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Public relations and communication consultancy

Current registrations 13,243division 73: 26,150
Starters, 12 months 7035.3 per 100 · Belgium 8.9
Bankruptcies, 12 months 352.6 per 1,000 registrations · Belgium 6.2
Employment (FTE) 11,059391 employers · latest accounts
Median age 6.9 yearsBelgium 8.1 years
E-invoicing via Peppol 89.2%11,814 of 13,243 companies in the Peppol Directory · Belgium 85.0%

Filed accounts

NACE 73300 · financial year 2025 · 6,871 filed annual accounts
Median solvency
51.7%
division 49.6% · Belgium 46.1%
Median net result
€22,382
division €15,794 · Belgium €16,520
Median equity
€72,710
division €76,467 · Belgium €98,421
Loss-making
22.7%
division 27.1% · Belgium 26.7%
Negative equity
9.9%
division 12.1% · Belgium 12.4%
Median return on equity
24.4%
division 18.1% · Belgium 15.9%
Median liquidity
1.94
division 1.85 · Belgium 1.66
Filed late
35.1%
financial year 2024, 6,662 filings · division 35.9% · Belgium 38.4%
Missing or 90 days late
4.5%
of 7,299 companies with annual accounts · division 4.8% · Belgium 5.4%
Per financial year202020212022202320242025
Median solvency 49.7%50.7%51.8%53.1%53.9%51.7%
Median net result €16,122€20,688€21,542€21,349€21,275€22,382

Hold your customer's or competitor's figures against them in the Sector benchmark

Bankruptcies

Bankruptcies, 5 years, still registered
105
0.79% of the registrations · Belgium 1.68%
Running bankruptcies
117
8.8 per 1,000 registrations

Recent bankruptcies

Date Company
12-10-2026 TIBERONE TECHNOLOGIES
BE 0770.488.519
21-09-2026 ANIS INVEST
BE 1015.196.951
03-08-2026 AddRetail
BE 0641.968.962
15-07-2026 Maerten, Tamara
BE 0562.929.404 · sole trader · Diksmuide
14-07-2026 IFREQ
BE 0787.244.773
01-07-2026 PHI TRADING
BE 0826.256.094
22-05-2026 Vandevenne, Alexis
BE 0777.387.989 · sole trader · Awans
20-05-2026 HEXATEX COMPANY
BE 0773.405.249

Every bankruptcy in division 73, last 90 days

Spread across the country

by region and province · 9,598 of 13,243 enterprises with a registered office on file · a sole trader has no published seat
  • Flanders 5,872 · 61.2%
  • Brussels 1,877 · 19.6%
  • Wallonia 1,681 · 17.5%
  • Abroad 168 · 1.8%
fewer moremax 1,877

Largest employers

NACE 73300 as first main activity · staff from the latest accounts
  1. 1 TransformicsBeringen 7,231 FTEfinancial year 2025
  2. 2 SECO BELGIUMBrussels 203 FTEfinancial year 2025
  3. 3 VML BelgiumAntwerp 89.5 FTEfinancial year 2025
  4. 4 The House of MarketingMachelen (Brab.) 79.4 FTEfinancial year 2025
  5. 5 G4S EVENT SERVICESBrussels 74.0 FTEfinancial year 2025

Joint committees

from the latest accounts of 770 companies
  • 200 Auxiliary committee for white-collar workers 636
  • 100 Auxiliary committee for blue-collar workers 82
  • 337 Auxiliary committee for the non-profit sector 21
  • 302 Hotels and catering 19
  • 227 Audiovisual sector 14
  • 335 Services and support for business and the self-employed 12
  • 201 Independent retail 11
  • 336 Liberal professions 7
Show the 12 others
  • 124 Construction 6
  • 226 White-collar workers in international trade, transport and logistics 6
  • 207 White-collar workers in the chemical industry 5
  • 323 Building management, estate agents and domestic staff 5
  • 140 Transport and logistics 4
  • 314 Hairdressing and beauty care 4
  • 140.03 Road transport and logistics for third parties 3
  • 111 Metal, mechanical and electrical engineering 2
  • 116 Chemical industry 2
  • 130 Printing, graphic arts and newspapers 2
  • 145 Horticulture 2
  • 149.01 Electricians: installation and distribution 2

Source: the annual accounts at the National Bank. One filing can name more than one committee.

Division 73: Advertising and market research

Related activities

3 other activities
Activity Registrations Starters, 12 months Bankruptcies, 12 months FTE
Advertising agencies73110 9,785 1,187 40 6,511
Market research and public opinion polling73200 2,581 82 6 7,246
Media representation73120 798 66 6 732

Bankruptcies per year in division 73

Per year201520162017201820192020202120222023202420252026
Bankruptcies11711011211411586749489809558
Jobs lost320171265192169258125190174150183102

2026 through September. Every bankruptcy, also of companies that have since left the register. Source: Statbel (Directorate-General Statistics), NACE classification of 2008.

