EXPERIENCE STORE
ActiveFinancials · financial year 2025, abbreviated format
Annual accounts 2025 filed on 09-07-2026 at the NBB all 6 filings
Turnover
≈ €5.3m
Estimated: probably between €3.1m and €9.6m
EBIT margin
Not included in this filing
Net result
€45,574
2024 · -€38,851
Working capital
€221,909▲ 449%
2024 · €40,428
Multi-year overview
2020 to 2025, 6 financial yearsOperating result
€173,025
▲ 436%
2025
20202025
Net result
€45,574
2025
middle half of the sector
20202025
Equity
€64,979
▲ 235%
2025
middle half of the sector
20202025
Total assets
€3.9m
▲ 13.7%
2025
highest quarter of the sector
20202025
Debt
€3.9m
▲ 12.5%
2025
20202025
Working capital
€221,909
▲ 449%
2025
middle half of the sector
20202025
Solvency
1.7%
▲ 1.1pp
2025
lowest quarter of the sector
20202025
Current ratio
1.06
▲ 0.05
2025
middle half of the sector
20202025
Return on assets (ROA)
1.2%
▲ 2.3pp
2025
middle half of the sector
20202025
Staff (FTE)
20.5
▲ 0.5%
2025
highest quarter of the sector
20202025
Every figure per financial year
Every figure with its change against the financial year before
favourable
unfavourable
Line202020212022202320242025
Operating result€0.07m-€0.08m▲ 9.9%€0.2m▲ 167%-€0.1m€0.03m€0.2m▲ 436%
Net result€0.01mwithin the sector's middle half-€0.01mwithin the sector's middle half▲ 4.3%€0.1mwithin the sector's middle half▲ 612%-€0.2mbelow the sector's middle half-€0.04mbelow the sector's middle half▲ 77.8%€0.05mwithin the sector's middle half
Equity€0.1mwithin the sector's middle half-€0.1mwithin the sector's middle half▲ 12.9%€0.2mwithin the sector's middle half▲ 81.0%€0.06mbelow the sector's middle half▼ 75.0%€0.02mbelow the sector's middle half▼ 66.7%€0.06mwithin the sector's middle half▲ 235%
Total assets€1.7mwithin the sector's middle half-€3.5mabove the sector's middle half▲ 114%€3.1mabove the sector's middle half▼ 11.7%€2.4mabove the sector's middle half▼ 22.2%€3.5mabove the sector's middle half▲ 41.8%€3.9mabove the sector's middle half▲ 13.7%
Debt€1.5m-€3.4m▲ 121%€2.9m▼ 15.2%€2.4m▼ 17.9%€3.4m▲ 44.5%€3.9m▲ 12.5%
Working capital-€0.05mbelow the sector's middle half-€0.2mwithin the sector's middle half€0.2mwithin the sector's middle half▲ 14.5%€0.009mwithin the sector's middle half▼ 95.1%€0.04mwithin the sector's middle half▲ 328%€0.2mwithin the sector's middle half▲ 449%
Solvency6.9%below the sector's middle half-3.6%below the sector's middle half▼ 3.2pp7.4%below the sector's middle half▲ 3.8pp2.4%below the sector's middle half▼ 5.0pp0.6%below the sector's middle half▼ 1.8pp1.7%below the sector's middle half▲ 1.1pp
Current ratio0.96below the sector's middle half-1.06within the sector's middle half▲ 0.101.07within the sector's middle half▲ 0.021.00within the sector's middle half▼ 0.071.01within the sector's middle half▲ 0.011.06within the sector's middle half▲ 0.05
Return on assets (ROA)0.8%within the sector's middle half-0.4%below the sector's middle half▼ 0.4pp3.3%within the sector's middle half▲ 2.9pp-7.2%below the sector's middle half▼ 10.5pp-1.1%below the sector's middle half▲ 6.0pp1.2%within the sector's middle half▲ 2.3pp
Staff (FTE)11.4within the sector's middle half-16.8above the sector's middle half▲ 47.4%19.7above the sector's middle half▲ 17.3%21above the sector's middle half▲ 6.6%20.4above the sector's middle half▼ 2.9%20.5above the sector's middle half▲ 0.5%
above
within
below
The sector band is the middle half of the companies in Retail trade (NACE 47). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30.
The operating result for 2025 is nearly 5.4 times that of 2024 and the highest since 2022. It is the second rise in a row, after the fall in 2023.
The turnover shown is an estimate from the gross margin.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Equity and liabilities €3.9m
Equity
€64,979 ▲ 235%
Debt
€3.9m ▲ 12.5%
Debt's share of the balance-sheet total falls from 99.4% to 98.3%. Equity and debt are higher.
