ACTION ACTION
ActiveSummary
ACTION ACTION has been active since 1986 and the Belgian State Gazette contains no insolvency or warning signals. The 2024 annual accounts show equity of €3.5m and a net result of -€143,955. Equity is shrinking by ~2.6% per year across the filed fiscal years. Its solvency ranks better than 90% of 8966 sector peers (fiscal year 2024). The computed 12-month bankruptcy probability is 0.3% (very low).
Checked score
Score 2024
Axes · tick = 2023
Profitability20▼-4
Solvency100=
Growth32=
Track record100
Bankruptcy probability, 12 months
0.3%
Very low
0%0.5%1.5%4%10%≥ 25%
Credit up to €230,000 at 30 days acceptable
Liquidity ample (current ratio 24.32 against 24.65 in 2023; short-term debt: 2.3% and cash: 0.9% of total assets), and 8.9% of the assets are financed with debt.
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Signals
Four signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
raises risk · Persistent losses
Two consecutive loss-making years (2023 and 2024); equity is also lower. May indicate structural pressure on profitability.
NBB · annual accounts 2024Net result per financial year
18192021222324
2018 to 2024 · latest year -€143,955
neutral · Filed after the deadline
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 29-09-2025, 60 days later. For context: 47% of the Belgian market files late and the whole 1-to-90-day band measures 2.0% abnormal legal state against a 1.66% average. We show this as a fact and do not score it.
NBB · 10 filingsDeviation from the deadline
2025
not confirmed
2024
60 d late
2023
61 d late
2022
57 d late
2021
113 d late
2020
61 d late
2019
52 d late
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 6 accounts on average 67 days after the deadline; the sector median for financial year 2024 is 6 days before the deadline, and 36% of the sector filed late.
Checked, nothing found (1)
History
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Financials · fiscal year 2024, micro schema
In the rankings
#2 company by equity in Hove, Professional and technical services sector#2 oldest company in Hove, Professional and technical services sector#5 company by total assets in Hove, Professional and technical services sector
Equity
€3.5m▼ 7.1%
2023 · €3.8m
Total assets
€3.8m▼ 6.4%
2023 · €4.1m
Net result
-€143,955▼ 203%
2023 · -€47,462
Working capital
€2.1m▼ 12.4%
2023 · €2.4m
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20202021202220232024
Operating result€8,403▼ 88.7%-€2,843-€25,573▼ 799%-€11,923▲ 53.4%€71,046
Net result-€15,610below the sector's middle half€2,181within the sector's middle half-€21,753below the sector's middle half-€47,462below the sector's middle half▼ 118%-€143,955below the sector's middle half▼ 203%
Equity€4.0mabove the sector's middle half▼ 3.9%€4.0mabove the sector's middle half▼ 0.9%€3.9mabove the sector's middle half▼ 2.4%€3.8mabove the sector's middle half▼ 3.1%€3.5mabove the sector's middle half▼ 7.1%
Total assets€4.6mabove the sector's middle half▲ 0.8%€4.7mabove the sector's middle half▲ 2.7%€4.5mabove the sector's middle half▼ 5.5%€4.1mabove the sector's middle half▼ 8.2%€3.8mabove the sector's middle half▼ 6.4%
Debt€575,702▲ 54.3%€738,137▲ 28.2%€575,061▼ 22.1%€332,710▼ 42.1%€339,321▲ 2.0%
Working capital€2.8m▼ 8.1%€2.6m▼ 7.8%€2.5m▼ 4.3%€2.4m▼ 4.3%€2.1m▼ 12.4%
Solvency87.4%above the sector's middle half▼ 4.3pp84.3%above the sector's middle half▼ 3.1pp87.0%above the sector's middle half▲ 2.8pp91.8%above the sector's middle half▲ 4.8pp91.1%above the sector's middle half▼ 0.7pp
above
within
below
the middle half (P25 to P75) of NACE 73, Advertising, market research and public relations activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the micro schema does not require them.
