Bon Plan
ActiveSummary
Bon Plan has been active since 2012 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €152,937 and a net result of -€39,920. Equity has been growing by about 26% per year since 2018. Its solvency ranks better than 91% of 8,584 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 0.1% (very low).
Overview
Overview
Official details
Source: KBO- Status
- Active since 01-07-2012 Normal situation
- Registered office
- 12 active companies are registered at this address Source: KBO register, as of 4 November 2026.
- Activity
- Advertising agencies NACE 73110and 1 other
- Establishment unit
- 2.214.767.544 2640 Mortsel, since 01-07-2012
- Financial year end
- 31 December
- Peppol
- Reachable
Financial position
- Bankruptcy probabilitywithin 12 months
- 0.1%
- Gross margin
- -€36,192
- ▼ 234%
- Loss
- €39,920
- ▲ 174%
- Equity
- €152,937
- ▼ 27.2%
- Total assets
- €166,002
- ▼ 25.4%
Score breakdownraises riskLoss of €39,920, the second in a row (financial year 2025)lowers riskLiquidity: current ratio 12.24, cash €83,508, halvedEquity €152,937 (92.1% of total assets)Size: total assets €166,002Show the evidence
Checked score
Fewer than 1 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 87% of them on solvency, 97% on liquidity, 6% on profitability and 21% on growth.
The bankruptcy probability was computed on 03-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
Credit check for an amount and term of your choice
Show the recommended maximum and see how the verdict changes with amount, term and advance.
The scores and ratios are Checked's own calculations, not a credit decision.
Signals
The company filed its last 7 accounts on average 7 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (2)
Financials
Financials · financial year 2025, micro format
Annual accounts 2025 filed on 16-07-2026 at the NBB all 10 filings
Every figure per financial year
The operating result for 2025 is a loss of €39,554, larger than the loss of €14,351 in 2024. It is the lowest result since 2021.
Turnover and EBIT margin are not published. The micro format does not require them.
Investments
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Tangible fixed assets | - | €6,937 | - | - | €2,700 |
| Depreciation and write-downs of the year | €2,485 | €2,511 | €3,652 | €1,917 | €1,917 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Public contracts
Source: TED (Tenders Electronic Daily), Publications Office of the European Union. The values are as the buyer published them. For a framework agreement, the value is a ceiling.
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €750 | €2,485 | €2,485 | €2,485 | €2,511 | €3,652 | €1,917 | €1,917 | = |
| Other operating charges640/8 | - | - | - | €1,415 | €1,089 | €1,931 | €1,605 | €1,445 | ▼ 10.0% |
| Gross operating margin9900 | €14,192 | €23,157 | €59,498 | €64,510 | €86,947 | €66,161 | -€10,828 | -€36,192 | ▼ 234% |
| Operating profit (loss)9901 | €11,956 | €19,174 | €55,661 | €60,610 | €83,347 | €60,578 | -€14,351 | -€39,554 | ▼ 176% |
| Financial income75/76B | - | - | - | €1 | €0 | €0 | €0 | - | - |
| Recurring financial income75 | - | - | - | €1 | €0 | €0 | €0 | - | - |
| Financial charges65/66B | - | - | - | €148 | €192 | €436 | €180 | €189 | ▲ 4.9% |
