EFFECTIVE MEDIA
ActiveSummary
EFFECTIVE MEDIA has been active since 1995 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €118,915 and a net result of €119,352. Equity is growing by ~9.3% per year across the filed fiscal years. Its solvency ranks better than 20% of 1660 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.3% (very low).
Checked score
Score 2025
Axes · tick = 2024
Profitability79▲+8
Solvency33▼-2
Growth78=
Track record100
Bankruptcy probability, 12 months
0.3%
Very low
0%0.5%1.5%4%10%≥ 25%
Credit up to €7,000 at 30 days acceptable
Liquidity tight (current ratio 1.06 against 1.16 in 2024; short-term debt: 76.9% and cash: 5.9% of total assets), and 91.9% of the assets are financed with debt.
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Signals
Five signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
lowers risk · Annual accounts: healthy financial profile
The latest annual accounts show a healthy profile in solvency, result and liquidity.
NBB · annual accounts 2025Solvency, return and age of the figures
Solvency
8.1%
Return on assets
8.2%
Age of the figures
15 mo
raises risk · Weak solvency vs sector
Solvency (equity / total assets) is in the sector's weakest quartile: better than 20% of 1660 sector peers (2025).
NBB · sector comparisonPosition among 1660 sector peers
Solvency
better than 20%
← weakest
strongest →
neutral · Latest accounts filed on time
The financial year that closed on 30-06-2025 was due by 31-01-2026 and was filed on 19-11-2025, 73 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
73 d early
2024
42 d early
2023
on the day
2022
7 d early
2021
53 d early
2020
2 d early
2019
45 d early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 32 days before the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 30-06-2026 and is due by 31-01-2027. Nothing is late today.
Companies Code · seven monthsPosition in the running window
30-06-2026 close27-09-2026 today31-01-2027 deadline
History
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Financials · fiscal year 2025, abbreviated schema
Equity
€118,915▲ 11.0%
2024 · €107,092
Total assets
€1.5m▲ 36.1%
2024 · €1.1m
Net result
€119,352▲ 113%
2024 · €55,914
Working capital
€62,081▼ 50.8%
2024 · €126,100
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Operating result€38,395-€2,835€1,666€129,047▲ 7,647%€215,839▲ 67.3%
Net result€3,229within the sector's middle half-€38,305below the sector's middle half-€26,011below the sector's middle half▲ 32.1%€55,914within the sector's middle half€119,352above the sector's middle half▲ 113%
Equity-€128,592below the sector's middle half▲ 2.4%-€166,897below the sector's middle half▼ 29.8%€107,092within the sector's middle half€107,092within the sector's middle half=€118,915within the sector's middle half▲ 11.0%
Total assets€907,291within the sector's middle half▲ 48.2%€644,883within the sector's middle half▼ 28.9%€954,149within the sector's middle half▲ 48.0%€1.1mwithin the sector's middle half▲ 12.5%€1.5mabove the sector's middle half▲ 36.1%
Debt€1.0m▲ 39.2%€811,780▼ 21.6%€847,057▲ 4.3%€966,679▲ 14.1%€1.3m▲ 38.9%
Working capital-€338,370▼ 20.7%-€315,217▲ 6.8%-€70,173▲ 77.7%€126,100€62,081▼ 50.8%
Solvency-14.2%below the sector's middle half▲ 7.4pp-25.9%below the sector's middle half▼ 11.7pp11.2%below the sector's middle half▲ 37.1pp10.0%below the sector's middle half▼ 1.3pp8.1%below the sector's middle half▼ 1.8pp
Staff (FTE)11.3within the sector's middle half▼ 26.1%10.1within the sector's middle half▼ 10.6%10.3above the sector's middle half▲ 2.0%10.9above the sector's middle half▲ 5.8%13above the sector's middle half▲ 19.3%
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the abbreviated schema does not require them.
Result per fiscal year
Operating resultNet result
After the dip in 2022 the operating result has climbed three years in a row; 2025 is 67% above 2024 and is the highest result in the available series.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €1.5m
Fixed assets
€275,856 ▲ 83.4%
Current assets
€1.2m ▲ 28.4%
Equity and liabilities €1.5m
Equity
€118,915 ▲ 11.0%
Debt
€1.3m ▲ 38.9%
Debt's share of the balance-sheet total rises from 90.0% to 91.9%. Equity and debt are higher.
