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Proudd: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Proudd

BE 0799.216.949
NACE 73.110, Advertising agencies
fiscal year 2023 against 2024filed annual accounts (NBB)
Net result for the year
€7,779
2023 · -€64,329+€72,108
Equity
-€36,550
2023 · -€44,329+€7,779
Cash
€241
2023 · €4,013-€3,772
Balance sheet total
€10,800
2023 · €8,619+€2,181

Largest movements

2023 to 2024
Assets
  • Stocks and contracts +€4,216

    up €4,216 (+262.9%), from €1,604 to €5,820

  • Cash -€3,772

    down €3,772 (-94.0%), from €4,013 to €241

    mainly Trade debts (-€7,695) and Stocks and contracts (-€4,216)

  • Deferred charges and accrued income +€2,605

    new in 2024: €2,605

  • Receivables within one year -€795

    down €795 (-39.0%), from €2,037 to €1,242

    of which Trade receivables: -€1,272

  • Intangible fixed assets -€274

    down €274 (-28.3%), from €965 to €692

Equity and liabilities
  • Profit (loss) carried forward +€7,779

    up €7,779 (+12.1%), from -€64,329 to -€56,550

  • Trade debts -€7,695

    no longer reported in 2024 (was €7,695)

  • Other debts +€2,096

    up €2,096 (+4.6%), from €45,253 to €47,349

Income statement
  • Gross operating margin +€73,114

    up €73,114, from -€64,192 to €8,922

  • Other operating charges +€772

    new in 2024: €772

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 -€64,329
Gross operating margin +€73,114
Depreciation -€145
Other operating charges -€772
Financial income -€5
Financial charges -€85
Result 2024 €7,779

Cash bridge derived

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€3,572
Investment -€200
Financing €0
Cash 2023 €4,013
Net result for the year +€7,779
Depreciation +€274
Stocks and contracts -€4,216
Receivables within one year +€795
Deferred charges and accrued income -€2,605
Trade debts -€7,695
Other debts +€2,096
Investment in fixed assets (net) -€200
Cash 2024 €241
Every line side by side 32 lines
Line Code 2023 2024 Change %
Total assets 20/58 €8,619 €10,800 +€2,181 +25.3%
Fixed assets 21/28 €965 €892 -€74 -7.6%
Intangible fixed assets 21 €965 €692 -€274 -28.3%
Financial fixed assets 28 - €200 +€200
Current assets 29/58 €7,654 €9,908 +€2,254 +29.4%
Stocks and contracts in progress 3 €1,604 €5,820 +€4,216 +262.9%
Stocks 30/36 €1,604 €5,820 +€4,216 +262.9%
Amounts receivable within one year 40/41 €2,037 €1,242 -€795 -39.0%
Trade receivables 40 €1,272 - -€1,272
Other amounts receivable 41 €765 €1,242 +€477 +62.4%
Cash at bank and in hand 54/58 €4,013 €241 -€3,772 -94.0%
Deferred charges and accrued income 490/1 - €2,605 +€2,605
Total equity and liabilities 10/49 €8,619 €10,800 +€2,181 +25.3%
Equity 10/15 -€44,329 -€36,550 +€7,779 +17.5%
Contributions 10/11 €20,000 €20,000 = 0.0%
Profit (loss) carried forward 14 -€64,329 -€56,550 +€7,779 +12.1%
Amounts payable 17/49 €52,948 €47,349 -€5,599 -10.6%
Amounts payable within one year 42/48 €52,948 €47,349 -€5,599 -10.6%
Trade debts 44 €7,695 - -€7,695
Suppliers 440/4 €7,695 - -€7,695
Other amounts payable 47/48 €45,253 €47,349 +€2,096 +4.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €129 €274 +€145 +112.3%
Other operating charges 640/8 - €772 +€772
Gross operating margin 9900 -€64,192 €8,922 +€73,114
Operating profit (loss) 9901 -€64,321 €7,877 +€72,198
Financial income 75/76B €5 €0 -€5 -99.0%
Recurring financial income 75 €5 €0 -€5 -99.0%
Financial charges 65/66B €13 €98 +€85 +667.3%
Recurring financial charges 65 €13 €98 +€85 +667.3%
Profit (loss) for the period before taxes 9903 -€64,329 €7,779 +€72,108
Profit (loss) for the period 9904 -€64,329 €7,779 +€72,108
Profit (loss) for the period to be appropriated 9905 -€64,329 €7,779 +€72,108

Source: filed annual accounts (NBB), fiscal years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 5 October 2026 via checked.be.