Staff cost per FTE in NACE division 73

1,016 employers
Median
€69,600
Belgium €61,400
Middle half
€54,100 to €91,500
half of the employers lie between
Place among sectors
27 of 78
sectors with a median staff cost per FTE, highest first
By size class
SizeMedianMiddle halfEmployers
fewer than 10 FTE €64,100 €49,200 to €86,200 657
10 to 49 FTE €76,100 €62,300 to €92,900 299
50 to 249 FTE €89,000 €77,400 to €109,700 55

Running bankruptcies in the sector

NACE division 73
Number
233
Half have run longer than
23 months
Belgium: 20 months
Longer than three years
37%
Belgium: 31%

Measured nationally: Of 108,562 bankruptcies of legal entities across Belgium, 49% were closed within five years for insufficient assets and 28% after liquidation, 3% were withdrawn. After five years, 20% were still open. Half had ended after 26 months (a quarter after 15, three quarters after 51 months).

This counts companies with this main activity in the register on 6 November 2026. The outcome itself is not measured by sector. The activity of a company that leaves the register after its bankruptcy is too often not kept to compare closed cases fairly.

Outcome by court and division

81 of the 16,664 companies in NACE division 73 have a parent company abroad. Main parent countries: Netherlands (27), United Kingdom (14) and France (13). Together they employ 5,234 of the division's 25,548 FTE: 20%, against 14% for Belgium as a whole.

Subsidies in this sector

per register · legal entities with an enterprise number
  • Flemish subsidies €560.4m awarded 1,922 recipients · 2022 to 2025 · largest: Dienstencheques
  • Federal transfers 25.4m amount as published 24 recipients · 2023 to 2025 · largest: Subsidie VIAS Institute (cf. art. 2.33.2 van de algemene uitgavenbegroting)
  • Wallonia-Brussels Federation €28.5m paid 55 recipients · 2021 to 2025 · largest: Subventions aux médias de proximité
  • EU budget €826.8m attributed share 143 recipients · 2021 to 2025 · largest: Horizon Europe
  • EU research €210.5m EU contribution 85 recipients · 2007 to 2027 · largest: Horizon Europe

Explore every recipient in this sector

Insights on Public relations and communication consultancy

Balance sheet and result. Return on equity of 24.4% is above Belgium's 15.9%. The median net result of €22,382 is above Belgium's €16,520. 9.9% of the annual accounts show negative equity, against 12.4% in Belgium.

Bankruptcies. In 12 months, 2.6 of 1,000 companies went bankrupt, against 6.2 in Belgium. That is fewer than in 69% of the 88 NACE divisions. The median bankruptcy probability of 0.2% is above Belgium's 0.2%.

Inflow and structure. Brussels holds 19.9% of the seats, against 12.5% in Belgium. In 12 months, 5.3 of 100 companies started, against 8.9 in Belgium. That is fewer than in 67% of the 87 NACE divisions. 27.5% of the companies are sole traders, against 41.6% in Belgium.

Staff and filing. The 5 largest employers hold 7,677 of the 11,059 FTE: 69.4%.

Direction. Median solvency rose from 49.7% in financial year 2020 to 51.7% in financial year 2025. The median net result rose from €16,122 in financial year 2020 to €22,382 in financial year 2025.

The comparison with Belgium as a whole and with the other divisions is as of 06-11-2026 05:30.

Method and sources

Every company registered today counts under its main activities in the KBO. Establishment units do not count. Staff counts once, under the employer's first main activity, from its latest accounts and only where it fits the staff costs. The count follows the NACE 2025 classification, the version in which code 73300 exists.

The bankruptcies over five years count only companies still registered today, because the activity of a company that left the register is not kept. So they are fewer than the bankruptcies of those years, and the figure is not a probability for the future. Over twelve months the count is nearly complete, because a bankrupt company stays registered while its bankruptcy runs. A company with more than one main activity counts in each of those sectors.

The comparison with Belgium as a whole and with the other NACE divisions rests on an overview of every division, counted again each night. Each division is counted in the version of the NACE classification in which it exists. A standing such as "more than in 80%" compares with the other divisions that have the figure. A division's bankruptcy probability is the median over its companies with a score. Belgium here counts the 1,276,581 companies with a main activity, because only those belong to a division. The other 698,987 registrations publish no activity.

Each median is the value of the middle company, computed over the annual accounts of financial year 2025, and is shown only from 30 accounts. A share (loss-making, negative equity) counts that year's accounts with that trait. Accounts are late when they are filed after the statutory deadline. The direction per financial year follows the companies still registered today. Missing or 90 days late counts the companies with accounts missing today, or whose latest were filed more than 90 days after the deadline. The dossier follows the same rule.