Smoot-h-ub: what changed
What changed
Smoot-h-ub
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Net result for the year
€114,086
2024 · €131,631-€17,545
Equity
€5,000
2024 · €5,000
Cash
€142,104
2024 · €35,834+€106,269
Balance sheet total
€248,493
2024 · €256,048-€7,555
Largest movements
Assets
- Current investments -€112,005
down €112,005 (-94.9%), from €118,005 to €6,000
- Cash +€106,269
up €106,269 (+297%), from €35,834 to €142,104
mainly Net result for the year (+€114,086) and Current investments (+€112,005)
- Receivables within one year -€19,906
down €19,906 (-26.2%), from €76,089 to €56,183
of which Trade receivables: -€20,930
- Tangible fixed assets +€16,349
up €16,349 (+67.6%), from €24,189 to €40,538
of which Land and buildings: +€27,629
Equity and liabilities
- Debts after one year -€8,371
down €8,371 (-100%), from €8,371 to €0
Income statement
- Gross operating margin -€22,122
down €22,122 (-12.6%), from €175,868 to €153,745
- Financial income +€6,287
up €6,287 (+94.4%), from €6,663 to €12,950
- Depreciation +€2,131
up €2,131 (+20.0%), from €10,635 to €12,766
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Result 2024
€131,631
Gross operating margin
-€22,122
Depreciation
-€2,131
Other operating charges
-€18
Financial income
+€6,287
Financial charges
+€887
Taxes
-€448
Result 2025
€114,086
raises the resultlowers the result
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
From operations
+€146,510
Investment
+€82,890
Financing
-€123,131
Cash 2024
€35,834
From operations (derived)
+€146,510
Net result for the year
+€114,086
Depreciation
+€12,766
Receivables within one year
+€19,906
Deferred charges and accrued income
-€1,738
Trade debts
+€773
Smaller working-capital items
-€263
Other debts
+€981
Investment (derived)
+€82,890
Investment in fixed assets (net)
-€29,115
Current investments
+€112,005
Financing
-€123,131
Debts after one year
-€8,371
Current portion of long-term debt
-€675
Contributions, distributions and other
-€114,086
Cash 2025
€142,104
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €256,048 | €248,493 | -€7,555 | -3.0% |
| Fixed assets | 21/28 | €24,189 | €40,538 | +€16,349 | +67.6% |
| Tangible fixed assets | 22/27 | €24,189 | €40,538 | +€16,349 | +67.6% |
| Land and buildings | 22 | - | €27,629 | +€27,629 | |
| Plant, machinery and equipment | 23 | €1,635 | €1,275 | -€360 | -22.0% |
| Furniture and vehicles | 24 | €21,818 | €11,004 | -€10,814 | -49.6% |
| Other tangible fixed assets | 26 | €737 | €631 | -€106 | -14.4% |
| Current assets | 29/58 | €231,859 | €207,955 | -€23,904 | -10.3% |
| Amounts receivable after more than one year | 29 | €0 | - | = | |
| Other amounts receivable | 291 | €0 | - | = | |
| Amounts receivable within one year | 40/41 | €76,089 | €56,183 | -€19,906 | -26.2% |
| Trade receivables | 40 | €74,057 | €53,127 | -€20,930 | -28.3% |
| Other amounts receivable | 41 | €2,031 | €3,056 | +€1,024 | +50.4% |
| Current investments | 50/53 | €118,005 | €6,000 | -€112,005 | -94.9% |
| Cash at bank and in hand | 54/58 | €35,834 | €142,104 | +€106,269 | +297% |
| Deferred charges and accrued income | 490/1 | €1,930 | €3,668 | +€1,738 | +90.0% |
| Total equity and liabilities | 10/49 | €256,048 | €248,493 | -€7,555 | -3.0% |
| Equity | 10/15 | €5,000 | €5,000 | = | 0.0% |
| Contributions | 10/11 | €5,000 | €5,000 | = | 0.0% |
| Reserves | 13 | €0 | - | = | |
| Distributable reserves | 133 | €0 | - | = | |
| Profit (loss) carried forward | 14 | €0 | €0 | = | |
| Amounts payable | 17/49 | €251,048 | €243,493 | -€7,555 | -3.0% |
| Amounts payable after more than one year | 17 | €8,371 | €0 | -€8,371 | -100% |
| Financial debts | 170/4 | €8,371 | €0 | -€8,371 | -100% |
| Amounts payable within one year | 42/48 | €241,326 | €242,381 | +€1,055 | +0.4% |
| Current portion of amounts payable after more than one year | 42 | €9,046 | €8,371 | -€675 | -7.5% |
| Trade debts | 44 | €1,184 | €1,956 | +€773 | +65.3% |
| Suppliers | 440/4 | €1,184 | €1,956 | +€773 | +65.3% |
| Taxes, remuneration and social security | 45 | €1,914 | €1,890 | -€24 | -1.2% |
| Taxes | 450/3 | €1,914 | €1,890 | -€24 | -1.2% |
| Other amounts payable | 47/48 | €229,183 | €230,164 | +€981 | +0.4% |
| Accrued charges and deferred income | 492/3 | €1,352 | €1,112 | -€239 | -17.7% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €10,635 | €12,766 | +€2,131 | +20.0% |
| Other operating charges | 640/8 | €667 | €684 | +€18 | +2.6% |
| Gross operating margin | 9900 | €175,868 | €153,745 | -€22,122 | -12.6% |
| Operating profit (loss) | 9901 | €164,566 | €140,295 | -€24,271 | -14.7% |
| Financial income | 75/76B | €6,663 | €12,950 | +€6,287 | +94.4% |
| Recurring financial income | 75 | €6,663 | €12,950 | +€6,287 | +94.4% |
| Financial charges | 65/66B | €1,160 | €274 | -€887 | -76.4% |
| Recurring financial charges | 65 | €1,160 | €274 | -€887 | -76.4% |
| Profit (loss) for the period before taxes | 9903 | €170,068 | €152,971 | -€17,097 | -10.1% |
| Income taxes | 67/77 | €38,437 | €38,885 | +€448 | +1.2% |
| Profit (loss) for the period | 9904 | €131,631 | €114,086 | -€17,545 | -13.3% |
| Profit (loss) for the period to be appropriated | 9905 | €131,631 | €114,086 | -€17,545 | -13.3% |
Next steps
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Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 3 November 2026 via checked.be.