Key figures and ratios
EBITDA
€269,610▲
2024 · €184,107
Cash flow
€173,123▲
2024 · €110,973
Current ratio
1.06▼
2024 · 1.16
Quick ratio
0.97▼
2024 · 1.03
Debt to equity
11.29▲
2024 · 9.03
ROE
100.4%▲
2024 · 52.2%
ROA
8.2%▲
2024 · 5.2%
Interest coverage
7.28▲
2024 · 5.47
Debt ≤ 1 year
€1.1m▲
2024 · €797,299
Income taxes
€66,610▲
2024 · €39,994
Staff costs
€955,946▲
2024 · €784,493
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 496 companies that looked in July 2024 the way this one looks now, 1.2% went bankrupt within 24 months and 95% are still going.
- Small
- 20 years or older
- solvency under 10%
- a profit of 5% of the balance sheet or more
1.2%
went bankrupt
3.2%
stopped otherwise
95%
still going
A further 0.4% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.3% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,058 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.4% |
| 3 | 0.5% | 0.5% |
| 4 | 0.6% | 0.7% |
| 5 | 0.8% | 0.9% |
| 6 | 1.2% | 1.3% |
| 7 | 1.5% | 1.6% |
| 8 | 1.7% | 1.7% |
| 9 | 2.7% | 2.8% |
| 10 | 5.3% | 5.7% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 496 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Non-recurring operating income76A | - | €1,599 | - | - | €452 | - |
| Remuneration, social security and pensions62 | - | €671,157 | €719,003 | €784,493 | €955,946 | ▲ 21.9% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €41,439 | €41,441 | €50,168 | €55,060 | €53,771 | ▼ 2.3% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals)631/4 | - | - | €7,150 | €0 | - | - |
| Other operating charges640/8 | - | €39,268 | €44,714 | €54,437 | €69,160 | ▲ 27.0% |
| Non-recurring operating charges66A | - | - | - | €279 | €0 | ▼ 100% |
| Gross operating margin9900 | €721,056 | €749,032 | €822,700 | €1.0m | €1.3m | ▲ 26.5% |
| Operating profit (loss)9901 | €38,395 | -€2,835 | €1,666 | €129,047 | €215,839 | ▲ 67.3% |
| Financial income75/76B | - | - | €16 | €499 | €7,149 | ▲ 1,332% |
| Recurring financial income75 | €26 | - | €16 | €499 | €7,149 | ▲ 1,332% |
| Financial charges65/66B | - | €11,268 | €15,586 | €33,639 | €37,025 | ▲ 10.1% |
| Recurring financial charges65 | €15,466 | €11,268 | €15,586 | €33,639 | €37,025 | ▲ 10.1% |
| Profit (loss) for the period before taxes9903 | €22,955 | -€14,103 | -€13,905 | €95,908 | €185,963 | ▲ 93.9% |
| Income taxes67/77 | €19,726 | €24,202 | €12,106 | €39,994 | €66,610 | ▲ 66.6% |
| Profit (loss) for the period9904 | €3,229 | -€38,305 | -€26,011 | €55,914 | €119,352 | ▲ 113% |
| Profit (loss) for the period to be appropriated9905 | €3,229 | -€38,305 | -€26,011 | €55,914 | €119,352 | ▲ 113% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €907,291 | €644,883 | €954,149 | €1.1m | €1.5m | ▲ 36.1% |
| Fixed assets21/28 | €211,322 | €202,786 | €201,866 | €150,372 | €275,856 | ▲ 83.4% |
| Intangible fixed assets21 | €71,768 | €57,414 | €68,548 | €48,342 | €28,136 | ▼ 41.8% |
| Tangible fixed assets22/27 | €139,554 | €145,371 | €133,319 | €102,031 | €75,220 | ▼ 26.3% |
| Plant, machinery and equipment23 | - | €64,118 | €55,774 | €37,456 | €21,990 | ▼ 41.3% |
| Furniture and vehicles24 | - | €20,459 | €23,863 | €18,570 | €14,902 | ▼ 19.7% |
| Other tangible fixed assets26 | - | €60,794 | €53,682 | €46,005 | €38,327 | ▼ 16.7% |
| Financial fixed assets28 | - | - | - | - | €172,500 | - |
