Hurae
ActiveSummary
Hurae has been active since 2016 and the Belgian State Gazette contains no insolvency or warning signals. The 2024 annual accounts show equity of €30,145 and a net result of -€23,641. The figures fluctuate too strongly year-on-year for a reliable trend projection. Its solvency ranks better than 16% of 1411 sector peers (fiscal year 2024). The computed 12-month bankruptcy probability is 1.5% (low).
Checked score
Score 2024
Axes · tick = 2023
Profitability14▲+14
Solvency30▼-7
Growth78▲+26
Track record100
Bankruptcy probability, 12 months
1.5%
Low
0%0.5%1.5%4%10%≥ 25%
Credit up to €1,000 at 30 days only on tighter terms
Liquidity tight (current ratio 1.01 against 0.91 in 2023; short-term debt: 82.8% and cash: 16% of total assets), and 94.7% of the assets are financed with debt.
Credit check for your own amount and term
Show the recommended maximum : and see how the verdict changes with amount, term and advance.
Signals
Five signals. The signal on the left, the evidence on the right.
+raises risk○neutral
raises risk · Annual accounts: weaker financial profile
The latest annual accounts show a weaker profile in solvency, result or liquidity than companies that stay afloat.
NBB · annual accounts 2024Solvency, return and age of the figures
Solvency
5.3%
Return on assets
-4.2%
Age of the figures
21 mo
raises risk · Persistent losses
Two consecutive loss-making years (2023 and 2024); equity is also lower. May indicate structural pressure on profitability.
NBB · annual accounts 2024Net result per financial year
18192021222324
2018 to 2024 · latest year -€23,641
raises risk · Weak solvency vs sector
Solvency (equity / total assets) is in the sector's weakest quartile: better than 16% of 1411 sector peers (2024).
NBB · sector comparisonPosition among 1411 sector peers
Solvency
better than 16%
← weakest
strongest →
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 07-05-2025, 85 days ahead of the deadline.
NBB · 8 filingsDeviation from the deadline
2025
not confirmed
2024
85 d early
2023
47 d early
2022
67 d late
2021
22 d late
2020
136 d early
2019
31 d early
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 6 accounts on average 35 days before the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (1)
History
Go further with this company
How much credit can you give this customer, and on what term?Credit check What should you check before you do business with this company?Supplier due diligence Can you accept this company as a client under the anti-money-laundering law?AML client file Which of your other customers can you e-invoice via Peppol?Peppol check How does this company compare with its sector?Sector benchmark What changed in the latest annual accounts?What changed
Is this your company? See how customers and banks see it.
Investigating this company? Keep it with today's facts in a case file.
Financials · fiscal year 2024, abbreviated schema
Equity
€30,145▼ 44.0%
2023 · €53,786
Total assets
€569,016▲ 24.4%
2023 · €457,390
Net result
-€23,641▲ 69.7%
2023 · -€78,024
Working capital
€4,584
2023 · -€35,313
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20202021202220232024
Operating result€220,746▲ 832%€146,030▼ 33.8%-€43,949-€63,426▼ 44.3%-€37,746▲ 40.5%
Net result€176,870above the sector's middle half▲ 762%€105,018above the sector's middle half▼ 40.6%-€40,461below the sector's middle half-€78,024below the sector's middle half▼ 92.8%-€23,641below the sector's middle half▲ 69.7%
Equity€88,253within the sector's middle half€172,271within the sector's middle half▲ 95.2%€131,810within the sector's middle half▼ 23.5%€53,786within the sector's middle half▼ 59.2%€30,145below the sector's middle half▼ 44.0%
Total assets€415,370above the sector's middle half▼ 22.5%€371,547within the sector's middle half▼ 10.6%€349,428within the sector's middle half▼ 6.0%€457,390within the sector's middle half▲ 30.9%€569,016within the sector's middle half▲ 24.4%
Debt€327,117▼ 42.5%€199,275▼ 39.1%€217,618▲ 9.2%€403,604▲ 85.5%€538,871▲ 33.5%
Working capital€86,960€159,768▲ 83.7%€99,312▼ 37.8%-€35,313€4,584
Solvency21.2%within the sector's middle half▲ 27.3pp46.4%within the sector's middle half▲ 25.1pp37.7%within the sector's middle half▼ 8.6pp11.8%below the sector's middle half▼ 26.0pp5.3%below the sector's middle half▼ 6.5pp
Staff (FTE)3.3above the sector's middle half▲ 57.1%4.7within the sector's middle half▲ 42.4%6.5within the sector's middle half▲ 38.3%8.2within the sector's middle half▲ 26.2%7.7within the sector's middle half▼ 6.1%
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the abbreviated or micro schema does not require them.