| Recurring financial charges65 | €178 | €167 | €33 | €148 | €192 | €436 | €180 | €189 | ▲ 4.9% |
| Profit (loss) for the period before taxes9903 | €11,778 | €19,007 | €55,628 | €60,463 | €83,155 | €60,142 | -€14,531 | -€39,743 | ▼ 174% |
| Income taxes67/77 | €3,142 | €8,892 | €16,485 | €13,338 | €17,975 | €13,429 | €17 | €177 | ▲ 941% |
| Profit (loss) for the period9904 | €8,636 | €10,115 | €39,143 | €47,125 | €65,180 | €46,713 | -€14,548 | -€39,920 | ▼ 174% |
| Profit (loss) for the period to be appropriated9905 | €8,636 | €12,115 | €39,143 | €47,125 | €65,180 | €46,713 | -€14,548 | -€39,920 | ▼ 174% |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Assets | |||||||||
| Total assets20/58 | €69,227 | €84,748 | €151,065 | €142,322 | €208,945 | €245,895 | €222,594 | €166,002 | ▼ 25.4% |
| Fixed assets21/28 | €6,780 | €12,371 | €9,885 | €7,400 | €11,826 | €7,244 | €5,326 | €6,109 | ▲ 14.7% |
| Tangible fixed assets22/27 | €5,250 | €11,441 | €8,955 | €6,470 | €10,896 | €7,244 | €5,326 | €6,109 | ▲ 14.7% |
| Furniture and vehicles24 | - | - | - | €3,470 | €7,546 | €4,644 | €3,476 | €2,309 | ▼ 33.6% |
| Other tangible fixed assets26 | - | - | - | €3,000 | €3,350 | €2,600 | €1,850 | €3,800 | ▲ 105% |
| Financial fixed assets28 | €1,530 | €930 | €930 | €930 | €930 | €0 | - | - | - |
| Current assets29/58 | €62,447 | €72,377 | €141,180 | €134,922 | €197,119 | €238,652 | €217,268 | €159,893 | ▼ 26.4% |
| Amounts receivable after more than one year29 | - | - | - | - | - | €20,000 | €20,000 | €70,000 | ▲ 250% |
| Trade receivables290 | - | - | - | - | - | €20,000 | €0 | - | - |
| Other amounts receivable291 | - | - | - | - | - | - | €20,000 | €70,000 | ▲ 250% |
| Amounts receivable within one year40/41 | €27,206 | €29,163 | €14,391 | €12,191 | €19,553 | €14,444 | €391 | €5,020 | ▲ 13× |
| Trade receivables40 | - | - | - | €12,191 | €19,553 | €7,865 | €0 | €3,319 | - |
| Other amounts receivable41 | - | - | - | €0 | - | €6,579 | €391 | €1,701 | ▲ 335% |
| Current investments50/53 | - | - | - | €100 | €100 | €100 | €100 | €100 | = |
| Cash at bank and in hand54/58 | €34,461 | €40,611 | €125,604 | €119,980 | €176,232 | €202,809 | €195,486 | €83,508 | ▼ 57.3% |
| Deferred charges and accrued income490/1 | - | - | - | €2,651 | €1,234 | €1,299 | €1,291 | €1,265 | ▼ 2.0% |
| Equity and liabilities | |||||||||
| Total equity and liabilities10/49 | €69,227 | €84,748 | €151,065 | €142,322 | €208,945 | €245,895 | €222,594 | €166,002 | ▼ 25.4% |
| Equity10/15 | €52,521 | €62,636 | €101,779 | €112,816 | €177,996 | €224,709 | €210,161 | €152,937 | ▼ 27.2% |
| Contributions10/11 | €7,405 | €7,405 | - | €18,600 | €18,600 | €18,600 | €18,600 | €18,600 | = |
| Reserves13 | €45,116 | €55,231 | €94,374 | €94,216 | €159,396 | €206,109 | €191,561 | €134,337 | ▼ 29.9% |
| Non-distributable reserves130/1 | - | - | - | €1,860 | €1,860 | €0 | - | - | - |
| Reserves not available under the articles1311 | - | - | - | €1,860 | €1,860 | €0 | - | - | - |
| Tax-exempt reserves132 | - | - | - | €5,100 | €5,100 | €5,100 | €5,100 | €5,100 | = |
| Distributable reserves133 | - | - | - | €87,256 | €152,436 | €201,009 | €186,461 | €129,237 | ▼ 30.7% |
| Profit (loss) carried forward14 | - | - | - | €0 | €0 | - | - | €0 | - |