Key figures and ratios
Quick ratio
0.81▲
2024 · 0.75
Debt to equity
59.51
ROE
70.1%▲
2024 · -200.2%
Debt ≤ 1 year
€3.7m▲
2024 · €3.4m
Debt > 1 year
€152,385▲
2024 · €6,027
Income taxes
€35,401▲
2024 · -€1,100
Staff costs
€1.1m▲
2024 · €992,820
Green means a favourable move, even when the figure itself falls, as with debt or debt to equity.
Staff
| Item | 31-12-2021 | 31-12-2022 | 31-12-2023 | 31-12-2024 | 31-12-2025 |
|---|---|---|---|---|---|
| Employees at the balance-sheet date | 21 | 20 | 22 | 24 | 22 |
| full-time | 21 | 20 | 22 | 21 | 22 |
| part-time | - | - | - | 3 | - |
| in full-time equivalents | 21 | 20 | 22 | - | 22 |
| Average over the year, in full-time equivalents | 16.8 | 19.7 | 21 | 20.4 | 20.5 |
| On a permanent contract | 12 | 17 | 13 | 12 | 15 |
| Joined | 22 | 13 | 19 | 32 | 31 |
| Left | 13 | 14 | 17 | 30 | 33 |
Source: social balance sheet in the 2021 to 2025 annual accounts
Securities and guarantees
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Pledge on the business | €2.1m | €2.1m | €2.1m | €2.1m | - |
Source: notes to the 2021 to 2025 annual accounts (statement of debts and off-balance-sheet rights and commitments)
Annual accounts
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|
| Remuneration, social security and pensions62 | - | €0.6m | €0.9m | €1.0m | €1.0m | €1.1m | ▲ 7.0% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €0.2m | €0.1m | €0.1m | €0.1m | €0.09m | - | - |
| Other operating charges640/8 | - | €0.001m | €0.09m | €0.07m | €0.1m | €0.1m | ▲ 6.4% |
| Non-recurring operating charges66A | - | - | - | €0.2m | - | - | - |
| Gross operating margin9900 | €0.7m | €0.9m | €1.3m | €1.2m | €1.2m | €1.3m | ▲ 10.0% |
| Operating profit (loss)9901 | €0.07m | €0.08m | €0.2m | -€0.1m | €0.03m | €0.2m | ▲ 436% |
| Financial income75/76B | - | €0.001m | - | - | €0.001m | €0.001m | ▼ 57.0% |
| Recurring financial income75 | €0.004m | €0.001m | - | - | €0.001m | €0.001m | ▼ 57.0% |
| Financial charges65/66B | - | €0.05m | €0.06m | €0.07m | €0.07m | €0.09m | ▲ 25.8% |
| Recurring financial charges65 | €0.05m | €0.05m | €0.06m | €0.07m | €0.07m | €0.09m | ▲ 25.8% |
| Profit (loss) for the period before taxes9903 | €0.02m | €0.03m | €0.2m | -€0.2m | -€0.04m | €0.08m | - |
| Income taxes67/77 | €0.01m | €0.01m | €0.05m | €0.003m | -€0.001m | €0.04m | - |
| Profit (loss) for the period9904 | €0.01m | €0.01m | €0.1m | -€0.2m | -€0.04m | €0.05m | - |
| Profit (loss) for the period to be appropriated9905 | €0.01m | €0.01m | €0.1m | -€0.2m | -€0.04m | €0.05m | - |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|
| Assets | |||||||
| Total assets20/58 | €1.7m | €3.5m | €3.1m | €2.4m | €3.5m | €3.9m | ▲ 13.7% |
| Fixed assets21/28 | €0.5m | €0.3m | €0.2m | €0.09m | - | - | - |
| Intangible fixed assets21 | €0.5m | €0.3m | €0.2m | €0.09m | - | - | - |
| Current assets29/58 | €1.2m | €3.2m | €2.9m | €2.3m | €3.5m | €3.9m | ▲ 13.7% |
| Stocks and contracts in progress3 | €0.4m | €0.9m | €0.7m | €0.7m | €0.9m | €0.9m | ▲ 3.7% |
| Stocks30/36 | - | €0.9m | €0.7m | €0.7m | €0.9m | €0.9m | ▲ 3.7% |
| Amounts receivable within one year40/41 | €0.6m | €1.1m | €1.7m | €1.1m | €1.7m | €2.2m | ▲ 25.8% |
| Trade receivables40 | - | €0.9m | €0.7m | €0.4m | €0.5m | €0.9m | ▲ 92.3% |
| Other amounts receivable41 | - | €0.2m | €1.0m | €0.7m | €1.3m | €1.3m | ▲ 0.7% |
