Equity
€958,429 from €2.5m in 2024
Equity fell by 62% in 1 year.
OMD
Lifetime
18 annual accounts with figures on one time axis, 36 filings since 1990peak €122.3m (2010)
€58.4m▼ 16.6%
lowest -€2.0m (2018)
-€1.6m▼ €176,871
peak €2.5m (2024)
€958,429▼ 62.1%
€15.3m▲ 1.7%
peak 26.8 FTE (2019)
20.8 FTE▼ 14.8%
Board15 names since 2016all names
5 directors and 4 others
Owners7 names in the annual accountsall names
100% and 1 other
Documentsfilings and deeds
21-05-202671 days before the deadline
2025financial year
Turnover from €70.1m to €58.4mLoss of €1.6mStaff from 24.4 FTE to 20.8 FTE1 statutory auditor appointed, 1 director reappointed 31-10Permanent representatives: , and 24-01Capital increase · Amendment of the articles 13-01
Key points
from the 2025 annual accountsLosses
-€14.0m in eleven years
Every financial year from 2015 to 2025 closed with a loss. 2018 was the heaviest.
Debts
€15.3m 94% of the balance sheet
Suppliers 94%Taxes and wages 6%
Staff
18 employees on 31-12-2025
In 2025, 7 people joined and 11 left. On top of that, 0.1 agency workers worked there on average.
Board
2 joined · 1 left
Board changed. Latest change 23-03-2026 · 4 in office.
Position in the sector
-€1.6m
Lower net result than 95% of companies in advertising and market research. Sector median €45,455 · 479 companies.
Equity -62%: capital reduction
Checked score
Bankruptcy probability within 12 months
Financial strength
Score breakdown
Comparable companies, two years later
In July 2024, 1,104 companies had the same profile as OMD has now. Each dot stands for 3 companies, two years later.
94.3%
were still trading
3.5%
stopped another way
1.8%
went bankrupt
Another 0.4% stopped without a precise date, possibly only after those two years.
Test of the method
The method was tested on the 497,762 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 2.9% | 3.1% |
| 10 | 5.6% | 6.1% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 1,104 companies, not a prediction for OMD. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Credit verdict
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Signals
Board and ownership
Managing director,
Director
Director, since 12-02-2026
Director, , since 12-02-2026
Auditor,
- 100%score equity €1.8m (2025) · 2025 annual accounts of
- consolidatesannual accounts 2025
- 33.33%equity €8.9m (2023) · 2023 annual accounts of
Recent changes
Registered office moved from Sint-Jans-Molenbeek Scheldestraat nummer to Hoeilaart Ildefonse Vandammestraat
New registered office: 1560 Hoeilaart Ildefonse Vandammestraat 5-7 D · Previous registered office: 1080 Sint-Jans-Molenbeek Scheldestraat nummer 122 · General meeting of 07-07-2026 · Gazette deed
2 directors appointed, 2 resignations
Resignations: and · Permanent representatives: and · Appointments: and · General meeting of 12-02-2026 · Gazette deed
Registered in the Peppol Directory
Reachable for e-invoices through 0208:0439836503
1 statutory auditor appointed, 1 director reappointed
Appointment: (statutory auditor) · Reappointment: · Permanent representative: · General meeting of 08-07-2025 · Gazette deed
Comparable companies
same main activity, similar in size and age| Company | ||||
|---|---|---|---|---|
| OMD Hoeilaart | €58.4m | -3.4% | 5.9% | 20.8 |
| PHD MEDIA Hoeilaart | €39.4m | -2.1% | 7.6% | 22.8 |
| ICE SA Bastogne | €31.2m | 2.7% | 27.5% | 21 |
| KICK AND RUSH Wavre | €25.6m | -4.6% | 1.7% | 29 |
| JCDECAUX BILLBOARD BELGIUM Brussels | €12.4m | 21.4% | -28.1% | 23.6 |
| BEST DEAL Jette | €22.6m | 2.8% | 30.6% | 16.8 |
| SERVICEPLAN BELGIUM Woluwe-Saint-Pierre | €7.4m | 1.2% | -17.2% | 33.2 |
Grey: the largest companies of the sector (advertising and market research (NACE 73)), without their names. Blue: the sector peers from the table.
These companies have the same main activity as OMD: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €8.3m and €30m, founded between 1977 and 1997.
Official details
Source: KBO- Status
- Active since 01-03-1990Normal situation
- Activity
- Advertising agenciesNACE 73110
- Joint committee
- 200Auxiliary committee for white-collar workers · annual accounts 2025
- Establishment unit
- 2.047.359.2041160 Auderghem, since 07-03-1990
- Financial year end
- 31 December
- Peppol
- Reachable since 23-12-2025
Annual accounts 2025
- €16.2m▼ 7.5%
- Employeeson 31-12-2025
- 18▼ 18.2%
- Filing
- Filed on 21-05-2026, 71 days before the end of the filing period
Insights on OMD
OMD has existed since 1990. Turnover fell from €117.9m in 2008 to €58.4m in 2025, while staff rose from 8.5 to 20.8 full-time equivalents.
Turnover has fallen every year since 2022. Solvency fell in 2025 from 14.4% to 5.9% because of the loss and higher debts to suppliers.
holds all the shares. In January 2025, the Official Gazette published the appointment of as managing director.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.
Key facts about OMD
- What is the company number of OMD?
- The company number of OMD is 0439.836.503. The VAT number is the same number with BE in front: BE 0439.836.503.
- Where is OMD based?
- The registered office is at Ildefonse Vandammestraat 5-7 D, 1560 Hoeilaart.Company details
- What does OMD do?
- According to the KBO register, the main activity is advertising agencies (NACE 73110).
- What is the legal form of OMD?
- OMD is a public limited company (NV).
- When was OMD founded?
- OMD was founded on 01-03-1990.
- Is OMD still active?
- Yes, OMD is an active enterprise in the KBO register.
- How many employees does OMD have?
- OMD had an average of 20.8 full-time equivalents in financial year 2025, according to the filed annual accounts.Financials
- Which joint committee does OMD fall under?
- In its 2025 annual accounts, OMD states joint committee 200 (Auxiliary committee for white-collar workers).
- What is the turnover of OMD?
- The turnover of OMD was €58.4m in financial year 2025, according to the filed annual accounts.
- Is OMD profitable?
- In financial year 2025, OMD made a loss of €1.6m.
- Where can I find the annual accounts of OMD?
- OMD filed 36 annual accounts with the National Bank of Belgium, the latest for financial year 2025.
- When are the next annual accounts of OMD due?
- OMD must file the annual accounts for financial year 2026 by 31-07-2027.Timeline
Next steps
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