LEAD UP
ActiveSummary
LEAD UP has been active since 2014 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €38,625 and a net result of €2,984. Equity is growing by ~17.4% per year across the filed fiscal years. Its solvency ranks better than 41% of 7097 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.5% (low).
Checked score
Score 2025
Axes · tick = 2024
Profitability73▼-20
Solvency68▼-20
Growth52=
Track record100
Bankruptcy probability, 12 months
0.5%
Low
0%0.5%1.5%4%10%≥ 25%
Credit up to €2,500 at 30 days acceptable
Liquidity tight (current ratio 1.46 against 1.11 in 2024; short-term debt: 56.9% and cash: 68.9% of total assets), and 56.9% of the assets are financed with debt.
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Signals
Three signals. The signal on the left, the evidence on the right.
−lowers risk○neutral
lowers risk · Annual accounts: healthy financial profile
The latest annual accounts show a healthy profile in solvency, result and liquidity.
NBB · annual accounts 2025Solvency, return and age of the figures
Solvency
43.1%
Return on assets
3.3%
Age of the figures
9 mo
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 27-07-2026, 4 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
4 d early
2024
31 d early
2023
22 d late
2022
70 d late
2021
31 d late
2020
29 d early
2019
120 d late
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 26 days after the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. Usually files around 23 August (4 of the last 5 filed years within 47 days of that day).
Companies Code · seven monthsPosition in the running window
28-09-2026 today31-12-2026 close31-07-2027 deadline
History
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Financials · fiscal year 2025, micro schema
Turnover
€76,872
EBIT margin
23.0%
Net result
€2,984▼ 73.2%
2024 · €11,136
Working capital
€23,284▲ 895%
2024 · €2,340
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Turnover
Operating result€14,635▲ 296%-€2,969-€2,284▲ 23.1%€15,002€3,702▼ 75.3%
Net result€13,010within the sector's middle half▲ 432%-€483within the sector's middle half-€2,459below the sector's middle half▼ 409%€11,136within the sector's middle half€2,984within the sector's middle half▼ 73.2%
EBIT margin
Equity€27,447within the sector's middle half▲ 90.1%€26,965within the sector's middle half▼ 1.8%€24,506within the sector's middle half▼ 9.1%€35,642within the sector's middle half▲ 45.4%€38,625within the sector's middle half▲ 8.4%
Total assets€37,842below the sector's middle half▲ 131%€35,065below the sector's middle half▼ 7.3%€30,834below the sector's middle half▼ 12.1%€56,314below the sector's middle half▲ 82.6%€89,630within the sector's middle half▲ 59.2%
Debt€10,394▲ 436%€8,100▼ 22.1%€6,328▼ 21.9%€20,672▲ 227%€51,005▲ 147%
Working capital€27,248within the sector's middle half▲ 91.4%€8,676within the sector's middle half▼ 68.2%-€3,062below the sector's middle half€2,340within the sector's middle half€23,284within the sector's middle half▲ 895%
Solvency72.5%within the sector's middle half▼ 15.6pp76.9%above the sector's middle half▲ 4.4pp79.5%above the sector's middle half▲ 2.6pp63.3%within the sector's middle half▼ 16.2pp43.1%within the sector's middle half▼ 20.2pp
Current ratio3.62within the sector's middle half▼ 4.712.07within the sector's middle half▼ 1.550.52below the sector's middle half▼ 1.551.11within the sector's middle half▲ 0.601.46within the sector's middle half▲ 0.34
Return on assets (ROA)34.4%above the sector's middle half▲ 19.4pp-1.4%below the sector's middle half▼ 35.8pp-8.0%below the sector's middle half▼ 6.6pp19.8%within the sector's middle half▲ 27.8pp3.3%within the sector's middle half▼ 16.4pp
Staff (FTE)1.7
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the micro schema does not require them.
Result per fiscal year
Operating resultNet result
The operating result falls in 2025; 2025 is 75% below 2024.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €89,630
Fixed assets
€15,341 ▼ 53.9%
Current assets
€74,289 ▲ 223%
Equity and liabilities €89,630
Equity
€38,625 ▲ 8.4%
Debt
€51,005 ▲ 147%
Debt's share of the balance-sheet total rises from 36.7% to 56.9%. Equity and debt are higher.
