EQUITY has been active since 2000 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €10.5m and a net result of €3.7m. Equity has been growing by about 41% per year since 2018. Its solvency ranks better than 82% of 2,083 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is below 0.1% (very low).
Score breakdownraises riskLiquidity: current ratio 1.95, cash €502,106lowers riskSize: total assets €13.1mFigures for financial year 2025 (filed on 06-07-2026)Founded in 2000Show the evidence
Checked score
Score 2025
Checked score
The higher the Checked score (0 to 100), the smaller the chance that the company goes bankrupt within twelve months. That chance sets the band, from Critical to Excellent, and within the band how the company does against its sector peers counts too. With a low score, agree a shorter payment term, an advance or security.
98/ 100
Excellent
Probability in this band: under 0.55%
Financially stronger than 85% of medium-sized companies in advertising and market research (NACE 73)
Financial strength measures the balance sheet and the results with three figures out of 100 from the latest annual accounts: solvency, liquidity and profitability. It does not directly set the Checked score's band. How the company does against its sector peers on these and on growth does count for its place within the band.
Strong
Solvency100=
equity 79.9% of total assets
Liquidity55-6
short-term debt 9.9% · cash 3.8%
Profitability100+36
return on assets 28.4%
Bankruptcy probability within 12 months
Bankruptcy probability
It is the chance that the company goes bankrupt within twelve months, estimated from the registers, the annual accounts and the Belgian Official Gazette. At 0.2%, about 2 in 1,000 comparable companies go bankrupt. The higher it is, the shorter the payment term to agree.
< 0.1%Very low
0%0.5%1.5%4%10%≥ 25%
Fewer than 1 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
Sector median 0.1% (117 companies, NACE 73, medium-sized)
Last 24 months12-2024: 0.1%01-2025: 0.1%● unchanged vs 12-202402-2025: 0.1%● unchanged vs 01-202503-2025: 0.1%● unchanged vs 02-202504-2025: 0.1%● unchanged vs 03-202505-2025: 0.2%▲ +0.1 percentage points vs 04-202506-2025: 0.2%● unchanged vs 05-202507-2025: 0.2%● unchanged vs 06-202508-2025: 0.3%▲ +0.1 percentage points vs 07-2025highest value09-2025: 0.1%▼ -0.2 percentage points vs 08-202510-2025: 0.1%● unchanged vs 09-202511-2025: 0.1%● unchanged vs 10-202512-2025: 0.1%● unchanged vs 11-202501-2026: < 0.1%▼ -0.1 percentage points vs 12-2025lowest value02-2026: < 0.1%● unchanged vs 01-202603-2026: < 0.1%● unchanged vs 02-202604-2026: < 0.1%● unchanged vs 03-202605-2026: < 0.1%● unchanged vs 04-202606-2026: < 0.1%● unchanged vs 05-202607-2026: < 0.1%● unchanged vs 06-202608-2026: < 0.1%● unchanged vs 07-202609-2026: < 0.1%● unchanged vs 08-202610-2026: < 0.1%● unchanged vs 09-202611-2026: < 0.1%● unchanged vs 10-2026
Credit of up to €1,000,000 on 30-day terms is acceptable
Liquidity is ample, with a current ratio of 1.95 (3.35 in 2024), above the usual 1.5. Short-term debt is 9.9% and cash 3.8% of total assets. 20.1% of the assets are financed with debt and provisions.
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
75-100
Excellent
under 0.55%
60-74
Healthy
0.55% to 1.5%
45-59
Fair
1.5% to 4.2%
25-44
Weak
4.2% to 15.0%
0-24
Critical
over 15.0%
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, medium-sized). It does better than 85% of them on solvency, 76% on liquidity, 97% on profitability and 83% on growth.
The bankruptcy probability was computed on 01-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
Credit check for an amount and term of your choice
tick = median of all Belgian filingsring = median in the sector
The company filed its last 7 accounts on average 4 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (2)
neutral · Next filing not due yet
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. The company usually files around 20 July (5 of the last 5 accounts filed within 30 days either side of that date).
