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OGILVY SOCIAL LAB

Active
Public limited companyfounded 1960active for 66 yearsVictoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node, Belgium90 active companies are registered at this addressKBO/BCE: BE 0403.525.641
Summary

OGILVY SOCIAL LAB has been active since 1960 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €3.8m and a net result of -€275,128. Equity remains stable across the filed financial years (±0% per year). Its solvency ranks better than 34% of 836 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 0.4% (very low).

Overview

Activity
Advertising agencies
NACE 73110
Oldest company in Sint-Joost-ten-Node, Professional and technical services sector1 site
Size
€34.3mturnover 2025
Staff
88.2 FTE
Equity
€3.8m
Loss
-€275,128
Financial health
81 Excellent Checked score 2025
Bankruptcy probabilitywithin 12 months
0.4%
Structure
Parent
WPP PLC
Auditor: PwC Reviseurs d'EntreprisesAccounts 35 days early8 of 46 deeds read
Why 81raises riskLiquidity: current ratio 1.29Loss of €275,128 (financial year 2025)lowers riskFounded in 1960Size: turnover €34.3m, 88.2 FTE, total assets €14.6mShow the evidence

Checked score

Score 2025
81 / 100
Excellent
Probability in this band: under 0.55%
Financially better than 27% of its sector peers (NACE 73, medium-sized)
Financial strength · tick = 2024
Weak
Solvency 51+2
equity 26.3% of total assets
Liquidity 20+2
short-term debt 73.7%
Profitability 26-35
return on assets -1.9%
Bankruptcy probability, 12 months
0.4% Very low
0%0.5%1.5%4%10%≥ 25%

About 4 in 1,000 comparable companies go bankrupt within 12 months (an estimate).

Sector median 0.1% (117 companies, NACE 73, medium-sized)
Last 24 months 11-2024: 0.3% 12-2024: 0.3%● unchanged vs 11-2024 01-2025: 0.2%▼ -0.1 percentage points vs 12-2024 02-2025: 0.2%● unchanged vs 01-2025lowest value 03-2025: 0.2%● unchanged vs 02-2025 04-2025: 0.2%● unchanged vs 03-2025 05-2025: 0.2%● unchanged vs 04-2025 06-2025: 0.2%● unchanged vs 05-2025 07-2025: 0.4%▲ +0.2 percentage points vs 06-2025 08-2025: 0.4%● unchanged vs 07-2025 09-2025: 0.4%● unchanged vs 08-2025 10-2025: 0.4%● unchanged vs 09-2025 11-2025: 0.4%● unchanged vs 10-2025 12-2025: 0.4%● unchanged vs 11-2025 01-2026: 0.4%● unchanged vs 12-2025 02-2026: 0.4%● unchanged vs 01-2026 03-2026: 0.4%● unchanged vs 02-2026 04-2026: 0.4%● unchanged vs 03-2026 05-2026: 0.4%● unchanged vs 04-2026 06-2026: 0.4%● unchanged vs 05-2026 07-2026: 0.4%● unchanged vs 06-2026highest value 08-2026: 0.4%● unchanged vs 07-2026highest value 09-2026: 0.4%● unchanged vs 08-2026highest value 10-2026: 0.4%● unchanged vs 09-2026highest value
Credit of up to €310,000 on 30-day terms is acceptable
Liquidity tight (current ratio 1.29, compared with 1.25 in 2024, below the usual 1.5; short-term debt: 73.7% of total assets), and 73.7% of the assets are financed with debt and provisions.
How it is calculated

The band follows from the bankruptcy probability, on a scale where 10 more points roughly halve it:

75-100 Excellent under 0.55%
60-74 Healthy 0.55% to 1.5%
45-59 Fair 1.5% to 4.2%
25-44 Weak 4.2% to 15.0%
0-24 Critical over 15.0%

Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, medium-sized): better than 30% on solvency, 15% on liquidity, 16% on profitability and 46% on growth.

The bankruptcy probability was computed on 22-10-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.

Some facts cap the score, however low the probability. Negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late hold it at Fair at most (59); two missing filings, at Weak (44). An ongoing judicial reorganisation or the company's end (bankruptcy, dissolution, liquidation) holds it at Critical at most (24).

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Signals

Five signals.
lowers riskraises riskneutral
raises risk · Liquidity: current ratio 1.29
NBB · annual accounts
raises risk · Loss of €275,128 (financial year 2025)
NBB · annual accounts
lowers risk · Founded in 1960
Companies that have existed this long fail less often; how much that weighs depends on the rest of its profile.
KBO
lowers risk · Size: turnover €34.3m, 88.2 FTE, total assets €14.6m
Companies of this size fail less often; how much that weighs depends on the rest of its profile.
NBB · annual accounts
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 26-06-2026, 35 days ahead of the deadline.
NBB · 10 filings
Deviation from the deadline
2025
35 days early
2024
38 days early
2023
69 days early
2022
45 days early
2021
32 days early
2020
43 days early
2019
44 days early
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

This company filed its last 7 accounts on average 44 days before the deadline; the sector median (NACE 73) for financial year 2024 is 6 days before the deadline, and 36% of those companies filed late.

Searched, nothing found (2)
neutral · Next filing not due yet
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. The company usually files around 23 June (5 of the last 5 filed years within 30 days of that day).
Companies Code · seven months
Where today falls in the filing period
23-10-2026 today31-12-2026 year end31-07-2027 deadline
neutral · No strike-offs in the KBO publications
Searched since 2021.
KBO publications · our coverage
  1. Reappointments: Emile van Popering, Robert Hill…Permanent representative: An Vande Velde…
  2. Annual accounts filedfinancial year 2025 · full…
  3. Resignation: SRL Katapult (director)Gazette deed

Key points

  • Caution: From profit to loss in 2025after €622,642 in 2024 -€275,128 View
  • Caution: Among the weakest 7% on net resultsector median €35,254 · 837 companies -€275,128 View
  • Positive: Filed on time since financial year 2018accounts within the deadline every year 8 years View
  • Controlled by WPP PLCknown shareholders 100% parent View
  • Directors leftlatest change 13-07-2026 · 3 in office 2 left View
  • Active since 1960founded 02-06-1960 66 years View
  • Merger with So.Zenmerger on 29-08-2024 2024 View

By topic

Financials

Financial year
2025
Turnover
€34.3m
Loss
-€275,128
Solvency
26.3%
Turnover▲ 10.6%
Net result
20182025
Go to Financials

Board & ownership

Board
3 members
Parent
WPP PLC
Known shareholders
100%
Auditor
PwC Reviseurs d'Entreprises
  • An Vande VeldeDirector
  • Emile van PoperingDirector
  • Robert HillDirector
Go to Board & ownership

Timeline

Events
60
Since
1978
Next accounts
by 31-07-2027
  1. 31-12-2025Weakest financial year
  2. 17-09-2025Reappointments: Emile van Popering, Keith Mckay and…
  3. 23-06-2025Annual accounts filed
Go to Timeline

Company details

Sites
1
Legal form
Public limited company
Activity
Advertising agenciesNACE 73110
Founded
02-06-1960
Year ends
31-12
Peppol
Reachable for e-invoices
Go to Company details

Articles of association

Provisions read
12
Annual meeting
Third Tuesday of May at 11:00
Purpose
“L'exploitation d'une agence de publicité destinée à favoriser et à développer les…” (deed in French)
Go to Articles of association

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