19.1m | €16.8m | €15.6m | €16.2m | ▲ 3.6% |
| Trade receivables40 | €19.4m | €19.1m | €16.8m | €15.6m | €11.9m | ▼ 24.2% |
| Other amounts receivable41 | €15 | - | - | - | €4.4m | - |
| Cash at bank and in hand54/58 | €2.3m | €2.7m | €4.5m | €1.9m | - | - |
| Deferred charges and accrued income490/1 | €24,130 | €7,545 | €11,586 | €25,603 | €16,318 | ▼ 36.3% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €21.6m | €21.8m | €21.3m | €17.5m | €16.2m | ▼ 7.5% |
| Equity10/15 | €835,763 | €736,939 | -€1.1m | €2.5m | €958,429 | ▼ 62.1% |
| Contributions10/11 | €9.9m | €9.9m | €9.9m | €2.1m | €2.1m | = |
| Capital10 | €9.9m | €9.9m | €9.9m | €2.1m | €2.1m | = |
| Issued capital100 | €9.9m | €9.9m | €9.9m | €2.1m | €2.1m | = |
| Outside capital11 | €18,528 | €18,528 | €18,528 | €18,528 | €18,528 | = |
| Share premium1100/10 | €18,528 | €18,528 | €18,528 | €18,528 | €18,528 | = |
| Reserves13 | €18,597 | €18,597 | €18,597 | €18,597 | €18,597 | = |
| Non-distributable reserves130/1 | €18,597 | €18,597 | €18,597 | €18,597 | €18,597 | = |
| Legal reserve130 | €18,597 | €18,597 | €18,597 | €18,597 | €18,597 | = |
| Profit (loss) carried forward14 | -€9.1m | -€9.2m | -€11.0m | €408,083 | -€1.2m | ▼ 384% |
| Provisions and deferred taxes16 | - | €5,000 | - | - | - | - |
| Provisions for liabilities and charges160/5 | - | €5,000 | - | - | - | - |
| Other liabilities and charges164/5 | - | €5,000 | - | - | - | - |
| Amounts payable17/49 | €20.8m | €21.1m | €22.4m | €15.0m | €15.3m | ▲ 1.7% |
| Amounts payable within one year42/48 | €20.7m | €21.1m | €22.1m | €15.0m | €15.3m | ▲ 1.7% |
| Trade debts44 | €19.2m | €19.6m | €20.7m | €13.8m | €14.4m | ▲ 4.5% |
| Suppliers440/4 | €19.2m | €19.6m | €20.7m | €13.8m | €14.4m | ▲ 4.5% |
| Advances received on contracts in progress46 | - | €45,431 | - | €40,000 | - | - |
| Taxes, remuneration and social security45 | €1.5m | €1.4m | €1.4m | €1.2m | €875,316 | ▼ 26.6% |
| Taxes450/3 | €1.3m | €1.1m | €1.2m | €980,227 | €699,961 | ▼ 28.6% |
| Remuneration and social security454/9 | €192,358 | €226,320 | €215,356 | €212,880 | €175,355 | ▼ 17.6% |
| Other amounts payable47/48 | €53 | €39,936 | €39,936 | - | - | - |
| Accrued charges and deferred income492/3 | €103,459 | €18,426 | €232,756 | - | - | - |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | -€858,201 | -€98,824 | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Operating cash flow (approximation) | -€858,201 | -€98,824 | -€1.8m | -€1.4m | -€1.6m | ▼ 12.7% |
| Change in cash | - | €459,555 | €1.8m | -€2.6m | - | - |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
10-07
State Gazette act
Registered officeRegistered-office move · Power of attorney4 facts ▸
State Gazette act
Registered office
Registered-office move · Power of attorney4 facts ▸
- General meeting, 07-07-2026
- Registered-office move, 1560 Hoeilaart Ildefonse Vandammestraat 5-7 D
- Power of attorney
- Power of attorney, Dimitri CLEENEWERCK DE CRAYENCOUR
21-05
NBB filing
Annual accounts filed
fiscal year 2025 · full schema
23-03
State Gazette act
Resignations: Smart Minds BV (director) and Remi Boel (director)Appointments: Karel Goethals (director) and TPFinance BV (director) · Director discharge7 facts ▸
State Gazette act
Resignations: Smart Minds BV (director) and Remi Boel (director)
Appointments: Karel Goethals (director) and TPFinance BV (director) · Director discharge7 facts ▸
- General meeting, 12/02/2026
- Director resignation, Smart Minds BV (director)
- Director resignation, Remi Boel (director)
- Director discharge, Smart Minds BV
- Director discharge, Remi Boel
- Director appointment, Karel Goethals (director)
- Director appointment, TPFinance BV (director)
2025
29-07
NBB filing
Annual accounts filed
fiscal year 2024 · full schema
2024
31-12
Financial
Equity above €2mEq €2.5m
Equity rises from -€1.1m to €2.5m.