The EBIT margin is the share of each euro of revenue left from ordinary operations. The higher it is, the more room the company has to absorb a setback.
The net result is what is left after all costs and taxes. One loss year is not an alarm on its own. After several loss years in a row, it pays to find out why.
Working capital is what is left when the company pays its short-term debts with its short-term assets. Positive means it can pay its bills in the short term.
2021 to 2025, 5 financial years2018 to 2025, 8 financial years
The operating result for 2025 is 14 times that of 2024 and the highest since 2021. It is the second rise in a row, after the fall in 2023.
Operating result€1.3m2025Net result€3.7m2025
Total assets€13.1m2025Equity€10.5m2025Debt€2.6m2025
Working capital€1.2m2025
Return on assets (ROA)28.4%2025
Solvency79.9%2025
Current ratio1.952025
Turnover is what the company sold, the result is what was left of it. A loss stands below the zero line.
Assets, equity and debt per financial year.
Above zero, the company can pay its short-term debts with what it holds in the short term.
The EBIT margin is the share of each euro of turnover left from operations. The return on assets is what the assets earn.
The higher the solvency, the better the company absorbs a setback.
A ratio above 1 means the short-term assets cover the short-term debts.
Use the arrow keys on the chart for the figures per year.
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30. The dashed line is the median. There is a sector band for net result, equity, total assets, working capital, solvency, current ratio and return on assets (ROA).
Every figure with its change against the financial year before
Net result€1.1m-€0.2m▼ 83.9%€1.1mabove the sector's middle half▲ 521%€0.1mwithin the sector's middle half▼ 88.5%€3.1mabove the sector's middle half▲ 25×€0.3mabove the sector's middle half▼ 88.7%€1.0mabove the sector's middle half▲ 190%€3.7mabove the sector's middle half▲ 270%
Equity€1.0m-€1.2m▲ 16.5%€2.3mabove the sector's middle half▲ 88.0%€2.4mabove the sector's middle half▲ 5.4%€5.5mabove the sector's middle half▲ 127%€5.8mabove the sector's middle half▲ 6.4%€6.8mabove the sector's middle half▲ 17.1%€10.5mabove the sector's middle half▲ 54.6%
Total assets€2.4m-€2.7m▲ 14.5%€5.0mabove the sector's middle half▲ 84.2%€5.4mabove the sector's middle half▲ 6.9%€7.1mabove the sector's middle half▲ 32.6%€6.9mabove the sector's middle half▼ 3.3%€8.5mabove the sector's middle half▲ 23.3%€13.1mabove the sector's middle half▲ 55.4%
Working capital€1.3m-€0.09m▼ 93.2%€1.0mabove the sector's middle half▲ 962%€0.8mabove the sector's middle half▼ 19.0%€2.1mabove the sector's middle half▲ 166%€2.1mabove the sector's middle half▲ 0.4%€2.3mabove the sector's middle half▲ 9.5%€1.2mabove the sector's middle half▼ 45.4%
Solvency43.9%-44.6%▲ 0.8pp45.6%within the sector's middle half▲ 0.9pp44.9%within the sector's middle half▼ 0.7pp76.9%above the sector's middle half▲ 32.0pp84.6%above the sector's middle half▲ 7.7pp80.3%above the sector's middle half▼ 4.3pp79.9%above the sector's middle half▼ 0.4pp
Current ratio5.72-1.10▼ 4.621.43within the sector's middle half▲ 0.321.38within the sector's middle half▼ 0.053.07within the sector's middle half▲ 1.694.19above the sector's middle half▲ 1.123.35within the sector's middle half▼ 0.831.95within the sector's middle half▼ 1.40
Return on assets (ROA)45.1%-6.3%▼ 38.7pp21.3%above the sector's middle half▲ 15.0pp2.3%within the sector's middle half▼ 19.1pp43.2%above the sector's middle half▲ 40.9pp5.1%within the sector's middle half▼ 38.1pp11.9%within the sector's middle half▲ 6.9pp28.4%above the sector's middle half▲ 16.4pp
abovewithinbelowThe sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30.