| Cash at bank and in hand54/58 | €0.2m | €1.2m | €0.3m | €0.2m | €0.5m | €0.5m | ▲ 9.6% |
| Deferred charges and accrued income490/1 | - | €0.04m | €0.2m | €0.3m | €0.4m | €0.3m | ▼ 14.2% |
| Equity and liabilities | |||||||
| Total equity and liabilities10/49 | €1.7m | €3.5m | €3.1m | €2.4m | €3.5m | €3.9m | ▲ 13.7% |
| Equity10/15 | €0.1m | €0.1m | €0.2m | €0.06m | €0.02m | €0.06m | ▲ 235% |
| Contributions10/11 | - | €0.1m | €0.1m | €0.1m | €0.1m | €0.1m | = |
| Profit (loss) carried forward14 | €0.01m | €0.03m | €0.1m | -€0.04m | -€0.08m | -€0.04m | ▲ 56.5% |
| Amounts payable17/49 | €1.5m | €3.4m | €2.9m | €2.4m | €3.4m | €3.9m | ▲ 12.5% |
| Amounts payable after more than one year17 | €0.3m | €0.3m | €0.1m | €0.04m | €0.006m | €0.2m | ▲ 25× |
| Financial debts170/4 | - | €0.3m | €0.1m | €0.04m | €0.006m | €0.2m | ▲ 25× |
| Amounts payable within one year42/48 | €1.2m | €3.0m | €2.7m | €2.3m | €3.4m | €3.7m | ▲ 8.6% |
| Current portion of amounts payable after more than one year42 | - | €0.2m | €0.2m | €0.1m | €0.06m | €0.04m | ▼ 32.6% |
| Financial debts43 | - | - | €0.4m | €0.2m | €0.6m | €0.7m | ▲ 6.8% |
| Credit institutions430/8 | - | - | €0.4m | €0.2m | €0.6m | €0.7m | ▲ 6.8% |
| Trade debts44 | €0.7m | €2.6m | €1.9m | €1.8m | €2.6m | €2.8m | ▲ 8.0% |
| Suppliers440/4 | - | €2.6m | €1.9m | €1.8m | €2.6m | €2.8m | ▲ 8.0% |
| Taxes, remuneration and social security45 | - | €0.2m | €0.3m | €0.2m | €0.1m | €0.2m | ▲ 58.1% |
| Taxes450/3 | - | €0.06m | €0.1m | €0.1m | €0.02m | €0.1m | ▲ 360% |
| Remuneration and social security454/9 | - | €0.09m | €0.1m | €0.1m | €0.1m | €0.1m | ▲ 2.5% |
| Other amounts payable47/48 | - | - | €0.009m | €100 | €0.02m | €150 | ▼ 99.1% |
| Accrued charges and deferred income492/3 | - | €0.07m | €0.04m | €0.005m | €0.01m | €0.005m | ▼ 69.7% |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €0.01m | €0.01m | €0.1m | -€0.2m | -€0.04m | €0.05m | - |
| + Depreciation and write-downs630 | €0.2m | €0.1m | €0.1m | €0.1m | €0.09m | - | - |
| Operating cash flow (approximation) | €0.2m | €0.1m | €0.2m | -€0.05m | €0.06m | €0.05m | ▼ 17.8% |
| Investment in fixed assets (approximation) | - | €0 | €0 | -€0 | - | - | - |
| Change in cash | - | €1.0m | -€0.9m | -€0.08m | €0.3m | €0.04m | ▼ 83.0% |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 1,603 companies had the same profile as EXPERIENCE STORE has now. Two years later, 96.1% were still going and 1.9% had gone bankrupt.
- Small
- 5 to 10 years old
- solvency under 10%
- a profit under 5% of the balance sheet
96.1%
was still going
1.8%
stopped otherwise
1.9%
went bankrupt
Another 0.2% stopped without a precise date, possibly only after those two years.
That fits the bankruptcy probability of EXPERIENCE STORE itself: 1.1% within 12 months.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 1,603 companies, not a prediction for EXPERIENCE STORE. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Filings with the National Bank (6)
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | abbreviated format | 09-07-2026 | 2026-00286804 | |
| 31-12-2024 | full format | 07-07-2025 | 2025-00244892 | |
| 31-12-2023 | full format | 01-07-2024 | 2024-00197413 | |
| 31-12-2022 | full format | 03-07-2023 | 2023-00193936 | |
| 31-12-2021 | full format | 29-08-2022 | 2022-20353309 | |
| 31-12-2020 | full format | 28-07-2021 | 2021-42200138 |