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STRATEGIE: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

STRATEGIE

BE 0434.481.014
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€13,259
2024 · €366,873-€353,614
Equity
€858,338
2024 · €845,079+€13,259
Cash
€469,771
2024 · €378,573+€91,198
Balance sheet total
€1.3m
2024 · €2.2m-€818,800

Largest movements

2024 to 2025
Assets
  • Stocks and contracts -€660,396

    no longer reported in 2025 (was €660,396)

  • Receivables within one year -€192,811

    down €192,811 (-19.5%), from €987,408 to €794,597

    of which Trade receivables: -€225,373

  • Cash +€91,198

    up €91,198 (+24.1%), from €378,573 to €469,771

    mainly Stocks and contracts (+€660,396) and Receivables within one year (+€192,811)

  • Tangible fixed assets -€45,159

    down €45,159 (-39.8%), from €113,331 to €68,172

Equity and liabilities
  • Advances received -€600,331

    no longer reported in 2025 (was €600,331)

  • Trade debts -€302,132

    down €302,132 (-61.1%), from €494,164 to €192,032

  • Accrued charges and deferred income +€33,907

    up €33,907 (+37.8%), from €89,690 to €123,598

  • Tax, wage and social debts +€24,171

    up €24,171 (+19.9%), from €121,724 to €145,895

    of which Taxes: +€31,577

Income statement
  • Gross operating margin -€413,974

    down €413,974 (-32.7%), from €1.3m to €851,665

  • Staff costs -€78,250

    down €78,250 (-9.1%), from €857,216 to €778,966

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €366,873
Gross operating margin -€413,974
Staff costs +€78,250
Depreciation +€2,076
Other operating charges +€2,660
Other operating items -€12,106
Financial income +€4,851
Financial charges -€9,708
Taxes -€5,662
Result 2025 €13,259
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€78,223
Investment +€12,975
Financing €0
Cash 2024 €378,573
Net result for the year +€13,259
Depreciation +€32,184
Stocks and contracts +€660,396
Receivables within one year +€192,811
Deferred charges and accrued income +€11,632
Trade debts -€302,132
Tax, wage and social debts +€24,171
Advances received -€600,331
Other debts +€12,327
Accrued charges and deferred income +€33,907
Investment in fixed assets (net) +€12,975
Cash 2025 €469,771
brings cash intakes cash out
Every line side by side 47 lines
Line Code 2024 2025 Change %
Total assets 20/58 €2,151,389 €1,332,589 -€818,800 -38.1%
Fixed assets 21/28 €113,380 €68,222 -€45,159 -39.8%
Tangible fixed assets 22/27 €113,331 €68,172 -€45,159 -39.8%
Furniture and vehicles 24 €113,331 €68,172 -€45,159 -39.8%
Financial fixed assets 28 €50 €50 = 0.0%
Current assets 29/58 €2,038,009 €1,264,367 -€773,641 -38.0%
Stocks and contracts in progress 3 €660,396 - -€660,396
Contracts in progress 37 €660,396 - -€660,396
Amounts receivable within one year 40/41 €987,408 €794,597 -€192,811 -19.5%
Trade receivables 40 €875,423 €650,050 -€225,373 -25.7%
Other amounts receivable 41 €111,985 €144,547 +€32,562 +29.1%
Cash at bank and in hand 54/58 €378,573 €469,771 +€91,198 +24.1%
Deferred charges and accrued income 490/1 €11,632 - -€11,632
Total equity and liabilities 10/49 €2,151,389 €1,332,589 -€818,800 -38.1%
Equity 10/15 €845,079 €858,338 +€13,259 +1.6%
Contributions 10/11 €62,000 €62,000 = 0.0%
Capital 10 €62,000 €62,000 = 0.0%
Issued capital 100 €62,000 €62,000 = 0.0%
Reserves 13 €6,200 €6,200 = 0.0%
Non-distributable reserves 130/1 €6,200 €6,200 = 0.0%
Legal reserve 130 €6,200 €6,200 = 0.0%
Profit (loss) carried forward 14 €776,879 €790,138 +€13,259 +1.7%
Amounts payable 17/49 €1,306,310 €474,251 -€832,059 -63.7%
Amounts payable within one year 42/48 €1,216,620 €350,653 -€865,966 -71.2%
Trade debts 44 €494,164 €192,032 -€302,132 -61.1%
Suppliers 440/4 €494,164 €192,032 -€302,132 -61.1%
Advances received on contracts in progress 46 €600,331 - -€600,331
Taxes, remuneration and social security 45 €121,724 €145,895 +€24,171 +19.9%
Taxes 450/3 €40,888 €72,465 +€31,577 +77.2%
Remuneration and social security 454/9 €80,836 €73,429 -€7,406 -9.2%
Other amounts payable 47/48 €400 €12,727 +€12,327 +3,082%
Accrued charges and deferred income 492/3 €89,690 €123,598 +€33,907 +37.8%
Non-recurring operating income 76A €3,264 - -€3,264
Remuneration, social security and pensions 62 €857,216 €778,966 -€78,250 -9.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €34,260 €32,184 -€2,076 -6.1%
Other operating charges 640/8 €4,229 €1,569 -€2,660 -62.9%
Non-recurring operating charges 66A - €12,106 +€12,106
Gross operating margin 9900 €1,265,639 €851,665 -€413,974 -32.7%
Operating profit (loss) 9901 €369,934 €26,840 -€343,094 -92.7%
Financial income 75/76B €1,623 €6,474 +€4,851 +299%
Recurring financial income 75 €1,623 €6,474 +€4,851 +299%
Financial charges 65/66B €3,380 €13,089 +€9,708 +287%
Recurring financial charges 65 €3,380 €13,089 +€9,708 +287%
Profit (loss) for the period before taxes 9903 €368,177 €20,225 -€347,951 -94.5%
Income taxes 67/77 €1,304 €6,966 +€5,662 +434%
Profit (loss) for the period 9904 €366,873 €13,259 -€353,614 -96.4%
Profit (loss) for the period to be appropriated 9905 €366,873 €13,259 -€353,614 -96.4%

Source: filed annual accounts (NBB), financial years ended 30 September 2024 and 30 September 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 1 November 2026 via checked.be.