| Current assets29/58 | €695,970 | €442,098 | €752,283 | €923,399 | €1.2m | ▲ 28.4% |
| Stocks and contracts in progress3 | - | - | - | €100,000 | €100,000 | = |
| Contracts in progress37 | - | - | - | €100,000 | €100,000 | = |
| Amounts receivable within one year40/41 | €648,426 | €393,903 | €637,599 | €766,392 | €985,174 | ▲ 28.5% |
| Trade receivables40 | - | €393,903 | €637,599 | €526,109 | €829,448 | ▲ 57.7% |
| Other amounts receivable41 | - | - | - | €240,283 | €155,726 | ▼ 35.2% |
| Cash at bank and in hand54/58 | €33,542 | €35,725 | €99,110 | €46,244 | €86,511 | ▲ 87.1% |
| Deferred charges and accrued income490/1 | - | €12,470 | €15,573 | €10,764 | €14,136 | ▲ 31.3% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €907,291 | €644,883 | €954,149 | €1.1m | €1.5m | ▲ 36.1% |
| Equity10/15 | -€128,592 | -€166,897 | €107,092 | €107,092 | €118,915 | ▲ 11.0% |
| Contributions10/11 | €67,500 | €67,500 | €329,195 | €329,195 | €329,195 | = |
| Capital10 | - | €67,500 | €329,195 | €329,195 | €329,195 | = |
| Issued capital100 | - | €67,500 | €329,195 | €329,195 | €329,195 | = |
| Reserves13 | €73,750 | €73,750 | €73,750 | €73,750 | €73,750 | = |
| Non-distributable reserves130/1 | - | €6,750 | €6,750 | €6,750 | €6,750 | = |
| Legal reserve130 | - | €6,750 | €6,750 | €6,750 | €6,750 | = |
| Distributable reserves133 | - | €67,000 | €67,000 | €67,000 | €67,000 | = |
| Profit (loss) carried forward14 | -€269,842 | -€308,147 | -€295,853 | -€295,853 | -€284,030 | ▲ 4.0% |
| Amounts payable17/49 | €1.0m | €811,780 | €847,057 | €966,679 | €1.3m | ▲ 38.9% |
| Amounts payable within one year42/48 | €1.0m | €757,314 | €822,456 | €797,299 | €1.1m | ▲ 40.9% |
| Current portion of amounts payable after more than one year42 | - | - | - | - | €93,560 | - |
| Financial debts43 | - | €250,000 | €250,000 | €250,000 | €250,000 | = |
| Credit institutions430/8 | - | €250,000 | €250,000 | €250,000 | €250,000 | = |
| Trade debts44 | €590,862 | €409,894 | €484,240 | €372,054 | €466,522 | ▲ 25.4% |
| Suppliers440/4 | - | €409,894 | €484,240 | €372,054 | €466,522 | ▲ 25.4% |
| Advances received on contracts in progress46 | - | - | - | €15,778 | €7,375 | ▼ 53.3% |
| Taxes, remuneration and social security45 | - | €97,133 | €84,340 | €105,255 | €168,781 | ▲ 60.4% |
| Taxes450/3 | - | €36,158 | €22,295 | €35,698 | €79,845 | ▲ 124% |
| Remuneration and social security454/9 | - | €60,974 | €62,045 | €69,557 | €88,935 | ▲ 27.9% |
| Other amounts payable47/48 | - | €288 | €3,876 | €54,212 | €137,502 | ▲ 154% |
| Accrued charges and deferred income492/3 | - | €54,466 | €24,601 | €169,380 | €219,022 | ▲ 29.3% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €3,229 | -€38,305 | -€26,011 | €55,914 | €119,352 | ▲ 113% |
| + Depreciation and write-downs630 | €41,439 | €41,441 | €50,168 | €55,060 | €53,771 | ▼ 2.3% |
| Operating cash flow (approximation) | €44,667 | €3,136 | €24,157 | €110,973 | €173,123 | ▲ 56.0% |
| Investment in fixed assets (approximation) | - | -€32,905 | -€49,249 | -€3,566 | -€179,255 | ▼ 4,927% |
| Change in cash | - | €2,182 | €63,385 | -€52,866 | €40,267 | ▲ 176% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2025
19-11
NBB filing
Annual accounts filed
fiscal year 2025 · abbreviated schema
30-06
Financial
Highest result since 2019net €119,352 ▲113%
Operating result €215,839, net result €119,352, both a record.