Result per fiscal year
Operating resultNet result
The operating result returns to profit in 2024: €71,046 after a loss of €11,923 in 2023, the highest result in the available series.
Balance-sheet composition
2024 in colour, 2023 as the grey bar beneath
Assets €3.8m
Fixed assets
€1.7m ▲ 2.8%
Current assets
€2.2m ▼ 12.4%
Equity and liabilities €3.8m
Equity
€3.5m ▼ 7.1%
Provisions
€2,871 ▼ 25.1%
Debt
€339,321 ▲ 2.0%
Debt's share of the balance-sheet total rises from 8.1% to 8.8%. Equity is lower and debt is higher.
Key figures and ratios
EBITDA
€149,750▲
2023 · €47,144
Cash flow
-€65,251▼
2023 · €11,605
Current ratio
24.32▼
2023 · 24.65
Debt to equity
0.10▲
2023 · 0.09
ROE
-4.1%▼
2023 · -1.3%
ROA
-3.7%▼
2023 · -1.2%
Interest coverage
0.72▼
2023 · 0.75
Debt ≤ 1 year
€89,970▼
2023 · €101,306
Debt > 1 year
€245,261▲
2023 · €227,314
Income taxes
€18,494▲
2023 · €11,985
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 8,594 companies that looked in July 2024 the way this one looks now, 0.4% went bankrupt within 24 months and 94% are still going.
- Small
- 20 years or older
- solvency 30% or more
- a small loss
0.4%
went bankrupt
5.2%
stopped otherwise
94%
still going
A further 0.3% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.3% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,058 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.4% |
| 3 | 0.5% | 0.5% |
| 4 | 0.6% | 0.7% |
| 5 | 0.8% | 0.9% |
| 6 | 1.2% | 1.3% |
| 7 | 1.5% | 1.6% |
| 8 | 1.7% | 1.7% |
| 9 | 2.7% | 2.8% |
| 10 | 5.3% | 5.7% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 8,594 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Non-recurring operating income76A | - | €21,279 | €3,333 | - | - | - |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €77,625 | €112,074 | €81,198 | €59,067 | €78,704 | ▲ 33.2% |
| Other operating charges640/8 | - | €14,202 | €14,401 | €5,615 | €8,149 | ▲ 45.1% |
| Non-recurring operating charges66A | - | - | €4,790 | - | - | - |
| Gross operating margin9900 | €91,875 | €123,433 | €74,816 | €52,759 | €157,899 | ▲ 199% |
| Operating profit (loss)9901 | €8,403 | -€2,843 | -€25,573 | -€11,923 | €71,046 | ▲ 696% |
| Financial income75/76B | - | €92,812 | €110,747 | €38,003 | €9,394 | ▼ 75.3% |
| Recurring financial income75 | €61,996 | €92,812 | €110,747 | €38,003 | €9,394 | ▼ 75.3% |
| Financial charges65/66B | - | €49,956 | €85,559 | €62,521 | €206,864 | ▲ 231% |
| Recurring financial charges65 | €83,934 | €49,956 | €85,559 | €62,521 | €206,864 | ▲ 231% |
| Profit (loss) for the period before taxes9903 | -€13,535 | €40,013 | -€385 | -€36,441 | -€126,425 | ▼ 247% |
| Transfer from deferred taxes780 | - | €964 | €964 | €964 | €964 | = |
| Income taxes67/77 | €3,039 | €38,796 | €22,331 | €11,985 | €18,494 | ▲ 54.3% |
| Profit (loss) for the period9904 | -€15,610 | €2,181 | -€21,753 | -€47,462 | -€143,955 | ▼ 203% |
| Transfer from tax-exempt reserves789 | - | €1,850 | €1,850 | €1,850 | €1,850 | = |
| Profit (loss) for the period to be appropriated9905 | -€13,760 | €4,031 | -€19,902 | -€45,612 | -€142,105 | ▼ 212% |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €4.6m | €4.7m | €4.5m | €4.1m | €3.8m | ▼ 6.4% |
| Fixed assets21/28 | €1.4m | €1.9m | €1.8m | €1.6m | €1.7m | ▲ 2.8% |
