DE KROON DIRECT MARKETING
ActiveSummary
DE KROON DIRECT MARKETING has been active since 1998 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show negative equity (€-307k) and a net result of €-18k. Equity is growing by ~8.7% per year across the filed fiscal years. Its solvency ranks better than 5% of 7029 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.7% (low).
Checked score
Score 2025
43
/ 100
Weak
The score weighs solvency, liquidity and profitability. Bankruptcy probability contributes 35%. Every signal that weighs is under Signals.
Axes · tick = 2024
Profitability24▼-76
Solvency0=
Growth52=
Track record100
Bankruptcy probability, 12 months
0.7%
Low
0%0.5%1.5%4%10%≥ 25%
No credit on open account
Liquidity short (current ratio 0.18 against 0.34 in 2024; short-term debt: 312.5% and cash: 44.7% of total assets), and equity is negative.
Credit advice for your own amount and term
Signals
Four signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
raises risk · Annual accounts: weaker financial profile
The latest annual accounts show a weaker profile in solvency, result or liquidity than companies that stay afloat.
NBB · annual accounts 2025Solvency, return and age of the figures
Solvency
-212.5%
Return on assets
-12.7%
Age of the figures
9 mo
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
raises risk · Negative equity
The 2025 annual accounts show negative equity and a net loss.
NBB · annual accounts 2025Equity per financial year
1819202122232425
2018 to 2025 · latest year €-307k
neutral · Filed after the deadline
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 30-08-2026, 30 days later. For context: 47% of the Belgian market files late and the whole 1-to-90-day band measures 2.0% abnormal legal state against a 1.66% average. We show this as a fact and do not score it.
NBB · 10 filingsDeviation from the deadline
2025
30 d late
2024
30 d late
2023
27 d late
2022
25 d late
2021
29 d late
2020
23 d late
2019
31 d late
← before the deadline
after the deadline →
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today.
Companies Code · seven monthsPosition in the running window
24-09-2026 today31-12-2026 close31-07-2027 deadline
Financials · fiscal year 2025, micro schema
Equity
€-307k▼ 6.3%
2024 · €-288k
2018: €-586k
2019: €-483k
2020: €-411k
2021: €-351k
2022: €-423k
2023: €-419k
2024: €-288k
2018 → 2025
Total assets
€144k▼ 49.1%
2024 · €283k
2018: €180k
2019: €124k
2020: €95k
2021: €139k
2022: €154k
2023: €181k
2024: €283k
2018 → 2025
Net result
€-18k
2024 · €131k
2018: €138k
2019: €104k
2020: €72k
2021: €61k
2022: €-73k
2023: €4k
2024: €131k
2018 → 2025
Working capital
€-368k▲ 2.0%
2024 · €-376k
2018: €-589k
2019: €-490k
2020: €-417k
2021: €-355k
2022: €-522k
2023: €-533k
2024: €-376k
2018 → 2025
Multi-year overview
Every figure with its change against the year before
▲ rise
▼ fall
Line20212022202320242025Trend
Equity€-351k-€-423k▼ 20.8%€-419k▲ 1.0%€-288k▲ 31.2%€-307k▼ 6.3%
Operating result€67k-€-66k€21k€148k▲ 593%€-11k
Net result€61k-€-73k€4k€131k▲ 2,857%€-18k
Turnover and EBIT margin not published: the micro schema does not require them.