20-11
NBB filing
Annual accounts filed
fiscal year 2023 · full schema · 112 days late
2023
12-10
NBB filing
Annual accounts filed
fiscal year 2022 · full schema · 73 days late
2022
28-09
NBB filing
Annual accounts filed
fiscal year 2021 · full schema · 59 days late
2021
31-12
Financial
Equity above €500,000Eq €835,763
Equity rises from -€8.0m to €835,763.
18-10
NBB filing
Annual accounts filed
fiscal year 2020 · full schema · 79 days late
2020
18-12
NBB filing
Annual accounts filed
fiscal year 2019 · full schema · 140 days late
2019
12-12
NBB filing
Annual accounts filed
fiscal year 2018 · full schema · 134 days late
2018
27-11
NBB filing
Annual accounts filed
fiscal year 2017 · full schema · 119 days late
2017
19-12
NBB filing
Annual accounts filed
fiscal year 2016 · full schema · 141 days late
Financial milestoneState Gazette actNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
2 of 21 acts read
About the unread acts
Of the 21 Belgian State Gazette acts we know for this company, 2 have been read. The other 19 have not been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
2 directors, last change in 2026
Karel Goethals
CurrentDirector · since 12-02-2026
TPFinance BV
CurrentDirector · since 12-02-2026 · Legal entity
Derived from published Gazette acts. The CBE keeps the official list of function holders; we do not read it, so the two can differ.
See the function holders in the CBE →
Not every act has been read: a resignation may be missing here
19 of this company's 21 Belgian State Gazette acts have not been read yet. Appointments and resignations recorded in them are missing above: a director who resigned there may therefore still show here as sitting. The acts are in the Timeline.
Location & real-estate footprint
Registered office, Hoeilaart · 1 establishment unit since 1990
Ground area
3,571 m²
Building footprint
1,135 m²
Volume, LiDAR
13,160 m³
2 parcels, Brussels, Flanders · tallest building 17.1 m, ±4 floors. Linked by address, not a title deed.
1 establishment unit
OMD
since 19902.047.359.204
2 parcels
Flanders
1
(50%)
Brussels
1
(50%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 23033C0080/00H016 | Flanders | 3,343 m² | 1 · 1,079 m² | 17.1 m · 4 fl. |
| 21332B0427/00E003 | Brussels | 228 m² | 1 · 55 m² | 9.8 m · 3 fl. |
Linked by address, not proof of ownership
Good to know
2 of 2 parcels with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Mandate history
4 people since 2026, 2 in office
- Board
- began earlier
| Name | Functions and periods |
|---|---|
| Karel Goethals |
|
| TPFinance BV |
|
| Remi Boel |
|
| Smart Minds BV |
|
Articles of association
Registered office clause
One provision in the deed
Other statement
Uitgiften en uittreksels vóór registratie, vóór registratie der akte
Structure & network
Owners and holdings
3 ownersChain of control
Highest known parent: OMNICOM MEDIA GROUP. The sources do not say who stands above it.
Owners 3
- OMNICOM MEDIA GROUPparent100%
- 33.33%
-
33.33%
Holdings 0
No holding stated in the accounts, acts or LEI register we read.
According to the annual accounts of the other companies, the acts in the Belgian Gazette and the LEI register. The register of ultimate beneficial owners (UBO) is not public: who ultimately stands behind a natural person or a foreign parent is not stated here. A company that does not fill in these statements, or need not, is missing.
Connections & network
2 current directorsThe network starts from this company’s directors. Other companies they run appear here as nodes.
This company
Company
Director
Shareholding
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Of 9,864 companies in sector 73110 we hold annual accounts for 3,758. 1,605 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPublic limited company
Founded01-03-1990
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
E-invoicing
Reachable via Peppol
Peppol ID
0208:0439836503
Also
9925:BE0439836503
Registered
23-12-2025
Register as of 27 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.