| Tangible fixed assets22/27 | €1.4m | €1.9m | €1.8m | €1.6m | €1.7m | ▲ 2.8% |
| Land and buildings22 | - | €1.2m | €1.2m | €1.2m | €1.1m | ▼ 3.1% |
| Furniture and vehicles24 | - | €50,660 | €29,519 | €68,035 | €161,195 | ▲ 137% |
| Other tangible fixed assets26 | - | €600,919 | €584,419 | €369,560 | €358,811 | ▼ 2.9% |
| Current assets29/58 | €3.2m | €2.9m | €2.7m | €2.5m | €2.2m | ▼ 12.4% |
| Amounts receivable after more than one year29 | - | €193,865 | €196,730 | €202,632 | €202,632 | = |
| Other amounts receivable291 | - | €193,865 | €196,730 | €202,632 | €202,632 | = |
| Amounts receivable within one year40/41 | €421,035 | €242,651 | €223,692 | €232,379 | €247,141 | ▲ 6.4% |
| Trade receivables40 | - | €235,009 | €221,494 | €230,759 | €247,094 | ▲ 7.1% |
| Other amounts receivable41 | - | €7,642 | €2,198 | €1,620 | €47 | ▼ 97.1% |
| Current investments50/53 | €2.2m | €2.1m | €2.1m | €2.0m | €1.7m | ▼ 16.7% |
| Cash at bank and in hand54/58 | €234,354 | €288,455 | €109,650 | €18,420 | €35,886 | ▲ 94.8% |
| Deferred charges and accrued income490/1 | - | €2,003 | €2,349 | €1,547 | €1,324 | ▼ 14.4% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €4.6m | €4.7m | €4.5m | €4.1m | €3.8m | ▼ 6.4% |
| Equity10/15 | €4.0m | €4.0m | €3.9m | €3.8m | €3.5m | ▼ 7.1% |
| Contributions10/11 | €61,500 | €61,500 | €61,500 | €61,500 | €61,500 | = |
| Capital10 | - | €61,500 | €61,500 | €61,500 | €61,500 | = |
| Issued capital100 | - | €61,500 | €61,500 | €61,500 | €61,500 | = |
| Reserves13 | €4.0m | €3.9m | €3.8m | €3.7m | €3.4m | ▼ 7.2% |
| Non-distributable reserves130/1 | - | €6,150 | €6,150 | €6,150 | €6,150 | = |
| Legal reserve130 | - | €6,150 | €6,150 | €6,150 | €6,150 | = |
| Tax-exempt reserves132 | - | €14,900 | €13,050 | €11,200 | €9,349 | ▼ 16.5% |
| Distributable reserves133 | - | €3.9m | €3.8m | €3.7m | €3.4m | ▼ 7.2% |
| Profit (loss) carried forward14 | - | €4,031 | - | - | - | - |
| Provisions and deferred taxes16 | €6,727 | €5,763 | €4,799 | €3,835 | €2,871 | ▼ 25.1% |
| Deferred taxes168 | - | €5,763 | €4,799 | €3,835 | €2,871 | ▼ 25.1% |
| Amounts payable17/49 | €575,702 | €738,137 | €575,061 | €332,710 | €339,321 | ▲ 2.0% |
| Amounts payable after more than one year17 | €233,675 | €495,944 | €422,943 | €227,314 | €245,261 | ▲ 7.9% |
| Financial debts170/4 | - | €495,944 | €422,943 | €227,314 | €245,261 | ▲ 7.9% |
| Amounts payable within one year42/48 | €337,937 | €238,103 | €148,027 | €101,306 | €89,970 | ▼ 11.2% |
| Current portion of amounts payable after more than one year42 | - | €104,217 | €88,489 | €52,732 | €51,164 | ▼ 3.0% |
| Financial debts43 | - | - | - | €19,500 | - | - |
| Credit institutions430/8 | - | - | - | €19,500 | - | - |
| Trade debts44 | €154,120 | €104,448 | €47,915 | €24,684 | €19,782 | ▼ 19.9% |
| Suppliers440/4 | - | €104,448 | €47,915 | €24,684 | €19,782 | ▼ 19.9% |
| Advances received on contracts in progress46 | - | €2,802 | - | - | - | - |
| Taxes, remuneration and social security45 | - | €3,330 | €7,025 | €738 | €14,765 | ▲ 1,902% |
| Taxes450/3 | - | €3,330 | €7,025 | €738 | €14,765 | ▲ 1,902% |
| Other amounts payable47/48 | - | €23,306 | €4,598 | €3,652 | €4,258 | ▲ 16.6% |