Result per fiscal year
Operating resultNet result
The operating result stays negative: a loss of €37,746 in 2024 against €63,426 in 2023; the loss shrinks.
Balance-sheet composition
2024 in colour, 2023 as the grey bar beneath
Assets €569,016
Fixed assets
€93,150 ▼ 22.7%
Current assets
€475,866 ▲ 41.2%
Equity and liabilities €569,016
Equity
€30,145 ▼ 44.0%
Debt
€538,871 ▲ 33.5%
Debt's share of the balance-sheet total rises from 88.2% to 94.7%. Equity is lower and debt is higher.
Key figures and ratios
EBITDA
-€8,017▲
2023 · -€42,774
Cash flow
€6,089▲
2023 · -€57,371
Current ratio
1.01▲
2023 · 0.91
Debt to equity
17.88▲
2023 · 7.50
ROE
-78.4%▲
2023 · -145.1%
ROA
-4.2%▲
2023 · -17.1%
Interest coverage
-1.52▲
2023 · -8.90
Debt ≤ 1 year
€471,281▲
2023 · €372,241
Debt > 1 year
€14,037▼
2023 · €30,704
Income taxes
€0▼
2023 · €169
Staff costs
€361,823▼
2023 · €492,161
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 1,038 companies that looked in July 2024 the way this one looks now, 2.9% went bankrupt within 24 months and 94% are still going.
- Micro
- 10 to 20 years old
- solvency under 10%
- a small loss
2.9%
went bankrupt
2.7%
stopped otherwise
94%
still going
A further 0.9% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 1.5% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,058 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.4% |
| 3 | 0.5% | 0.5% |
| 4 | 0.6% | 0.7% |
| 5 | 0.8% | 0.9% |
| 6 | 1.2% | 1.3% |
| 7 | 1.5% | 1.6% |
| 8 | 1.7% | 1.7% |
| 9 | 2.7% | 2.8% |
| 10 | 5.3% | 5.7% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 1,038 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Remuneration, social security and pensions62 | - | €221,721 | €376,154 | €492,161 | €361,823 | ▼ 26.5% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €1,611 | €5,176 | €11,046 | €20,652 | €29,730 | ▲ 44.0% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals)631/4 | - | - | - | €172,929 | - | - |
| Other operating charges640/8 | - | €1,429 | €1,965 | €2,065 | €2,423 | ▲ 17.3% |
| Non-recurring operating charges66A | - | - | - | - | €35,000 | - |
| Gross operating margin9900 | €353,695 | €374,356 | €345,216 | €624,383 | €391,229 | ▼ 37.3% |
| Operating profit (loss)9901 | €220,746 | €146,030 | -€43,949 | -€63,426 | -€37,746 | ▲ 40.5% |
| Financial income75/76B | - | €197 | €667 | €378 | €19,394 | ▲ 5,028% |
| Recurring financial income75 | €250 | €197 | €667 | €378 | €19,394 | ▲ 5,028% |
| Financial charges65/66B | - | €2,777 | €3,142 | €14,807 | €5,289 | ▼ 64.3% |
| Recurring financial charges65 | €2,964 | €2,777 | €3,142 | €4,807 | €5,289 | ▲ 10.0% |
| Non-recurring financial charges66B | - | - | - | €10,000 | - | - |
| Profit (loss) for the period before taxes9903 | €218,032 | €143,451 | -€46,423 | -€77,855 | -€23,641 | ▲ 69.6% |
| Income taxes67/77 | €41,162 | €38,433 | -€5,962 | €169 | €0 | ▼ 100.0% |
| Profit (loss) for the period9904 | €176,870 | €105,018 | -€40,461 | -€78,024 | -€23,641 | ▲ 69.7% |
| Profit (loss) for the period to be appropriated9905 | €176,870 | €105,018 | -€40,461 | -€78,024 | -€23,641 | ▲ 69.7% |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €415,370 | €371,547 | €349,428 | €457,390 | €569,016 | ▲ 24.4% |
| Fixed assets21/28 | €22,414 | €20,562 | €49,105 | €120,462 | €93,150 | ▼ 22.7% |
| Tangible fixed assets22/27 | €12,414 | €10,562 | €39,105 | €120,462 | €93,150 | ▼ 22.7% |