| Amounts payable17/49 | €16,705 | €22,111 | €49,286 | €29,506 | €30,949 | €21,186 | €12,433 | €13,065 | ▲ 5.1% |
| Amounts payable within one year42/48 | €15,201 | €20,807 | €47,931 | €29,449 | €30,949 | €21,051 | €12,433 | €13,065 | ▲ 5.1% |
| Trade debts44 | €2,221 | €1,968 | €9,837 | €3,363 | €8,447 | €2,271 | €3,177 | €5,486 | ▲ 72.7% |
| Suppliers440/4 | - | - | - | €3,363 | €8,447 | €2,271 | €3,177 | €5,486 | ▲ 72.7% |
| Advances received on contracts in progress46 | - | - | - | - | - | - | - | €4,016 | - |
| Taxes, remuneration and social security45 | - | - | - | €24,706 | €17,990 | €11,844 | €2,366 | €0 | ▼ 100% |
| Taxes450/3 | - | - | - | €24,706 | €17,990 | €11,844 | €2,366 | €0 | ▼ 100% |
| Remuneration and social security454/9 | - | - | - | €0 | - | - | - | - | - |
| Other amounts payable47/48 | - | - | - | €1,380 | €4,512 | €6,936 | €6,889 | €3,563 | ▼ 48.3% |
| Accrued charges and deferred income492/3 | - | - | - | €57 | €0 | €135 | €0 | - | - |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €8,636 | €10,115 | €39,143 | €47,125 | €65,180 | €46,713 | -€14,548 | -€39,920 | ▼ 174% |
| + Depreciation and write-downs630 | €750 | €2,485 | €2,485 | €2,485 | €2,511 | €3,652 | €1,917 | €1,917 | = |
| Operating cash flow (approximation) | €9,386 | €12,600 | €41,628 | €49,610 | €67,691 | €50,366 | -€12,631 | -€38,002 | ▼ 201% |
| Investment in fixed assets (approximation) | - | -€8,076 | €0 | €0 | -€6,937 | €930 | €0 | -€2,700 | - |
| Change in cash | - | €6,149 | €84,993 | -€5,624 | €56,252 | €26,577 | -€7,323 | -€111,979 | ▼ 1,429% |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 4,805 companies had the same profile as Bon Plan has now. Two years later, 88.1% were still going and 2.0% had gone bankrupt.
- Micro
- 10 to 20 years old
- solvency 30% or more
- a loss of 10% of the balance sheet or more
Another 0.1% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of Bon Plan itself is lower: 0.1% within 12 months. It rests on far more data about Bon Plan than the profile alone.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 4,805 companies, not a prediction for Bon Plan. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Filings with the National Bank (10)
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | micro format | 16-07-2026 | 2026-00322480 | |
| 31-12-2024 | micro format | 25-07-2025 | 2025-00350191 | |
| 31-12-2023 | micro format | 04-07-2024 | 2024-00235256 | |
| 31-12-2022 | micro format | 09-08-2023 | 2023-00334835 | |
| 31-12-2021 | micro format | 25-08-2022 | 2022-20359045 | |
| 31-12-2020 | micro format | 02-07-2021 | 2021-30400145 | |
| 31-12-2019 | micro format | 23-07-2020 | 2020-34000122 | |
| 31-12-2018 | micro format | 19-07-2019 | 2019-36000304 | |
| 31-12-2017 | micro format | 04-07-2018 | 2018-28700445 | |
| 31-12-2016 | micro format | 28-07-2017 | 2017-38200304 |
Board & ownership
Directors
Owners and capital
Capital transactions
- 25-01-2023 Converted to unavailable equity · €20,460
Mandate history
- Board
- began earlier
| Name | Functions and periods |
|---|---|
| VER EECKE Matthias Gerard |
|
Articles of association
- Board ruleThese rules set how the board is made up, meets and takes decisions.
- “Met of zonder beperking van duur, 1”
- Dissolution ruleThe articles set when and by whom the company can be dissolved.
