Result
Back in profit in 2025, after a loss of €158,693 in 2024.
Back in profit in 2025, after a loss of €158,693 in 2024.
The last five annual accounts were filed 23 to 92 days before the end of the period.
More equity than 88% of companies in advertising and market research. Sector median €164,018 · 2,097 companies.
The dashed line is the sector median: 0.2% across 11,228 companies (NACE 73, micro).
About 1 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 51% of them on solvency, 18% on liquidity, 45% on profitability and 58% on growth.
The bankruptcy probability was computed on 08-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
The probability rests on the annual accounts with balance sheet date 30-09-2025.
Of the companies with a bankruptcy probability in the very low class on 30-06-2025, 0.1% went bankrupt within twelve months.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
In July 2024, 17,041 companies had the same profile as ITO ! CREATIVE CONSULTANCY has now. Each dot stands for 43 companies, two years later.
Another 0.2% stopped without a precise date, possibly only after those two years.
That fits the bankruptcy probability of ITO ! CREATIVE CONSULTANCY itself: 0.1% within 12 months.
The method was tested on the 497,447 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 17,041 companies, not a prediction for ITO ! CREATIVE CONSULTANCY. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Liquidity is insufficient, with a current ratio of 0.6 (0.61 in 2024), below 1. Short-term debt is 36.9% and cash 0.3% of total assets. 47.6% of the assets are financed with debt and provisions.
Show the recommended maximum and see how the verdict changes with amount, term and advance.
The scores and ratios are Checked's own calculations, not a credit decision.
The company filed its last 7 accounts on average 36 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Shares in 1 company, EFFECTIVE MEDIA
Board & ownership| Company | ||||
|---|---|---|---|---|
| ITO ! CREATIVE CONSULTANCY Brasschaat | €2.7m | €322,689 | 52.4% | 1 |
| CUM LAUDE PROJECTS Schoten | €2.2m | €188,394 | 61.4% | 1 |
| MAGIC IMAGE Forest | €3.7m | €567,497 | 8.9% | 1.6 |
| RONALD MCDONALD KINDERFONDS - FONDS RONALD MCDONALD POUR LES ENFANTS Jette | €2.3m | €302,636 | 37.7% | 2.6 |
| MEYE Antwerp | €1.5m | €122,474 | 44.0% | 1 |
| AELIUS Bruges | €3.9m | €238,763 | 18.0% | 1 |
| L.S.P. Meise | €3.9m | €213,352 | 97.0% | 1.9 |
These companies have the same main activity as ITO ! CREATIVE CONSULTANCY: public relations and communication consultancy (NACE 73300). They are comparable in size and age: total assets between €1.5m and €3.9m, founded between 1988 and 2004.
ITO ! CREATIVE CONSULTANCY files the abbreviated format. That format states no turnover. The gross margin rose from €144,478 in 2007 to €322,689 in 2025.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.
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