2024
20-12
NBB filing
Annual accounts filed
fiscal year 2024 · abbreviated schema
30-06
Financial
Back to profitnet €55,914
Net result €55,914 after 2 loss-making years.
31-01
NBB filing
Annual accounts filed
fiscal year 2023 · abbreviated schema
2023
30-06
Financial
Equity above €100,000Eq €107,092
Equity rises from -€166,897 to €107,092.
24-01
NBB filing
Annual accounts filed
fiscal year 2022 · abbreviated schema
2021
09-12
NBB filing
Annual accounts filed
fiscal year 2021 · abbreviated schema
30-06
Financial
Back to profitnet €3,229
Net result €3,229 after 2 loss-making years.
29-01
NBB filing
Annual accounts filed
fiscal year 2020 · abbreviated schema
2020
30-06
Financial
Weakest financial yearnet -€194,746
Net result drops to -€194,746, the lowest in the series; recovery starts the following year.
2019
17-12
NBB filing
Annual accounts filed
fiscal year 2019 · abbreviated schema
Show earlier events
15-01
NBB filing
Annual accounts filed
fiscal year 2018 · abbreviated schema
2018
30-01
NBB filing
Annual accounts filed
fiscal year 2017 · abbreviated schema
2016
13-12
NBB filing
Annual accounts filed
fiscal year 2016 · abbreviated schema
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 7 acts read
About the unread acts
We know of 7 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
7 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Asse · 1 establishment unit since 1995
Ground area
3,931 m²
Building footprint
1,253 m²
Volume, LiDAR
4,381 m³
Parcel 23095C0033/00H004, Flanders · tallest building 5.1 m, ±1 floor. Linked by address, not a title deed.
4
companies at this address
See who is registered here
1 establishment unit
Z. 1 Researchpark 20, 1731 Asse
since 19952.072.900.094
1 parcel
Flanders
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 23095C0033/00H004 | Flanders | 3,931 m² | 1 · 1,253 m² | 5.1 m · 1 fl. |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Structure & network
Owners and holdings
1 owner · 1 holdingChain of control
- ITO ! CREATIVE CONSULTANCY
- EFFECTIVE MEDIA
Highest known parent: ITO ! CREATIVE CONSULTANCY. The sources do not say who stands above it.
Owners 1
-
97.87%
Holdings 1
-
5%
According to the annual accounts to 30-06-2025 of EFFECTIVE MEDIA and those of the other companies, the acts in the Belgian Gazette and the LEI register. The register of ultimate beneficial owners (UBO) is not public: who ultimately stands behind a natural person or a foreign parent is not stated here. A company that does not fill in these statements, or need not, is missing.
Connections & network
No current directors or connected companies found in the register.
Public money · subsidies and aid
Flemish government
2022 to 2025 · 4 entries · 24,543 EUR awarded · 24,543 EUR paid| Year | Entries | awarded | paid |
|---|---|---|---|
| 2025 | 1 | 4,920 EUR | 4,920 EUR |
| 2024 | 1 | 4,904 EUR | 4,904 EUR |
| 2023 | 1 | 6,084 EUR | 6,084 EUR |
| 2022 | 1 | 8,635 EUR | 8,635 EUR |
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Of 9,864 companies in sector 73110 we hold annual accounts for 3,752. 3,004 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPublic limited company
Founded28-06-1995
Fiscal year end30-06
Activities, NACEBEL 2025
73110Advertising agencies
90393Specialised image, lighting and sound technical services
E-invoicing
Reachable via Peppol
Peppol ID
0208:0455595142
Registered
27-03-2026
Register as of 27 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.