- “De vennootschap kan op elk moment worden ontbonden door beslissing van de algemene vergadering beslissende in de vormen vereist voor de…”
Articles of association, deed of 25-01-2023 (in Dutch)
Network & group
Bon Plan shares no director with another company.
Companies at the same address
11 other companies- RPK Invest Registered office · since 2025 1028024905
- WhenNatureCalls Registered office · since 2025 1019963314
- V-HEALTH Registered office · since 2019 0736716780
- MPC MECHELEN Establishment · since 2019 0733856270
- Door Company Registered office · since 2015 0643982406
- Kinderopvang in je buurt Establishment · since 2014 0759909579
- VEX Registered office · since 2012 0846543645
- BODY WORLD Registered office · since 2010 0823430525
- VABO Establishment · since 2006 0429038126
- Bruin, Willem (sole trader) Establishment · since 1991 0630418242
Connections & network
1 current directorThe network starts from the directors of Bon Plan. Every other company they run is a node.
Timeline
Acts, filings and financial milestones
25-01
Gazette deed
Change of role: VER EECKE Matthias Gerard, from manager to directorAmendment of the articles · Legal-form conversion · Capital conversion11 points ▸
- General meeting, “buitengewone algemene vergadering” (deed in Dutch)
- Amendment of the articles, mentioned 3 times in the deed
- Legal-form conversion, “besloten vennootschap” (deed in Dutch)
- Capital conversion, “statutair onbeschikbare eigen vermogensrekening” (deed in Dutch)
- Reserve release, “opheffen, middelen beschikbaar voor uitkering” (deed in Dutch)
- Capital
- Other provision, “de opdracht te geven aan de ondergetekende notaris om de coördinatie van de statuten op te maken en te ondertekenen, in overeenstemming met het vorige besluit,…” (deed in Dutch)
- Director resignation, VER EECKE Matthias Gerard (manager)
- Director appointment, VER EECKE Matthias Gerard (director (not named in the articles))
- Registered office clause, “2640 Mortsel, Ridder van Ranstlei 103” (deed in Dutch)
- Power of attorney, Accountants Tielt
Show earlier events
Sources:Publications in the Belgian Official GazetteFilings with the National Bank
History
Company details
Register details
Identity
KBO recordRegistered office and establishments
Activities
NACEBEL 2025Codes under NACEBEL 2008
23 activities
- Reclameadviesbureau en projectmanagement
- Het ontwerpen, beheren, begeleiden, bemiddelen, leveren van allerlei grafische visuele projecten, producties en allerlei mediatoepassingen, hieronder onder meer de grafische vormgeving en de studio en reportagefotografie, film, video en elke mogelijke technische vorm van opname en voorstelling, onder meer op het vlak van internet, digitale creaties, cd-romtoepassingen en elke vorm van randapparatuur of software op gelijk welke elektronische drager of toepassing ervan
- Het ontwerpen, bemiddelen, leveren van allerhande drukwerk, toegepaste design en copywriting
- Het bedenken, ontwikkelen, bemiddelen, coördineren en commercialiseren van allerhande media,webshop, formatontwikkelingen, marketingconcepten en haar toepassingen
- Het bedenken, ontwikkelen, inrichten, organiseren, bemiddelen, begeleiden, leveren van allerlei promotionele en andere evenementen, concepten, tentoonstellingen, projecten, merchandising, inbegrepen de decoratie, standenbouw en techniek, catering, alsook de levering en aankleding van host en hostessen en alle randactiviteiten
- Het bedenken, uitvoeren, begeleiden, commercialiseren en leveren van strategisch en ondersteunend advies inzake consultancy, bedrijfsvoering, strategisch, financieel en commercieel beheer, marketing, reclame, concepten, public-relations, communicatie en duurzaamheid aan bedrijven, overheden, organisaties, verenigingen en particulieren
- Het bedenken, ontwikkelen en uitvoeren van fundraisers en verwerven van fondsen voor sociale, kunst & culturele, muzikale doelen zowel in opdracht van derden als in eigen beheer voor zowel eigen projecten als projecten van derden
- Het werven van mediapartners in opdracht van derden of voor toepassing binnen eigen projecten
- Uitvoeren van marktonderzoeken en begeleiding
- Managementactiviteiten van holdings
- Alle onroerend verrichtingen, zoals het huren, verhuren, aan en verkopen, verbouwen, renoveren van alle onroerende goederen en alle beheer van onroerende goederen voor eigen noden
- Alle roerende verrichtingen, zoals het huren, verhuren, aan en verkopen, beheren van alle roerende goederen
- Uitvoeren van allerlei expertises en studies, beheren en verspreiden van datagegevens
- Het verlenen van adviezen en hulp aan het bedrijfsleven en de overheid op het gebied van planning, organisatie, efficiëntie en toezicht, het verschaffen van informatie aan de bedrijfsleiding, het berekenen van de kosten en baten van de voorgestelde maatregelen op het gebied van planning, organisatie, efficiëntie, enz.