Key figures and ratios
EBITDA
€15,659▼
2024 · €29,217
Cash flow
€14,941▼
2024 · €25,352
Debt to equity
1.32▲
2024 · 0.58
ROE
7.7%▼
2024 · 31.2%
Interest coverage
91.55▼
2024 · 190.58
Debt ≤ 1 year
€51,005▲
2024 · €20,672
Income taxes
€1,263▼
2024 · €3,712
Staff costs
€17,171▲
2024 · €7,340
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 10,905 companies that looked in July 2024 the way this one looks now, 0.6% went bankrupt within 24 months and 95% are still going.
- Micro
- 10 to 20 years old
- solvency 30% or more
- a profit under 5% of the balance sheet
0.6%
went bankrupt
4.0%
stopped otherwise
95%
still going
A further 0.3% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.5% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,662 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.4% |
| 3 | 0.5% | 0.5% |
| 4 | 0.6% | 0.7% |
| 5 | 0.8% | 0.9% |
| 6 | 1.2% | 1.3% |
| 7 | 1.5% | 1.7% |
| 8 | 1.7% | 1.7% |
| 9 | 2.7% | 2.8% |
| 10 | 5.3% | 5.7% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 75% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 10,905 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Non-recurring operating income76A | - | - | - | - | €19,777 | - |
| Goods, raw materials, services and sundry goods60/61 | - | €13,936 | €50,251 | €96,712 | €201,756 | ▲ 109% |
| Remuneration, social security and pensions62 | - | - | - | €7,340 | €17,171 | ▲ 134% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | - | €5,897 | €8,118 | €14,216 | €11,957 | ▼ 15.9% |
| Other operating charges640/8 | €350 | €1,170 | €3,633 | €3,389 | €1,170 | ▼ 65.5% |
| Non-recurring operating charges66A | €729 | €122 | €5,175 | €743 | €4,701 | ▲ 533% |
| Gross operating margin9900 | €15,714 | €4,221 | €14,642 | €40,689 | €38,701 | ▼ 4.9% |
| Operating profit (loss)9901 | €14,635 | -€2,969 | -€2,284 | €15,002 | €3,702 | ▼ 75.3% |
| Financial income75/76B | - | €1,444 | - | - | €716 | - |
| Recurring financial income75 | - | €1,444 | - | - | €716 | - |
| Non-recurring financial income76B | - | €1,444 | - | - | €716 | - |
| Financial charges65/66B | €429 | €153 | €175 | €153 | €171 | ▲ 11.6% |
| Recurring financial charges65 | €429 | €153 | €175 | €153 | €171 | ▲ 11.6% |
| Profit (loss) for the period before taxes9903 | €14,205 | -€1,678 | -€2,459 | €14,848 | €4,247 | ▼ 71.4% |
| Income taxes67/77 | €1,195 | -€1,195 | - | €3,712 | €1,263 | ▼ 66.0% |
| Profit (loss) for the period9904 | €13,010 | -€483 | -€2,459 | €11,136 | €2,984 | ▼ 73.2% |
| Profit (loss) for the period to be appropriated9905 | €13,010 | -€483 | -€2,459 | €11,136 | €2,984 | ▼ 73.2% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €37,842 | €35,065 | €30,834 | €56,314 | €89,630 | ▲ 59.2% |
| Fixed assets21/28 | €199 | €18,289 | €27,568 | €33,302 | €15,341 | ▼ 53.9% |
| Tangible fixed assets22/27 | - | €18,090 | €27,369 | €32,903 | €14,942 | ▼ 54.6% |
| Furniture and vehicles24 | - | €18,090 | €27,369 | €32,903 | €14,942 | ▼ 54.6% |
| Financial fixed assets28 | €199 | €199 | €199 | €399 | €399 | = |
| Current assets29/58 | €37,643 | €16,776 | €3,266 | €23,012 | €74,289 | ▲ 223% |
| Amounts receivable within one year40/41 | €769 | €140 | €1,361 | €6,068 | €12,548 | ▲ 107% |
| Trade receivables40 | - | - | €157 | €6,068 | €10,990 | ▲ 81.1% |
| Other amounts receivable41 | €769 | €140 | €1,204 | - | €1,558 | - |
| Cash at bank and in hand54/58 | €36,874 | €16,637 | €1,905 | €16,944 | €61,741 | ▲ 264% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €37,842 | €35,065 | €30,834 | €56,314 | €89,630 | ▲ 59.2% |
| Equity10/15 | €27,447 | €26,965 | €24,506 | €35,642 | €38,625 | ▲ 8.4% |
| Contributions10/11 | €18,600 | €18,600 | €18,600 | €18,600 | €18,600 | = |
| Reserves13 | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Non-distributable reserves130/1 | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Reserves not available under the articles1311 | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Profit (loss) carried forward14 | €6,987 | €6,505 | €4,046 | €15,182 | €18,165 | ▲ 19.7% |