| Plant, machinery and equipment23 | - | €1,522 | €769 | €81,058 | €63,548 | ▼ 21.6% |
| Furniture and vehicles24 | - | €9,040 | €16,468 | €22,784 | €18,231 | ▼ 20.0% |
| Leasing and similar rights25 | - | - | €21,868 | €16,620 | €11,371 | ▼ 31.6% |
| Financial fixed assets28 | €10,000 | €10,000 | €10,000 | - | - | - |
| Current assets29/58 | €392,956 | €350,985 | €300,323 | €336,928 | €475,866 | ▲ 41.2% |
| Amounts receivable within one year40/41 | €216,655 | €154,772 | €251,016 | €206,573 | €372,515 | ▲ 80.3% |
| Trade receivables40 | - | €102,670 | €156,465 | €191,548 | €365,704 | ▲ 90.9% |
| Other amounts receivable41 | - | €52,102 | €94,551 | €15,025 | €6,811 | ▼ 54.7% |
| Cash at bank and in hand54/58 | €173,730 | €194,054 | €42,608 | €124,835 | €90,973 | ▼ 27.1% |
| Deferred charges and accrued income490/1 | - | €2,158 | €6,699 | €5,520 | €12,378 | ▲ 124% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €415,370 | €371,547 | €349,428 | €457,390 | €569,016 | ▲ 24.4% |
| Equity10/15 | €88,253 | €172,271 | €131,810 | €53,786 | €30,145 | ▼ 44.0% |
| Contributions10/11 | - | €18,600 | €18,600 | €18,600 | €18,600 | = |
| Reserves13 | €69,653 | €153,671 | €113,210 | €35,186 | €11,545 | ▼ 67.2% |
| Non-distributable reserves130/1 | - | €1,414 | €1,414 | - | - | - |
| Reserves not available under the articles1311 | - | €1,414 | €1,414 | - | - | - |
| Distributable reserves133 | - | €152,257 | €111,795 | €35,186 | €11,545 | ▼ 67.2% |
| Profit (loss) carried forward14 | -€73,141 | - | - | - | - | - |
| Amounts payable17/49 | €327,117 | €199,275 | €217,618 | €403,604 | €538,871 | ▲ 33.5% |
| Amounts payable after more than one year17 | €20,996 | €7,845 | €16,209 | €30,704 | €14,037 | ▼ 54.3% |
| Financial debts170/4 | - | €7,845 | €16,209 | €30,704 | €14,037 | ▼ 54.3% |
| Amounts payable within one year42/48 | €305,996 | €191,217 | €201,010 | €372,241 | €471,281 | ▲ 26.6% |
| Current portion of amounts payable after more than one year42 | - | €13,151 | €13,317 | €16,145 | €16,667 | ▲ 3.2% |
| Financial debts43 | - | - | €10,021 | €4,656 | €104,423 | ▲ 2,143% |
| Credit institutions430/8 | - | - | - | - | €100,000 | - |
| Other loans439 | - | - | €10,021 | €4,656 | €4,423 | ▼ 5.0% |
| Trade debts44 | €206,332 | €66,294 | €104,863 | €157,875 | €263,720 | ▲ 67.0% |
| Suppliers440/4 | - | €66,294 | €104,863 | €157,875 | €263,720 | ▲ 67.0% |
| Advances received on contracts in progress46 | - | - | - | €57,851 | - | - |
| Taxes, remuneration and social security45 | - | €89,834 | €70,776 | €132,347 | €83,014 | ▼ 37.3% |
| Taxes450/3 | - | €46,198 | €17,923 | €60,440 | €67,116 | ▲ 11.0% |
| Remuneration and social security454/9 | - | €43,636 | €52,853 | €71,907 | €15,898 | ▼ 77.9% |
| Other amounts payable47/48 | - | €21,937 | €2,032 | €3,367 | €3,458 | ▲ 2.7% |
| Accrued charges and deferred income492/3 | - | €213 | €398 | €659 | €53,552 | ▲ 8,020% |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €176,870 | €105,018 | -€40,461 | -€78,024 | -€23,641 | ▲ 69.7% |
| + Depreciation and write-downs630 | €1,611 | €5,176 | €11,046 | €20,652 | €29,730 | ▲ 44.0% |
| Operating cash flow (approximation) | €178,481 | €110,194 | -€29,415 | -€57,371 | €6,089 | ▲ 111% |
| Investment in fixed assets (approximation) | - | -€3,324 | -€39,590 | -€92,009 | -€2,418 | ▲ 97.4% |
| Change in cash | - | €20,324 | -€151,447 | €82,227 | -€33,862 | ▼ 141% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
2025
07-05