Result per fiscal year
Operating resultNet result
The operating result turns negative in 2025: a loss of €11k after €148k in 2024.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €144k
Fixed assets
€62k ▼ 29.4%
Current assets
€83k ▼ 57.8%
Key figures and ratios
EBITDA
€17k▼
2024 · €175k
Cash flow
€10k▼
2024 · €158k
Solvency
-212.5%▼
2024 · -101.7%
Current ratio
0.18▼
2024 · 0.34
Debt to equity
-1.47▲
2024 · -1.98
ROA
-12.7%▼
2024 · 46.1%
Interest coverage
2.49▼
2024 · 10.66
Debt
€451k▼
2024 · €572k
Debt ≤ 1 year
€451k▼
2024 · €572k
Income taxes
€515▼
2024 · €575
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Filed annual accounts As filed with the NBB · 2025 against 2024 · 34 lines
Balance sheet
Code20242025
Assets
Total assets20/58€283k€144k▼
Fixed assets21/28€87k€62k▼
Tangible fixed assets22/27€87k€62k▼
Furniture and vehicles24€87k€62k▼
Current assets29/58€196k€83k▼
Amounts receivable within one year40/41€104k€15k▼
Trade receivables40€104k€15k▼
Cash at bank and in hand54/58€89k€65k▼
Deferred charges and accrued income490/1€3k€4k▲
Equity and liabilities
Total equity and liabilities10/49€283k€144k▼
Equity10/15€-288k€-307k▼
Contributions10/11€19k€19k=
Profit (loss) carried forward14€-307k€-325k▼
Amounts payable17/49€572k€451k▼
Amounts payable within one year42/48€572k€451k▼
Trade debts44€2k€5k▲
Suppliers440/4€2k€5k▲
Taxes, remuneration and social security45€2k€2k▼
Taxes450/3€2k€2k▼
Other amounts payable47/48€567k€443k▼
Income statement
Code20242025
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€27k€28k▲
Other operating charges640/8€818€1k▲
Gross operating margin9900€176k€19k▼
Operating profit (loss)9901€148k€-11k▼
Financial income75/76B€0-
Recurring financial income75€0-
Financial charges65/66B€16k€7k▼
Recurring financial charges65€16k€7k▼
Profit (loss) for the period before taxes9903€131k€-18k▼
Income taxes67/77€575€515▼
Profit (loss) for the period9904€131k€-18k▼
Profit (loss) for the period to be appropriated9905€131k€-18k▼
Appropriation of the result
Profit (loss) to be appropriated9906€-307k€-325k▼
Profit (loss) brought forward from the previous period14P€-438k€-307k▲
The notes to these accounts (5 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
30-08
NBB filing
Annual accounts filed
fiscal year 2025 · micro schema · 30 days late
2025
30-08
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema · 30 days late
2024
27-08
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema · 27 days late
2023
31-12
Financial
Back to profitnet €4k
Net result €4k after one loss-making year.
25-08
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema · 25 days late
2022
31-12
Financial
Weakest financial yearnet €-73k ▼220%
Net result drops to €-73k, the lowest in the series; recovery starts the following year.
29-08
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema · 29 days late
2021
23-08
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema · 23 days late
2020
31-08
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema · 31 days late
2019
13-08
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema · 13 days late
2018
27-09
NBB filing
Annual accounts filed
fiscal year 2017 · abbreviated schema · 58 days late
2017
28-08
NBB filing
Annual accounts filed
fiscal year 2016 · abbreviated schema · 28 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
Directors · office · real estate
Directors
3 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Oud-Turnhout · 1 establishment unit since 2015
Cannot be placed on the map
This address could not be matched to a point in the Belgian address register (BOSA BEST). The address below comes straight from the Crossroads Bank.
Herfstdreef 52360 Oud-TurnhoutGround area
2,051 m²
Building footprint
337 m²
Volume, LiDAR
2,180 m³
Parcel 13483I0332/00F006, Flanders · tallest building 21.1 m, ±1 floor. Linked by address, not a title deed.
1 establishment unit
DDM
since 20152.240.127.797
1 parcel
Flanders
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 13483I0332/00F006 | Flanders | 2,051 m² | 1 · 337 m² | 21.1 m · 1 fl. |
Linked by address, not proof of ownership
Methodology
via registered seat: 1
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Similar companies · same sector and region
Fuksia
BE 0867.355.588
Oud-Turnhout
GNC GROUP
BE 0825.880.566
Oud-Turnhout
Intersign
BE 1006.092.413
Oud-Turnhout
LWRS
BE 1011.144.628
Oud-Turnhout
MAAS COMMUNICATIE
BE 0438.720.211
Oud-Turnhout
This company's figures show no positive equity and no headcount, so a size comparison is not possible. These companies share only the sector and the region. Of 9,860 companies in sector 73110 we hold annual accounts for 3,753. See the whole sector
Company data · Crossroads Bank
Identification
Legal formPrivate limited company
Founded29-05-1998
Fiscal year end31-12
Abbreviation NL
DDM
Activities, NACEBEL 2025
73110Advertising agencies
Sources
Crossroads Bank for EnterprisesNational Bank · 28 filingsAddress and cadastre registers
Scores and ratios are computed by Checked and are not a credit decision.