| Amounts payable17/49 | €10,394 | €8,100 | €6,328 | €20,672 | €51,005 | ▲ 147% |
| Amounts payable within one year42/48 | €10,394 | €8,100 | €6,328 | €20,672 | €51,005 | ▲ 147% |
| Trade debts44 | €4,526 | €2,744 | €3,195 | €13,310 | €42,375 | ▲ 218% |
| Suppliers440/4 | €4,526 | €2,744 | €3,195 | €13,310 | €42,375 | ▲ 218% |
| Taxes, remuneration and social security45 | €1,195 | €567 | - | €5,478 | €6,972 | ▲ 27.3% |
| Taxes450/3 | €1,195 | €567 | - | €3,726 | €4,975 | ▲ 33.5% |
| Remuneration and social security454/9 | - | - | - | €1,752 | €1,997 | ▲ 14.0% |
| Other amounts payable47/48 | €4,673 | €4,789 | €3,133 | €1,885 | €1,657 | ▼ 12.1% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €13,010 | -€483 | -€2,459 | €11,136 | €2,984 | ▼ 73.2% |
| + Depreciation and write-downs630 | - | €5,897 | €8,118 | €14,216 | €11,957 | ▼ 15.9% |
| Operating cash flow (approximation) | €13,010 | €5,414 | €5,659 | €25,352 | €14,941 | ▼ 41.1% |
| Investment in fixed assets (approximation) | - | -€23,987 | -€17,397 | -€19,950 | €6,004 | ▲ 130% |
| Change in cash | - | -€20,237 | -€14,732 | €15,039 | €44,797 | ▲ 198% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
27-07
NBB filing
Annual accounts filed
fiscal year 2025 · micro schema
2025
30-06
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema
2024
31-12
Financial
Back to profitnet €11,136
Net result €11,136 after 2 loss-making years.
31-12
Financial
Liquidity doublescurrent ratio 1.11
Current ratio from 0.52 to 1.11.
22-08
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema · 22 days late
2023
31-12
Financial
Weakest financial yearnet -€2,459
Net result drops to -€2,459, the lowest in the series; recovery starts the following year.
09-10
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema · 70 days late
2022
31-08
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema · 31 days late
2021
31-12
Financial
Highest result since 2018net €13,010 ▲432%
Net result €13,010, the highest in the series.
02-07
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema
2020
28-11
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema · 120 days late
2019
31-12
Financial
Liquidity quadruplescurrent ratio 4.32
Current ratio from 1.10 to 4.32; short-term debt falls from €28,616 to €3,033.
Show earlier events
30-08
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema · 30 days late
2018
29-08
NBB filing
Annual accounts filed
fiscal year 2017 · micro schema · 29 days late
2017
08-08
NBB filing
Annual accounts filed
fiscal year 2016 · micro schema · 8 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 12 acts read
About the unread acts
We know of 12 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
12 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Dilbeek · 1 establishment unit since 2014
Ground area
4,983 m²
Building footprint
2,317 m²
Parcel 23026A0132/00G006, Flanders. Linked by address, not a title deed.
105
companies at this address
See who is registered here
1 establishment unit
LEAD UP
since 20142.228.404.655
1 parcel
Flanders
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 23026A0132/00G006 | Flanders | 4,983 m² | 1 · 2,316 m² | - |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
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Of 13,417 companies in sector 73300 we hold annual accounts for 6,906. 5,351 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPrivate limited company (pre-2019)
Founded20-02-2014
Fiscal year end31-12
Activities, NACEBEL 2025
49310Scheduled passenger transport by road
73300Public relations and communication consultancy
49330On-demand passenger transport by chauffeured vehicle
49410Freight transport by road
70200Business and other management consultancy
E-invoicing
Reachable via Peppol
Peppol ID
0208:0546750594
Registered
13-10-2025
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 28 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.