- Waarnemen van bestuursmandaten in vennootschappen, bedrijfsbeheer en bedrijfsleiding, optreden als agent of vertegenwoordiger of gelijkaardige functies
- Nietgespecialiseerde handelsbemiddeling
- De vennootschap kan belangen nemen door associaties, inbreng, financiële tussenkomst of op gelijke welke andere wijze, in alle vennootschappen, verenigingen of ondernemingen met een identiek, gelijklopend of samenhangend voorwerp met het hare of van die aard kunnen zijn de ontwikkeling van haar onderneming te begunstigen of een bron van afzetten te vormen
- Het uitvoeren van alle secretariaatswerk, zoals het maken van kopieën, het voeren en onderhouden van briefwisseling en poststukken, het opstellen en opvolgen van werkstaten, het beantwoorden van telefoons en mailverkeer, het opmaken, verwerken en verzenden van facturen, beheren en verspreiden van alle vormen van databanken, dataverkeer, gegevensdragers en netwerken
- Kortom, alle administratieve en uitvoerende taken in eigen beheer als voor rekening van derden
- Zij mag tevens borg stellen voor derden, zaakvoerders en vennoten, evenals hun leningen, voorschotten en kredieten toestaan behoudens de wettelijke beperkingen ter zake. Dit alles in de meest uitgebreide betekenis van de termen
- Alle hiervoor uitgedrukte doelstellingen kunnen zowel voor haarzelf als voor rekening van derden of in deelneming zonder enige limitatie zowel in het binnenland als in het buitenland
- Deze opsomming is voorbeeld gevend en niet beperkend. Daarom is zij gerechtigd alle handelingen en verhandelingen te verrichten van welke aard ook, die rechtstreeks of onrechtstreeks tot de verwezenlijking van het voorwerp strekken, uitbreiden of verbeteren
- De vennootschap mag alle industriële en financiële, roerende en onroerende verrichtingen doen, die kunnen bijdragen tot het verwezenlijken van het voorwerp, met inbegrip van: het deelnemen in alle ondernemingen die een gelijkaardig voorwerp nastreven of waarvan het voorwerp in nauw verband met het hare staat, kredieten en leningen aangaan en toestaan, zich voor derden borg stellen door haar goederen in hypotheek of in pand te geven, inclusief de eigen handelszaak
Invoicing and payment
Financial year and general meeting
Accounts at the NBBSites & property
Buildings and parcels at the addresses
| Cadastral parcel | Region | Area | Buildings | Height / floors |
|---|---|---|---|---|
| 12029D0111/00D002 | Flanders | 5,650 m² | 1 · 1,532 m² | 8.9 m · 3 |
| 11513C0004/00K005 | Flanders | 324 m² | 1 · 96 m² | 8.2 m · 2 |