NBB filing
Annual accounts filed
fiscal year 2024 · abbreviated schema
2024
14-06
NBB filing
Annual accounts filed
fiscal year 2023 · abbreviated schema
2023
31-12
Financial
Weakest financial yearnet -€78,024
Net result drops to -€78,024, the lowest in the series; recovery starts the following year.
06-10
NBB filing
Annual accounts filed
fiscal year 2022 · abbreviated schema · 67 days late
2022
22-08
NBB filing
Annual accounts filed
fiscal year 2021 · abbreviated schema · 22 days late
2021
31-12
Financial
Equity above €150,000Eq €172,271 ▲95.2%
3 profitable years in a row build equity to €172,271.
17-03
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema
2020
31-12
Financial
Highest result since 2018net €176,870 ▲762%
Operating result €220,746, net result €176,870, both a record.
30-06
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema
2019
31-12
Financial
Back to profitnet €20,510
Net result €20,510 after one loss-making year.
05-06
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema
2018
21-08
NBB filing
Annual accounts filed
fiscal year 2017 · micro schema · 21 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 6 acts read
About the unread acts
We know of 6 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
Have them read with priority
Sign in to place this company at the front of the reading queue.
Directors · office · real estate
Directors
6 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Brussel · 1 establishment unit since 2016
Ground area
233 m²
Building footprint
166 m²
Volume, LiDAR
4,080 m³
Parcel 21802B0410/00X000, Brussels · tallest building 30.1 m, ±9 floors. Linked by address, not a title deed.
11
companies at this address
See who is registered here
1 establishment unit
Hurae
since 20162.285.134.314
1 parcel
Brussels
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 21802B0410/00X000 | Brussels | 233 m² | 1 · 166 m² | 30.1 m · 9 fl. |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
1 of these parcels carry protected heritage: expect extra rules on renovation or sale.
Structure & network
Owners and holdings
1 holdingOwners 0
The accounts to 31-12-2023 list no shareholders, and no other source names one.
Holdings 1
-
50%
According to the 2023 annual accounts of Hurae and those of the other companies, the acts in the Belgian Gazette and the LEI register. The register of ultimate beneficial owners (UBO) is not public: who ultimately stands behind a natural person or a foreign parent is not stated here. A company that does not fill in these statements, or need not, is missing.
Connections & network
No current directors or connected companies found in the register.
Similar companies · same sector, comparable size
V.P.R. CONSULT
BE 0432.917.631
Grimbergen · Eq €30,105
Mr. & Mrs. Fly
BE 0809.389.081
Gent · Eq €30,211
LES MAGNIFIQUES PUBLISHING
BE 0798.525.675
Etterbeek · Eq €30,066
Altery
BE 0764.378.410
Lanaken · Eq €30,242
EUROP'IMMO
BE 0475.893.183
Estinnes · Eq €30,257
Of 9,864 companies in sector 73110 we hold annual accounts for 3,758. 2,826 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPrivate limited company
Founded09-09-2016
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
Contact
E-mail
info@hurae.be
Phone
+32486176833
E-invoicing
Reachable via Peppol
Peppol ID
0208:0662479613
Also
9925:BE0662479613
Registered
30-12-2025
Register as of 27 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.