| Accrued charges and deferred income492/3 | - | €4,090 | €4,090 | €4,090 | €4,090 | = |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | -€15,610 | €2,181 | -€21,753 | -€47,462 | -€143,955 | ▼ 203% |
| + Depreciation and write-downs630 | €77,625 | €112,074 | €81,198 | €59,067 | €78,704 | ▲ 33.2% |
| Operating cash flow (approximation) | €62,015 | €114,255 | €59,446 | €11,605 | -€65,251 | ▼ 662% |
| Investment in fixed assets (approximation) | - | -€558,262 | -€23,496 | €151,879 | -€124,378 | ▼ 182% |
| Change in cash | - | €54,101 | -€178,805 | -€91,230 | €17,466 | ▲ 119% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
2025
29-09
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema · 60 days late
2024
31-12
Financial
Weakest financial yearnet -€143,955
Net result drops to -€143,955, the lowest in the series.
30-09
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema · 61 days late
2023
26-09
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema · 57 days late
2022
21-11
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema · 113 days late
2021
31-12
Financial
Back to profitnet €2,181
Net result €2,181 after one loss-making year.
30-09
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema · 61 days late
2020
21-09
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema · 52 days late
2019
07-08
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema · 7 days late
2018
07-08
NBB filing
Annual accounts filed
fiscal year 2017 · micro schema · 7 days late
2017
01-08
NBB filing
Annual accounts filed
fiscal year 2016 · micro schema · 1 day late
2016
08-09
NBB filing
Annual accounts filed
fiscal year 2015 · abbreviated schema · 39 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 8 acts read
About the unread acts
We know of 8 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
8 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Hove · 1 establishment unit since 1986
Ground area
2.1 ha
Building footprint
904 m²
Volume, LiDAR
8,098 m³
2 parcels, Flanders · tallest building 14.6 m, ±3 floors. Linked by address, not a title deed.
1 establishment unit
Oudstrijdersstraat 7, 2540 Hove
since 19862.037.212.311
2 parcels
Flanders
2
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 11021A0147/00H000 | Flanders | 1.8 ha | 1 · 701 m² | 14.6 m · 3 fl. |
| 11021A0151/00H002 | Flanders | 2,501 m² | 1 · 203 m² | 10.8 m · 1 fl. |
Linked by address, not proof of ownership
Good to know
2 of 2 parcels with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Public money · subsidies and aid
Flemish government
2025 · 1 entry · 961 EUR awarded · 961 EUR paid| Year | Entries | awarded | paid |
|---|---|---|---|
| 2025 | 1 | 961 EUR | 961 EUR |
Recognitions · licences · registrations
Legal Entity Identifier
96760080P7ABZUONH351
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Of 9,864 companies in sector 73110 we hold annual accounts for 3,752. 649 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPublic limited company
Founded27-03-1986
Fiscal year end31-12
Activities, NACEBEL 2025
73110Advertising agencies
E-invoicing
Reachable via Peppol
Peppol ID
0208:0428749106
Registered
01-10-2025
Register as of 27 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.