The turnover shown is an estimate from the gross margin.
Large changes and their cause
2025Net result +270% on 2024.The accounts now follow the abbreviated format, last year the full format.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €13.1m
80.7%
19.3%
Fixed assets€10.6m ▲ 103%
Current assets€2.5m ▼ 21.5%
Equity and liabilities €13.1m
79.9%
20.1%
Equity€10.5m ▲ 54.6%
Debt€2.6m ▲ 58.5%
Debt's share of the balance-sheet total rises from 19.7% to 20.1%. Equity and debt are higher.
Key figures and ratios
2025 value · change against 2024
EBITDA
€1.3m▲
2024 · €96,588
Cash flow
€3.7m▲
2024 · €1.0m
Debt to equity
0.25▲
2024 · 0.24
ROE
35.5%▲
2024 · 14.8%
Interest coverage
13.05▲
2024 · 3.60
Debt ≤ 1 year
€1.3m▲
2024 · €961,746
Debt > 1 year
€1.3m▲
2024 · €683,308
Income taxes
€8,996▼
2024 · €42,921
Green means a favourable move, even when the figure itself falls, as with debt or debt to equity.
Investments
fixed assets acquired
Item
2021
2022
2023
2024
2025
Tangible fixed assets
-
€1,086
€1,087
€37,062
€2,000
Financial fixed assets
€728,435
€1.7m
-
€1.1m
€6.2m
Depreciation and write-downs of the year
€4,057
€4,228
€4,385
€5,986
€12,847
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Annual accounts
Filed annual accountsAs filed with the NBB · 2025 against 2024 · 45 lines
Balance sheetCode20242025
Assets
Total assets20/58€8.5m€13.1m▲
Fixed assets21/28€5.2m€10.6m▲
Tangible fixed assets22/27€0.03m€0.02m▼
Plant, machinery and equipment23€0.005m€0.003m▼
Furniture and vehicles24€0.03m€0.02m▼
Financial fixed assets28€5.2m€10.6m▲
Current assets29/58€3.2m€2.5m▼
Amounts receivable within one year40/41€2.4m€1.9m▼
Trade receivables40€8€30▲
Other amounts receivable41€2.4m€1.9m▼
Cash at bank and in hand54/58€0.8m€0.5m▼
Deferred charges and accrued income490/1€0.003m€0.08m▲
Equity and liabilities
Total equity and liabilities10/49€8.5m€13.1m▲
Equity10/15€6.8m€10.5m▲
Contributions10/11€0.02m€0.02m=
Reserves13€0.002m€0.002m=
Distributable reserves133€0.002m€0.002m=
Profit (loss) carried forward14€6.8m€10.5m▲
Amounts payable17/49€1.7m€2.6m▲
Amounts payable after more than one year17€0.7m€1.3m▲
Financial debts170/4€0.7m€1.3m▲
Amounts payable within one year42/48€1.0m€1.3m▲
Current portion of amounts payable after more than one year42€0.1m€0.4m▲
Trade debts44€0.003m€0.01m▲
Suppliers440/4€0.003m€0.01m▲
Taxes, remuneration and social security45€0.006m€0.04m▲
Taxes450/3€0.006m€0.04m▲
Other amounts payable47/48€0.9m€0.8m▼
Accrued charges and deferred income492/3€0.02m€0.07m▲
Income statementCode20242025
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€0.006m€0.01m▲
Other operating charges640/8€0.001m€0.001m▲
Gross operating margin9900€0.1m€1.3m▲
Operating profit (loss)9901€0.09m€1.3m▲
Financial income75/76B€1.0m€2.6m▲
Recurring financial income75€1.0m€2.6m▲
Financial charges65/66B€0.03m€0.1m▲
Recurring financial charges65€0.03m€0.1m▲
Profit (loss) for the period before taxes9903€1.1m€3.7m▲
Income taxes67/77€0.04m€0.009m▼
Profit (loss) for the period9904€1.0m€3.7m▲
Profit (loss) for the period to be appropriated9905€1.0m€3.7m▲
Appropriation of the result
Profit (loss) to be appropriated9906€6.8m€10.5m▲
Profit (loss) brought forward from the previous period14P€5.8m€6.8m▲
Profit to be distributed694/7€0.02m€0.02m=
Directors or managers695€0.02m€0.02m=
The notes to these accounts have 10 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.
