Equity
€10,439 from €172,271 in 2021
Equity fell by 94% in 4 years.
Hurae
Lifetime
9 annual accounts with figures on one time axispeak €624,383 (2023)
€378,748▼ 3.2%
lowest -€78,024 (2023)
-€19,706▲ €3,934
peak €172,271 (2021)
€10,439▼ 65.4%
€551,004▲ 2.3%
peak 8.2 FTE (2023)
5.5 FTE▼ 28.6%
Board8 names since 2016
3 directors and 2 others
Owners
Documentsfilings and deeds
30-09-202661 days late
2025abbreviated format
Loss of €19,706Staff from 7.7 FTE to 5.5 FTEEquity from €30,145 to €10,439Cash from €90,973 to €35,311
Key points
from the 2025 annual accountsLosses
-€161,833 in four years
Every financial year from 2022 to 2025 closed with a loss. 2023 was the heaviest.
Debts
€551,004 98% of the balance sheet
Financial debts 11%Suppliers 72%Taxes and wages 12%Other 5%
Of this, €534,403 falls due within a year.
Staff
5 employees on 31-12-2025
In 2025, 2 people joined and 4 left.
Filings
9 annual accounts 61 days
Latest accounts filed late: after the legal deadline.
Position in the sector
1.9%
Lower solvency than 85% of companies in advertising and market research. Sector median 42.8% · 1,964 companies.
Checked score
Bankruptcy probability within 12 months
Financial strength
Score breakdown
Comparable companies, two years later
In July 2024, 1,037 companies had the same profile as Hurae has now. Each dot stands for 3 companies, two years later.
93.8%
were still trading
2.9%
stopped another way
2.9%
went bankrupt
Another 0.4% stopped without a precise date, possibly only after those two years.
Test of the method
The method was tested on the 497,762 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 2.9% | 3.1% |
| 10 | 5.6% | 6.1% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 1,037 companies, not a prediction for Hurae. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Credit verdict
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The scores and ratios are Checked's own calculations, not a credit decision.
Signals
Board and ownership
Manager, , since 09-09-2016
Manager, , since 09-09-2016
Director, , since 01-09-2020
- deed of 13-09-2016
Recent changes
Registered in the Peppol Directory
Reachable for e-invoices through 0208:0662479613
Registered office moved within Brussels
New registered office: Adolphe Maxlaan 30 bus 4, 1000 Brussel · Previous registered office: Visverkoperstraat 13, 1000 Brussel · General meeting of 25-01-2023 · Gazette deed
Registered office moved within Brussels
New registered office: Visverkopersstraat 13 te 1000 Brussel · Previous registered office: Havenlaan 75 te 1000 Brussel · Permanent representative: · Board meeting of 31-10-2021 · Gazette deed
New director
appointed, resigned · Permanent representative: · Director discharge: · General meeting of 01-09-2020 · Gazette deed
Comparable companies
same main activity, similar in size and age| Company | ||||
|---|---|---|---|---|
| Hurae Brussels | €561,443 | €378,748 | 1.9% | 5.5 |
| VEAUDEVILLE Gooik | €528,273 | €409,033 | 41.7% | 5.6 |
| LUCY AGENCY Brussels | €567,957 | €687,560 | -39.2% | 7.1 |
| PAF ! Watermael-Boitsfort | €583,926 | €425,061 | 32.3% | 6 |
| R-dreams Torhout | €620,942 | €391,784 | 13.5% | 5 |
| SEPIA Digital Beveren-Kruibeke-Zwijndrecht | €569,577 | €395,694 | 58.3% | 4.4 |
| ALDRIN Antwerp | €596,519 | €338,864 | 0.3% | 4.2 |
These companies have the same main activity as Hurae: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €528,000 and €621,000, founded between 2011 and 2016.
Official details
Source: KBO- Status
- Active since 09-09-2016Normal situation
- Registered office
- 10 active companies are registered at this addressSource: KBO register, as of 13 November 2026.
- Activity
- Advertising agenciesNACE 73110
- Joint committee
- 200Auxiliary committee for white-collar workers · annual accounts 2025
- Establishment unit
- 2.285.134.3141000 Brussels, since 09-09-2016
- Financial year end
- 31 December
- Peppol
- Reachable since 30-12-2025
Annual accounts 2025
- ≈ €760,000estimated
- €561,443▼ 1.3%
- Employeeson 31-12-2025
- 5▼ 28.6%
- Filing
- Filed on 30-09-2026
Insights on Hurae
Hurae files the abbreviated format. That format states no turnover. The gross margin rose from €3,327 in 2017 to €378,748 in 2025.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.
Key facts about Hurae
- What is the company number of Hurae?
- The company number of Hurae is 0662.479.613. The VAT number is the same number with BE in front: BE 0662.479.613.
- Where is Hurae based?
- The registered office is at Adolphe Maxlaan 30, 1000 Brussels.Company details
- What does Hurae do?
- According to the KBO register, the main activity is advertising agencies (NACE 73110).
- What is the legal form of Hurae?
- Hurae is a private limited company (BV).
- When was Hurae founded?
- Hurae was founded on 09-09-2016.
- Is Hurae still active?
- Yes, Hurae is an active enterprise in the KBO register.
- How many employees does Hurae have?
- Hurae had an average of 5.5 full-time equivalents in financial year 2025, according to the filed annual accounts.Financials
- Which joint committee does Hurae fall under?
- In its 2025 annual accounts, Hurae states joint committee 200 (Auxiliary committee for white-collar workers).
- What is the turnover of Hurae?
- The turnover in financial year 2025 is ≈ €760,000. This figure is estimated from the gross margin of €378,748 and 37 comparable companies (NACE 73). It probably lies between €510,000 and €970,000.
- Is Hurae profitable?
- In financial year 2025, Hurae made a loss of €19,706.
- Where can I find the annual accounts of Hurae?
- Hurae filed 9 annual accounts with the National Bank of Belgium, the latest for financial year 2025.
- When are the next annual accounts of Hurae due?
- Hurae must file the annual accounts for financial year 2026 by 31-07-2027.Timeline
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