Director · appointed in the act of 20-12-2023 · earlier manager, until 20-12-2023 · term without a fixed end · also on the board of 7 other companies · listed in the 2025 annual accounts, filed on 06-07-2026
Director · appointed in the act of 20-12-2023 · earlier manager, until 20-12-2023 · term without a fixed end · also on the board of 2 other companies · listed in the 2025 annual accounts, filed on 06-07-2026
Each bar is one period in a function, from appointment to resignation or to today. An open left edge means the mandate began before its first mention. An open right edge means the mandate ended without a stated end date.
Gazette deedRegistered office moved within Woluwe-Saint-Pierre
Changes of role: CLEENEWERCK de CRAYENCOUR Rodolphe Christobald Michel Charles-Emmanuel (director) and LAMARCHE Savina Mercedes Eric Marie Christiane Odette (director) · Registered office clause · Power of attorney14 points ▸
Registered office clause, “1150 Woluwe-Saint-Pierre,Chemin de Putdael 33” (deed in French)
Power of attorney, Pablo De Doncker
Director resignation, CLEENEWERCK de CRAYENCOUR Rodolphe Christobald Michel Charles-Emmanuel (manager)
Director resignation, LAMARCHE Savina Mercedes Eric Marie Christiane Odette (manager)
Director discharge, CLEENEWERCK de CRAYENCOUR Rodolphe Christobald Michel Charles-Emmanuel
Director discharge, LAMARCHE Savina Mercedes Eric Marie Christiane Odette
Director appointment, CLEENEWERCK de CRAYENCOUR Rodolphe Christobald Michel Charles-Emmanuel (director)
Director appointment, LAMARCHE Savina Mercedes Eric Marie Christiane Odette (director)
Capital conversion, “compte de capitaux propres statutairement indisponible” (deed in French)
Capital conversion, “disponible pour distribution” (deed in French)
Registered-office move, 1150 Woluwe-Saint-Pierre,Chemin de Putdael 33
Amendment of the articles, mentioned 2 times in the deed
Each sentence rests on a document from the KBO register, the Belgian Official Gazette or the National Bank. The number after the sentence opens that document.
EQUITY was incorporated on 5 April 2000.1The registered office was moved to Woluwe-Saint-Pierre in 2023.2Total assets rose from €2.4m in 2018 to €13.1m in 2025.3
Registered office clauseThe articles name the region of the registered office. The language of official documents depends on that region, among other things.
“Région de Bruxelles Capitale, établir ou supprimer des sièges d’exploitation par simple décision de l’organe d’administration pour autant…”
Establishment unitEdouard Lacomblélaan 17, 1040 Etterbeek since 22-11-2000 · unit number 2.096.829.402
Activities
NACEBEL 2025
73200Market research and public opinion pollingmain activity
Codes under NACEBEL 2008
73200Advertising, market research and public relations activitiesmain activity
Codes under NACEBEL 2003
74131main activity
PurposeThe purpose describes the activities the company may carry out under its articles.
“La prestation de services d'assistance sous quelque forme que ce soit,en vue de l'étude,la surveillance et la direction de toutes opérations…”
5 activities
La prestation de services d'assistance sous quelque forme que ce soit,en vue de l'étude,la surveillance et la direction de toutes opérations dans les domaines commerciaux,industriels,techniques et scientifiques
Tous problèmes concernant le management et la gestion des entreprises
Accepter tout mandat de gestion et d'administration,dans toute société et association quelconque et se porter caution pour toute personne liée ou non liée en vue de faciliter la réalisation de l'objet social
Détenir ou gérer des participations dans des sociétés belges ou étrangères
Accomplir toutes opérations généralement quelconques,commerciales,industrielles,financières,mobilières ou immobilières,se rapportant directement ou indirectement à son objet